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“33” Export Unveils 2018 edition of ‘City of Friends’ to Celebrate World Friendship Day

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Nigeria’s No. 1 friendship beer, “33” Export on Tuesday unveiled plans for the 2018 edition of its signature friendship event tagged “City of Friends” at a media briefing at the Nigerian Breweries Headquarters at Iganmu Lagos.

 

The event which is in commemoration of the United Nations’ World Friendship Day is in line with “33” Export’s brand positioning as Nigeria’s foremost friendship beer.

 

Widely reputed for its strong friendship credentials, “33” Export has consistently deepened friendship across the nation by organizing several consumer activities that seeks to promote the culture and spirit of friendship and conviviality.

 

The premium beer brand has taken great pride in creating unique friendship experiences for consumers across the country.

 

Addressing journalists on the plans in place for the event, Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries, makers of “33” Export and other premium beer brands, said “The “33” Export brand is dedicated to building friendship moments.

 

“We believe that Friendship should be celebrated every day. Hence, all our brand activities are geared towards celebrating friendship.

 

“To this end, the “33” Export brand, is poised to continually participate in activities that will unite us along these lines.

 

“33” Export celebrated World Friendship Day for the first time in Nigeria in 2016.

 

“2017 was no different as we celebrated the event in a grand style with our Friendship beer.

 

“Our plan is to surpass our own best efforts in 2018! Come July 30th, 2018, we will join the World again to celebrate friendship in a grand style.

 

“I say grand because this time we are taking the celebration to the grassroots”.

 

He noted that this year’s edition of “City of Friends” will, among other notable events, see the brand extend its value proposition and introduce a writing competition tagged “PenDown For Friendship” which will reward winners with training grants to study at a media and communications school in Nigeria.

 

The writing competition which is only open to Nigerian Journalists and Bloggers based in Nigeria has started accepting entries already.

 

Entries must be published works on any media platform both online and print. Also, entries are required to be in English with a minimum of 500 words and maximum of 1,000 words.

 

Mr Emmanuel Agu. Portfolio Manager Mainstream Lager and Stout Brands Nigerian Breweries, said “While we are delighted in bringing the best in music and entertainment to Nigerians, we recognise the need to celebrate creative writing amongst our media partners.

 

“We want the stories submitted to reflect the “Friendship” theme along with considerable mention of “33” Export Lager Beer, though participants have the liberty to choose the type of story they want to write.”

 

The write-ups will be judged by jury of 3 acclaimed writers – Anthony Kan, Pelu Awofeso and Olabisi Deji-Folutile.

 

In addition to this, there will also be the City of Friends party in Lagos and Calabar which will be an enclosed funfair, and pilgrimage of sorts for friends where great memories will be shared.

 

There, friends will be entertained as the brand hopes to be a part of the beautiful friendship memories that will be created on that day.

 

Maggi, stated also that this year’s city of friend will feature a consumer engagement activity tagged “That One Friend”.

 

He called on all “33” Export consumers to also share their Friendship memories.

 

These can be in pictures, text or videos and will be published on their social media page – Facebook, Twitter and Instagram, tagging the “33” Export brand.

 

The Top 10 consumers with the most shared (and liked) posts will get high-end mobile phones at the venue in Lagos or Calabar.

 

The 2018 edition of the “City of Friends” is set to be the brand’s most ambitious yet, and “33” Export is proud to share this excitement with consumers across the country.

 

The “City of Friends” parties in Calabar and Lagos will hold on July 28th – 29th and August 3rd – 4th respectively. The Calabar venue is Municipal Gardens while the Lagos venue is Eagles’ Club Surulere. And everybody is invited.

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Lancaster University Honours Ozigbo, MD/CEO Transcorp Hotels

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Mr. Valentine Ozigbo, managing director/chief executive, Transcorp Hotels Plc, was on Friday conferred the award of a Distinguished Alumni of the Lancaster University. The award was conferred on him at a special convocation ceremony of the university held at its Ghana Campus.

 

Prof. Mark Smith, University’s Vice Chancellor, who spoke during the event, praised Ozigbo for his laudable achievements recorded over the years since he graduated from the university.

 

He said, “Your extraordinary achievements in both the banking and luxury hospitality industries are impressive, as is your passion for promoting youth empowerment through initiatives such as youth leadership forums.

 

“This award is therefore to appreciate these achievements as we believe that your contribution to your field will be an inspiration to current Lancaster University students and their parents,” he noted.

 

Ozigbo who expressed delight over the honour accorded to him by his alma mater, commended the ideals of the school, which according to him contributed immensely towards molding him to the heights he had achieved till date.

 

He said, “My studies at Lancaster University laid a solid foundation in my life for the progress I achieved, because soon after my graduation, I started off with then Standard Trust Bank (which became United Bank for Africa), and was charged with the responsibilities that had global outlook in nature, including managing investment banking clients, embassies and multilaterals and later on global expansion.

 

“So, the fact that this was a top international University and the specialized discipline I majored in, among others, contributed to the decision to work in these international areas. I excelled in each of these areas because Lancaster University exposed and prepared me well. Therefore, I give credit to Lancaster University for my modest achievements,” he said.

 

Ozigbo, a Chevening Scholar, graduated in 2004 from the Lancaster University Management School England with an outstanding Masters Degree in Finance, with Distinction. He also holds a Bachelor of Science (BSc) degree in Accounting (1994), emerging the best Student in the faculty, and Master of Business Administration (MBA) in Banking and Finance (2000), both from the University of Nigeria, Nsukka.

 

He is a fellow of many professional bodies, notably Institute of Chartered Accountants of Nigeria.

 

Since leaving Lancaster University in 2004, Mr. Ozigbo has achieved a lot in both professional, personal and community life. He spent a total of 17 years in the banking industry rising to the level of General Manager before transitioning to the hospitality industry where he led the positive transformation of Transcorp Hotels Plc for over 7 years, winning many awards locally, regionally and globally, including Seven Stars Luxury Hospitality CEO of the Year Award (presented at a global event in Spain).

 

Ozigbo is also known for his youth empowerment works. Apart from leading the effort, with another friend of his in donating books from Lancaster University to the University of Nigeria, where they first graduated from, he has been involved in a number of mentorship, youth empowerment and community development initiatives.

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Hyde Satisfies Consumer Demands with New Retail Station

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Hyde, a global oil and commodities trading company and producer of premium lubricants in Nigeria, has launched a new retail station in Egbeda, Lagos.

This station, the sixth from the company, is in line with the company’s vision to be one of the top five most respected brands in petroleum products trading and delivery in Nigeria.

Equipped with innovative technology, the station is designed to satisfy consumers through product and service delivery.

It will run for 18 hours daily dispensing petrol, diesel and kerosene. Also available for purchase at the station are Hyde Energy’s range of automotive lubricants with various options from synthetic, multi-grade, monograde, specialty oils for tailor-made applications and all types of greases.

Mr. Oladimeji Edwards, CEO of Hyde Limited, stated that the new station is inspired by the Company’s commitment to provide efficient fueling solutions for customers.

“The launch of this station in Egbeda comes as part of our efforts to bring energy closer to our customers. We remain committed to maintaining exceptionally high standards in our product and service offerings and we are certain that our customers will get the best experience at our stations”.

“Quality and excellence define our services and we deliver on our promise through exceptional business management. Our customers are assured of high-quality products at the right pump price and quantity at our stations”. Mr. Edwards added.

On his part, the Head of Retail & Commercial Sales at Hyde Limited, Mr. Sani Usman said, “This new station is a step further in the expansion of our retail fuel business. Hyde sources the highest quality products from highly reputable companies which are stored in own and 3rd -party terminals for onward distribution to Hyde Outlets under strict quality control processes and procedures.

We plan to expand our retail footprints across the country with the next area of entry being the South-East geopolitical zone of the country. By the end of 2018, we would have increased the number of our retail outlets to 10”.

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People in Peaceful Countries more Pessimistic about Peace Prospects than Those in Conflict Zones- According to New Poll

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People in more peaceful countries are more pessimistic about prospects for peace than those in conflict environments, according to a survey of 15 countries commissioned by International Alert and the British Council.

 

The Peace Perceptions Poll 2018, conducted in partnership with global polling agency RIWI, asked people around the world about their perceptions of peace and conflict.

 

It found that the UK topped the list of pessimistic countries, followed by Brazil, the US and Hungary. 40% of respondents in the UK said prospects for peace and security in their country will get worse in the next five years, making them more negative than those living in conflict areas, including Nigeria and the Democratic Republic of Congo (DRC).

 

Across the world, ‘lack of jobs and ability to provide for one’s family’ was seen as the main reason that would push people to violent action.

 

This was followed by a ‘sense of injustice’ and a ‘need to improve one’s social status’. The poll also found that terrorism and criminal violence are people’s top security concerns globally.

 

Over 110,000 people participated in the survey, which was carried out online in Brazil, Colombia, DRC, Hungary, India, Lebanon, Myanmar, Nigeria, the Philippines, South Africa, Syria, Tunisia, Ukraine, the United States of America and the United Kingdom, with targeted polling separately undertaken in Northern Ireland.

 

83% of global respondents said having political influence was fundamental for peace and security, with 90% saying the same about access to economic opportunities.

 

People in DRC and South Africa felt the highest levels of political exclusion, with 50% and 44% of those polled respectively saying they are less able to influence the political decisions that affect them, compared to five years ago. This was followed by the UK (41%), Hungary (40%) and the US (37%).

 

Where people felt they had less political influence, they predominantly blamed it on ‘corruption and bribery’ in politics. This was most strongly felt in South Africa, Ukraine and Nigeria.

 

Those who thought they had more political influence attributed it extensively to social media and technology, which ranked top with 28% choosing it.

 

Interestingly, those who felt they had least access to economic opportunities lived in middle- to high-income countries, including Hungary, Ukraine, the UK, Lebanon, the US and South Africa.

 

Most respondents said the most effective way to create long-term peace was through ‘dealing with the reasons why people fight in the first place’ (27%), followed by ‘supporting societies and communities to resolve conflict peacefully’ (26%).

 

Asked where their governments should spend more to promote peace, the top response was ‘dealing with the reasons why people fight in the first place’, followed by ‘teaching peace, tolerance and conflict resolution in schools’.

 

Globally, military interventions had the least support, with only 9%selecting it.

 

Harriet Lamb, CEO of International Alert said: “At a time when conflict is on the rise, the poll shows strong popular support for peacebuilding approaches, which focus on dealing with the reasons why people fight in the first place.

 

“The public clearly understand what is needed to build peace. People have crisis fatigue – they want long-term solutions.

 

“Politicians should focus on how to break the cycle of violence by investing more in peacebuilding.”

 

Professor Jo Beall, Director Education and Society, British Council said: “Positive peacebuilding is not just the absence of violent conflict, but the rebuilding of trust and the restoration of relationships that serve the needs of the whole population.

 

“In seeking to understand people’s experience of conflict, and their aspirations for peace, we believe these findings will be useful for leaders and policy-makers facing up to the challenges of peacebuilding.”

 

 

 

 

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