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4 Things Nobody Tells You About Blogging

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A lot of people don’t recognize and hardly understand the intricacies of blogging. Some go as far as dismissing it as some kind of hobby, rather than recognizing it as the business it is. Jumia Travel, the leading online travel agency, shares 4 things nobody tells you about blogging.

Blogging is Not Some Get Rich Quick Scheme
It’s nice to hear about blogs that charge thousands and hundreds of thousands for publicity or adverts of any kind. But what most people don’t get is that blogging is hard and it takes a lot of time and patience to be read widely enough to get noticed by firms, corporations and companies for publicity and advertisements.

Most of the widely read blogs today took months, even years of consistent and tireless effort to get to where they are today and have the kind of recognition they have. Blogging is hardly a get rich quick scheme.

Blogging is Not That Easy
There is a general belief that running a blog is what you do when you either don’t have a job or don’t have anything better to do.

Many believe it’s easy and requires little or no effort. That’s inaccurate. Aside having to constantly come up with interesting and engaging content for your blog (almost every hour of the day if yours is a news blog), you also have to consider the mails, questions and comments that you  always have to attend to, to help drive engagement on your blog. Eventually, as your blog grows, you’ll realize it’s hardly something you can do on your own.

A Blogger is Not Only a Blogger
As a blogger, especially when starting out, in order to grow your readership you are going to feel the need to be a web designer (trying to find the right web layout that will be attractive and user friendly), a social media strategist (ensuring you use social media to get as much publicity for your blog as you can), an SEO specialist, a web marketing guru and an amateur photographer all at the same time! It’s a lot.

You might not exactly be a professional in all the above mentioned areas, but you have to be able to handle them well enough not to suck at it and to help grow your blog’s readership.

The Business Side
Many people tend to underestimate or don’t understand the business side of blogging. They either start demanding for money too soon or are completely clueless about how sponsored content works around the policies of the corresponding firms, corporations and companies.

A good number of people don’t realize that some brands or companies have payment terms of ninety days; meaning even after doing publicity for them, you might not get your payment until after three months.

Some brands also have you working on sponsored content and you will have to send them draft upon draft till they like what they see.

Since you’ve likely already signed a contract with them, you really don’t have much of choice. It is important to recognize the business side of blogging and try to understand it before going into it.

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Visa Launches ID Intelligence for Smarter Customer Authentication

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Visa has launched Visa ID Intelligence, a platform that lets issuers, acquirers and merchants quickly adopt emerging authentication technologies, according to a press release.

Available through Visa Developer Platform, Visa ID Intelligence offers a curated selection of third-party authentication technologies that feature simple integration with Visa APIs and SDKs. This allows clients to create, test and adopt new authentication solutions.

This ultimately helps financial institutions and merchants to adopt effective and secure solutions and accelerate time-to-market with streamlined on boarding and implementation through Visa as a single trusted source, the company said.

Visa ID Intelligence features include: Identity Documents— the platform evaluates identification documents and matches selfies to photo IDs, while extracting document information and converting it into digital form.

Uses include creating new accounts, and performing password reset and lost or stolen card replacement.

-Biometrics — Visa ID Intelligence allows clients to use eye, face, fingerprint and voice to meet consumer needs for convenience, security and speed in authentication.

Uses include app login, payments, step-up authentication, and more.

“Traditional methods for authenticating a customer can create frustration or are simply not designed for the new ways people are shopping and paying. We built Visa ID Intelligence to help accelerate smarter and easy-to-use authentication solutions for any commerce environment — to better protect against fraud and to move closer to a world without passwords,” Mark Nelson, Visa senior vice president of risk and authentication products, said in the release.

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ESET Works With Google To Protect Chrome Against Dangerous Malware

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By peter oluka

ESET, a leading global cybersecurity company, on Thursday launches Chrome Cleanup, a new scanner and cleaner for Google Chrome designed to help users browse the web safely and without interruption.

Chrome Cleanup will be available for all Google Chrome users running on Windows.

As cyber-attacks become more complex and difficult to spot, browsing the web can lead users to dangerous sites which can install malicious software onto devices.

Chrome Cleanup will alert Google Chrome users to potential threats when it detects unwanted software.

Google Chrome will then give users the option to remove the software. Chrome Cleanup operates in the background, without visibility or interruptions to the user. It deletes the software and notifies the user once the cleanup has been successfully completed.

“Using the internet should always be a smooth and safe experience for everyone,” said Juraj Malcho, chief technology officer at ESET. “For three decades, ESET has developed a number of security solutions that allow users to safely enjoy their technology and to mitigate a variety of cyber threats. Chrome Cleanup addresses unwanted software that can negatively influence a users’ experience on the internet.”

Chrome Cleanup is included in the latest version of Google Chrome. For more information about these tools, read Google’s blog post, here.

For 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide.

With solutions ranging from endpoint and mobile security, to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give consumers and businesses the peace of mind to enjoy the full potential of their technology.

ESET unobtrusively protects and monitors 24/7, updating defenses in real-time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company.

Backed by R&D centers worldwide, ESET becomes the first IT security company to earn 100 Virus Bulletin VB100awards, identifying every single “in-the-wild” malware without interruption since 2003.

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A Buyer’s Market in the Global Economics of DDoS Attacks

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It’s a buyer’s market in the local property arena at the moment, according to certain industry experts.

 

This is largely as a result of the slower economy, which has seen a rise in the number of properties for sale.

 

But did you know that globally, it’s a buyer’s market as well when we look at the economics of Distributed Denial of Service (DDoS) attacks? The second, of course, is an underground market, largely regarded as a criminal one.

 

So said Bryan Hamman, Arbor Network’s territory manager for Sub-Saharan Africa.

 

Referring to recently released information from Arbor Networks, he said, “It is interesting to analyse the current economics in global DDoS attacks, which are attempts to make an online service unavailable by overwhelming it with traffic from multiple sources. Most people who are aware of DDoS attacks understand that there will be a perpetrator and a target.

 

“However, we’re now seeing a growing number of third-party providers of DDoS attacks as a service, who advertise their abilities online in order to either sell would-be attackers access to the tools needed to conduct a DDoS attack, or who perform the attack themselves on the customer’s behalf and provide reports afterwards.”

 

Hamman noted  that the fees of these underworld providers are lessening, due to rapidly expanding competition and the supply of readily available attack resources such as botnets. As a result, he says, the DDoS business is currently a buyer’s market.

 

Arbor reported that the prices for attack services, sometimes called “stressers” or “booters” vary widely, as do estimates of the total cost of an attack to the victim. But the economics are simple: DDoS attacks are becoming cheaper than ever for the perpetrator; are extremely lucrative for the attack service provider, and potentially financially devastating for the target.

 

Arbor noted that an increasing number of operators resemble legitimate service provider infrastructures with significant computing power, typically running their own botnet armies to unleash DDoS attacks. Perpetrators can essentially rent the providers’ botnets by the hour, day or week, or in some cases can buy a specific number of bots outright. The mechanics of transactions follow a classic web service model, meaning the perpetrator and the provider need never come in contact.

 

Providers that conduct attacks-as-a-service even post their services online, with tiered pricing reflecting the different types of attack that they offer. Prices are based on several factors. They can include the duration of the attack, the perceived value of the target, the country in which the attack takes place and/or the different methodologies employed.

 

In Arbor Networks 12th annual Worldwide Infrastructure Security Report, 59 percent of respondents estimated their downtime costs as being more than USD500/ minute in lost revenue (some ZAR6,700 per minute with the rand/dollar exchange rate on around ZAR13.50 to the dollar), with some indicating even higher losses. This also does not factor in the costs of repairing the damage, potential legal costs of settling with customers denied service, or reputational damage to the company’s brand.

 

Hamman concluded, “Here in South Africa, we may not yet face the overtness of DDoS operators advertising their services, as can be seen in the US. However, this does not mean that local companies shouldn’t be vigilant against DDoS attacks – protection is more vital than ever. A hybrid solution that combines on-premises and cloud-based protection is the industry best practice in DDoS defence. When you accept that DDoS attacks aren’t going away, and in fact are projected to escalate, it makes the best economic sense of all to make sure that you are adequately prepared against a DDoS attack.”

 

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