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5 Lucrative Ways to Use Whatsapp for Business

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The simplicity of Whatsapp shouldn’t fool you into thinking its use is limited to mere casual chatter. Whatsapp can be a powerful and highly cost-effective business tool to those who know how to properly employ its features for business. Jumia Travel, the leading online travel agency, shares 5 lucrative ways to use Whatsapp for business.

For Customer Engagement and Support
Whatsapp is a great tool for delivering customer service and a great platform for customer engagement and support.
Whatsapp’s SMS features and its ability to send images, video clips, documents, media and audio files make it a great tool for customer engagement and support; it can be used to engage customers and help increase sales as well as garner a good reputation for your business.
Whatsapp is also a great follow up tool for converting business leads into repeat orders, and is a platform for you to also share regular updates about your business at little or no cost rather than through email or SMS.
It’s also an effective, convenient and cost-effective way for customers to reach out to you when they have complaints or feedback on your products or services, rather than customers wasting time and spending hundreds of Naira on-hold, waiting for their calls to be picked on a customer care line.

For Market Survey
Whatsapp is a great interactive tool for getting real-time suggestions and feedback from your customers about your products and services, through brief and concise questions relating to the areas of your business or service you need information on.

For Promotions or Advertising
In addition to helping with customer engagement and support, Whatsapp offers a good platform for promoting your products, discount or sales offers.
If you don’t want to broadcast messages, you can use your display picture, status updates and even profile updates to promote or advertise your products or services.
If you want to be creative and put in some extra effort, you can send out e-brochures with images of a product, video clips containing directions on the use of a product, or video clips on discount or sales offerings on your products or services to targeted people or groups on Whatsapp. You can also solicit responses to your videos or e-brochures at the same time.

For Business Services and Transactions
As a business owner, you can encourage your customer to make orders for your products or services on Whatsapp, and you can even hold E-Classes or Tutorials on Whatsapp.
In cases where your students might find it hard to get together at a central venue, Whatsapp can easily be the venue for your tutorial classes, and Whatsapp media, documents and audio file sharing feature makes it very interactive for an online tutorial platform.
Your students can easily make the payments to be included in the class before-hand, and once the payment is confirmed, you add the students to the closed Whatsapp group for your tutorial class. Even concierge services can be run through Whatsapp, as well as other similar business services.

For Internal Team Communication
A great thing about Whatsapp is that practically everyone uses it and it really doesn’t require any training to use. In addition, you don’t need to explicitly ask your employees or team members to check the app because chances are they’re already hooked to it, this makes Whatsapp a great tool for internal team communication.
You can form Whatsapp group for different teams in your business, for example you can form a Whatsapp group for the Business Strategy team, another for the Sales and Development team etc.
Your team can share ideas, instant messages, images, audio files, video clips and other media among themselves in a quick and fun way.
You also don’t need to be too afraid of the information shared on the these groups getting out because Whatsapp messages are protected with an end-to-end encryption that not only makes it one of the safest messaging apps in existence, but also adequately protects your data from leaks.

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E-Business

Improved Security Strategies Required for ePlatforms Uptakes- ITSSP

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By peter oluka ‎

Nigeria requires adequate cyber security measures to sustain the growth of service deliveries through e-Platforms, said information security experts.

Professor Adesina Sodiya, president of ITSSP in a telephone interview with Nigeria CommunicationsWeek, described cybercrime as a growing global threat, but every country has learnt to defend its cyber space.

Prof. Sodiya said, ‎”Cybercrime is a global challenge; and the recent attacks in Nigeria have been affecting critical areas of our activities. That is why this group is concerned about the development of solutions to tackle the menace. We have to continue to discourse the way forward in terms of our national cyber development”‎

He said that, ‎as a country, professionals must be engaged to develop the cyber defence strategies. “Many countries have gone ahead with the development of defence mechanisms in the cyber space; Nigeria must not be left behind. We have not gotten there.‎

“Why do we need to be more serious about cyber space? There is a popular saying today that the next world war will happen at the cyber space.

“As at now, many countries are gathering information about other countries. They are peeping into other countries’ activities, which calls for us to develop our cyber security strategies to monitor inflow and outflow of data”.

Mr. ‎Aderogba Adeoye, former president of ITSSP also told Nigeria CommunicationsWeek that increase in these e-platforms calls for improved cyber security awareness.‎

“Everybody is talking about e-platforms. If we are to run the e-platforms, it entails a need to develop capacities for security. Your data or information can be wiped off in a twinkle of an eye. As far as the e-commerce platforms are concerned, the intention is to make profit.‎

“For us to continue reaping benefits in e-services applications the capacity development of the human capital must be taken very serious. This is what the conference tends to address.‎

“We are not relenting. ITSSP is an interest group of the Nigeria Computer Society (NCS); it is important to us to advocate for focus on issues related to cyber security”, he said.‎‎

He added that recent advocacies have yielded results with the National Information Technology Development Agency (NITDA), for instance, introduced information security departments. “That is a right step in good direction. The other day we engaged the Ministry of Justice and the National Security Adviser (NSA) and they were convincing enough on how admitting electronic evidences are helpful in combating cybercrimes”. ‎

“In order to build capacity government has to enhance IT policing activities by ensuring that anybody executing government projects, in IT, are registered professionals. This is another way to elicit adherence to the rules of the business,” Adeoye added. ‎‎

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Stakeholders Frown at Nigeria’s Position on eReadiness Report

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by Chike Onwuegbuchi

Information and communications technology stakeholders have frowned at the recent position of the Nigeria on eReadiness status where the country is placed 119 out of 139 countries.

eReadiness refers to a country’s capacity and state of preparedness to participate in the electronic world.

The state of maturity is commonly measured by the country’s information and communications technology (ICT) infrastructure and the ability of its government and citizens to utilize the positive impacts of ICT for sustainable development.

Chris Uwaje, director general, Delta State Innovation Hub, who disclosed the country’s position said: “In the e-readiness report just released early this week Nigeria is sitting at 119.”

He said; “eReadiness status is about the aggregate measure of how countries are faring using ICT or within the ICT landscape, it embodied economic, educational and social index, measured along the lines of sustainable development goals. Each country has an index that they need to pass, it just like exam. But the aggregate sum of our domain platform today is really unacceptable. It keeps us into that realm of super consumption country in ICT but less in innovative and creativity and that is wrong.”

He explained that the more we consume the more we cannot create employment. “The more we consume, the more we are funding capital flight, the more we consume the more our educational sector will be malnourished in terms of knowledge, and will not be attractive, that is why more Nigerians are now in Ghanaian universities and in Republic of Benin universities.

“For the country to move up it is about knowledge Olympiad. We need to refine our educational system, government need to invest more on knowledge parks, incubators, and fund incubators. We have to ensure that lectures and those who can replicate knowledge are given added resources and reward system that enables them. Because we need to create a digital army for this country, so that when financial sector, aviation, transport or any other sector is attack can we defend it?”

Amos Emmanuel, chief executive officer, Programos Software, said that Nigeria has a lot to do if she has to move up in the ladder of e-readiness.

“The game of e-readiness has changed; it is no longer like technological transfer from Europe or America the focus is now on innovation base on the environment. Nigeria needs to reformulate its digital policy,” he said.

He blamed the country’s socio-cultural environment as impediment to application of information and communications technology to every sector of the economy.

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FG to Harmonize BVN, Others into National Identity Database

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By Fabian Tarpael, Abuja
The Federal Government has announced its decision to stop what it called proliferation and duplication of biometric-based identity systems in the country.

Mrs. Habiba Lawal, acting Secretary to the Government of the Federation, stated this in Abuja while inaugurating a former governor of Osun State, Olagunsoye Oyinlola, alongside eight others as chairman and members, respectively of the Governing Board of the National Identity Management Commission, (NIMC).

Lawal noted that the Federal Government established the NIMC as the primary institution charged with the responsibility of providing and regulating identity management in Nigeria, the issuance of the National Identification Number (NIN) and ID card to all registrable persons as well as the harmonisation and integration of existing identification databases in government agencies and integrating them into the National Identity Database (NIDB).

Represented on the board are the military, Nigeria Immigration Service, Federal Road Safety Corps, Economic and Financial Crimes Commission, other government agencies and the private sector.

Among the first task the ex-governor and his team have been saddled with is the harmonisation of databases of Nigerians believed to have been unnecessarily duplicated.

Data expected to be harmonized included the Subscriber Identification Module (SIM) card registration being handled by the Nigerian Communication Commission (NCC); Bank Verification Number (BVN); Drivers Licence from the Federal Road Safety Commission (FRSC); and voters card number among others.

Lawal said the administration of President Muhammadu Buhari expects the proliferation and duplication of biometric-based identity systems to stop as it was neither cost effective, nor security smart.

“Apart from being unwieldy, the cost of operating multiple discordant databases and infrastructure is unattainable,” Lawal had stated.

She urged the National Identity Management Commission (NIMC) to come up with a more effective and innovative identity management system that was devoid of duplication for the country.

Mrs Lawal also said despite the successes of the commission at data capture of registrable persons in the country, “there was still much more to be done.”

She urged members of the Board who were drawn from both the public and private sectors, to take a cue from the countries that have successfully issued unique identity to its citizens and have utilised such identity to transform their society and economy.

“We need change, positive change in our identity eco-system. The change starts with all of us agreeing to make the sacrifices and commitment required, defining clear policy direction and taking collective actions to achieve our common goal.

“The NIMC must focus its energy on ensuring that the remaining component of the National Identity Management System (NIMS) roll-out alignment and switching over by the Ministries, Departments and Agencies (MDAs) through the harmonization and integration framework is successfully implemented.

“The speed of data collection must have to be improved upon, and this will reduce justifications given by MDAs, as reasons for duplicated biometric options.

“Hopefully, the harmonisation programme, being spearheaded by the Office of the Vice President, will help to achieve this, especially, by the commission ensuring that the MDAs switch or at least, align their existing infrastructure as data collection agents to the NIMC system,” she said.

In an acceptance speech, Oyinlola gave the assurance that the Board members will work assiduously to justify the confidence reposed in them by the government.

“We, therefore, pledge our loyalty to our dear nation and Mr President who has recognised our inherent capabilities and made the appointment, based on trust, competence and the confidence reposed in us.

“We shall live up to expectations, especially given the fact that the burden placed on our shoulders is a very sensitive and significant one that must be carried with every sincerity and patriotism,” he said.

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