Connect with us

E-Business

5 Sure Ways to Effectively Market Your Startup on Small Budget

Published

on

startups.jpg

Startups may probably be the most affected in the present recession in Nigeria. This recession combined with the unfriendly business environment has made it arguably difficult for startups to fully perform.

Notwithstanding, you still have to market or create a buzz around your business. You may want to abandon this because you have a small budget. Not to worry, Jumia Travel, gathers 5 ways you can effectively market your startup on a small budget.

Use Social Media
Almost every adult is on social media in this digital world. Thanks to the increased use of smartphones and slash in data prices. You can take advantage of this to socialize and interact with your followers on twitter, Facebook, and Instagram. You don’t have to pay a dime to promote your business on these platforms.

Create Relevant Content
Content marketing is a creative way to let people know about what you do. The only thing you should do is to ensure that the content you are producing is related to your business. You can blog, create videos, and design infographics to publicise your business.

Organise Giveaways
We all love free gifts. These giveaways will help your startup gather goodwill, create brand awareness and reach prospective customers. Also, you can offer your product as a reward to the winner. For example, you can offer a free night at a hotel in Lagos.

Ask For Referral
If you are confident in the services your startup provides, you can ask your customers for referrals. This is because referrals are one of the best ways to get new customers.

Print Promotional Business Cards
Business cards are inexpensive to print. You can take advantage of your card by offering discounts to be used on your website. To make this work, always ensure that you hand it out at dinners, conferences, and meetings. Importantly, track the number of cards used on your website.

          

 

Continue Reading
Advertisement
Comments

E-Business

YouTube Go launches in Nigeria

Published

on

By

YouTube has announced that the YouTube Go app previewed at the recent Google for Nigeria event is now available for initial public download in Nigeria.

YouTube has been reimagined to meet the needs of the next generation of users in YouTube Go, which is available for initial download in the Google Play Store. YouTube plans to continue to learn from our users to improve the app over time.

Speaking on the announcement, Johanna Wright, VP Product Management at YouTube, said: “YouTube Go has been designed to take into account the challenges faced by YouTube users in countries like Nigeria, such as data cost and connectivity. With YouTube Go, we are making it possible for everyone in Nigeria to be able to discover videos that they love, regardless of their network status or data consumption preferences.”

With more Nigerians coming online every year, and most of them only using their mobiles for internet access, we are working hard to make products that are tailored to Nigerians’ specific needs.

“You can save videos for offline watching, and can choose what resolution video to save – basic quality or standard quality – giving you better control over how you use your precious data.”, he added.

Built from the ground up to meet the needs of the growing online youth population, YouTube Go offers easy video downloading, phone-number sign-in, effortless searching, and more effective ways to control data use.

YouTube Go also features a home screen that shows both personalized recommendations as well as trending and popular videos nearby, allowing users to see the latest content that the people around are watching, upfront.

It offers a ‘preview video’ function to make it easier to decide what to watch or download.

Before developing YouTube Go, the YouTube team spent thousands of hours gathering information, conducting interviews, doing testing, and refining the product. The result is YouTube Go, an entirely new YouTube app that is designed to be offline first.

Continue Reading

E-Business

Improved Security Strategies Required for ePlatforms Uptakes- ITSSP

Published

on

By


By peter oluka ‎

Nigeria requires adequate cyber security measures to sustain the growth of service deliveries through e-Platforms, said information security experts.

Professor Adesina Sodiya, president of ITSSP in a telephone interview with Nigeria CommunicationsWeek, described cybercrime as a growing global threat, but every country has learnt to defend its cyber space.

Prof. Sodiya said, ‎”Cybercrime is a global challenge; and the recent attacks in Nigeria have been affecting critical areas of our activities. That is why this group is concerned about the development of solutions to tackle the menace. We have to continue to discourse the way forward in terms of our national cyber development”‎

He said that, ‎as a country, professionals must be engaged to develop the cyber defence strategies. “Many countries have gone ahead with the development of defence mechanisms in the cyber space; Nigeria must not be left behind. We have not gotten there.‎

“Why do we need to be more serious about cyber space? There is a popular saying today that the next world war will happen at the cyber space.

“As at now, many countries are gathering information about other countries. They are peeping into other countries’ activities, which calls for us to develop our cyber security strategies to monitor inflow and outflow of data”.

Mr. ‎Aderogba Adeoye, former president of ITSSP also told Nigeria CommunicationsWeek that increase in these e-platforms calls for improved cyber security awareness.‎

“Everybody is talking about e-platforms. If we are to run the e-platforms, it entails a need to develop capacities for security. Your data or information can be wiped off in a twinkle of an eye. As far as the e-commerce platforms are concerned, the intention is to make profit.‎

“For us to continue reaping benefits in e-services applications the capacity development of the human capital must be taken very serious. This is what the conference tends to address.‎

“We are not relenting. ITSSP is an interest group of the Nigeria Computer Society (NCS); it is important to us to advocate for focus on issues related to cyber security”, he said.‎‎

He added that recent advocacies have yielded results with the National Information Technology Development Agency (NITDA), for instance, introduced information security departments. “That is a right step in good direction. The other day we engaged the Ministry of Justice and the National Security Adviser (NSA) and they were convincing enough on how admitting electronic evidences are helpful in combating cybercrimes”. ‎

“In order to build capacity government has to enhance IT policing activities by ensuring that anybody executing government projects, in IT, are registered professionals. This is another way to elicit adherence to the rules of the business,” Adeoye added. ‎‎

Continue Reading

E-Business

Stakeholders Frown at Nigeria’s Position on eReadiness Report

Published

on

By


by Chike Onwuegbuchi

Information and communications technology stakeholders have frowned at the recent position of the Nigeria on eReadiness status where the country is placed 119 out of 139 countries.

eReadiness refers to a country’s capacity and state of preparedness to participate in the electronic world.

The state of maturity is commonly measured by the country’s information and communications technology (ICT) infrastructure and the ability of its government and citizens to utilize the positive impacts of ICT for sustainable development.

Chris Uwaje, director general, Delta State Innovation Hub, who disclosed the country’s position said: “In the e-readiness report just released early this week Nigeria is sitting at 119.”

He said; “eReadiness status is about the aggregate measure of how countries are faring using ICT or within the ICT landscape, it embodied economic, educational and social index, measured along the lines of sustainable development goals. Each country has an index that they need to pass, it just like exam. But the aggregate sum of our domain platform today is really unacceptable. It keeps us into that realm of super consumption country in ICT but less in innovative and creativity and that is wrong.”

He explained that the more we consume the more we cannot create employment. “The more we consume, the more we are funding capital flight, the more we consume the more our educational sector will be malnourished in terms of knowledge, and will not be attractive, that is why more Nigerians are now in Ghanaian universities and in Republic of Benin universities.

“For the country to move up it is about knowledge Olympiad. We need to refine our educational system, government need to invest more on knowledge parks, incubators, and fund incubators. We have to ensure that lectures and those who can replicate knowledge are given added resources and reward system that enables them. Because we need to create a digital army for this country, so that when financial sector, aviation, transport or any other sector is attack can we defend it?”

Amos Emmanuel, chief executive officer, Programos Software, said that Nigeria has a lot to do if she has to move up in the ladder of e-readiness.

“The game of e-readiness has changed; it is no longer like technological transfer from Europe or America the focus is now on innovation base on the environment. Nigeria needs to reformulate its digital policy,” he said.

He blamed the country’s socio-cultural environment as impediment to application of information and communications technology to every sector of the economy.

Continue Reading

Trending

Copyright © 2017 Communication Week Media Limited.