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The Future is Messy, End of Pay-Tv as We Knew It

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David Abraham, founder of Wonderhood Studios on the value chain of pay-TV has offered insights into the trends observed and how audiences across Africa are changing.

 

Abraham who spoke at the second day of the Digital Dialogue conference, a thought-leadership platform facilitated by MultiChoice, shared his varied experience running TV channels in the UK and the US between 2001 and 2017 – explaining how the environment for content and channel providers evolved from the early days of digital TV to the much more complex internet-based distribution environment we see today.

 

According to Abraham, the past used to be all about a battle between free TV and service providers’ intent on building pay-walls and maintaining exclusivity over key content in order to promote ‘big basic’ monthly subscriptions and minimise monthly churn of customers.

 

Then came broadband as an additional service to lock in customer loyalty, followed by mobile. “The old walls of traditional pay TV are now tumbling down and what’s coming next is infinitely more fragmented, and messy”, he remarked.

 

Telecoms providers compete with content platforms to build customer loyalty with original content and rights in a world where global digital competition is intensifying traditional competitive boundaries yet further. The question remains whether consumers will be able to navigate between so many different providers to find the best content in this more crowded forest of choice.

 

Abraham reviewed the key recent trends in UK, European and US pay TV and his talk offered a look into the future – looking at potential new models such as ‘quasi-linear’ and ‘post cable’ channels; the growth of emerging market platforms such as iflix and will consider what the long-term impact of blockchain technology could be on future models of pay TV consumption and distribution.

 

Abraham concluded his talk by stating that although the future is uncertain, there are many opportunities for content exploration amongst African audiences: “The African continent, with its younger populations and progressive use of mobile, can both build on and leapfrog Western markets in terms of future models of content creation and distribution”.

 

ENDS

 

 

Note to Editors:

 

  • For more information, please visit www.multichoiceafrica.com and follow the social media conversation on the hashtag #DigitalDialogue2018 and tag Instagram: MultiChoice Africa; Twitter: MultiChoiceAF; Facebook: MultiChoice Africa.

 

Speaker Bio: David Abraham – Chief Executive of Wonderhood Studios

 

David has spent the past three decades working at the intersection of leadership, commerce and creativity in the UK and the United States. He is regularly cited as a prominent media executive in lists published by Variety, The Telegraph, Debretts, The Evening Standard and The Guardian. As Chief Executive of Channel 4 between 2010 and 2017 he led the organisation through a prolonged period of creative and brand renewal and public remit delivery – while also posting record revenues of £1bn in 2015 and 2016. During his tenure Channel 4 ended its reliance on Big Brother and delivered a diversified schedule including shows such as Gogglebox, The Last Leg and Educating Yorkshire. The Channel also successfully delivered the largest events in its history – the London and Rio Paralympic Games and began broadcasting Formula 1 and The Great British Bake Off while winning multiple BAFTAs and Channel of the Year Awards. David has many years of experience operating at the sharp end of editorial risk-taking in all genres of TV and film including investigative journalism, news, current affairs, comedy, drama and live events. Under his leadership Channel 4 also navigated through profound digital change by building an industry leading data strategy which today engages over 15m people across the UK via its All4 platform. Prior to Channel 4, David led UKTV where he launched its biggest Channel, Dave, (which is not in fact named after himself) and spent several years in the United States running TLC, a major cable network. David was also closely involved in the digital expansion of Discovery Channels in the UK and Europe in the early 2000’s. David has recently announced that he will be launching Wonderhood Studios in June 2018 in London.

 

About the Digital Dialogue Conference:

 

The 2018 Digital Dialogue Conference is a thought leadership platform facilitated by MultiChoice Africa in order to foster a better understanding of the future direction of the video entertainment industry in Africa. This is the 5th edition of the conference which was established in 2012 to create a better understanding of Digital Migration and its impact on Africa’s digital landscape. Since then, the independent and growing platform has been critical in fostering a better understanding and building knowledge on video entertainment and Digital terrestrial markets while creating necessary conversations with thought leaders about various industry-related issues.

 

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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MURIC Boasts it Got NBC to Ban Falz Video

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Muslim Rights Concern (MURIC) has said that after unsuccessfully trying to get Falz, a Nigerian singer to take down his viral video “This is Nigeria” they ‘ambushed’ him using National Broadcasting Commission (NBC).

 

Recall that the NBC had a few days back banned the song it alleged is “laced with vulgar lyrics”.

 

But in a statement, Monday by Ishaq Akintola, MURIC director, claimed credit for the NBC’s action adding that they avoided going to court as that might take years to resolve.

 

“We asked Falz to withdraw the video or we would sue him,” the statement read.

 

“Instead of showing remorse he dared us. We knew he could delay the court case for years because he is a lawyer and he would use every trick in the books to frustrate us. That was why he was boasting.

Falz, a Nigerian singer

“Therefore, instead of going to court, we decided to ambush him by sending a petition to the video board. This week, the NBC banned the video and others like it.

 

“He should be the one to go to court now if he likes. Let him go and show how brilliant he is in court.

 

“He and his fans laughed at us when we complained about his provocative and vulgar video. But there is no doubt that he who laughs last laughs best. It is hoped that Nigerian artistes will borrow a leaf from this episode.”

 

The group commended the NBC they said  “Falz and other artistes should encourage the youth to emulate our heroes instead of pushing them to ape rogues. Finally, we commend NBC and the video censors board for acting swiftly.”

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NGO Calls for Sack of Kawu, NBC Boss over Hate Speech

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Paradigm Initiative, Pan-African digital rights advocacy group, has called on the Acting President of Nigeria, Professor Yemi Osinbajo to terminate the appointment of Modibbo Kawu as Director General of the National Broadcasting Commission, for alleged engagement in spreading hate speech.

 

The group made the call in a letter sent to the acting president last Wednesday, August 8.

 

The group urged the acting president to relieve the DG of the NBC of his duties “to allow for fair investigation of comments attributed to him and to serve as a needed example and precedent for politicians and public officers irrespective of political affiliation”

Modibbo Kawu

Mr. Kawu’s duty as the Director General of the NBC entails ensuring that the execution of the policies of the commission and its day to day administration is carried out smoothly.

 

The organization further noted that “in carrying out this responsibility… several sanctions and heavy fines have been imposed by the DG against radio, television stations and media houses who have been adjudged as promoting “anti-democratic” content such as misinformation and content capable of inciting violence or causing disaffection in the polity.”

 

However, a Premium Times report on the 5th of August 2018 revealed that Mr. Kawu engaged in posting a string of undemocratic messages on a Whatsapp group of northern editors and intellectuals.

 

In the said group, he made statements of tribal and ethnic implications; capable of inciting hate.

 

According to Boye Adegoke, Program Manager in Paradigm Initiative, “Given the sensitive nature of Mr. Modibbo’s position and role in the affairs of the NBC, it is highly unbecoming of him to be seen creating and promoting such inciting content.

 

“Not only are his actions inappropriate and unbefitting of a public servant but also unacceptable of the Director General of the Commission responsible for amongst other things, regulating and controlling the broadcasting Industry in Nigeria.

 

“At a time when the Nigerian government is putting in efforts to curb fake news, hate speech and harmful content, it is almost laughable that the very person put in the frontline of championing this cause is reported to be engaging in acts such as this,” Adegoke concluded.

 

Paradigm Initiative ended the letter reminding the acting president that Nigeria is a democratic nation in which no one should be above the law and in which equity and justice prevail.

 

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GEM, COSON Partner on Intellectual Property Rights

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In a bid to properly educate and enlighten the Nigerian populace and the entertainment industry in particular, the Growth and Empowerment Project, GEM, funded by the World Bank and domiciled in the Federal Ministry of Industry, Trade and Investment, has entered into a new partnership with Copyright Society of Nigeria, COSON, Nigeria’s wave making collective management organization.

In the partnership, GEM has domiciled at COSON House, a just developed tool kit for education in intellectual property with emphasis on copyright, aimed at ensuring a well-rounded, global understanding of the subject in Nigeria.

At a meeting held at the boardroom of COSON House, Ikeja, on Thursday, during which the partnership was sealed, Mr. Bello Abba Yakasai, Cluster Manager, GEM Project, said that the initiative was borne out of the need to engender a culture of respect for intellectual property rights among practitioners in the industry and users of intellectual property in the country.

This, he said appeared to have been difficult in the past, owing to the ambiguous nature of the subject.

Yakasai said: “What we aim to achieve with this tool kit is to simplify the grey areas with respect to Intellectual Property so as to make it understandable by everyone.

“The IP manual, we are certain, will bring about a reorientation amongst everyone; be it the owners of the intellectual property or the end users”.

The tool kit developed under the GEM project by Mr. John Asein, an internationally respected expert on copyright and a former Director of the Nigerian Copyright Institute will be formerly presented to the intellectual property community at a special event, “Let’s Talk Copyright” (LTC) which will hold at the COSON House Arena on September 1, 2018.

Let’s Talk Copyright will be the climax of the 2018 No Music Day celebration.

As has been the practice over the last eight years, different representatives of COSON, in a Media Blitz, will simultaneously be at key broadcast stations across the country on September 1, the annual No Music Day, to discuss with Nigerians the intriguing subject of intellectual property which is shaping the new global economy.

After the Media Blitz, various artistes, performers, movie makers, broadcasters, legal practitioners and the media are expected to descend on COSON House for “Let’s Talk Copyright” (LTC) where the new Tool Kit will be unveiled by the creator, Mr. John Asein supported by officials of GEM and the World Bank.

According to Mr. Yakasai, the decision to partner with COSON on the project is in recognition of the unassailable impact that COSON has made across the continent with respect to intellectual property.

In the words of Mr. Yakasai , “COSON, more than any other institution in Nigeria, has shown that it has the capacity to manage such an important resource and to put it to good use for the larger society” Responding to Mr. Yakasai, COSON Chairman, Chief Tony Okoroji thanked the GEM team for their continued confidence in COSON.

He said that with COSON as custodian of the IP tool kit, GEM and its partner agencies can rest assured that the tools will be properly deployed and that the message will get to every stakeholder in the industry In attendance at the meeting were the COSON General Manager, Mr. Chinedu Chukwuji, Head of Public Affairs, Mr. Chibueze Moses Okereke and COSON Head of Legal, Ms. Simi Wash-Pam.

 

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