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6 Disruptive Influences of Artificial Intelligence

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The world has gone digital. In fact, we are approaching the Fourth Industrial Revolution, also described as Industry 4.0: an age in which a range of new technologies is expectedly fusing the physical, digital and biological worlds in addition to impacting all disciplines, economies and industries.

This is an age marked by emerging technology breakthroughs in a number of fields, including artificial intelligence, robotics, augmented reality, nanotechnology, quantum computing, biotechnology, The Internet of Things, 3D printing and driver-less vehicles, among others.
One of these emerging technologies, Artificial intelligence or AI, as it is commonly referred to, has the potential to cause significant disruptions to many established industries, presenting amazing new ways for business leaders and individuals to simplify complex tasks.

According to the Research and Development Unit of Yudala, Nigeria’s fastest growing e-commerce outfit, here are six ways Artificial Intelligence will shake up things in the corporate world.

Double-edged impact on jobs and employment opportunities
Artificial intelligence promotes the growing reliance on machines which possess the ability to perform a wide range of physical and cognitive tasks, admittedly with more efficiency and accuracy.
This poses a great deal of concern for the future as these machines may put many jobs at risk and ultimately reduce human employment.
While these concerns are legitimate, research posits that the rise of artificial intelligence and automation may, nevertheless, have a double-edged impact on employment: negative and positive.
In the negative sense, AI may displace humans by directly replacing them in tasks previously performed by these workers.
On the positive side, the deployment of machine learning and artificial intelligence may end up increasing the demand for labour in other industries or create new jobs or openings as a result of automation.

Data analysis and presentation
With the emergence of machine learning which is a direct off-shoot of artificial intelligence, the task of crunching numbers, analyzing data and presenting this as useable information just got easier.
A single supercomputer using artificial intelligence running on continuous machine learning will definitely out-perform the work of ten or more humans working with spreadsheets to analyze and interpret the same amount of data.
Most machine learning apps have the capability of, not only analyzing huge amounts of data in record times, but also reducing errors to the barest minimum –  a factor that makes them logically preferable to high-cost and error-prone human accounting or consultancy teams.

Budgeting
Closely related to the foregoing is the refinements and research-backed approach to the process of budgeting which AI lends.
For most businesses, budgeting is often carried out haphazardly on a yearly basis, with funds allocated in similar patterns to various activities and business units.
This inadvertently results in a situation where certain business units get more working capital while other units which yield more returns struggle with the meagre figures allocated to them.
By deploying artificial intelligence, business leaders can generate valid information on the performances of various business units and gauge more accurately the returns on the investments made on specific activities.
This will potentially cause a major overhaul of existing budgeting systems used by corporate organizations and bring more value and objectivity to the entire process.

More personalized marketing
The exciting benefits of artificial intelligence will also be keenly felt in the field of marketing, as advances in the field will usher in landmark advances in the marketing value chain, leading to more personalized experiences for consumers.
Through AI tools, marketing will assume an automated dimension, enabling companies to deliver a richer, more personalized experience for all classes of consumers and resulting in stronger connections between brands and consumers.
Ultimately, these new approaches will build brand affinity/loyalty and positively impact bottom lines. Presently, a number of organizations are deploying artificial intelligence principles to simplify the processes involved in various branches of marketing including email marketing, SEO, mobile, social media, among others.
Global e-commerce giant, Amazon, is playing a leading role in this aspect –  a step that is on the verge of being replicated by Yudala – by relying on a series of algorithms to determine what customers are likely to buy or require next, with these suggestions and creatives sent to the target customers via customized emails in a process that is entirely automated.

Recruitment/Human Resources
AI will radically transform the recruitment and human capital management function by infusing more objectivity and transparency into the entire process.
This will equip business leaders or owners with the requisite insight to take more informed decision on hiring, compensation, promotion and gender pay disparity/biases in the work-place.
By leveraging the benefits of advanced statistical tools and machine learning, AI can help organizations recognize and reward performance more objectively among the entire work-force through the detection and elimination of partiality, imbalances and subjective appraisals.

Banking and finance
The entire financial services sector will also be disrupted by the emergence of artificial intelligence solutions and applications.
 A recent research survey carried out by The Economist revealed that 49% of banking executives believe the traditional transactional banking model will be dead by 2020.
Through AI, banks, insurance companies, asset/wealth management firms and capital markets will have a plethora of cutting-edge tools that will streamline and bring unimaginable simplicity and ease to their core financial processes and customer service offerings.
The potential is limitless. Robo-advisors are being mooted in the sphere of asset management; banks will expectedly rely on chatbots to boost customer experience while other AI tools will simply thorny reconciliations, reporting of earnings, financial analysis and asset allocation, among others.
AI will also help insurance firms process claims, streamline their processes and uncover fraud. Understandably, a number of financial institutions are awake to this reality, head-hunting and mopping up fintech talents, in a sort of arms race to ensure they are not left behind in the sweeping wave of tech-mediated changes that is afoot in the sector.

What is Artificial intelligence
Artificial intelligence (AI), also known as machine intelligence, MI) is intelligence exhibited by machines, rather than humans or other animals (natural intelligence, NI).

In computer science, the field of AI research defines itself as the study of “intelligent agents”: any device that perceives its environment and takes actions that maximize its chance of success at some goal.

Colloquially, the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem solving”. AI research is divided into subfields that focus on specific problems, approaches, the use of a particular tool, or towards satisfying particular applications.

Artificial intelligence is not one technology but rather a group of related technologies – including natural language processing (improving interactions between computers and human or “natural” languages); machine learning (computer programs that can “learn” when exposed to new data) and expert systems (software programmed to provide advice) – that help machines sense, comprehend and act in ways similar to the human brain. 

These technologies are behind innovations such as virtual agents (computer-generated, animated characters serving as online customer service representatives); identity analytics (solutions combining big data and advanced analytics to help manage user access and certification) and recommendation systems (algorithms helping match users and providers of goods and services) which have already transformed the ways in which companies look at the overall customer experience.


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E-Business

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

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Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.

He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.

As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”

He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.

Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.

“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.


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Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

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As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.

“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.

“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”

Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.

Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.

Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.

To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.

Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.

As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.


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FG Determined to Protect Rights, Privacy Online- NITDA

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Federal government is determined to protect Nigerians’ rights and privacy in the digital space, according to Dr Ayodele Bakare, assistant director, Cybersecurity Department, National Information Technology Development Agency (NITDA),

FG Determined to Protect Rights, Privacy Online- NITDA

To achieve that, Bakare, said that the government has developed several policy and regulatory frameworks to strengthen cybersecurity.

Bakare, stated all these during an interview with the News Agency of Nigeria (NAN) in Abuja on Monday.

He said that cybersecurity governance in Nigeria was implemented through a collaborative approach involving multiple government institutions with different responsibilities.

According to him, the Office of the National Security Adviser (ONSA) provides overall coordination of national cybersecurity efforts through the National Cybersecurity Coordination Centre, which serves as its operational arm.

“At the national level, cybersecurity implementation is done collectively, and different government organisations are responsible for implementing different aspects of the national cybersecurity framework.

“At the top, however, the Office of the National Security Adviser coordinates these efforts through the National Cybersecurity Coordination Centre,” he said.

Bakare said that one of the key policy instruments guiding the country’s cybersecurity efforts was the National Cybersecurity Policy and Strategy Framework.

He also highlighted the legal framework provided by the Cybercrimes Prohibition and Prevention Act 2015, which was recently amended in 2024 to strengthen Nigeria’s response to cyber threats and digital crimes.

According to him, NITDA has also introduced sector-specific regulations to enhance cybersecurity in the country.

“One such regulation is the National Public Key Infrastructure Regulation, which is one of the core infrastructures required to ensure trust and security in digital communications and transactions,” he said.

Bakare said that NITDA played a pioneering role in Nigeria’s data protection landscape through the Nigeria Data Protection Regulation 2019, which laid the foundation for the current data protection framework.

He said the regulation had since evolved into a full legal framework implemented by the Nigeria Data Protection Commission.

Bakare disclosed that the agency was also finalising an Information Security Regulation that would soon be made available to the public.

He further explained that the regulation would provide organisations and individuals with clear guidelines on their responsibilities in safeguarding information and digital assets.

“Nigeria has continued to strengthen its legal and policy environment for cybersecurity, a development reflected in the country’s performance in the Global Cybersecurity Index.

“One of the pillars of the index focuses on legal measures and assesses the availability of national cybersecurity laws and regulations.

“Nigeria recorded a strong performance under the legal measures pillar, reflecting the country’s efforts to establish the necessary frameworks to support cybersecurity governance,” he told NAN.

He said that sustained collaboration among government agencies and stakeholders remained essential to effectively implement the existing policies and strengthen Nigeria’s digital security architecture.


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