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A Shopper’s Guide to Black Friday in Nigeria



For many bargain-hungry shoppers, Black Friday is the period to look forward to. According to the Research and Development Unit of Yudala (, Nigeria’s pioneer online and offline e-commerce outfit; Black Friday, traditionally the day following Thanksgiving Day in the United States has grown into a worldwide shopping festival.

Here in Nigeria, the case is not different.

With the increasing popularity of commerce and proliferation of e-commerce sites all competing for the attention of price-sensitive shoppers, Black Friday has become unarguably the most anticipated sales activity in the country

Amid promises of huge discounts and massive deals falling on consumers, the anticipation among shoppers often reaches fever-pitch during this period as Black Friday is generally seen as the best time to shop. For the unsuspecting shopper, it is worth stating, nevertheless, that shopping during Black Friday comes with a certain level of caveat emptor –  loosely translated as the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made.

Yudala shares useful tips to guide you through the Black Friday shopping fiesta.

Make a list

To get the best out of the mad rush that characterizes Black Friday in Nigeria, preparation is key. Creating a list of the items you need will not help you get a sense of what you want; it will also go a long way in ensuring you gather some critical intelligence on the items you want to purchase which will save you time in the long run. If a deep freezer or 54-inch TV, for instance, are among your most sought-after possessions, the act of including them in a list would naturally see you do some research among the major players to understand which models are in vogue, current prices for the specific choices you desire and the likely discounts or bundles that will come with Black Friday.

Draw up a budget

This may sound easy but a lot of shoppers often miss out on this simple rule. It is important to develop a budget to guide your Black Friday shopping. Working with a pre-determined list of items and budget will ensure you do not fall into the trap of impulse buying which may see you end up with items you do not necessarily need, while missing out on the essential ones you require. This is not to rule out the occasional sweet deal or an irresistible bundled offer you may go out of your way to grab. Having a budget, however, undoubtedly gives you a focus which helps you get the best out of Black Friday.

Sign up to the Platform

Preparation will help you get the early and best deals; which is why it is important to sign up to newsletters and social media platforms to stay in the loop and get the latest news on the special offers for Black Friday. With this, you will get regular updates on all the exciting deals on desired products in the lead up and during the campaign.

Quality matters

Black Friday is often a time for a massive push from various e-commerce platforms all seeking to get a slice of the shopping pie. A number of grey or sub-standard products also find their way into the mix, especially from e-commerce outfits without a clear products sourcing channel or those who work with an infinite number of middlemen. To ensure your fingers do not get burnt, it is best to stick to a platform that offers you guaranteed genuine products and that is willing to stake its reputation on that.

Seeing and touching works better than just seeing

To get the best out of Black Friday, it is very important to get a chance to see, touch and experience the product(s) you wish to buy before parting with your hard-earned money. You can check out the items online and then visit the offline store to see it physically before completing the purchase process. This works better than just relying on the online version which may not be the same thing you get when delivered. Often it is best to shop with an e-commerce platform that offers you a chance to see, touch, experience the product and get useful feedback from staff on after-sales support and other issues rather than an impersonal online-only platform.

Self-fulfil, if possible

For many, Black Friday comes with sad tales of long delays, unfulfilled deliveries and canceled orders. To avoid falling a victim, it is best to shop from an e-commerce platform with a physical offline store where you can self-fulfil or choose to personally pick up your item. While others are lamenting the items they failed to get, you will be one of the few savvy shoppers smiling and wishing that Black Friday never ends.


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FG to Use ICT to Curb Unemployment



Dr. Isa Pantami, Director General of NITDA

Federal government has said it is aware of difficulties in securing white-collar jobs by youths in the country and this has compelled it to look inward to build technology entrepreneurs.


This was revealed by Dr. Isa Pantami, director general, National Information Technology Development Agency ([NITDA), during the ninth edition of Startup Friday event for Akwa Ibom youths in Uyo, the state capital.


According to him, Information and Communication Technology (ICT) has become inevitable. The future of the country’s youths depends on ICT.


The Director General said the Startup Friday programme was created to encourage every Nigerian to look inward in tackling

Nigeria’s economic problems, stressing that, “ICT is the global driver of all aspects of the economy”.


“We are aware of the harsh condition in securing white-collar jobs in the country. So, it has become apparent for the government to focus more in building technology entrepreneurs. A developed indigenous ICT eco-system would help the country to diversify its economy from oil.


“Data is the new oil. With the two local content-related Presidential Orders, we need to focus on locally-produced innovations for our local markets. NITDA intends to encourage and support ICT entrepreneurship and promote it as an attractive career option for the teeming youths”, he said.


He said the startup was brought to Akwa Ibom to encourage the youths to eke a living through ICT, adding that plans had reached advance stage to establish a Digital Job Centre in the state.




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MRA Asks Buhari to Assent to Digital Rights and Freedom Bill



President Muhammadu Buhari

Media Rights Agenda (MRA), has called on President Muhammadu Buhari to sign the Digital Rights and Freedom Bill into law as soon as he receives it from the National Assembly, saying it is the most practical way for his Administration to demonstrate its support for Internet freedom for Nigerians.


In a statement in Lagos, MRA applauded the leadership of National Assembly for the speedy passage of the Bill by both the House of Representatives and the Senate and urged them to ensure that a clean copy reaches the President for signature in the shortest time possible in order to bring their efforts to fruition


The Bill, which was passed by the House of Representatives on December 19, 2017, was similarly passed by the Senate earlier this week, on Tuesday, March 13, 2018.


Mr. Edetaen Ojo, executive director of Media Rights Agenda (MRA), described the proposed Law as “a strong piece of legislation that seeks to effectively protect the rights of Nigerians on the Internet and in the digital environment in accordance with the global norms and standards that Nigeria has helped to establish.”


Calling on President Buhari to assent to the Bill without delay and thereby demonstrate his willingness to protect the rights of all Nigerians online as they are protected offline, he said: “The Bill provides a comprehensive framework for the advancement, protection and enjoyment of human rights on the Internet and in the digital environment, consistent with Nigeria’s regional and international obligations under various international human rights instruments, some of which Nigeria has led in bringing into being by co-sponsoring”.


For instance, Mr Ojo said, “Nigeria played a leading role on the global stage in 2012 when it led in co-sponsoring the landmark Resolution on the Promotion, Protection and Enjoyment of Human Rights on the Internet at the UN Human Rights Council in Geneva, alongside Sweden, the United States, Brazil, Turkey and Tunisia, wherein it was affirmed that “the same rights that people have offline must also be protected online, in particular freedom of expression, which is applicable regardless of frontiers and through any media of one’s choice.”


Observing that the resolution has brought Nigeria tremendous respect and acclaim from around the world, he urged the President to sign the Digital Rights and Freedom Bill “in keeping with the groundbreaking direction and guidance which this Resolution provided to the global community on human rights online.”


In addition, Mr. Ojo said, the Digital Rights and Freedom Act will help boost an innovative environment for Nigerians, as well as accelerate the country’s development in the digital age by allowing all Nigerians take maximum advantage of emerging opportunities, adding that this will be beneficial to the government and its efforts to ensure the economic growth of Nigeria including though its recent Enabling Business Environment initiative.


Mr. Ojo added that: “The Bill, when it becomes Law, will bring Nigeria’s domestic law, policy and practices with regards to the protection of human rights on the Internet into conformity with this international norm that we were central as a nation in developing and bequeathing to the global community.”


MRA also called on all other stakeholders, especially the media and civil society actors, to lend their voices to the Digital Rights and Freedom Bill by advocating for speedy presidential assent and subsequently, to monitor its implementation and ensure that its provisions are applied in practice.


Mr. Ojo said: “This piece of legislation will ultimately impact the personal and professional lives of every Nigerian who is connected to the Internet as well as those who will be connected in the future. It is therefore essential for all stakeholders to contribute to this process in every way possible including through advocacy, by writing about it, facilitating discussions and debates, playing their roles in ensuring its implementation and encouraging other members of society to do so as well.”


He also praised Paradigm Initiative for leading and coordinating the multi-stakeholder efforts that characterized the development and drafting of the Bill and resulted in its speedy passage by the National Assembly, saying it has once again demonstrated the power of civil society to positively affect the fortunes of Nigeria and Nigerians.

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Workers Seek Sack of NCC Boss over Alleged N406m Fraud



Afam Ezekude, DG, Nigerian Copyright Commission (NCC)

Association of Senior Civil Servants of Nigeria (ASCSN) of Nigerian Copyright Commission (NCC), has called for the removal of Afam Ezekude, director general, for alleged maladministration and misappropriations of funds totalling N406 million.


ASCSN, an affiliate of Trade Union Congress of Nigeria (TUC), also demanded Ezekude’s immediate investigation and prosecution.


Ezekude in his reaction, dismissed the allegations, saying the claims were unsubstantiated and false.


Speaking with The Guardian on telephone, he said the allegations were previously investigated by the EFCC, DSS and ICPC but declared them unfounded.


But the association, which protested against the DG’s alleged maladministration and embezzlement of public funds on Monday, March 12, 2018, said Ezekude’s continued stay in the commission was affecting the growth of creative industry in the country.


Moses Ihuma, chairman of NCC chapter of the association, who spoke to The Guardian on the telephone, said staff members of the commission have lost confidence in Ezekude’s leadership.

He noted that the director general had reduced the NCC, which is an enforcement agency set up to protect and promote the creative industry, to an agency for looting of funds.


He also alleged that poor welfare scheme resulted in the death of 15 employees of the commission, stressing that they would continue their protests until their demands were met.


In a statement signed by Ihuma and Olatunji Kurile, the unit’s Secretary, the association said their grouse include lack of payment of staff allowances since 2011, lack of working tools and illegal renewal of Ezekude’s tenure, as well as the director general’s possession of two letters of tenure renewal from two different government offices.


They noted that the association had petitioned the Economic and Financial Crimes Commission (EFCC), Department of State Services (DSS) and the Independent Corrupt Practices and other related Offences Commission (ICPC) with evidences of corruption against Ezekude.




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