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A Shopper’s Guide to Black Friday in Nigeria

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For many bargain-hungry shoppers, Black Friday is the period to look forward to. According to the Research and Development Unit of Yudala (www.yudala.com), Nigeria’s pioneer online and offline e-commerce outfit; Black Friday, traditionally the day following Thanksgiving Day in the United States has grown into a worldwide shopping festival.

Here in Nigeria, the case is not different.

With the increasing popularity of commerce and proliferation of e-commerce sites all competing for the attention of price-sensitive shoppers, Black Friday has become unarguably the most anticipated sales activity in the country

Amid promises of huge discounts and massive deals falling on consumers, the anticipation among shoppers often reaches fever-pitch during this period as Black Friday is generally seen as the best time to shop. For the unsuspecting shopper, it is worth stating, nevertheless, that shopping during Black Friday comes with a certain level of caveat emptor –  loosely translated as the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made.

Yudala shares useful tips to guide you through the Black Friday shopping fiesta.

Make a list

To get the best out of the mad rush that characterizes Black Friday in Nigeria, preparation is key. Creating a list of the items you need will not help you get a sense of what you want; it will also go a long way in ensuring you gather some critical intelligence on the items you want to purchase which will save you time in the long run. If a deep freezer or 54-inch TV, for instance, are among your most sought-after possessions, the act of including them in a list would naturally see you do some research among the major players to understand which models are in vogue, current prices for the specific choices you desire and the likely discounts or bundles that will come with Black Friday.

Draw up a budget

This may sound easy but a lot of shoppers often miss out on this simple rule. It is important to develop a budget to guide your Black Friday shopping. Working with a pre-determined list of items and budget will ensure you do not fall into the trap of impulse buying which may see you end up with items you do not necessarily need, while missing out on the essential ones you require. This is not to rule out the occasional sweet deal or an irresistible bundled offer you may go out of your way to grab. Having a budget, however, undoubtedly gives you a focus which helps you get the best out of Black Friday.

Sign up to the Platform

Preparation will help you get the early and best deals; which is why it is important to sign up to newsletters and social media platforms to stay in the loop and get the latest news on the special offers for Black Friday. With this, you will get regular updates on all the exciting deals on desired products in the lead up and during the campaign.

Quality matters

Black Friday is often a time for a massive push from various e-commerce platforms all seeking to get a slice of the shopping pie. A number of grey or sub-standard products also find their way into the mix, especially from e-commerce outfits without a clear products sourcing channel or those who work with an infinite number of middlemen. To ensure your fingers do not get burnt, it is best to stick to a platform that offers you guaranteed genuine products and that is willing to stake its reputation on that.

Seeing and touching works better than just seeing

To get the best out of Black Friday, it is very important to get a chance to see, touch and experience the product(s) you wish to buy before parting with your hard-earned money. You can check out the items online and then visit the offline store to see it physically before completing the purchase process. This works better than just relying on the online version which may not be the same thing you get when delivered. Often it is best to shop with an e-commerce platform that offers you a chance to see, touch, experience the product and get useful feedback from staff on after-sales support and other issues rather than an impersonal online-only platform.

Self-fulfil, if possible

For many, Black Friday comes with sad tales of long delays, unfulfilled deliveries and canceled orders. To avoid falling a victim, it is best to shop from an e-commerce platform with a physical offline store where you can self-fulfil or choose to personally pick up your item. While others are lamenting the items they failed to get, you will be one of the few savvy shoppers smiling and wishing that Black Friday never ends.

 


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SOPHiA GENETICS Announces Syndicate Bio as First Liquid Biopsy Customer in Africa

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SOPHiA GENETICS, a cloud-native software company in the healthcare space and a leader in data-driven medicine, has announced that Nigeria-based Syndicate Bio has signed on to implement MSK-ACCESS® powered with SOPHiA DDM™.

Syndicate Bio is the first lab in Africa to adopt the MSK-ACCESS® assay via the SOPHiA DDM™ Platform, and the first company to make comprehensive genomic profiling and liquid biopsy widely available to patients throughout the entire continent.

The implementation of this new technology will further existing work from SOPHiA GENETICS, Memorial Sloan Kettering Cancer Center (MSK), and Syndicate Bio to advance health equity on a global scale.

There are roughly 1 million new cancer patients each year in Africa and currently, comprehensive genomic profiling and liquid biopsy testing options are not widely available.

This means that patients are forced to forego this testing or travel out of continent for these testing options. Syndicate Bio’s implementation of this new offering will provide cutting-edge liquid biopsy testing to many of these patients and will help progress the company’s goal of advancing genomics and precision medicine in an area of the world that has been historically underserved in these areas.

“Partnering with SOPHiA Genetics to bring MSK-ACCESS® powered with SOPHiA DDM™ to our lab is a monumental step in accelerating the cancer treatment and research landscape across Africa, beginning in Nigeria. Next-generation sequencing technologies in oncology and liquid biopsy, which this collaboration enables, hold the potential for creating a leapfrogging opportunity in the oncology treatment and research landscape in Africa,” said Abasi Ene-Obong, PhD., Founder, Syndicate Bio.

“Through this collaboration, we aim to enable the widespread application of precision medicine in oncology across Africa, and thus contributing to the improvement of patient outcomes across the African continent.

“We believe our scientific expertise, combined with AI-enabled technologies and data-driven solutions enabled by SOPHiA GENETICS, presents a unique opportunity to fundamentally transform the journey of cancer patients through non-invasive cancer analysis, predictive genetic testing, and effective precision medicine.”

Syndicate Bio is driving genomics and precision medicine initiatives across the world’s most diverse regions through large-scale partnerships with governments, industry, and other stakeholders. Through its work, Syndicate Bio is making local impact while accelerating drug discovery and development.

By focusing on Africa, Syndicate Bio is poised to make a significant impact, starting with Nigeria, by introducing its pioneering clinical oncology offerings in an underserved region.

Through this endeavor, Syndicate Bio aims to improve cancer diagnosis and treatment for African patients. This initiative not only facilitates local next-generation sequencing (NGS) testing and liquid biopsy testing but also extends access to clinical trial participation, empowering patients and healthcare providers alike.

MSK-ACCESS® powered with SOPHiA DDM™  is a decentralized version of a highly validated ctDNA test developed by MSK that involves the deep sequencing of 146 key cancer-associated genes, and will augment Syndicate Bio’s tumor profiling capabilities, allowing them to utilize a small blood sample to generate a comprehensive report in an efficient and expedited time frame.

The use of liquid biopsy is less invasive than traditional biopsy, and can help simplify patient monitoring, whilst driving the uptake of precision medicine.

The offering combines the sophisticated analytics, state-of-the-art algorithms, and decentralized, cloud-based offerings of the SOPHiA DDM™ Platform, with the scientific and clinical expertise of MSK in cancer genomics to provide a best-in-class liquid biopsy solution.

“In our mission to democratize data-driven medicine, our decentralized global network and unique set of partnerships enable us to help reach underserved populations, just as those that are served by Syndicate Bio,” said Philippe Menu, MD, PhD., Chief Medical Officer, SOPHiA GENETICS.

“By implementing this solution, Syndicate Bio will make a measurable impact throughout Africa, while also helping to generate an unparalleled and comprehensive dataset and provide invaluable insights and knowledge to shape the future of global healthcare.”

In late 2023, SOPHiA GENETICS and MSK announced they are working in partnership with AstraZeneca to bring the world-class MSK-ACCESS® powered with SOPHiA DDM™ testing solution to countries and regions around the globe, including underserved areas where access to testing remains scarce.


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Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

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Mallam Kashifu Abdullahi, director-general, National Information Technology Development Agency (NITDA), has reaffirmed the importance of collaboration in advancing Nigeria’s digital transformation agenda.

Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

L-R: Mallam Kashifu Abdullahi,  director-general, National Information Technology Development Agency, with Brig. Gen., Abdulrahman Idris, team lead of the Senior Executive Course 46 2024, National Institute for Policy and Strategic Studies, Kuru, Jos during a strategic tour visit to the agency headquarters in Abuja.

Abdullahi disclosed this during a strategic engagement with participants of the 2024 Senior Executive Course 46 from the National Institute for Policy and Strategic Studies (NIPSS), a delegation led by Brigadier General Abdulrahman Idris.

Abdullahi emphasised that no organisation can achieve its goals in isolation, stressing the need for collaborative efforts to harness ideas, experiences and insights for national development. He highlighted the potential of collaboration between NITDA and NIPSS to leverage technology and digital innovation for driving economic growth, creating job opportunities and attracting foreign direct investment (FDI).

“At NITDA, we have re-imagined our social contract with Nigerians, focusing on improving service delivery and fostering the swift growth of the ICT sector,” said Abdullahi. He emphasised the agency’s commitment to serving Nigerians and outlined the strategic direction outlined in NITDA’s Strategic Roadmap and Action Plan (SRAP 2024-2027) 2.0. The SRAP is structured around eight pillars aimed at fostering digital literacy, building a robust technology research ecosystem, strengthening policy implementation, promoting inclusive access to digital infrastructure, enhancing cybersecurity, nurturing innovation and entrepreneurship, forging partnerships and cultivating a vibrant organisational culture.

The brigadier-general provided insights into NIPSS’s role as Nigeria’s foremost policy think-tank, tasked with developing top-class technocrats to drive national development initiatives. He highlighted NIPSS’s contributions to policy formulation and implementation over the years, emphasising the institution’s mandate to address issues of national interest, particularly in the digital economy sector.

The collaboration between NITDA and NIPSS underscores the importance of synergistic efforts in harnessing technology and innovation for national development. By leveraging each other’s expertise and resources, both organisations aim to drive economic growth, foster job creation, and position Nigeria as a leading player in the global digital economy.

Through strategic partnerships and collaborative initiatives, NITDA and NIPSS are poised to chart a path towards sustainable development, leveraging digital innovation as a catalyst for socioeconomic transformation and inclusive growth.

 


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IvoryPay, Tether to Drive Crypto Transfers Across Africa

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Ivorypay, a blockchain-based payment and remittance firm, has teamed with Tether, the stablecoin pioneer, to improve crypto-based transactions across Africa.

Tether is the business that developed the stablecoin, USDT, and with this agreement, it will mint and issue USDT straight to IvoryPay.

According to the partners, this agreement would provide more dependable and economical digital transaction choices to businesses and consumers across Africa.

Ivorypay will leverage Tether’s widespread acceptance to provide a buffer against the typically unpredictable nature of crypto-currencies, increasing user confidence in using digital currencies for daily transactions as well as cross-border transfers.

“Partnering with Tether is a strategic move that aligns perfectly with our vision of simplifying and securing crypto transactions across Africa,” said Oluwatobi Ajayi, CEO, IvoryPay.

He added: “It gives us easy access to the liquidity we need to cater to more businesses and individuals across the continent and to do that cheaper and faster than anybody else, which we believe will significantly enhance user trust and increase adoption rates across our platforms.”

“This strategic partnership between Ivorypay and Tether represents a transformative step for digital transactions across Africa,” said Aly Madhavji, managing partner of Blockchain Founders Fund.

“By incorporating USDT into their payment systems, IvoryPay aims to increase financial inclusion and streamline cross-border remittances, establishing a new standard for stability and efficiency in the region’s financial services We are thrilled to assist Ivorypay as they endeavour to create new opportunities for businesses and consumers across Africa.”


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