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Africa’s Pay-TV Market to Hit $6Bn

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Africa’s pay-TV revenue for the year 2016 stood at $4.4 billion and is forecast to reach $6 billion by 2021.

This is according to market research firm Dataxis, which notes that for the year ending 2016, Africa’s pay-TV subscribers stood at approximately 18.7 million, which represents an increase of approximately two million subscribers compared to the previous year.

Dataxis’ research team has rolled out a new TV tracker product for Sub-Saharan Africa. The service provides quarterly reporting of the pay and distribution statistics for all TV channels active in the region. More than 1 000 channels were analysed and 25% of the channels are generalists, 19% are movies and fiction, and 9% represent sport channels.

Out of the 18.7 million subscribers, the market research firm says 14 million are direct-to-home (DTH) subscribers and the remaining represent mostly pay digital terrestrial television (DTT) with limited cable and IPTV deployments.

The key players for the Sub-Saharan African region are Naspers (approximately 56%), Canal+ (approximately15%) and StarTimes (9%).

“The satellite operator MultiChoice, owned by Naspers, has been the key player in the Anglophone Africa pay-TV market since its launch. However, the new entrant of the year, Econet Media/Kwesé, along with in particular further deployments by StarTimes, will change this configuration,” says Pascal Orhan, chief analyst at Dataxis.

Regarding the DTT migration process, the full transition is still far from completed, says Dataxis. One of the main issues is distribution of millions of DTT set-top boxes (STBs) to low income households, with associated industrial policies that are leading to further delays, it notes.

Dataxis predicts the DTT process should be completed in Sub-Saharan African by 2021. After missing the 2015 digital migration deadline for countries to migrate from analogue to DTT, SA subsequently began the registration process for STBs required to transmit digital signals.

The South African government has promised to subsidise five million TV-owning households with free STBs.

“Pay-TV operators like Naspers, Canal+ and StarTimes play an important role in the channel edition, as 18% of all the channels belong to one of them. They focus mainly on movies and fiction and sports, as the two genres account for almost three-quarter of all the channels they edit,” adds Orhan.

Meanwhile, video-on-demand (VOD) services are also gaining traction in Africa, with players like Naspers-owned ShowMax and US-based Netflix making inroads.

Last year, ShowMax said that less than a year after launch, its subscription VOD service had passed the 10 million views milestone.

Analysts believe content will determine if Netflix can gain a big market share in Africa.

Although Netflix is popular, it is not at the level of ShowMax for three reasons: ShowMax has more local content, Netflix does not allow subscription to its US service through IP-masking services, and ShowMax is heavily marketed in SA, says World Wide Worx MD Arthur Goldstuck.

Africa Analysis’ Richard Hurst says although Netflix will certainly shake up the market, the most serious challenge facing the company in Africa will be the ability to deliver a consistent quality service with an appropriate depth of content.

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Broadcasting

MultiChoice Refutes Launch of Pay-Per-View Report

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By Chike Onwuegbuchi
Pay-TV service provider, MultiChoice Nigeria, has dismissed fresh reports saying it is about to make its services available via the Pay-Per-View model.

In a statement issued in Lagos, the company said reports currently circulating and suggesting that it is about launching Pay-Per-View are unfounded.

“MultiChoice wishes to correct the news currently being circulated and states that at no time was it announced that a Pay Per View service was about to be launched,” said the statement.

The company explained that before the Floyd Mayweather vs. Conor McGregor boxing fight, it explained to journalists at a media briefing premium subscribers on its DStv platform would watch the fight as part of their package, while subscribers to pay television services in the USA would need to pay an additional US$99 on Pay per view basis to access the fight.

It added that should it decide to offer a new service in the future, the media and its subscribers will be directly informed.

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DSTv, Startimes Panic as TSTV Unpacks PaSC, Data Bundle

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By Agency Reports
As the commercial launch of TStv, Telcom Satellite TV, in Nigeria beckons, DStv/GOtv and StarTimes, and other pay TV providers, are believed to be troubled, according to Independent.

Their anxiety may have arisen from the new operator’s introduction of the Pay-as-You-Consume (PaSC) model and data bundle.

Other pay TV providers had consistently argued that the model was not possible to implement in Nigeria on the grounds that they bought the contents they relay as a whole and not in bits.

TStv will roll out its Pay-As-You-Consume plan on October 1, 2017, and industry watchers predict that it would win over a lot of customers from its competitors.

Analysts have expressed the hope that TStv would, indeed, redeem its promise of offering unique services, and thus break the MultiChoice’s monopoly in the business in Nigeria.

The move by the incoming operator is aimed at attracting more subscribers to their service, which is considered to have been tailored along the yearning of Nigerian pay TV customers.

When the new plan begins, it is expected to replicate the revolutionary feat Globacom made in the telecoms industry through the introduction of per second billing (PSB).

Prior to the implementation of PSB by Glo, MTN and Econet (now Airtel) had insisted that it was not possible to operate the PSB until after seven years, but Glo made it possible immediately it hit the market in 2003.

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‘Keeping Up With The Kardashians’ on DStv Clocks Ten

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For the last decade, the E! mega hit series, Keeping Up with the Kardashians, has grown steadily from a familial docu-series into a global phenomenon.

From break-ups to make-ups, weddings, births and all the drama in between, fans have “kept up” with the family’s constant evolution.

In the 90-minute Keeping Up with the Kardashians 10 Year Anniversary Special, airing on 25 September at 7pm, host and executive producer of the series and special, Ryan Seacrest, sits down with Kris, Kim, Khloé, Kourtney, Kendall and Kylie to reflect back on the most monumental events in their lives.

Throughout the years, the family has remained genuine, compassionate, and vulnerable with the viewers, and this special will delve into what it’s been like for the family to live all the triumphs and hardships in front of the camera.

In preparation for the ten year anniversary celebrations, E! is airing a Kardash-a-thon, every day until 6 October. From 06:10am to 06:05pm, fans are given the opportunity to catch up on every episode of Keeping Up with the Kardashians ever aired.

Fans can find out more about the Kardashian and Jenner sisters’ fashion style and signature looks in a series of E!’s Look Book specials, every day at 7pm.

On 7 October, E! will showcase the most popular episodes from Keeping Up with the Kardashians as voted by you, the fans, in Top 10 Fan Faves. Voting is open on the E! Africa Facebook page until 1 October.

Then, after a heavy and eventful year, Keeping Up with the Kardashians returns for a fun and flirty fourteenth season on 8 October at 7pm. From backyard camping and wine tasting in Santa Barbara to jet-setting to Mexico for birthday shenanigans, the family is determined to get back to basics, but not without some challenges along the way.

Kim debates removing herself from the spotlight to focus on her family after the traumatic experience in Paris.

Meanwhile, as Khloé’s relationship with Tristan heats up, she stresses over how to blend her two lives.

As Kourtney is burdened over how to unapologetically embrace her single life while co-parenting with Scott, Kendall finds herself under an immense amount of pressure as she struggles with being in the public eye and the rest of the family is along for the unpredictable ride.

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