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Airtel Shines At African Cristal Awards 2018

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Airtel Nigeria, leading telecommunications services provider, got a standing ovation at the 2018 Africa Cristal Awards after receiving the biggest award of the event (grand prix) and three other accolades in the telecoms category for its SmartRecharge campaign.

 

Airtel’s SmartRecharge campaign themed Prayer Warrior (Amin) won the grand prix, grand Cristal and a gold medal while Monitoring Spirit (Whatchu Doing?) bagged a Silver award.

 

According to Ahmad Mohkles, Chief Commercial Officer, Airtel Nigeria, the awards reflect Airtel’s passion to connect with its major stakeholders in an emotional, tasteful, creative and innovative manner.

 

“As a key stakeholder in the society, we keep looking for innovative and creative ways to celebrate our customers, join in their successes and victories as well as empower them to fulfill their dreams and realize their full potentials.

 

“Airtel will continue to inspire narrative that will enthrone customers as kings just as we will continue to offer innovative and bespoke value offerings that will make life simpler, better and more enjoyable for telecoms consumers in Nigeria,” he said.

 

The Airtel SmartRecharge campaign relived love and child-mother bond through a storytelling approach.

 

In the Ad, Iya Rainbow discovered that her son, Segun had sent her a Christmas hamper overflowing with goodies that gladdened her heart.

 

Knowing that her phone had been recently recharged with Airtel SmartRecharge – albeit secretly by her son – she called him at the earliest sign of daybreak and pours her heartfelt prayers on him, never minding the ordeal this puts on Segun from dawn to dusk.

 

The African Cristal Festival rewards the best advertising campaigns created and broadcasted over the African continent, on any media.

More than 400 professionals of the integrated marketing communications and the media were present at this year’s festival which was held in Marrakech, Morocco from 2 to 5 May 2018.

 

At the last edition of the event, Airtel Nigeria won three awards.

 

The telco’s television commercial, ‘Data is life’, created to drive its mobile Internet value offering, placed Nigeria on the continental creativity and innovation map with the haul of three awards in the categories of African Cristal Awards film for the ‘Moments’ TVC and two regional categories of Nigerian Cristal Awards: film — ‘Moments’ and Integrated.

 

The 2018 jury include: Michael Zylstra, Chief Strategy Officer Ssa, Dentsu Aegis Network, South Africa; Steve Babaeko, CEO& Chief Creative Officer, X3M Ideas, Nigeria; IlhamBensouda, Chief Strategy Officer For Ssa, Mim, Morocco, South Africa; Pascal Lacase, Creative Director, Maurice Publicité Ogilvy & Mather, Mauritius;

 

Others are Alex Barry, CEO, Agence 6ème Sens, Côte D’ivoire; Ali El Forkani, Senior Strategic Planner, Tribal Ddb & Rapp, Morocco; Vincent Saccomanno, Ceo, Dagobert, France; Terence Calasans, Managing Director & Executive Creative Director, Mccann Conakry, Guinea And ElkeCathrall, Director Africa, IPG Mediabrands, South Africa.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Glo Felicitates Nigerians on Christmas Celebration

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Nigeria’s technology company, Globacom, has extended warm felicitations to Nigerians on the occasion of the 2024 Christmas celebrations.

In a goodwill message released in Lagos, Globacom urged Nigerians to embrace the spirit of love and kindness during the festive season, especially in the face of prevailing economic challenges.

The company emphasized the importance of practicing the teachings of Jesus Christ, particularly the virtues of obedience to God and loving one’s neighbor as well.

“Christ taught many virtues including obedience to God and loving one’s neighbour as oneself”, the company said, adding, “Now is the apt time to practise these teachings by sharing with the needy”.

Globacom also encouraged Nigerians to extend the conviviality of Christmas beyond the festive season by fostering love, peace, and harmony, as demonstrated by God through the birth of Jesus Christ.

Assuring its customers of uninterrupted services throughout the Yuletide period and beyond, Globacom urged them to take advantage of its innovative products and services to stay connected and share the memories of the season with loved ones.


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FG Gives Banks, Telcos Six-Month Deadline to Resolve N250Bn USSD Debt

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Central Bank of Nigeria (CBN) and the Nigerian Communications Commission (NCC) have ordered Deposit Money Banks and Mobile Network Operators to settle the long-standing N250bn USSD debt dispute before January 2, 2025.

FG Gives Banks, Telcos Six-Month Deadline to Resolve N250Bn USSD Debt

The CBN and NCC also directed banks to pay the pre-Application Programming Interfaces (API) debt before July 2, 2025.

They also ordered that post-API debts be settled before December 31, 2024.

The directive was issued in a joint cirular titled, “2nd Joint Circular of the Central Bank of Nigeria and the Nigerian Communications Commission on the Resolution of the USSD Debt Issue Between Deposit Money Banks and Mobile Network Operators.”

The circular dated December 20, 2024, was signed by Oladimeji Taiwo, acting director of the Payments System Management Department, CBN, and Chizua Whyte, head of Legal and Regulatory Services, NCC.

The regulators said, “In view of the foregoing, the CBN and the NCC hereby direct DMBs and MNOs as follows: 1. That 60 per cent of all pre-API invoices must be paid as full and final settlement.

“Payment plans (lump sum or installments) must be agreed upon between a concerned DMB and MNO by January 2, 2025. Installments must be based on equal monthly payments, with full payment due by July 2, 2025.

“DMBs must pay 85 per cent of all outstanding invoices issued after the implementation of APIs (i.e., February 2022) by December 31, 2024.

“Similarly, 85 per cent of future invoices must be liquidated within one month of service.”

According to the regulators, the transition to end-user billing will be activated only for DMBs and MNOs that comply with the payment conditions cobtained in the circular.

CBN and the NCC said they would provide further guidance on public enlightenment initiatives related to the transition.

The regulators also directed MNOs to implement the “10-seconds rule” for USSD invoicing.

This implies that any session lasting less than ten seconds will not be billable.

The regulators added, “Failure to comply with the terms outlined in this directive will attract necessary sanctions, ensuring that both DMBs and MNOs uphold their obligations.”


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NCC Launches Initiative to Combat Fraud, Spam Messaging

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Nigerian Communications Commission (NCC) has unveiled a draft regulatory framework aimed at addressing fraud, spam, and other challenges in the Application-to-Person messaging sector.

NCC Launches Initiative to Combat Fraud, Spam Messaging

The telecom regulator made this announcement in a statement.

The proposed framework, which was introduced during a virtual Stakeholders’ Forum, is said to be a key step towards enhancing the sector’s integrity and ensuring a fair, transparent environment for all parties involved.

The draft framework, presented by Aminu Maida, executive vice chairman, NCC, who was represented by Chizua Whyte, NCC’s acting head of legal and regulatory services, seeks to regulate the A2P messaging space.

The A2P messaging, used for notifications such as bank alerts, promotional campaigns, and government updates, has become a vital communication tool in Nigeria.

However, the sector faces significant challenges, including consumer protection concerns, fraud, and data privacy issues, as well as an unequal distribution of value within the ecosystem.

“The international A2P messaging space in Nigeria faces gaps that have led to issues such as fraud, spam, and data privacy concerns. These challenges threaten the sustainable growth of this communication tool,” the NCC said.

The proposed framework aims to address these challenges by protecting consumers, promoting fair competition, and holding service providers accountable.

“This forum marks a pivotal step towards addressing these challenges. We are here to engage with all stakeholders—operators, aggregators, businesses, service providers, and consumers—to refine the framework and ensure it meets the needs of the entire ecosystem.”

The NCC stressed the importance of inclusivity and collaboration in creating an effective regulatory environment.

 

 

 

 


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