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Airtel’s ‘Lost’ TVC wins Gold at Epica Awards



By peter oluka

Barely six months after it won treble awards at the prestigious African Cristal Festival, Airtel Nigeria’s ‘Lost’ Television Commercial has, once again, been adjudged gold winner at the Epica Awards, an annual series of communication awards, created in 1987 and based in Paris, France.

‘Lost’ is a commercial with a strong allusion to Daniel Defoe’s Robinson Crusoe. It tells the story of a man marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service which is commonplace in the growing Nigerian and West African telecoms space.

The TVC served to underscore the importance of reliable mobile Internet and data services by drawing on the use of metaphor and representation to deliver meaning as well as connecting to the audience.

Airtel Nigeria won the Epica in the Business and Public Service Category. Airtel Nigeria is the first Nigerian brand to win this global award.

Commenting on the award, Ahmad Mokhles, chief commercial officer, Airtel Nigeria, said the recognition is yet another glowing testimony to Airtel’s passionate drive of connecting with consumers, sharing positive emotion and deepening bonds with its stakeholders.

“At Airtel Nigeria, the customer is at the heart of everything we do; I therefore dedicate this award to all telecoms consumers in Nigeria.

“I must also recognize the efforts and support of my colleagues and the great work of our partner agency, Noah’s Ark.”

The Epica awards is aimed at rewarding outstanding creativity and helping communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

The awards are judged during the third week of November by journalists representing the trade press. This jury aims to achieve objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book and shown in the Epica on Tour showcase.

The awards encompass all main communication disciplines: TV, Press, Outdoor, Digital, Mobile, Social, Radio, Promotions, Direct & Experiential Marketing, Media, Business-to-Business, Public Relations, Branded Entertainment, Design, Packaging, Integrated Campaigns, Film Craft, Photography and Print Craft.

Complete results of the annual awards are announced in the press and confirmed on the Epica website during the last week of November every year. Category winners (gold, silver and bronze) receive an Epica crystal pyramid. Gold, silver and bronze winners also receive certificates.

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Swype Global Seeks Strategic Partnerships to Reform Music Talent Discovery in Africa



(L-R) Nnam Uche, Country Manager, Swype Global Limited Nigeria, Dr. Peter Atorough, CEO, Swype Global Limited

Nigeria’s potential as a technology market hub continues to attract attention from international organizations.


Swype Global Ltd, a UK digital startup has made a strategic entry into Nigeria with a 50% investment in SGL-Swypatune Nig. Ltd.


This entry is in a bid to properly harness the potential of music talents in Africa using digital technology.


The entrance will serve as a catalyst for strategic partnerships with relevant stakeholders who are poised to embrace the vision of leveraging digital technology, primarily focused on eliminating the barriers impeding the growth of upcoming artistes in Nigeria.


Music talent discovery in Nigeria still hinges on a traditional media model, a situation which creates limited access, ambiguous criteria and lack of transparency, as opposed to a digital based platform which provides more transparency, equal access to contestants and eliminates stage fright.


Having developed an intuitive digital platform dubbed SWYPATUNE – an App which will be available on the Google Play and Apple Stores by 2019 – Swype Global Limited has laid out a strategic roadmap to solving the common problems faced by many upcoming artistes before, during and after a music talent show.


With the likes of established financial houses like Fidelity Bank and Zenith Bank, and entertainment figures like Ice Prince, Ade Bantu, Chopstiks and others already in conversation with Peter Atorough, a professor and CEO, Swype Global, believes that having the right strategic partnership is a critical aspect of SGL-Swypatune’s business model.


“We have developed partnerships internationally with key technology and monetization content developers, but we are interested and actively searching for local business partnersand sponsors who will key into this vision and help transform the economic landscape of Nigeria.



“We have had interesting discussions with established artists like Ice Prince and major potential sponsors like Zenith Bank and Fidelity Bank.”


“As a specialist in Digital Consumer Behaviour and Supply Chain Management, I think of the 360-degree business model:the whole idea is to eliminate multiple intermediaries through a digital based concept, and to bridge all the barriers encountered during the process of a talent show while offering value to all partners, sponsors and App users.”


Peter isn’t ignorant of the fact that some developers are already building quick fix Apps which do not address local needs.


But he explains that while the likes of international app publishers like Facebook and Snapchat do not put the Africancultural orientations, environmental factors, as well as perspectives into consideration, Swype Global Ltd is founded on the philosophy that digital mobile technology represents the biggest and boldest opportunity to transform the economies of Africa.


This is particularly relevant to Nigeria where Swype Global is looking to create new employment opportunities in the digital mobile technology space.


“If you visit Spotify for instance, no Nigerian music content is listed in the top 100 songs.


“That is a huge gap and Swype Global Ltd is bridging that by seeking the right stakeholders who will come on board and help us “drive a local digital platform built specifically with a deep understanding of Africa’s economic and social realities.”


“During my visit to Nigeria, I have had the opportunity to meet and observe many aspiring artists performing or rehearsing their acts.


“I have met the likes of Queen X and Malyna, all excellent performers with huge potential but poor exposure due to limited opportunities to showcase their talent at a national level.


“This is where Swypatune will make a huge difference.”


He remains optimistic that Nigeria has a huge potential to overcome the issue of being so much reliant on Apps developed for Americans and Europeans.


Providing more insight on the 360 Degree model, he said everybody who gets involved directly or indirectly with the digital platform, either as partners, sponsors or users, gets rewarded one way or the other.


“This is how we do things in Africa; we share the rewards for the benefit of all stakeholders.


“Every day, international App publishers make huge money from your use of their apps.



“You think it’s free; but in reality, you are giving them a whole lot and getting nothing in tangible rewards from their profits. Swype Global wants to do things differently.”


Active users of the Swypatune App get credits in the form of Swypa Coins when they engage in different activities, and can use their credits to redeem fantastic offers on the app; vendor partners from different sectors, including hotels, cinemas, travel agents and retailers, can directly create and advertise their best offers on the platform for free; while sponsors or partners get a revenue share or advertisement exposure to the millions of Swypatune users.


“Users can use their Swypa Coins to redeem offers from food vendors, travel agencies etc. In a situation where an offer is worth £12 and a user has £8 Swypa Coins, such a user can borrow Swypa Coins from friends or top up their credit through their network’s airtime or bank card.”


The SWYPATUNE App will serve as a contest platform for music talents in Nigeria.


There would be a crowd source entry (anybody can upload their music content on the Swypatune App). With the help of an efficient algorithm built in the App, 100 entries would be shortlisted after a review.


According to Frank Fotso, an engineer and director, Swype Global, “There will be three series in a year with each series producing 1 winner.



The members of the public will have the opportunity to vote and determine their No 1 tune, thereby directly deciding the winner of each series.



The winner will get N10 Million towards recording and establishment, including post contest management and mentoring.



There will also be weekly prizes presented on a Weekly TV slot showcasing the week’s No 1 song and Swypatune users.”


According to Effe Sackey-Barnes who is responsible for the marketing directorate, “the company’s objective is to harness the possibilities of digital mobile technologies to expand access to opportunity for people who live in developing economies, wherever there is a connection.


“We will provide applications that are educating, entertaining, informative and help our users discover their inner talent.


“Our applications will be aimed at empowering people to create opportunity for themselves and for others, especially in Africa.”



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Heineken, KLM Partner Reward Nigerians With An All Expense Paid Trip To Europe.



L-R Senior Brand Manager,Heineken Obabiyi Fagade, Marketing Director, Nigerian Breweries, Franco Maria Maggi, Commercial Director, KLM, Remco Bohre, Portfolio Manager, International Premium Brands,Nigerian Brew.

In a bid to celebrate its internationality with beer drinkers in the country, Heineken has launched a remarkable technology driven campaign in Nigeria.


Starting from June 19th to August 31st, 2018, Heineken bottles will carry a limited edition label which when scanned on the Shazam app, will show a video clip of one of the 192 countries of the world in which Heineken is enjoyed.


These consumers will be rewarded with points and users who garner the most points stand a chance to win an all expense paid trip to Amsterdam – the birthplace of Heineken.


To ensure the best travel experiences for winners of the contest , Heineken has partnered with KLM  – a world renowned airline which also has its roots in the Netherlands, , to give the lucky winners an amazing travel experience and a trip of a lifetime.


Kim Remco Bohre, Commercial Director, KLM, said, “We are excited to partner with Heineken to deliver this travel experience.


“Heineken is one of the world’s most foremost beer brands and we look forward to being part of this remarkable celebration. (Heineken and KLM) both share the same birth place and we have enjoyed our time in the Nigeria market.“


KLM (legally Koninklijke Luchtvaart Maatschappij N.V.) is renowned for its world class airline services since its inception over 73 years ago. With presence in major countries around the world, KLM and Heineken make a perfect match of internationally renowned brands coming together to reward customers.


Lucky winners will get a chance to visit the birth country of both companies as well as 3 other european countries.  KLM and Heineken have promised to give these lucky winners the time of their life with this trip.


To stand a chance to win, Heineken drinkers are advised to look out for the new Heineken bottle labels in bars or stores, scan the label with the shazam app and unlock a new country.

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MultiChoice Talent Factory Ticket to Improving Africa’s Television and Movie Industry



MutiChoice Africa has recently launched a talent factory academy, which aims to ignite Africa’s Creative industry by giving a 12-month, fully funded educational programme to highly talented individuals who are creative enough to transform the film and television industry in Africa.

One of the biggest prospects of the MultiChoice Talent Factory Academy is that it is going to build capacity of practitioners in the various subfields of the industry.

Although the number of candidates for the programme is 20 in West Africa, the ripple effect it will have in the industry will be enormous.

These direct beneficiaries would, apart from deploying the lessons they have learned in the academy to their professional roles in the industry, they would also, thereafter, train other practitioners in their circle of influence.

The academy will draw participants from all strata of the industry who are hungry for success and fame and will offer them a major chance of getting out of a mundane lackluster life.

It will also offer these participants instant glory and a chance for a better life. The programme will bring immediate fame through its many channels from the build up to the completion of the training exercise, and even afterwards.

The inclusion of this programme to their individual profiles will put the participants ahead of their peers who did not take the course and will surely open many doors of opportunities – role contracts, endorsement deals etc. – for them.

Multichoice has over the years demonstrated its leadership in hosting successful reality shows and turning participants into celebrities overnight.

This can be attested to by their famous Big Brother Africa (BBA) and the Big Brother Naija (BBN) shows.

Many celebrities like Uti Nwachukwu, Karen Igho, Cherise Makubale and Efe Ejeba, Miracle Igbokwe, among others, rose to stardom courtesy of their participation in either the BBA or BBN shows in the past.

Like its other shows, the call for application for participation in the Multichoice Talent Factory Academy is a direct call for interested practitioners and prospective filmmakers in Africa to proficiency and stardom in the chosen fields of filmmaking.

The West African Regional Academy in Lagos will play host to the talented young persons who will be selected from the millions of applications across Africa; and the year-long training will begin on Monday, October 1st, 2018

Entries for the Multichoice Academy close 6pm on 5 July 2018. All aspiring young film & TV creatives can submit their entries on www.multichoicetalentfactor before the Thursday, 05 July 2018 deadline.

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