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Big Brother Naija; Tobi Bakre, Cee-C, Uriel’s Journey To Stardom

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Season 4 of the hugely popular Big Brother Naija reality TV show is due back on our screens this year according to organizers of the show, MultiChoice Nigeria.

In just three months since this was revealed, the show – and all that it represents – has generated a lot of excitement and frenzy among viewers who are anticipating the next stars that will emerge from this competition.

Speaking about stars: no matter what side of the divide you sit on, you will admit that BBNaija is a great talent factory where stars are made.

By just becoming one of the housemates on the show, you can be propelled to heights unimagined and unlock doors to many opportunities.

With the help of a ‘Big Brother’, ex-housemates achieve a boost in their career trajectories which would have hitherto taken years to achieve.

For instance, pre BBNaija season 3 Double Wahala, Tobi Bakre wasn’t a household name. It was in fact his older brother Femi Bakre, the founder of Kraks, a comedy brand with over 2 million followers across social media platforms, who had some level of popularity.

Tobi was a low-key guy who worked in a bank and took up photography as a ‘side hustle’.
He was about your average Nigerian youth who had dreams of making it big and making his mark in the creative industry.

Those hopes and dreams took a big leap when he went into the BBNaija house. Although he did not win, emerging second runner-up was in no way a small feat.

He has since risen to become one of the most liked personalities in the Nigerian social media space recording a spike in followership by 450% since the show ended, as he revealed in an interview with The Guardian.

In real life, his new-found fame fetched him some mouth-watering deals with big consumer brands including Unilever, Amstel Malta and Jumia.

He has also taken up some acting gigs and is currently the star of one of Africa Magic’s shows, Hustle.

Speaking on his time on Big Brother Naija, Tobi says it helped him discover some skills he was oblivious of such as being able to create things with his hands.

“It (BBNaija) helped me recognize some of my talents actually not just to myself, but to the ever-growing audience. That kind of sets you on the path already”, he was quoted to have said in an interview.

When Cynthia Nwadiora aka Cee-C stepped on stage and made her way into the BBNaija Double Wahala house, no one envisaged the firebrand she would be! Cee-C was unarguably the most controversial of the lot and she didn’t care whose ox was gored as she made known her views and opinions on subject matters – and fellow housemates.

After 85 eventful days in the house, she came in second place, missing the number one spot by a few votes. Cee-C, a lawyer, worked as an outdoor advertising practitioner and was relatively unknown before going into the BBNaija house.

Today, not only does she have 1.4million followers (and counting) on Instagram, she has become a fashion influencer and has worked with brands like Nairabet, Amstel Malta, Huawei Mobile and House of Lunettes.

She recently launched her sportswear line, Cegar, which has so far been a major hit among her fanbase.

Hate her or love her, you cannot deny her presence in the social media influencer space. She reportedly charges an average of N500,000 to advertise for brands on social media and her followers which she refers to as ‘spartans’ make a good study of celebrity fan love and loyalty.

She is forever grateful to the platform BBNaija presented because according to her, “I probably would have never gotten elsewhere!”

In 2017, Uriel Oputa was an upcoming musician who needed the big platform that Big Brother Naija presented. During her time in the BBNaija See Gobbe house, Uriel was popular for her melodramatic yet entertaining diary sessions.

After finishing in 9th position, Uriel bagged several endorsements and hosting gigs for some big brands such as Maggi, PayPorte, Pedini – Bosch Nigeria, Peak Milk etc.

She currently has over 800 thousand followers on Instagram, a thriving wig business and is still a force to be reckoned with in the entertainment industry.

Perhaps the most fascinating thing about these ex-housemates is that none took the prize money home.

They all dropped out of the competition at different stages and yet are celebrated successes in today’s pop culture.

It goes without saying that the BBNaija platform is one that offers a plethora of opportunities. How well you maximize it is entirely your call!

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Broadcasting

MTV Shuga is Back in Nigeria

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The award-winning drama series returns to Nigeria and seeks fresh talent for the new season.

 

Following the recent premiere of the new season of MTV Shuga Down South in South Africa and the announcement of upcoming campaigns in Cote D’Ivoire and India, MTV Shuga continues to champion conversations about real issues affecting young people using relatable characters and stories that revolve around contraception, sexual health, family planning, gender-based violence and other social issues.

 

MTV Shuga Naija, is a multi-sectorial partnership led by the MTV Staying Alive Foundation and is supported by MTV Base Africa, the Bill & Melinda Gates Foundation, the United Nations Population Fund (UNFPA) and NGOs.

 

This year’s MTV Shuga Naija TV and radio campaign welcomes award-winning director Tope Oshin as producer.

 

Known for setting the pace for female directors in the Nigerian movie industry, she has earned accolades for her amazing portfolio, featuring movies including, ‘Relentless’, ‘Fifty’, ‘Wedding Party 2’, ‘New Money’, ‘We Don’t Live Here’, and most recently, ‘Up North’.

 

The campaign kicks off with open auditions, which will be held on Thursday, April 4th at the Classique Event Centre, Ikeja Lagos.

 

MTV Shuga has been at the forefront of attracting and developing new acting talent including: Timini Egbuson, Emmanuel Ikubese, Bukola Oladipupo, Helena Nelson and Jemima Osunde; last season’s open auditions attracted over 1700 hopefuls.

 

MTV Shuga Naija would-be actors will be judged by a diverse range of industry experts and selected based on their acting skills and originality.

 

Full information can be found at www.mtvshuga.com/naija This year, applicants are encouraged to pre-register via the MTV Shuga website clicking on the Eventbrite link in the Open Auditions page: http://bit.ly/MTVShugaNaijaAuditions.

 

Registration prior to the auditions gives you fast-tracked access upon arrival at the venue on audition day.

 

Budding actors are encouraged to engage with MTV Shuga Naija via our social platforms @mtvshuganaija on Facebook and Twitter and @mtvshuganaija_ on Instagram using the hashtag #MTVShugaNaijaAuditions

 

Auditions are open to Nigerian residents aged 18+ and will run from 7am – 3pm. Participants will be required to provide one head shot photograph (minimum size 4×6 inches) and a form of photo identification, such as a passport, driver’s license, national ID card or student ID card.

 

Speaking on the auditions for the upcoming series, the Executive Director of the MTV Staying Alive Foundation, Georgia Arnold, said, “We are excited to bring back the public auditions for the new season of MTV Shuga Naija.

 

“Our aim is to continue using relatable storytelling to educate and empower young people about social issues like contraception, sexual health, family planning and gender-based violence.

 

“We can’t wait to discover amazing new talent to join the MTV Shuga family!”

 

MTV Shuga remains the gold-standard model for use of mass-media as a vehicle to positively change the behavior of young people.

 

MTV Shuga educates at-risk youth on sexual health and HIV/AIDS awareness, and also ensures that this education is followed through via on-the-ground testing and direction to health services, with proven impact of demand-creation among our audience.

 

Alex Okosi Executive Vice President and Managing Director, Viacom International Media Networks and BET International, said“MTV Shuga provides an important narrative for our African youth with socially relevant content that resonates globally.

 

“This call for auditions is a platform for young talent on the continent to open up the industry with diverse storytelling.”

 

A World Bank evaluation in Nigeria of MTV Shuga highlighted its influence on the sexual and reproductive health decisions of youths via contraceptive use via testing and contraceptive use, showing a 58% reduction in chlamydia among females who had watched MTV Shuga.

 

The new season of MTV Shuga Naija is due to hit screens in September 2019!

 

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Art Meets Music, As Tiger Beer Delights Consumers At AAF’s Maker Lab Exhibition

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World acclaimed lager, Tiger Beer hosted the 2019 edition of African Artists Foundation (AAF) Maker Lab Exhibition in Lagos.

 

The event which held on the 16th of March 2019 at the AAF, Lagos saw Tiger uncage expressions of arts, music and fashion.

 

Borne out of a growing desire to provide a platform where alternative and creative artists can showcase their talents, network and celebrate the dynamism of the African sound, the Maker Lab exhibition is a signature event that has been pivotal in kick starting and supporting the careers of several young artists since its inception.

 

Themed “Yanga”, the exhibition celebrates and promotes young talented visual artists, by allowing them display their craft, interact with other talents and build a fanbase for their art.

Acting as a career springboard for emerging artists, the Maker Lab exhibition on Saturday showcased exhibitors like visual artist Ruby Okoro, documentary photographer, Neec Nonso, emerging singer and music producer, Yinka Bernie, and hyper-realistic painter, Amobi Abeeb Akin.

 

Ruby Okoro who is a visual artist born in Nigeria expresses his emotions and the subconscious through conceptual and vibrant photography which is intrinsic to his practice.

 

He often shoots on the move, taking portraits in transit while documenting projections. Ruby firmly believes in minimalism and portrays this conviction in his work.

 

Documentary photographer, Neec Nonso captures everyday life and its nuances. Working predominantly in digital format, he travels extensively around Nigeria to capture the country’s beauty and diversity, in a bid to challenge stereotypical narratives about Nigeria and the continent at large.

 

Yinka Bernie, who is an emerging singer and music producer, explores sound as a tool of social engagement using a sound cocoon, while Amobi Abeeb Akin who is a hyper-realistic painter created a wall installation, using white chalk on a black wall.

Speaking on the success of the event, Chinwe Greg-Egu, Brand Manager, International brands, Nigerian Breweries Plc, said, “We are truly excited to sponsor  this year’s Maker Lab exhibition, themed “Yanga”.

 

“It’s a great time in the art industry as creatives are steady challenging societal norms, transforming fashion and truly being appreciated on a large scale.

 

“As a brand, we remain steadfast in our commitment to provide a creative center where variants of art can truly be expressed, provide professional and non-professional artists and youths a place to celebrate their own talent and artistry”

 

Tiger Beer was launched in Nigeria back in April 2018 and has already made giant strides in the Nigerian beer market. Its unveiling was part of a captivating initiative which saw Nigerian celebrities face and conquer their fears, as the brand sought to communicate its unique brand messaging “Uncage”.

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Heineken Launches Limited Edition Bottles

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International premium lager beer, Heineken will be launching UEFA Champions League limited edition bottles to further celebrate the 2018/2019 season.

 

The new bottles will highlight the brand’s partnership with UEFA as the participation in the competition, as it takes place every week.

 

This football inspired special edition bottles carry the bold red star crest while mirroring the UEFA Champions League Trophy, representing club football’s most illustrious accolade, with a green backdrop which represents Heineken and the UEFA Champions League.

 

Commenting on the special edition Heineken bottle design, Emmanuel Oriakhi, Marketing Director, Nigerian Breweries Plc, said, “Heineken has been a big part of football for the last 25 years, particularly by sponsoring the UEFA Champions League.

 

“During this time, we have been giving our fans the opportunity to connect with club football’s biggest competition, while also rewarding their passion by taking some lucky few to Europe in the past.

 

“The launch of the special edition bottles is just another way of delivering on the brand promise.”

 

Heineken, has been a long-standing sponsor of the UEFA Champions League since 1994.

 

This illustrious collaboration with club football’s biggest and most watched competition has seen Heineken become one of the most recognizable brands in the world of football.

 

Over the Last 25 years, we’ve seen the brand share the passion of the beautiful game while bringing all the most remarkable and Unmissable Moments from the competition to fans around the world.

 

Through the course of the UEFA Champions League season, Heineken has continued its remarkable tradition of celebrating the beautiful game with fans, bringing all the action from Europe to Nigerians more than 5,000 miles away with its premium viewing experiences.

 

The brand has also begun rewarding lucky football fans and brand loyalists with the opportunity to see live matches from the semifinals and finals of the competition in Europe.

 

The core focus for Heineken is to bring unique experiences to fans of UEFA Champions League in Nigeria.

 

As the most prestigious platform for European football stars, this premier-sporting event has become global and fits perfectly with the Heineken brand.

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