Following the recent premiere, the third season of Airtel Touching Lives began airing on television at the weekend.
According to a timetable circulated by Airtel, Africa Magic Urban broadcast the first episode of the new season from 6:30–7pm on Saturday.
Immediately after that, the same episode was shown on Africa Magic Family from 7-7:30pm, and later on RaveTV from 9-9:30pm.
On Sunday, February 12, the Airtel Touching Lives programme continued on NTA Network, Africa Magic World, and ArewaTV.
It ran from 6-6:30pm on Africa Magic World, 6:30-7pm on NTA Network, and 7-7:30pm on ArewaTV.
Hosted by Wana Udobang, who is also returning for a third time, the show will maintain these time slots on the listed channels for the rest of the season, Airtel has said.
The weekend’s episode features the Aina family, a modest family of six, which suffered a life-altering fire accident in October 2016.
In the brutal inferno, the Ainas lost all the property they owned. Three of their children, including a set of three-year-old twins, were killed in the accident as well.
Now, nearly six months after their crushing nightmare, Olusegun Aina, his wife, and their surviving son, Korede, are still struggling with the attendant mental scarring.
But the new episode shows how the telecom giant provided relief to the suffering family in the hope that the Ainas can finally find some healing.
Apart from this heartrending account, Season Three of Airtel Touching Live includes the account of a paralysed dad for whom Airtel started a new business, and an orphan who received a scholarship.
Mr. Segun Ogunsanya, managing director and chief executive officer of Airtel, said Touching Lives is produced for television so the company could promote the spirit of “giving, self-sacrifice and love among Nigerians.”
Since Airtel launched the Corporate Social Responsibility project in 2015, it has reached several millions of television viewers across the continent while spotlighting moving stories of bravery and human sacrifice in the face of the most painful tragedies.
Some of the remarkable stories the company has recorded include those of a police officer who had lost his sight in an armed robbery attack but, in Season two, he received aid from Airtel to live a more productive life.
Another involves a businessman who had chosen to become an aid worker after his arms were gruesomely amputated by RUF (Revolutionary United Front) rebels in Liberia during that country’s civil war. Airtel worked with him to expand his humanitarian efforts.