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Nigeria Emerges Second Most Developed pay-TV Market in Africa

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Nigeria has been rated second most developed pay-TV market in Africa.  This is the main takeaway from Frost & Sullivan’s “Pay-TV, Video-on-Demand, and IPTV Growth Opportunities in Africa” report which studies the South African, Nigerian and Kenyan markets.

According to the market analyst firm, the pay-TV, video-on-demand (VOD), and Internet Protocol television (IPTV) services market is growing rapidly as significant Internet penetration and smartphone adoption in Africa alter the manner in which consumers view content.

It notes growth will be augmented by the availability of cheaper digital terrestrial television services, data-saving video consumption options and attractively packaged triple-play services.

According to Frost & Sullivan, MultiChoice DStv and GOtv, and StarTimes are among the leading pan-African pay-TV operators, while IROKOtv, ShowMax and Netflix lead the VOD space. It points out that despite DStv’s dominance, South Africa has the most developed pay-TV market, whereas triple-play services are more developed in Kenya.

It points out that partnerships between pay-TV operators and telecommunication companies are expected to gain traction as this extends the reach of pay-TV services, while enabling telecommunication service providers to capture new revenue streams.

For instance, it notes, Vodacom is looking to partner with MultiChoice and attract customers by offering a fixed price to download content on a subscriber’s mobile device rather than billing per megabyte.

Frost & Sullivan adds that Africa’s large population and demographics make it a highly attractive market for new and existing participants.

“It is critical for market participants to gauge viewership trends, price sensitivity and technical requirements while offering their services,” says Deepti Dhinakaran, Frost & Sullivan’s digital transformation research analyst.

“In terms of pricing and richness of content, strategic partnerships will be crucial in defining the market leader in the next five years.”

However, Frost & Sullivan says pay-TV, VOD and IPTV growth opportunities in Africa are hindered by spiralling cost of operations, primarily due to international currency requirements, slow download speed and high costs of Internet access.

To overcome these challenges, the analyst firm says providers are trying to achieve economies of scale by expanding across the continent and partnering with mobile operators. It believes this will enable subscribers to access content through a small monthly subscription fee while minimising data costs for operators and subscribers.

It points out that innovative pay-TV and VOD providers such as StarTimes, MultiChoice, iROKOtv, Ericsson, Zuku, MTN and Safaricom are prioritising their content strategy according to the preferences of their subscribers, while offering services across multiple platforms such as Web sites, mobile apps and other partner platforms.

“The market shows huge opportunity for ‘value-for-money’ services, especially in South Africa, from providers that offer the right mix of content at a competitive price with a sophisticated, user-friendly interface. Service segments such as triple-play and IPTV services have a high growth potential,” says Dhinakaran.


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Meet ADU Candidates 2024: ITREALMS collaborates with Awba-Ofemili Chatroom

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The international multiple award-winning, ITREALMS Media group, is collaborating with Awba-Ofemili ChatRoom to organise a week-long ‘Meet ADU Candidates 2024’ on social media for the forthcoming Awba-Ofemili Development Union (ADU) general elections aspirants.

At press time, Awba-Ofemili ChatRoom boosts of hundreds of indigenous membership from the rice producing community in Awka-North of Anambra State, both locally and in diaspora, whereas ITREALMS is a media entity with clouts in the usage of Information and Communication Technologies (ICT) to entrench digitalSENSE in the society.

Speaking on this collaboration, the Editor-in-chief of ITREALMS Media and publishers of ITREALMS Online, Sir Remmy Nweke, said the initiative is to afford all indigenes of Awba-Ofemili the opportunity to meet with some key aspirants, who aspire to any elective positions during the 2024 general elections, especially from the secretariat to presidency.

The weeklong ‘Meet ADU Candidates 2024,’ Nweke pointed out, would afford aspirants to reach ndi Awba-Ofemili in one room both home and abroad, share their manifesto to over 200 members of the group.

Additionally, he said aspirants would be able to take constructive feedback to enable them gauge the expectations of ndi Awba-Ofemili.

Also, he said that the session would be hosted in collaboration with the leadership of Awba-Ofemili ChatRoom on WhatsApp from Monday 25th through Thursday, March 28, 2024.

Nweke, who would be moderating the session, said it offers aspirants the possibilities of leveraging social media to engage and market themselves to teeming youths and every eligible adult in the town and diaspora for the forthcoming ADU general elections slated for Monday, April 1, 2024 at Awba-Ofemili Civic Center.

ITREALMS Media group www.itrealms.com.ng pioneered this in 2021 as part of our contribution in endearing peace and democratic education, among other tenets to help the good people of Awba-Ofemili make informed decision and have a sense of direction in building Awba-Ofemili we want,

Equally speaking, the chief administrator of Awba-Ofemili ChatRoom, Mr. Fred Nweke said that the ‘Meet ADU Candidates 2024’ sessions are expected to enable participants set agenda and interact with aspirants in various offices not limited to Secretary-General, Vice President-General and President General for this year.

He urged every indigene of Awba-Ofemili to use the medium to interface with aspirants and provide relevant feedback they could use after their elections.

Recall that in year 2021, ITREALMS Media group, pioneered ‘Meet ADU Candidates’ as part of its contribution in deepening peace and democratic education, among other tenets to help the good people of Awba-Ofemili make informed decision and have a sense of direction in building Awba-Ofemili they want.


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Ghanaian Musician, Stonebwoy, Stars on Glo-sponsored African Voices Playmakers

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This week’s edition of the Glo-sponsored African Voices Playmakers, a magazine program of Cable News Network (CNN) is featuring the unique talent of Ghanaian Afropop and reggae star, Stonebwoy.

In an honest interview with CNN’s Larry Madowo, the 36-year-old, whose real  name is Livingstone Etse Satekla, claims to be the “King of Afro-dancehall.” He serves as the CEO of the Accra, Ghana-based musical ensemble Burniton. His commitment to bringing the Black diaspora together via his musical genre serves to further his fame.

Stonebwoy is no stranger to awards. In 2015, he won the Best International Act: Africa title at the BET Awards and the Artist of the Year title at the Ghana Music Awards, among other honors and recognitions. In addition, he received two Billboard plaques and Boomplay’s Golden Club plaque for garnering a staggering 100 million streams on the site.

He was included by YCEO and Avance media in their list of the 2019 50 (fifty) young CEOs. The list was established in 2018 to recognize outstanding young people who are dedicated to offering answers to some of Ghana’s issues. “Happy Death Day” and “My Name Is Ramadan” are two high-profile films in which Stonebwoy has acted.

African Voices Playmakers will be shown on DSTV Channel 401 on Saturday at 7.30 a.m. with repeat broadcast the same day at 11 a.m. Further rebroadcasts will be on Sunday 3.30 a.m., 6.00 p.m. and on Monday at 3.00 a.m. The edition will be repeated next week Saturday at 7.30 a.m., 11 a.m., on Sunday at 4.30 a.m., 7.00 p.m. and on Monday at 4.00 a.m.

 


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Safeguarding the Source: World Water Day and the Crucial Role of Home Water Filters

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As we commemorate World Water Day, the global focus on the significance of fresh water highlights the urgent water challenges confronting our planet. With escalating scarcity and pollution endangering our water sources, it’s time for individuals to step up, taking center stage in addressing this issue.

The spotlight now illuminates the transformative potential of home water filters, which not only helps reduce the usage of single use plastic water bottles but also leads to a more sustainable lifestyle Access to clean, safe water is not just a privilege; it’s a fundamental human right.

In the face of mounting global water crises, home water filters emerge as a beacon of hope, offering a tangible solution to ensure the purity of our most precious resource.

The World Health Organization warns of the grave health risks posed by contaminated water sources, underscoring the urgency of securing a safe water supply. Investing in home water filters isn’t just about personal health; it’s a collective commitment to safeguarding public health and well-being on a global scale.

QNET, a global lifestyle and wellness focused direct selling company, and staunch advocate of the United Nations Sustainable Development Goals (UNSDG). With a firm dedication to sustainability, QNET has pioneered a range of products that not only meet ethical manufacturing standards but also leave a positive impact on the planet.

In the quest for clean water, home water filters emerge as unsung heroes, diligently working to strip away impurities and contaminants, delivering a steady flow of clean, safe drinking water directly to your home.

Trevor Kuna, Chief Transformation & Reputation Officer at QNET, emphasizes the company’s unwavering commitment to sustainability and the UNSDG, stating, “Home water filters offer a sustainable and eco-friendly solution, reducing our reliance on single-use plastics and promoting responsible water consumption.”

Introducing QNET’s HomePure range, featuring the revolutionary HomePure Viva and HomePure Nova. These state-of-the-art home water filters boast a cutting-edge 9-stage water purification system, effectively eliminating an astounding 99.99% of bacteria and viruses, ensuring water that’s not just safe, but pristine.

Kuna also stated that “Investing in home water filters isn’t merely a personal choice; it’s a powerful statement in support of global water conservation efforts.

By embracing sustainable water practices at the grassroots level, we can ease the burden on our planet’s water resources.

World Water Day serves as a poignant reminder that every decision we make, including the choice to install a water filter, ripples outward, shaping the health of our planet”.

As we mark World Water Day, let’s take a moment to contemplate the indispensable role water plays in our lives and the weighty responsibility we shoulder in preserving this invaluable resource.

By adopting home water filters, we take proactive steps to safeguard the health of our families and pave the way for a future where clean water flows freely for all generations.

Together, as conscientious custodians of our planet, we can rewrite the narrative of the global water crisis, forging a path toward a sustainable, healthier world for all.


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