Broadcasting
StarTimes Unveils Integrated Digital TV Set

StarTimes Nigeria, a foremost pay-tv and technology company has unveiled its newest innovation and smart option for Nigerians – the integrated HD digital TV set.
The new television product which comes in three sizes and already available in the market is designed with in-built decoders integrated with the television thereby saving users the stress of buying TV and decoder separately as well as clumsy wiring connections.
The smart product, which comes permanently with over 100 pay TV and free-to-air channels, will grant end users instant access to join the digital TV train as currently being promoted by the Federal Government of Nigeria.
The new StarTimes integrated digital TV set comes with upgradeable operating system, full HD LED screen category, 2 HDMI ports, 5MM Bezel, 1920*1080 resolution, 8W*2 digital noise filter system, and 100-240V, 75W Voltage with 12 months’ warranty.
Speaking at the official unveiling ceremony in Lagos, Tunde Aina, StarTimes Nigeria Chief Operating Officer, stated that as a pay TV industry leader StarTimes is committed to new innovations and technologies that can enhance digital TV experience for Nigerians and Africans and rally the people to enjoy maximum dtv entertainment at very affordable rates.
He said, “StarTimes commits itself to providing customers with the most endurable Digital LED TVs and the most splendid viewing experience, integrated with the cutting-edge technologies and exquisite craftsmanship.”
The TV comes with 60 per cent Lower Energy Consumption than CRT TV, designed for decorating a more fashionable space with its maximum thickness of 70mm and the minimum thickness of 13mm and Offer boundless viewing pleasure with 5mm ultra-slim bezel and silver skating blade stand which uplifts your viewing, he noted.
Head of Public Relations, Israel Bolaji said The StarTimes integrated DTV product comes inbuilt with the Combo Decoder which allows viewers to enjoy both digital terrestrial (DTT) and digital satellite (DTH) digital television on it.
The StarTimes spokesperson, who claimed the company had forced down the price of pay-TV to the convenient reach of the masses introducing for the first time in Nigeria the very mass market friendly DTT (Antenna) pay-TV model, explained that the digital TV platform has played a significant role in boosting the industry and has set the pace in many areas, including affordable pricing, collaboration and innovation.
“Our deliberate collaboration with terrestrial analogue TV stations and the government through the Nigeria Television Authority (NTA) was also instructive, as it marked the first and true beginning of strategic engagements involving public and private partnership towards actualization of digital TV switch over which is currently evolving. Today, everybody else is scrambling to partner same stations which were ignored for many years.
“We just don’t sell decoders, we provide all-round delightful digital television entertainment and experience for the household with over 100 channels that enrich viewers, including every member of the family. We further support subscribers with viewing convenience programs like door to door after sales services, 24-7 care phone lines, add-on channels and convenient payment models and online platforms. Our add-on bouquets, for instance, enables subscribers on lower-cost bouquet access channels on higher bouquets without switching bouquets,” he added.
On StarTimes, Nigerians can enjoy fantastic channels like FOX, FOX sports, ST Sports premium, ST Sports World, irokoworld, irokoplay AMC Movies, ST Zone, Orisun, ST Yoruba; Bollywood channels like Star Plus and Zee Cinema. Music channels like ST Music, Nigezie and MTV Base; documentary channels like IDX, Nat Geo Gold and Discovery Science; news channels – Al Jazeera and Bloomberg; ST Novela, Wazobia, Jim Jam, Nickelodeon, Baby TV, Fine Living and many more.
Broadcasting
Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
Broadcasting
NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
Broadcasting
ACAMB Champions Bankers Wellness with Aerobics Fitness Session

As part of its commitment to promoting a healthier and more resilient banking workforce, the Association of Corporate Affairs Managers of Banks (ACAMB) is organizing a special Aerobics Fitness Session on Saturday, May 31, 2025 at the Lagoon Front of the Eko Atlantic City.
The session is open to all bankers and marketing communication professionals within the industry and will feature a lineup of fun and energizing activities aimed at boosting physical and mental wellbeing.
With stress levels and burnout on the rise in high-pressure sectors like banking, ACAMB is taking, as it has done over the years, proactive steps to encourage lifestyle habits that support overall wellness and productivity.
Participants will begin the morning with a body warm-up and short walk to get their energy flowing, followed by an exciting dance aerobics session designed to elevate heart rates and lift spirits.
The day will continue with interactive fitness games that promote movement and team bonding, and will wrap up with a friendly but motivating fitness challenge to inspire healthy competition and personal bests.
“Bankers are vital to the financial ecosystem, and their wellness must be a priority,” said Rasheed Bolarinwa, President of ACAMB.
“This aerobics session is a powerful way to foster a culture of health, team bonding, and preventive care. It reflects our belief as ExCO that a strong mind and body, are essential for long-term professional excellence.”
The session is expected to kick off early in the morning to take advantage of the fresh morning air, allowing participants to start their weekend with energy, movement, and connection. It also presents an opportunity to unwind and build camaraderie amongst colleagues outside the traditional office setting.
This initiative is one of several wellness-focused programms ACAMB is rolling out to reinforce the importance of employee wellbeing in corporate and marketing communication and the broader banking ecosystem.
The Association of Corporate Affairs Managers of Banks (ACAMB) is the recognized professional association for marketing communications and public affairs executives in Nigeria’s banking industry.
ACAMB drives ethical communication standards, promotes internal and external stakeholder engagement, and supports member banks in advancing reputation, trust, employee growth and wellbeing.
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