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Collaboration, Innovation Will Strengthen Nigeria’s Travel Industry -Jumia MD

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Omolara Adagunodo, Managing Director, Jumia hotel and flight marketplace, has said that collaboration and innovation will strengthen and improve Nigeria’s travel industry.

She stated this at a panel discussion convened to discuss Technology Trends: Tomorrow’s Tech for Today’s Travel at the 2nd edition of the Nigeria Travel Week held recently at the Federal Palace Hotel, Victoria Island, Lagos.

Adagunodo who was joined by co-panelists from Amadeus, Phillips Consulting, Ringier Digital Marketing (RDM), Business Travel Management and UrWorld Sim noted that technology has disrupted the travel industry and travel businesses in Nigeria must innovate and collaborate to ensure that they stay or remain relevant.

“We see technology innovation such as artificial intelligence, augmented reality, chatbot, machine learning and virtual reality being deployed to enhance the travel experience.

“In fact, some people are now talking about self-driving mobile hotel rooms as the future of the hospitality sector.

“To prepare us for the present and the future, we must collaborate in today’s business environment to enable us to share data, learn and scale.”

On what Jumia’s hotel and flight marketplace is doing to collaborate and deplore technology, Adagunodo said: “We recently partnered with Amadeus to launch the first flight marketplace in Africa.

“We have plugged into the deep data and technology of Amadeus to deliver the online choice and marketplace experience that travellers love.

“The result of this partnership is that our customers are offered the most affordable flight rates.”

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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MTV Shuga is Back in Nigeria

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The award-winning drama series returns to Nigeria and seeks fresh talent for the new season.

 

Following the recent premiere of the new season of MTV Shuga Down South in South Africa and the announcement of upcoming campaigns in Cote D’Ivoire and India, MTV Shuga continues to champion conversations about real issues affecting young people using relatable characters and stories that revolve around contraception, sexual health, family planning, gender-based violence and other social issues.

 

MTV Shuga Naija, is a multi-sectorial partnership led by the MTV Staying Alive Foundation and is supported by MTV Base Africa, the Bill & Melinda Gates Foundation, the United Nations Population Fund (UNFPA) and NGOs.

 

This year’s MTV Shuga Naija TV and radio campaign welcomes award-winning director Tope Oshin as producer.

 

Known for setting the pace for female directors in the Nigerian movie industry, she has earned accolades for her amazing portfolio, featuring movies including, ‘Relentless’, ‘Fifty’, ‘Wedding Party 2’, ‘New Money’, ‘We Don’t Live Here’, and most recently, ‘Up North’.

 

The campaign kicks off with open auditions, which will be held on Thursday, April 4th at the Classique Event Centre, Ikeja Lagos.

 

MTV Shuga has been at the forefront of attracting and developing new acting talent including: Timini Egbuson, Emmanuel Ikubese, Bukola Oladipupo, Helena Nelson and Jemima Osunde; last season’s open auditions attracted over 1700 hopefuls.

 

MTV Shuga Naija would-be actors will be judged by a diverse range of industry experts and selected based on their acting skills and originality.

 

Full information can be found at www.mtvshuga.com/naija This year, applicants are encouraged to pre-register via the MTV Shuga website clicking on the Eventbrite link in the Open Auditions page: http://bit.ly/MTVShugaNaijaAuditions.

 

Registration prior to the auditions gives you fast-tracked access upon arrival at the venue on audition day.

 

Budding actors are encouraged to engage with MTV Shuga Naija via our social platforms @mtvshuganaija on Facebook and Twitter and @mtvshuganaija_ on Instagram using the hashtag #MTVShugaNaijaAuditions

 

Auditions are open to Nigerian residents aged 18+ and will run from 7am – 3pm. Participants will be required to provide one head shot photograph (minimum size 4×6 inches) and a form of photo identification, such as a passport, driver’s license, national ID card or student ID card.

 

Speaking on the auditions for the upcoming series, the Executive Director of the MTV Staying Alive Foundation, Georgia Arnold, said, “We are excited to bring back the public auditions for the new season of MTV Shuga Naija.

 

“Our aim is to continue using relatable storytelling to educate and empower young people about social issues like contraception, sexual health, family planning and gender-based violence.

 

“We can’t wait to discover amazing new talent to join the MTV Shuga family!”

 

MTV Shuga remains the gold-standard model for use of mass-media as a vehicle to positively change the behavior of young people.

 

MTV Shuga educates at-risk youth on sexual health and HIV/AIDS awareness, and also ensures that this education is followed through via on-the-ground testing and direction to health services, with proven impact of demand-creation among our audience.

 

Alex Okosi Executive Vice President and Managing Director, Viacom International Media Networks and BET International, said“MTV Shuga provides an important narrative for our African youth with socially relevant content that resonates globally.

 

“This call for auditions is a platform for young talent on the continent to open up the industry with diverse storytelling.”

 

A World Bank evaluation in Nigeria of MTV Shuga highlighted its influence on the sexual and reproductive health decisions of youths via contraceptive use via testing and contraceptive use, showing a 58% reduction in chlamydia among females who had watched MTV Shuga.

 

The new season of MTV Shuga Naija is due to hit screens in September 2019!

 

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Art Meets Music, As Tiger Beer Delights Consumers At AAF’s Maker Lab Exhibition

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World acclaimed lager, Tiger Beer hosted the 2019 edition of African Artists Foundation (AAF) Maker Lab Exhibition in Lagos.

 

The event which held on the 16th of March 2019 at the AAF, Lagos saw Tiger uncage expressions of arts, music and fashion.

 

Borne out of a growing desire to provide a platform where alternative and creative artists can showcase their talents, network and celebrate the dynamism of the African sound, the Maker Lab exhibition is a signature event that has been pivotal in kick starting and supporting the careers of several young artists since its inception.

 

Themed “Yanga”, the exhibition celebrates and promotes young talented visual artists, by allowing them display their craft, interact with other talents and build a fanbase for their art.

Acting as a career springboard for emerging artists, the Maker Lab exhibition on Saturday showcased exhibitors like visual artist Ruby Okoro, documentary photographer, Neec Nonso, emerging singer and music producer, Yinka Bernie, and hyper-realistic painter, Amobi Abeeb Akin.

 

Ruby Okoro who is a visual artist born in Nigeria expresses his emotions and the subconscious through conceptual and vibrant photography which is intrinsic to his practice.

 

He often shoots on the move, taking portraits in transit while documenting projections. Ruby firmly believes in minimalism and portrays this conviction in his work.

 

Documentary photographer, Neec Nonso captures everyday life and its nuances. Working predominantly in digital format, he travels extensively around Nigeria to capture the country’s beauty and diversity, in a bid to challenge stereotypical narratives about Nigeria and the continent at large.

 

Yinka Bernie, who is an emerging singer and music producer, explores sound as a tool of social engagement using a sound cocoon, while Amobi Abeeb Akin who is a hyper-realistic painter created a wall installation, using white chalk on a black wall.

Speaking on the success of the event, Chinwe Greg-Egu, Brand Manager, International brands, Nigerian Breweries Plc, said, “We are truly excited to sponsor  this year’s Maker Lab exhibition, themed “Yanga”.

 

“It’s a great time in the art industry as creatives are steady challenging societal norms, transforming fashion and truly being appreciated on a large scale.

 

“As a brand, we remain steadfast in our commitment to provide a creative center where variants of art can truly be expressed, provide professional and non-professional artists and youths a place to celebrate their own talent and artistry”

 

Tiger Beer was launched in Nigeria back in April 2018 and has already made giant strides in the Nigerian beer market. Its unveiling was part of a captivating initiative which saw Nigerian celebrities face and conquer their fears, as the brand sought to communicate its unique brand messaging “Uncage”.

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Heineken Launches Limited Edition Bottles

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International premium lager beer, Heineken will be launching UEFA Champions League limited edition bottles to further celebrate the 2018/2019 season.

 

The new bottles will highlight the brand’s partnership with UEFA as the participation in the competition, as it takes place every week.

 

This football inspired special edition bottles carry the bold red star crest while mirroring the UEFA Champions League Trophy, representing club football’s most illustrious accolade, with a green backdrop which represents Heineken and the UEFA Champions League.

 

Commenting on the special edition Heineken bottle design, Emmanuel Oriakhi, Marketing Director, Nigerian Breweries Plc, said, “Heineken has been a big part of football for the last 25 years, particularly by sponsoring the UEFA Champions League.

 

“During this time, we have been giving our fans the opportunity to connect with club football’s biggest competition, while also rewarding their passion by taking some lucky few to Europe in the past.

 

“The launch of the special edition bottles is just another way of delivering on the brand promise.”

 

Heineken, has been a long-standing sponsor of the UEFA Champions League since 1994.

 

This illustrious collaboration with club football’s biggest and most watched competition has seen Heineken become one of the most recognizable brands in the world of football.

 

Over the Last 25 years, we’ve seen the brand share the passion of the beautiful game while bringing all the most remarkable and Unmissable Moments from the competition to fans around the world.

 

Through the course of the UEFA Champions League season, Heineken has continued its remarkable tradition of celebrating the beautiful game with fans, bringing all the action from Europe to Nigerians more than 5,000 miles away with its premium viewing experiences.

 

The brand has also begun rewarding lucky football fans and brand loyalists with the opportunity to see live matches from the semifinals and finals of the competition in Europe.

 

The core focus for Heineken is to bring unique experiences to fans of UEFA Champions League in Nigeria.

 

As the most prestigious platform for European football stars, this premier-sporting event has become global and fits perfectly with the Heineken brand.

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