Connect with us


Content Creators Should Take Advantage Of YouTube- Teju Ajani



Teju Ajani, Head of Content Partnership, YouTube Sub-Saharan Africa.

By chukwuemeka fred agbata

YouTube, the world’s largest video sharing platform, finished by three former PayPal employees, Chad Hurley, Steve Chen Jawed Karim, in 2005.

YouTube was, however, bought over by Google in November 2016 and since then, the platform has experienced unprecedented growth, such that,, listed it as one of the top 3 sites, for a number of years.

YouTube has given content creators and producers an opportunity to earn from their work and it is encouraging more Nigerians to actually create local content.

I recently caught up with Teju Ajani, Head of Content Partnership, YouTube Sub-Saharan Africa, and our discussion centered on how Nigerians can take advantage of the YouTube platform.

Teju stated that, YouTube’s strategy for Africa is growth. ” The focus is to grow as many creators on the platform as possible and to make sure that they can take advantage of all the opportunities that we have available to content creators on the platform”, she explained.

Comparing the performance of Nigeria with that of South Africa on the YouTube platform, Teju is of the view that, both Nigeria and South Africa are doing extremely well.

She, however, thinks that the data challenge is a little bit more in Nigeria and YouTube was starting from a lower base, even, as the percentage growth is amazing, year after year, at the rate of about 120% year after year. This growth, she stated, is in terms of creator content and in terms of watch time. “Not to say that South Africa is not growing, by the way. South Africa is an extremely strong market for YouTube in Sub-Saharan Africa”, she explained.

Teju stated that the categories of content watched on YouTube vary and the preponderance on what category is watched at a particular time changes from entertainment to Music, News, Fashion, Lifestyle, sports, etc. “Sports is very interesting because, we do have sports as a strong category in Nigeria. We consume a lot of foreign sports”, she stated.

On how to promote the other aspects, such as health and education on YouTube, she stated that, online video is that, it used to fluctuate because it is not like the traditional media. “The messaging that people are trying to get out in video, has to be in a way that can relate and connect to them”, she noted.

“If that content is not engaging me in the first 5 seconds, 10 seconds, I move on, so, you have to make sure that the content is not only engaging, but relevant to me”, she explained.

Teju stated that, for any piece of content that is getting created, the content creator has to make sure that it is engaging and it carries a message. She stated that other things that should be at the back of the mind of video content creators include what will make those watching their content talk about it, like it, share it and as well as make them come back to them for more.

Referring to serious topics, such as health and education, Teju explained that these can be broken down into smaller consumable bits that people can comment with, that will make a big difference, no matter what the topic is. She gave examples of some engaging and interesting videos that were created by Africans that has been shared with her.

Teju stated that engaging videos in animation are not yet widespread in Africa, but it is obviously growing as a segment. She explained that, serious issues can be handled with animation, apart from using animation for cartoons for kids.

On her top tips for new content creators, Teju stated that her number one tip for new content creators, is to go online to the YouTube Creator Academy and go through the lessons and learn from there.

She stated that this is necessary because, there, you have all the tips and tricks that that other people have leveraged to succeed on YouTube.

Teju also explained that video contents on YouTube are owned by the content creators, who can upload content or remove their content anytime they want and it is free for everyone to do whatever they want to do.


Continue Reading


CNN African Voices Profiles Talents Behind the Camera



African talents, who operate behind the scenes from the camera, are the guests on this week’s edition of Globacom-sponsored African Voices on CNN International. The episode has the theme: “Through the Lens”.

The 30-minute magazine programme will feature great African photographers like Gerald Rambert of Mauritius, Omar Victor Diop of Senegal and Adnen Chaouchi of Tunisia.

Globacom in a press statement in Lagos on Friday urged viewers to watch African Voices on CNN at 7 a.m. and 4.30 p.m. on Saturday and at 12.30 a.m., 4.30 a.m. and 8 p.m. on Sunday. Further repeats will also run at 5 a.m. on Monday and at 10.30 a.m. on Tuesday.

The company announced that the CNN crew will go underwater with the Mauritian photographer, Rambert, as he introduces viewers to the world of deep sea photography. He will in the course of the interview  disclose how his big passion for the fish and the sea led him to spending hours in the water and finally to underwater photography.  Rambert today is the photographer for many acclaimed magazines.

The second guest is the Senegalese photographer, Omar Diop. He is a graduate of the Paris Business School and has worked in several multinationals before abandoning his corporate job to devote himself to photography. Viewers will find out how he is interchanging between photography and painting.

The final guest on the programme, Adnen Chaouchi, is a journalist and radio host who CNN said is changing the way news is consumed through mobile journalism. He is expected to talk about how he combines his job as a journalist with television production.

In the last edition of African Voices was dedicated to women across Africa who are driving the styles found on runways around the world including Ethiopia’s Anna Getaneh, Nafisa Hafiz of Sudan and Anita Beryl of Uganda.

Continue Reading


FBD‎ Holds 2nd Franchise Matchmaking Investment Forum



(L-R): Mr. Chukwuka Monye, Managing Partner of Ciuci Consulting and DG, Delta Economic Summit Group; Mrs. Tundun Adreribigbe, COO, House of Tara; Mr. Chiagozie Nwizu, Convener and Managing Consultant of Franchise Business Development Services; Mr. Kunal Malhotra, General Manager, First Choice Retailing Limited; and Mr. Emma Esinna of Curves Fitness during the recent Franchise Investment Forum at Oriental Hotel, V.I, Lagos.‎

Franchise Business Development Services (FBDS Nigeria) has said that its second (2nd) Franchise Matchmaking Forum will hold on Thursday 29th March 2018. ‎


Franchise Matchmaking Forum is a member of the International Franchise Association (IFA) and representative of World Franchise Associates (WFA) in Nigeria


The Forum according to the company is a quarterly franchise investor’s forum, where CEOs of franchise brands (Franchisors) pitch their franchise opportunities to an audience of prospective franchise buyers (Prospective Franchisees).


Mr. Chiagozie Nwizu, ‎Convener of the Forum, said that the forum is in line with the programmes in the calendar of the Nigeria 2018 Franchise Agenda, developed after a franchise industry stakeholders round table, which held in November 2017.


‎He said, the event offers the opportunity where the franchisor finds qualified potential franchisees who meet his brand’s criteria, and the potential franchisee meets the franchisor with a suitable proposition for his investment interest.


“Fund and support providers such as Nigeria American Chamber of Commerce, Nigeria Investment Promotion Commission, Lagos State Employment Trust Fund and commercial banks will be attending to provide support.


“The event holding at Oriental Hotel, Victoria Island, Lagos between 10am-6pm, will be attended by 20 local and international franchise brands like House of Tara, Experimac, ReMax, Avis, Meadow Foods, Chicken Republic, Studio24, BestChoice, among others, looking to expand in the lucrative Nigerian economy, and driven by the sheer volume of investible funds seeking promising franchising opportunities”, said Nwizu, the ‎Managing Consultant of Franchise Business Development Services‎‎.‎


‎The reputable and successful franchise brands operating various businesses of varying investment sizes and industry categories will be pitching and exhibiting their franchise prospectus to the prospective franchise buyers.


“Invited franchise buyers who are only required to register at a dedicated event website ( include potential start-up entrepreneurs; corporate workers seeking investment or retirement plans; institutional investors looking forward to investing in new portfolios.


“The participants will in addition, be learning how franchising works, and various support services they can take advantage of. They will also have the privilege of meeting franchise fund providers and learn how they can access low-interest fund for franchise investment,” the Convener explained‎.‎




Continue Reading


Google Reveals Top Trended searches in Nigeria



Statistics released by Google yesterday shows that football search top the stories that trended most in Nigeria for the Last 7 days.


The company said that excited Liverpool fans raced to Google to read more details about the new Premier League record set by the club, following their 2-1 win against Newcastle on Saturday at Anfield.


It would be recalled that Liverpool has scored against Newcastle at Anfield in 22 consecutive meetings, a Premier League milestone in home games against a single club.


Coming in second place was the news of Popular American rapper William Leonard Roberts, commonly referred to, by his stage name Rick Ross, who was reported to have been rushed to the hospital after he was found unresponsive on Thursday at his home in Florida.


Google reports that since the news broke, celebrity friends, fans and well-wisher of the rapper searched Google to get updates about his health.


Football news once again was the third most trended searches, no thanks to Manchester United’s dramatic 3-2 win against Crystal Palace on Monday, the club, who were down by 2-0 in the first half, made a remarkable turnaround in injury time.


This made the excited ManU fans raced to Google to search for match fixtures and more updates.


Google said that the arrested a Joint Admissions and Matriculation Board official called Philomina Chieshe, who claimed that the N36 million money derived from the sale of JAMB scratch cards was mysteriously swallowed by a snake, but after further interrogation by the EFCC, reportedly retracted her earlier claim and confessed that the money was collected by her superior made interested Nigerians turned to Google to read more about this new development, thereby making ‘JAMB’ a top trending search term.


News about a group of researchers led by the International Institute for Applied Systems Analysis, that they have used new modelling scenarios to showcase several ways to limit the global temperature increase to 1.5°C by 2100, made Global warming one of the most trended searches in Nigeria in the last 7 days as interested Nigerians searched Google to read more about this new research finding.

Continue Reading


Copyright © 2017 Communication Week Media Limited.