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Content Creators Should Take Advantage Of YouTube- Teju Ajani

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Teju Ajani, Head of Content Partnership, YouTube Sub-Saharan Africa.

By chukwuemeka fred agbata

YouTube, the world’s largest video sharing platform, finished by three former PayPal employees, Chad Hurley, Steve Chen Jawed Karim, in 2005.

YouTube was, however, bought over by Google in November 2016 and since then, the platform has experienced unprecedented growth, such that, Alexa.com, listed it as one of the top 3 sites, for a number of years.

YouTube has given content creators and producers an opportunity to earn from their work and it is encouraging more Nigerians to actually create local content.

I recently caught up with Teju Ajani, Head of Content Partnership, YouTube Sub-Saharan Africa, and our discussion centered on how Nigerians can take advantage of the YouTube platform.

Teju stated that, YouTube’s strategy for Africa is growth. ” The focus is to grow as many creators on the platform as possible and to make sure that they can take advantage of all the opportunities that we have available to content creators on the platform”, she explained.

Comparing the performance of Nigeria with that of South Africa on the YouTube platform, Teju is of the view that, both Nigeria and South Africa are doing extremely well.

She, however, thinks that the data challenge is a little bit more in Nigeria and YouTube was starting from a lower base, even, as the percentage growth is amazing, year after year, at the rate of about 120% year after year. This growth, she stated, is in terms of creator content and in terms of watch time. “Not to say that South Africa is not growing, by the way. South Africa is an extremely strong market for YouTube in Sub-Saharan Africa”, she explained.

Teju stated that the categories of content watched on YouTube vary and the preponderance on what category is watched at a particular time changes from entertainment to Music, News, Fashion, Lifestyle, sports, etc. “Sports is very interesting because, we do have sports as a strong category in Nigeria. We consume a lot of foreign sports”, she stated.

On how to promote the other aspects, such as health and education on YouTube, she stated that, online video is that, it used to fluctuate because it is not like the traditional media. “The messaging that people are trying to get out in video, has to be in a way that can relate and connect to them”, she noted.

“If that content is not engaging me in the first 5 seconds, 10 seconds, I move on, so, you have to make sure that the content is not only engaging, but relevant to me”, she explained.

Teju stated that, for any piece of content that is getting created, the content creator has to make sure that it is engaging and it carries a message. She stated that other things that should be at the back of the mind of video content creators include what will make those watching their content talk about it, like it, share it and as well as make them come back to them for more.

Referring to serious topics, such as health and education, Teju explained that these can be broken down into smaller consumable bits that people can comment with, that will make a big difference, no matter what the topic is. She gave examples of some engaging and interesting videos that were created by Africans that has been shared with her.

Teju stated that engaging videos in animation are not yet widespread in Africa, but it is obviously growing as a segment. She explained that, serious issues can be handled with animation, apart from using animation for cartoons for kids.

On her top tips for new content creators, Teju stated that her number one tip for new content creators, is to go online to the YouTube Creator Academy and go through the lessons and learn from there.

She stated that this is necessary because, there, you have all the tips and tricks that that other people have leveraged to succeed on YouTube.

Teju also explained that video contents on YouTube are owned by the content creators, who can upload content or remove their content anytime they want and it is free for everyone to do whatever they want to do.

 

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Google Sets Higher Bar for YouTube Partner Program

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Youtube winner.jpg

By peter oluka

Google, in an effort to regain advertisers’ trust, is announcing what it says are “tough but necessary” changes to YouTube monetization.

For one thing, it’s setting a higher bar for the YouTube Partner Program, which is what allows publishers to make money through advertising. Previously, they needed 10,000 total views to join the program. Starting today, channels also need to have 1,000 subscribers and 4,000 hours of view time in the past year. (For now, those are just requirements to join the program, but Google says it will also start applying them to current partners on February 20.)

This might assure marketers that their ads are less likely to run on random, fly-by-night channels, but as Google’s Paul Muret writes, “Of course, size alone is not enough to determine whether a channel is suitable for advertising.”

So in addition, he said:

“We will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies. Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP. As always, if the account has been issued three community guidelines strikes, we will remove that user’s accounts and channels from YouTube”.

Muret also described changes planned for the more exclusive Google Preferred program, which is supposed to be limited to the best and most popular content. Vlogger Logan Paul was part of Google Preferred until the controversy over his “suicide forest” video got him kicked out last week — a story that suggests some of the limitations to Google’s approach.

Moving forward, Muret said the program will offer “not only … the most popular content on YouTube, but also the most vetted.” That means everything in Google Preferred should be manually curated, with ads only running “on videos that have been verified to meet our ad-friendly guidelines.” (Looks like all those new content moderators will be busy.)

Lastly, Muret said YouTube will be introducing a new “three-tier suitability system” in the next few months, aimed at giving marketers more control over the trade-off between running ads in safer environments versus reaching more viewers, according to a report by TechCrunch.

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Suspected Herdsmen Kidnaps, Tortures Nollywood Star

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Calabar Chic

A victim of kidnapping along the Benin Bypass-Lagos highway, Calabar Chic, Nollywood actress and entertainer, has questions what the security operatives are doing to safeguard the lives and properties of Nigerians.

 

In an emotional Instagram post raw with feelings of despair, the actress called on the government to “wake up to its responsibilities.” She admonishes the federal government to “stop cooking excuses and take action.”

 

The actress made the call after she and friend she identifies as Dozie were kidnapped by heavily armed Fulani herdsman who robbed, beat and starved them of food and water. She revealed that the incident took place along the Benin Bypass-Lagos highway.

 

She stated they were held hostage for 4 days and were released after a ransom was paid on their behalf. She also said the men heavily armed have access to “different kinds of guns” and she wondered about “who supplies them with those weapons.”

 

The actress also said that the Fulani herdsmen boasted about killing them and having no regard for the sanctity of human life, saying no one will touch them.

 

Her words: “We go continue dey kill una all of you, nothing go happen! We no care about any human life we slaughter you into pieces and bury you nothing go happen“, the Fulani herdsmen told them.

 

See the post in full lightly edited for clarity

@calabar_chic:SO MANY QUESTIONS I WANT TO ASK BUT WHO WILL PROVIDE ANSWERS? OUR SECURITY AGENCIES? FEDERAL GOVT OR THE PRESIDENT HIMSELF?Because I’m still in shock, confused and wondering if we are safe in this country at all! “WHY HAS THE GOVT NOT SHOWN ANY WILLINGNESS TO CHECKMATE THESE MURDEROUS FULANI HERDSMEN? WHY? ATTACKING, MAIMING AND KILLING PEOPLE FREELY! “THESE ANIMALS WHO SEE KILLING AS A HOBBY! THEY ARE NOT SHAKEN OR SCARED LIKE THEY TOLD MY FRIEND DOZIE AND I WHEN THEY HELD US HOSTAGE IN THAT FOREST: ‘We go continue dey kill una all of you, nothing go happen! We no care about any human life we slaughter you into pieces and bury you nothing go happen’ My heart froze, I was paralyzed with fear!These animals as I will forever refer to them carry out these operations at ease as this happened just a few poles away from SARS office on Benin Bypass/ Lagos road.

On that Monday they stormed the highway around midday opened fire on our car took us off the highway after robbing us of cash and other valuables. At first, we thought they were just armed robbers until we walked for almost 2hrs deep into the forest with them then it dawned on me that this was not just robbery.

“(They) kept us for 4 horrible days inside that scary dangerous forest, starved us – no food or water for 2 days until the third day when they served us unclean water to drink. MY GOD!!!

“Or the unripe pineapple they forced us to eat on the third day that got my whole mouth teeth and gum bleeding! How could I even sleep? With ants, bugs spiders and other deadly insects crawling all over your body and you dare not scream!

4 horrible days accompanied by constant slaps and kicking at the slightest provocation. The different kinds of guns they had on them, and I kept asking myself ‘HOW DO THEY GET THESE AMMUNITIONS? WHO SUPPLIES THEM THOSE WEAPONS? Different rifles including their daggers and cutlass with which they flogged us with.

“We survived through all of it not because of sheer luck! Of course, money was involved but some other people might not get so lucky.

MEANWHILE SECURITY OPERATIVES IN NIGERIA SHOULD WAKE UP TO THEIR RESPONSIBILITIES! FEDERAL GOVERNMENT STOP COOKING UP EXCUSES AND TAKE ACTION!”

 

 

 

 

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Controversy @ COSON as Okoroji, Omorogbe Lay Claims to Chair

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The last big news to come from the Copyright Society of Nigeria (COSON) in 2017 was the replacement of its long-term head Tony Okoroji with artist manager Efe Omorogbe.

Efe Omorogbe.

 

According to www.musicinafrica.net, for some, the news might have come as a surprise: Okoroji had come to be synonymous with the body.

 

For others, the report might have come on the wings of predictability, as the former boss and the organisation he presided over had been in and out of several lawsuits over the years.

 

But according to a statement issued by Omorogbe, Okoroji, who was voted out of his position on 7 December by the COSON board, was deposed for other reasons, including the board’s “dissatisfaction with the clear conflict between him acting as Executive Chairman of COSON, and him acting as a contractor and consultant to COSON”; “Dissatisfaction with the continued engagement of companies owned by fellow directors”; and “Disapproval of the manner of handling of an earlier petition by Premier Music Publishing Company Ltd”.

 

The statement, which is titled Beyond The Noise, Mob Action And Drama: Why Okoroji Was Sacked As Coson Chairman, also noted that the board was unhappy with the terms of negotiation pertaining to the renovation of the COSON building in Ikeja, Lagos. Omorogbe’s statement was partly a response to an earlier article by Okoroji titled Take 5 Efe Omorogbe.

 

Following his removal, Okoroji convened a meeting on 19 December in which he was reinstated as head of COSON, a move Omoregbe describes as “showcasing Okoroji’s desperation to remain board chairman at all cost” because he is afraid of “the possibility of probe”.

 

Omorogbe also sets down his personal impression of Okoroji, writing that, “After a decade of dealing with Okoroji one-on-one, my opinion of him is crystal clear – he has become the biggest threat to the process of growing COSON into a world class organization”. Nonetheless the current head of COSON acknowledges that “Okoroji has done some measure of commendable work in the growth of COSON.”

 

 

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