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Content Creators Should Take Advantage Of YouTube- Teju Ajani

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Teju Ajani, Head of Content Partnership, YouTube Sub-Saharan Africa.

By chukwuemeka fred agbata

YouTube, the world’s largest video sharing platform, finished by three former PayPal employees, Chad Hurley, Steve Chen Jawed Karim, in 2005.

YouTube was, however, bought over by Google in November 2016 and since then, the platform has experienced unprecedented growth, such that, Alexa.com, listed it as one of the top 3 sites, for a number of years.

YouTube has given content creators and producers an opportunity to earn from their work and it is encouraging more Nigerians to actually create local content.

I recently caught up with Teju Ajani, Head of Content Partnership, YouTube Sub-Saharan Africa, and our discussion centered on how Nigerians can take advantage of the YouTube platform.

Teju stated that, YouTube’s strategy for Africa is growth. ” The focus is to grow as many creators on the platform as possible and to make sure that they can take advantage of all the opportunities that we have available to content creators on the platform”, she explained.

Comparing the performance of Nigeria with that of South Africa on the YouTube platform, Teju is of the view that, both Nigeria and South Africa are doing extremely well.

She, however, thinks that the data challenge is a little bit more in Nigeria and YouTube was starting from a lower base, even, as the percentage growth is amazing, year after year, at the rate of about 120% year after year. This growth, she stated, is in terms of creator content and in terms of watch time. “Not to say that South Africa is not growing, by the way. South Africa is an extremely strong market for YouTube in Sub-Saharan Africa”, she explained.

Teju stated that the categories of content watched on YouTube vary and the preponderance on what category is watched at a particular time changes from entertainment to Music, News, Fashion, Lifestyle, sports, etc. “Sports is very interesting because, we do have sports as a strong category in Nigeria. We consume a lot of foreign sports”, she stated.

On how to promote the other aspects, such as health and education on YouTube, she stated that, online video is that, it used to fluctuate because it is not like the traditional media. “The messaging that people are trying to get out in video, has to be in a way that can relate and connect to them”, she noted.

“If that content is not engaging me in the first 5 seconds, 10 seconds, I move on, so, you have to make sure that the content is not only engaging, but relevant to me”, she explained.

Teju stated that, for any piece of content that is getting created, the content creator has to make sure that it is engaging and it carries a message. She stated that other things that should be at the back of the mind of video content creators include what will make those watching their content talk about it, like it, share it and as well as make them come back to them for more.

Referring to serious topics, such as health and education, Teju explained that these can be broken down into smaller consumable bits that people can comment with, that will make a big difference, no matter what the topic is. She gave examples of some engaging and interesting videos that were created by Africans that has been shared with her.

Teju stated that engaging videos in animation are not yet widespread in Africa, but it is obviously growing as a segment. She explained that, serious issues can be handled with animation, apart from using animation for cartoons for kids.

On her top tips for new content creators, Teju stated that her number one tip for new content creators, is to go online to the YouTube Creator Academy and go through the lessons and learn from there.

She stated that this is necessary because, there, you have all the tips and tricks that that other people have leveraged to succeed on YouTube.

Teju also explained that video contents on YouTube are owned by the content creators, who can upload content or remove their content anytime they want and it is free for everyone to do whatever they want to do.

 

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Reps Seek Amendment of NBC Act for Radio/TV Assisted Learning

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A bill seeking to amend the National Broadcasting Commission (NBC) Act, to provide for radio and television contents targeted at improved education among Nigerian pupils, on Thursday passed second reading in the House of Representatives.

 

Tagged “National Broadcasting Commission Amendment Bill, 2018,” the amendment seeks to mandate every private and public radio and television stations in Nigeria to provide dedicated education programmes that will cover all subjects in the school curriculum.

 

Leading debates on the desirability of the amendment, its sponsors, Segun Odebunmi (APC, Oyo) and James Faleke (APC, Lagos), argued that every radio and television station in Nigeria would provide for such contents to cater for the West African Examinations Council (WAEC) and National Examinations Council (NECO) syllabuses.

 

“If amended, all radio and TV stations in Nigeria, including DSTV, Star Times, etc, will be legally compelled to dedicate channels and airtime to teaching students in line with approved school curricula.

 

“It is expected that qualified instructors will be engaged by the service provider to teach the pupils via online visuals to encourage learning and enhance standard of education in Nigeria,” the sponsors submitted.

 

Such innovation, the lawmakers further argued, would be more effective than books in teaching and learning.

 

According to them, the two-legged amendment, which covers Sections 1, 2, 5, 9, 11, 12 13, 14, 19 and 26 of the Third Schedule and Principal Act, also seeks to establish Digital Access Fund (DAF) in line with global best practices.

 

The overall aim, they noted, is to strengthen the National Broadcasting Commission (NBC) as an effective regulator of broadcasting in Nigeria.

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NCC Drags COSON, Okoroji, Others to Court for Operating Without Approval

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The Nigerian Copyright Commission has filed a criminal charge against Copyright Society of Nigeria, Chief Tony Okoroji, Mr. Chinedu Chukwuji, Mrs Bernice Eremieghe and Miss Anne Okomi for carrying out the duties of a collecting society without the approval of the Nigerian Copyright Commission.

In Charge No FHC/L/338C/18, filed on 8th October 2018 at the Lagos Division of the Federal High Court, the accused persons were alleged to have performed the duties of a collecting Society by demanding and collecting royalties from Noah’s Ark of 9 Sowemimo Street, GRA, Ikeja Lagos and carrying on the business of negotiating and granting licenses on behalf of Copyright owners without the approval of the Nigerian Copyright Commission and thereby committed an offence contrary to and punishable under sections 39 (4), (5) and (6) of the Copyright Act Cap C 28 Laws of the Federation of Nigerian 2004.

It will be recalled that the Nigerian Copyright Commission had on 30th April 2018, pursuant to relevant provisions of the Copyright Act and the Copyright (Collective Management Organisation) Regulation 2007, suspended the license it granted to COSON to operate as a collecting society following the refusal of the management of COSON to comply with directives of the Commission issued after an investigations into a lingering dispute in the governing board of COSON which led to conflicting claims by two groups as the legitimate governing board of the society.

The Management of COSON has continued to disregard the directive of the Commission, and also acted in violation of the Order of suspension of its operating license as a collective management Organization.

The provisions of Section 39 the Copyright Act requires any person wishing to operate as a collective management Organization to obtain prior approval of the Nigerian Copyright Commission.

In May 2010, COSON was granted approval to operate as a Collective Management Organization for Music and Sound recording, Pursuant to the said   provision, and the provisions of the Copyright (Collective Management Organizations) Regulations 2007.

The Nigerian Copyright Commission is empowered to sanction a collective management organization for failing to comply with the regulatory provisions regarding its operations or refusing to comply with the directive of the Commission. Such sanctions may include suspension of the operating license of a Collecting society and in appropriate cases, revocation of the License.

Furthermore, it is an offence under the Copyright Act to operate as a collecting Society or otherwise carry out the functions of a collective management Society without a valid licence of the Nigerian Copyright Commission.

The criminal charge filed against COSON and some members of its management team, followed an investigation by the Nigerian Copyright Commission, the outcome of which showed that COSON has acted in violation of the relevant provisions of the Law.

The Director General of the Commission has continued to reassure copyright owners in the music and sound recording industries of the commitment of the Commission to entrench a transparent and accountable system of Collective management, to enable right owners receive duly earned royalties without being short-changed.

Users of musical works are also encouraged to obtain appropriate copyright licenses from only approved collective management organizations.

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GOtv Marks 7th anniversary, Begins Open Week for Subscribers

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GOtv a digital pay television offering on the digital terrestrial television platform has announced the commencement of its open week for their subscribers in celebration of its seventh year anniversary.

 

GOtv Open Week will start from, Friday 19 October to Friday, 26 October, 2018. Customers on GOtv Plus bouquet will be treated to a special offering of a week-long access to over 65 channels on GOtv MAX bouquet.

 

GOtv Plus customers will be treated to GOtv MAX’s wide variety of sports and entertainment content such as La Liga on SS Select 4, Fox Entertainment, Sony MAX, CBS Reality and more during the open week period.

 

All these come just before the El Clasico between Barcelona and Real Madrid, La Liga’s top game, on October 28, and will be broadcast live exclusively on GOtv MAX.

 

Speaking on the anniversary and open week activities, John Ugbe, managing director, MultiChoice Nigeria said: “We are glad to celebrate this milestone with our customers, who have always been the core of our business. This celebration is indeed a testimony to our commitment to put our customers at the heart of everything we do.  As we continue to grow, we will continue to make improvements and add more value to our GOtv customers”.

 

Ugbe explained that GOtv MAX was introduced as a continuation of the GOtv’s desire to keep widening entertainment options for subscribers.

 

GOtv has four bouquets; GOtv MAX for N3200 monthly with over 65 channels, GOtv Plus bouquet which goes for N1900 monthly with over 50 channels, GOtv Value for N1350 with over 30 channels and GOtv Lite for N400 with 21 channels.

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