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Content Creators Should Take Advantage Of YouTube- Teju Ajani

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Teju Ajani, Head of Content Partnership, YouTube Sub-Saharan Africa.

By chukwuemeka fred agbata

YouTube, the world’s largest video sharing platform, finished by three former PayPal employees, Chad Hurley, Steve Chen Jawed Karim, in 2005.

YouTube was, however, bought over by Google in November 2016 and since then, the platform has experienced unprecedented growth, such that, Alexa.com, listed it as one of the top 3 sites, for a number of years.

YouTube has given content creators and producers an opportunity to earn from their work and it is encouraging more Nigerians to actually create local content.

I recently caught up with Teju Ajani, Head of Content Partnership, YouTube Sub-Saharan Africa, and our discussion centered on how Nigerians can take advantage of the YouTube platform.

Teju stated that, YouTube’s strategy for Africa is growth. ” The focus is to grow as many creators on the platform as possible and to make sure that they can take advantage of all the opportunities that we have available to content creators on the platform”, she explained.

Comparing the performance of Nigeria with that of South Africa on the YouTube platform, Teju is of the view that, both Nigeria and South Africa are doing extremely well.

She, however, thinks that the data challenge is a little bit more in Nigeria and YouTube was starting from a lower base, even, as the percentage growth is amazing, year after year, at the rate of about 120% year after year. This growth, she stated, is in terms of creator content and in terms of watch time. “Not to say that South Africa is not growing, by the way. South Africa is an extremely strong market for YouTube in Sub-Saharan Africa”, she explained.

Teju stated that the categories of content watched on YouTube vary and the preponderance on what category is watched at a particular time changes from entertainment to Music, News, Fashion, Lifestyle, sports, etc. “Sports is very interesting because, we do have sports as a strong category in Nigeria. We consume a lot of foreign sports”, she stated.

On how to promote the other aspects, such as health and education on YouTube, she stated that, online video is that, it used to fluctuate because it is not like the traditional media. “The messaging that people are trying to get out in video, has to be in a way that can relate and connect to them”, she noted.

“If that content is not engaging me in the first 5 seconds, 10 seconds, I move on, so, you have to make sure that the content is not only engaging, but relevant to me”, she explained.

Teju stated that, for any piece of content that is getting created, the content creator has to make sure that it is engaging and it carries a message. She stated that other things that should be at the back of the mind of video content creators include what will make those watching their content talk about it, like it, share it and as well as make them come back to them for more.

Referring to serious topics, such as health and education, Teju explained that these can be broken down into smaller consumable bits that people can comment with, that will make a big difference, no matter what the topic is. She gave examples of some engaging and interesting videos that were created by Africans that has been shared with her.

Teju stated that engaging videos in animation are not yet widespread in Africa, but it is obviously growing as a segment. She explained that, serious issues can be handled with animation, apart from using animation for cartoons for kids.

On her top tips for new content creators, Teju stated that her number one tip for new content creators, is to go online to the YouTube Creator Academy and go through the lessons and learn from there.

She stated that this is necessary because, there, you have all the tips and tricks that that other people have leveraged to succeed on YouTube.

Teju also explained that video contents on YouTube are owned by the content creators, who can upload content or remove their content anytime they want and it is free for everyone to do whatever they want to do.

 

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Kwesé TV Adds Hip TV to its Channel Line-Up

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Kwesé TV has added Hip TV, an urbane contemporary music and lifestyle channel for a youthful audience, to its channel line-up.

 

Available on channel 610, the channel is known and respected for entertainment news, incisive and exclusive interviews, and red carpet moments amongst others.

 

Hip TV further strengthens Kwesé TV’s music genre, joining an already impressive line-up including; REVOLT TV a music channel from Sean Combs, aka P. Diddy, which is available outside of the US for the first time only on Kwesé TV, BOX Television, Trace Africa, Trace Gospel and Trace Mziki.

 

“Kwesé TV is afrocentric and youthful so we are happy to have Hip TV, a home-grown channel for a youthful audience on our platform”, said Elizabeth Amkpa, general manager, Kwese TV Nigeria.

 

She added that Kwesé has a strong and varied music line-up so “whether you are in the mood for the distinctly Naija beat, Hip Hop, R & B or gospel from around the world, you will find them all on Kwesé TV.”

 

The channel extends Kwesé TV’s offering which already has over 70 channels including sports, movies, current affairs, news, kids programming and so much more.

 

 

 

 

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Obaseki Hails TV Inventors, Counts Impact @ World Television

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Governor Godwin Obaseki of Edo State has commended the inventors of television, who rose to the occasion when industrial revolution displaced traditional means of communication in Europe and America in the 1920s, to attend to the communication need of the time.

Obaseki said this in commemoration of the United Nations World Television Day, marked on November 21, yearly.

“Television has impacted positively on humanity with its power to educate, entertain and inform a mass of people simultaneously. The device has been very effective in mobilising and sensitising the populace about government policies and programmes,” he said.

He added that “beyond the traditional function of television, the device has continued to serve as a veritable tool for educating millions of Nigerians, a trendsetter, an electronic baby-minder and a means for transmitting societal values and re-orientating people.”

The governor assured that his administration’s resolve to reposition the state-owned Edo Broadcasting Service television, was in recognition of the power of the device in governance through the dissemination of educative and enlightening programmes.

“EBS will be repositioned to join the elite league of media stations to compete keenly with the big names in the industry in the areas of standards, personnel, equipment, content and in revenue generation,” he said.

Obaseki said with the new world socio-economic order that has influenced the settlement pattern of people, it would have been impossible for a town crier to move from Benin to Auchi and deliver a message to people at the same time.

Television, he maintained, does this with ease and even gives feedback, allows phone-in segment for public participation in a programme, which ultimately raises the quality of the conversation.

In December 1996, the United Nations General Assembly proclaimed 21 November as World Television Day commemorating the date on which the first World Television Forum was held.

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Nollywood Stars Join Glo-sponsored Professor Johnbull

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Season 5 of Glo-sponsored TV Drama Series, Professor Johnbull, kicks off on Tuesday with another interesting episode on NTA Network, NTA International on DSTV Channel 251 and NTA on StarTimes at 8.30 p.m. with two Nollywood stars, Osita Iheme, a.k.a. Pawpaw, and Angela Okorie joining the cast of the comedy as household members of Professor Johnbull acted by Kanayo O. Kanayo (KOK).

The duo of Iheme and Okorie who are introduced to the household of Professor Johnbull in the new episode entitled Running to the City will replace Churchill (Jnr. Pope Odonwodo) who is currently furthering his education in America and Caroline (Mercy Johnson-Okojie), Professor’s former house maid  who has also  travelled to attend to some family issues.

The challenge of mentoring the two new rusty members of the family, Nje (Angela Okorie), a village Cameroonian girl, who grew up in the professor’s country home, and Jeroboam, a.k.a Boam (Osita Iheme), who is reputed to have tended the scholar’s father’s herd back in the village therefore falls on Elizabeth (Queen Nwokoye), Professor’s daughter, who had just returned from a successful medical treatment abroad.

A very interesting episode, Running to the City also reveals how Professor Johnbull’s intervention many years ago saved Nje (Angela Okorie) when she was put in the family way in the village and was treated as a pariah.

In addition, it also shows the accommodating nature of Professor Johnbull’s entire household as the duo of Nje and Jeroboam are not only welcomed warmly but are quickly integrated into the family. The Professor who calls them “my people” also goes further by rebuffing attempt by the gateman, Abadnego (Martins Nebo), to prevent Nje and Jeroboam from having access to him.

Viewers are in for a laughter-filled evening on Tuesday as one of the regulars of the social satire, restauranteur, Olaniyi (Yomi Fash-Lanso), makes a 360-degree turn while professing love to Nje on the ground of complexion compatibility much to the consternation of his arch rival, Mai Doya (Funky Mallam),who instantly reminds him of his love for Caro, the Professor’s former house maid.

A repeat broadcast of Running to the City comes up on the same channels at 8.30.p.m. on Friday.

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