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Data Shows Middle East & Africa Tablet Market Declining in Line with Global Trend

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The Middle East and Africa (MEA) tablet market declined 24.2% year on year (Y-o-Y) in the final quarter of 2016 to total 3.07 million units, according to the latest figures announced by International Data Corporation (IDC).

The global IT research and consulting services firm’s Middle East and Africa Quarterly Tablet Tracker shows that for 2016 as a whole, tablet shipments in MEA declined 14.7% Y-o-Y to total 13.8 million units, which is in line with global tablet market’s 15.6% decline over the same period.

“Tasks that were previously performed on tablets are increasingly moving to bigger-screen smartphones, so tablets are becoming redundant in the consumer ecosystem of gadgets,” says Nakul Dogra, senior research analyst for client devices at IDC MEA. “Indeed, consumers are now investing more time and money into smartphones than tablets, which has led to a slowdown of tablet markets around the world, not just here in MEA. That said, there are still countries in Africa that harbor scope for further tablet penetration.”

In terms of vendor rankings, Samsung continued to lead the MEA tablet market in Q4 2016 with unit share of 17.6%, despite experiencing a significant decline in shipments of -28.0% on the previous quarter and -43.6% on the corresponding period of 2015.

Lenovo remained in second place, increasing its share to 10.8% from 9.9% in Q4 2015. Apple climbed into third spot, capturing 8.7% share despite suffering a -41.2% Y-on-Y decline in shipments. UAE-based vendor i-Life rose to fourth in the rankings with a market share of 7.4%, spurred by the popularity of its low-cost offerings.

Huawei’s shipments fell -39.6% Y-on-Y in Q4 2016 to account for market share of just 5.1%, a considerable drop from its 13.5% share in the previous quarter.

“With the lack of any noteworthy innovation taking place in much of the tablet space, there is little reason for the majority of consumers to upgrade to newer-generation tablets,” said Fouad Rafiq Charakla, senior research manager for client devices at IDC MEA. “This is prolonging the refreshment cycle for tablets in the region and causing an inevitable slowdown in the market.”

Taking the above factors into account, IDC’s tablet market forecast has been revised downwards. IDC now expects the market to decline -8.1% Y-on-Y in 2017 to total 12.76 million units. The longer-term forecast has also been revised downwards, with IDC now expecting the market to decline at a compound annual growth rate (CAGR) of -0.2% over the 2016–2021 period to total 13.64 million units in 2021.

“e-Tailers are expected to grow strongly in the coming years,” says Dogra. “Increasingly, local retailers are investing more in the online channel. Also, newer players are expected to enter the market in the coming year, which is going to further intensify competition in the online retail segment. The above factors, coupled with aggressive pricing, will further drive the growth of the e-tailer segment, with IDC expecting that by the year 2021, 12% of tablets will be sold through e-tailers in the MEA region.”

 

 

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E-Business

Cisco urges Retailers on Network System Skills ahead of Black Friday

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Cisco has urged Nigeria retailers to equip their employees with basic network system skills as Black Friday and Cyber Monday begin today.

According to Alfie Hamid, Regional Manager for Corporate Affairs for Cisco Africa, ‘Many retailers have missed empowering their own workforces with, for example, digital collaboration tools, real-time customer insights, and virtual assistance. A workforce that is armed with relevant knowledge and insights is also essential to improving the in-store customer experience, a key differentiator for bricks-and-mortar retailers over their online rivals.’

According to research from Cisco, employee productivity technologies can deliver the greatest value for increasing efficiency, optimising the checkout process and improving worker collaboration. Investments in these areas also contribute to improved shopper experiences and increased loyalty. Just 6% of retailers’ 2016 investment priorities were focused on employee productivity use cases, despite research indicating that use cases deliver the greatest return on investment for retailers; in other words, digitisation is a $187 billion (roughly R2,6 trillion) opportunity, according to Cisco.

“The key initiatives that improve employee productivity all rely on a network that understands how people interact, can be customised easily, and can control access irrespective of the device that the employee is using – all things that today’s retail employees demand,” Hamid says.

In retail, investments in workforce digitisation deliver value to operations, the labour equation, and talent retention. Since all of these support new and compelling customer experiences, digitising the workforce enables a value chain that is critical to retail success.

“A focus on technology investments that empower employees takes on a whole new meaning in Nigeria, which already struggles to overcome education and training challenges,” Hamid says. “With digitisation, companies have an opportunity to improve skills across the board in the retail industry, which will contribute hugely to the growth of the country’s economy, whether on Black Friday or throughout the year.”

 

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Black Friday: Yudala Records Unprecedented Spike In Online Traffic

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By peter oluka

Yudala, Nigeria’s pioneer online and offline e-commerce company is recording an unprecedented spike in online traffic  as eager shoppers thronged the company’s website www.yudala.comfrom midnight to be the first to take advantage of the company’s Black Friday offers.

This year’s edition of Black Friday, a globally celebrated shopping festival, is being marked officially today, Friday November 24th, 2017.

Insights garnered from the shopping activity on the Yudala website show that online traffic on www.yudala.com commenced a steady spike from 11:49pm on Thursday night as early bird shoppers began to lay in wait for the official commencement of the Black Friday midnight rush for deals.

From 12am, traffic on the Yudala website had grossed over 50,000 hits, with shoppers who placed their orders between the hours of 12am – 1am enjoying an additional incentive of free shipping of their orders nationwide. Furthermore, Yudala had made available over 500,000 Early Bird deals on its website for shoppers who place their orders between the hours of 12am – 11:59am today, Friday November 24th.

Prince Nnamdi Ekeh, Vice President at Yudala disclosed that the company was determined to make it a memorable Black Friday for its teeming customers.

“If you are yet to visit the website www.yudala.com, now is the time to do so.  We had Mystery Products up on the website from 12am at 99% off so, from midnight on Friday, we were already processing loads of orders from shoppers who were taking advantage of our early bird deals. Electronics, mobile phones, home appliances, wines and groceries, consumer goods and computing products are among some of the most ordered items. Remember, the Early Bird Deals run till 11:59am today so there is still ample opportunity for many Nigerians to enjoy our unmatched offerings.

“If you miss the early bird deals, then you can take advantage of our Lunch Time Deals which runs from 12pm till 4:59pm today and if you fall into the class of those who prefer to do their Black Friday shopping later in the day, then you can enjoy our Sunset Deals from 5pm till 11:59pm. Also, shoppers who place their orders on the stroke of 11:11am or 12:12pm will get free tickets to the Yudala Christmas party.

“You also stand a chance to spin a wheel of fortune at six Yudala stores in Lagos today to walk home with a free gift. Simply visit any of the Yudala stores in Bode Thomas, Surulere; Admiralty Way, Lekki; The Palms Shopping Mall; Medical Road, Ikeja; Redemption Crescent in Gbagada or the one at Cherub Mall on Lekki-Epe Expressway to experience what Black Friday is all about, courtesy of Yudala.

“No other company offers you all of these mouth-watering options for Black Friday: best prices, mega deals and genuine products. With Yudala, You Live Well,” he concluded.

Interestingly, Yudala is also adding an extra dimension on social media for its walk-in customers.

For shoppers who find their way to the Yudala Experience Store at The Palms Shopping Mall in Lekki today, there is a unique opportunity to follow the “Make a wish” live feed on Instagram at the store.

Yudala has generated loads of frenzy on its Instagram live feed where the company is giving followers a chance to make a wish and see it fulfilled. Many lucky followers have won amazing freebies including laptops, mobile phones, electronics, shopping vouchers and other exciting give-away items through this medium.

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P&G Hosts FMITI, Recommits To Build Indigenous Manufacturing Capacity

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By peter oluka

Procter and Gamble (P&G) Nigeria, leading manufacturing company and makers of brands like Always® and Pampers® recently engaged select local raw material suppliers in Nigeria to an interactive meeting with the Federal Ministry of Industry, Trade and Investment and representatives from the Manufacturers Association of Nigeria (MAN).

The meeting was convened to assess the capability of local businesses and seek their participation in strengthening our raw material localization objectives in line with the Backward Integration Program (BIP) of the FederalGovernment.

This is following the recent commissioning of P&G Nigeria’s Always Production Line in June, which was officially done by the Vice President of Nigeria, Professor Yemi Osinbajo. At this event, the consumer goods company, reiterated its commitment to investing in Nigeria and its support towards the Federal Government’s diversification efforts .

The new local production of P&G’s Feminine Care product not only promotes inclusive growth but is also boosting job creation and value add to the economy.

Speaking at the meeting, George Nassar, the managing director of Procter and Gamble Nigeria, commended the Ministry’s gesture to engage local businesses saying; “we praise the Federal Ministry of Industry, Trade and Investment on their willingness to engage local suppliers and assess the capability of their businesses. That, on its own, is very encouraging and we believe today’s meeting is pivotal to accelerating our local sourcing projects.”

According to Nassar, “P&G Nigeria currently procures 100% of the packaging materials for its products locally and is working towards increasing the local sourcing of the raw materials we use. We will continue to partner with the government in our quest to achieve this.

P&G is committed to doing business with more locally owned businesses and we appreciate the role the Federal Government is playing towards improving the ease of doing business in Nigeria and as a business will continue to foster a strong partnership with them to boost this effort.”

He also charged the Federal Government to continue its efforts towards enabling local entrepreneurship development and helping them with the capabilities required to produce raw materials locally. ‘This will go a long way in actualizing its economic development agenda,” he said.

Speaking on the objectives of the meetings; Temitope Iluyemi, director of Government Relations and Public Policy for Procter & Gamble Africa Operations said; “Backward integration is essential to the growth of the Nigerian economy and P&G’s aim is to manufacture as close as possible to its consumers, encourage our global partners to do the same and thereby promote technology transfer. We will work to pre-qualify local suppliers for materials used in the production of consumer packaged products and by extension, build capability of local manufacturers to compete effectively in regional value chains and further strengthen the diversification efforts of the Nigerian government”

Dr. Francis Alaneme, deputy director, Federal Ministry of Industry, Trade and Investment also commented, “We want to increase the local sourcing of raw materials in the country and it is imperative to create opportunities like this to promote growth and provide a platform for cross-sharing and capability building.  Partnering with corporate organizations like P&G to engage these businesseswill grant us more access to notable suppliers of raw materials in the manufacturing sector and we commend the company’s effort in taking the lead on this.”

P&G has a long-standing record of building capability of local businesses for growth and development and enabling local entrepreneurship development. The company has trained hundreds of SMEs and has been involved in a series of skills building programs. In 2015, it partnered with National Office for Technology Acquisition and Promotion (NOTAP), to host a symposium, bringing together leading academics, thought leaders, local entrepreneurs and industry members to discuss the critical issues of development in technology to promote growth through research and technology transfer in Africa.

Through the engagement sessions, all parties hope to explore ways of ensuring raw material inputs are effectively sourced locally; carve out strategies to mitigate the challenges that are being faced and ultimately help local suppliers meet the requirements needed to better support the Nigerian Manufacturing Sector.

 

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