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Digital Marketing Skill Institute, NACC Partner on Youth Empowerment

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Tobi Asehinde

In furtherance of job creation and empowerment of young Nigerians, the Digital Marketing Skills Institute (DMSI) has entered into a partnership with Nigerian-American Chamber of Commerce (NACC),

The partnership is expected to provide common ground for training of young Nigerians on digital marketing skills in the next five years.

NACC with a long standing reputation of enhancing the business relationships between the United States and Nigeria cemented the relationship with Digital Marketing Skill Institute, a leading training institute in the country.

Mr Tobi Asehinde, the CEO and founder of the Institute, described the partnership as indeed a giant stride on the part of DMSI, which in the long run would yield other opportunities to their students.

Digital Marketing Skill Institute has trained over 2,400 people and empowered them in the booming industry of digital marketing.

Some of their graduates have gone ahead to secure job opportunities with Boulos Enterprise, Media Integra, BoulosImpex and other top corporate organizations in Nigeria and neighbouring African cities.   

Mr. Asehinde, who is also Assistant Honorary Secretary of the Nigeria-Britain Association, said that the essence of this partnership is to ensure that the Nigerian-American Chamber of Commerce members benefits from hiring the top 1% digital marketing professionals without paying any recruitment fee while ensuring job security and recruitment for our students after graduation from our course.

“Our graduates get coaching support, execution plans and an array of leading digital marketing tools to ensure they succeed in the company they are hired in.

“Companies are forced to navigate dozens of different digital marketing channels to both acquire and communicate with new customers and existing customers. Needless to say, companies that want to stay ahead of their competitors need to have an in-house digital marketing team.

“This is due to the fact that effective digital marketing now requires lots of interaction involving expressing knowledge and expertise and placing content in other places on the web such as forums, blogs, social sites and so on.

“This means these ongoing activities become very difficult to outsource and so there is a strong need for an in-house digital marketing team and that is where our graduates come in. The strategic and planning side of digital marketing, however, is something that most businesses will need external help with from digital marketing consulting agency.

“Therefore, a perfect digital marketing dream team will be a combination of your in-house digital marketing manager and an external digital marketing consulting agency like us,” he said.

Mr Asehinde states that The Nigerian-American Chamber of Commerce Membership will see this as a great benefit because they need digital marketing professionals that have the right skills and training to grow their company.

He said that the ultimate goal is to empowering over 10,000 people in the next five years using smart digital marketing strategies, tactics and tools to grow their business and career, and an initiative like this would help to actualize that dream and reduce the high unemployment rates in Nigeria.

Miss. Sarah Ohakpougwu, the Course Manager said companies today need skilled marketing professionals who are able to leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients; architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans and establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic.

According to Miss Ohakpougwu, companies can also leverage the platform to build and monetize large email subscriber lists…without resorting to spammy tactics; engage with customers via social channels such Facebook and Twitter to grow a brand’s reach and credibility; optimize search networks like Google, Bing and other, so the brand can both be found and accurately represented; track and measure the key metrics that matter, so decisions can be based on data, not hunches and run split-tests that improve conversion rates and reduce acquisition costs over time.

In an interview with Mrs Joyce Akpata, director-general of Nigerian-American Chamber of Commerce, she stated that the partnership with Digital Marketing Skill Institute is an initiative that she is happy to be a part of, especially because every company today needs to market their products and services digitally.

“One of the objectives at the Nigerian-American Chamber of Commerce, is to promote the development of trade, commerce, investment and industrial technological relationships between the public and private sectors of the Federal Republic of Nigeria and the United States of America.

“For this to be achieved, then it is important our members are successful in digital marketing. From experience a digital marketing campaign can fail if you have the wrong strategy or the wrong digital team. This is the gap that Digital Marketing Skill Institute is bridging.  That is why this partnership is very important to us, Mrs Joyce Akpata said.

“Our members will see a great benefit in this partnership because Digital Marketing Skill Institute graduates are well grounded in 10 core digital marketing skills and they have been rigorously tested practically with key implementation projects during the course.

“We are also glad that the Digital Marketing Skill Institute gives coaching support for their graduates after the course.

“We hope that other corporate and governmental organizations will see a great need in partnering with Digital Marketing Skill Institute for job creation and enterprise development”, she said. 

 

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Visa Launches ID Intelligence for Smarter Customer Authentication

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Visa has launched Visa ID Intelligence, a platform that lets issuers, acquirers and merchants quickly adopt emerging authentication technologies, according to a press release.

Available through Visa Developer Platform, Visa ID Intelligence offers a curated selection of third-party authentication technologies that feature simple integration with Visa APIs and SDKs. This allows clients to create, test and adopt new authentication solutions.

This ultimately helps financial institutions and merchants to adopt effective and secure solutions and accelerate time-to-market with streamlined on boarding and implementation through Visa as a single trusted source, the company said.

Visa ID Intelligence features include: Identity Documents— the platform evaluates identification documents and matches selfies to photo IDs, while extracting document information and converting it into digital form.

Uses include creating new accounts, and performing password reset and lost or stolen card replacement.

-Biometrics — Visa ID Intelligence allows clients to use eye, face, fingerprint and voice to meet consumer needs for convenience, security and speed in authentication.

Uses include app login, payments, step-up authentication, and more.

“Traditional methods for authenticating a customer can create frustration or are simply not designed for the new ways people are shopping and paying. We built Visa ID Intelligence to help accelerate smarter and easy-to-use authentication solutions for any commerce environment — to better protect against fraud and to move closer to a world without passwords,” Mark Nelson, Visa senior vice president of risk and authentication products, said in the release.

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ESET Works With Google To Protect Chrome Against Dangerous Malware

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By peter oluka

ESET, a leading global cybersecurity company, on Thursday launches Chrome Cleanup, a new scanner and cleaner for Google Chrome designed to help users browse the web safely and without interruption.

Chrome Cleanup will be available for all Google Chrome users running on Windows.

As cyber-attacks become more complex and difficult to spot, browsing the web can lead users to dangerous sites which can install malicious software onto devices.

Chrome Cleanup will alert Google Chrome users to potential threats when it detects unwanted software.

Google Chrome will then give users the option to remove the software. Chrome Cleanup operates in the background, without visibility or interruptions to the user. It deletes the software and notifies the user once the cleanup has been successfully completed.

“Using the internet should always be a smooth and safe experience for everyone,” said Juraj Malcho, chief technology officer at ESET. “For three decades, ESET has developed a number of security solutions that allow users to safely enjoy their technology and to mitigate a variety of cyber threats. Chrome Cleanup addresses unwanted software that can negatively influence a users’ experience on the internet.”

Chrome Cleanup is included in the latest version of Google Chrome. For more information about these tools, read Google’s blog post, here.

For 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide.

With solutions ranging from endpoint and mobile security, to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give consumers and businesses the peace of mind to enjoy the full potential of their technology.

ESET unobtrusively protects and monitors 24/7, updating defenses in real-time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company.

Backed by R&D centers worldwide, ESET becomes the first IT security company to earn 100 Virus Bulletin VB100awards, identifying every single “in-the-wild” malware without interruption since 2003.

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A Buyer’s Market in the Global Economics of DDoS Attacks

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It’s a buyer’s market in the local property arena at the moment, according to certain industry experts.

 

This is largely as a result of the slower economy, which has seen a rise in the number of properties for sale.

 

But did you know that globally, it’s a buyer’s market as well when we look at the economics of Distributed Denial of Service (DDoS) attacks? The second, of course, is an underground market, largely regarded as a criminal one.

 

So said Bryan Hamman, Arbor Network’s territory manager for Sub-Saharan Africa.

 

Referring to recently released information from Arbor Networks, he said, “It is interesting to analyse the current economics in global DDoS attacks, which are attempts to make an online service unavailable by overwhelming it with traffic from multiple sources. Most people who are aware of DDoS attacks understand that there will be a perpetrator and a target.

 

“However, we’re now seeing a growing number of third-party providers of DDoS attacks as a service, who advertise their abilities online in order to either sell would-be attackers access to the tools needed to conduct a DDoS attack, or who perform the attack themselves on the customer’s behalf and provide reports afterwards.”

 

Hamman noted  that the fees of these underworld providers are lessening, due to rapidly expanding competition and the supply of readily available attack resources such as botnets. As a result, he says, the DDoS business is currently a buyer’s market.

 

Arbor reported that the prices for attack services, sometimes called “stressers” or “booters” vary widely, as do estimates of the total cost of an attack to the victim. But the economics are simple: DDoS attacks are becoming cheaper than ever for the perpetrator; are extremely lucrative for the attack service provider, and potentially financially devastating for the target.

 

Arbor noted that an increasing number of operators resemble legitimate service provider infrastructures with significant computing power, typically running their own botnet armies to unleash DDoS attacks. Perpetrators can essentially rent the providers’ botnets by the hour, day or week, or in some cases can buy a specific number of bots outright. The mechanics of transactions follow a classic web service model, meaning the perpetrator and the provider need never come in contact.

 

Providers that conduct attacks-as-a-service even post their services online, with tiered pricing reflecting the different types of attack that they offer. Prices are based on several factors. They can include the duration of the attack, the perceived value of the target, the country in which the attack takes place and/or the different methodologies employed.

 

In Arbor Networks 12th annual Worldwide Infrastructure Security Report, 59 percent of respondents estimated their downtime costs as being more than USD500/ minute in lost revenue (some ZAR6,700 per minute with the rand/dollar exchange rate on around ZAR13.50 to the dollar), with some indicating even higher losses. This also does not factor in the costs of repairing the damage, potential legal costs of settling with customers denied service, or reputational damage to the company’s brand.

 

Hamman concluded, “Here in South Africa, we may not yet face the overtness of DDoS operators advertising their services, as can be seen in the US. However, this does not mean that local companies shouldn’t be vigilant against DDoS attacks – protection is more vital than ever. A hybrid solution that combines on-premises and cloud-based protection is the industry best practice in DDoS defence. When you accept that DDoS attacks aren’t going away, and in fact are projected to escalate, it makes the best economic sense of all to make sure that you are adequately prepared against a DDoS attack.”

 

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