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Digital Marketing Skill Institute, NACC Partner on Youth Empowerment

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Tobi Asehinde

In furtherance of job creation and empowerment of young Nigerians, the Digital Marketing Skills Institute (DMSI) has entered into a partnership with Nigerian-American Chamber of Commerce (NACC),

The partnership is expected to provide common ground for training of young Nigerians on digital marketing skills in the next five years.

NACC with a long standing reputation of enhancing the business relationships between the United States and Nigeria cemented the relationship with Digital Marketing Skill Institute, a leading training institute in the country.

Mr Tobi Asehinde, the CEO and founder of the Institute, described the partnership as indeed a giant stride on the part of DMSI, which in the long run would yield other opportunities to their students.

Digital Marketing Skill Institute has trained over 2,400 people and empowered them in the booming industry of digital marketing.

Some of their graduates have gone ahead to secure job opportunities with Boulos Enterprise, Media Integra, BoulosImpex and other top corporate organizations in Nigeria and neighbouring African cities.   

Mr. Asehinde, who is also Assistant Honorary Secretary of the Nigeria-Britain Association, said that the essence of this partnership is to ensure that the Nigerian-American Chamber of Commerce members benefits from hiring the top 1% digital marketing professionals without paying any recruitment fee while ensuring job security and recruitment for our students after graduation from our course.

“Our graduates get coaching support, execution plans and an array of leading digital marketing tools to ensure they succeed in the company they are hired in.

“Companies are forced to navigate dozens of different digital marketing channels to both acquire and communicate with new customers and existing customers. Needless to say, companies that want to stay ahead of their competitors need to have an in-house digital marketing team.

“This is due to the fact that effective digital marketing now requires lots of interaction involving expressing knowledge and expertise and placing content in other places on the web such as forums, blogs, social sites and so on.

“This means these ongoing activities become very difficult to outsource and so there is a strong need for an in-house digital marketing team and that is where our graduates come in. The strategic and planning side of digital marketing, however, is something that most businesses will need external help with from digital marketing consulting agency.

“Therefore, a perfect digital marketing dream team will be a combination of your in-house digital marketing manager and an external digital marketing consulting agency like us,” he said.

Mr Asehinde states that The Nigerian-American Chamber of Commerce Membership will see this as a great benefit because they need digital marketing professionals that have the right skills and training to grow their company.

He said that the ultimate goal is to empowering over 10,000 people in the next five years using smart digital marketing strategies, tactics and tools to grow their business and career, and an initiative like this would help to actualize that dream and reduce the high unemployment rates in Nigeria.

Miss. Sarah Ohakpougwu, the Course Manager said companies today need skilled marketing professionals who are able to leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients; architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans and establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic.

According to Miss Ohakpougwu, companies can also leverage the platform to build and monetize large email subscriber lists…without resorting to spammy tactics; engage with customers via social channels such Facebook and Twitter to grow a brand’s reach and credibility; optimize search networks like Google, Bing and other, so the brand can both be found and accurately represented; track and measure the key metrics that matter, so decisions can be based on data, not hunches and run split-tests that improve conversion rates and reduce acquisition costs over time.

In an interview with Mrs Joyce Akpata, director-general of Nigerian-American Chamber of Commerce, she stated that the partnership with Digital Marketing Skill Institute is an initiative that she is happy to be a part of, especially because every company today needs to market their products and services digitally.

“One of the objectives at the Nigerian-American Chamber of Commerce, is to promote the development of trade, commerce, investment and industrial technological relationships between the public and private sectors of the Federal Republic of Nigeria and the United States of America.

“For this to be achieved, then it is important our members are successful in digital marketing. From experience a digital marketing campaign can fail if you have the wrong strategy or the wrong digital team. This is the gap that Digital Marketing Skill Institute is bridging.  That is why this partnership is very important to us, Mrs Joyce Akpata said.

“Our members will see a great benefit in this partnership because Digital Marketing Skill Institute graduates are well grounded in 10 core digital marketing skills and they have been rigorously tested practically with key implementation projects during the course.

“We are also glad that the Digital Marketing Skill Institute gives coaching support for their graduates after the course.

“We hope that other corporate and governmental organizations will see a great need in partnering with Digital Marketing Skill Institute for job creation and enterprise development”, she said. 

 

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E-Business

Improved Security Strategies Required for ePlatforms Uptakes- ITSSP

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By peter oluka ‎

Nigeria requires adequate cyber security measures to sustain the growth of service deliveries through e-Platforms, said information security experts.

Professor Adesina Sodiya, president of ITSSP in a telephone interview with Nigeria CommunicationsWeek, described cybercrime as a growing global threat, but every country has learnt to defend its cyber space.

Prof. Sodiya said, ‎”Cybercrime is a global challenge; and the recent attacks in Nigeria have been affecting critical areas of our activities. That is why this group is concerned about the development of solutions to tackle the menace. We have to continue to discourse the way forward in terms of our national cyber development”‎

He said that, ‎as a country, professionals must be engaged to develop the cyber defence strategies. “Many countries have gone ahead with the development of defence mechanisms in the cyber space; Nigeria must not be left behind. We have not gotten there.‎

“Why do we need to be more serious about cyber space? There is a popular saying today that the next world war will happen at the cyber space.

“As at now, many countries are gathering information about other countries. They are peeping into other countries’ activities, which calls for us to develop our cyber security strategies to monitor inflow and outflow of data”.

Mr. ‎Aderogba Adeoye, former president of ITSSP also told Nigeria CommunicationsWeek that increase in these e-platforms calls for improved cyber security awareness.‎

“Everybody is talking about e-platforms. If we are to run the e-platforms, it entails a need to develop capacities for security. Your data or information can be wiped off in a twinkle of an eye. As far as the e-commerce platforms are concerned, the intention is to make profit.‎

“For us to continue reaping benefits in e-services applications the capacity development of the human capital must be taken very serious. This is what the conference tends to address.‎

“We are not relenting. ITSSP is an interest group of the Nigeria Computer Society (NCS); it is important to us to advocate for focus on issues related to cyber security”, he said.‎‎

He added that recent advocacies have yielded results with the National Information Technology Development Agency (NITDA), for instance, introduced information security departments. “That is a right step in good direction. The other day we engaged the Ministry of Justice and the National Security Adviser (NSA) and they were convincing enough on how admitting electronic evidences are helpful in combating cybercrimes”. ‎

“In order to build capacity government has to enhance IT policing activities by ensuring that anybody executing government projects, in IT, are registered professionals. This is another way to elicit adherence to the rules of the business,” Adeoye added. ‎‎

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E-Business

Stakeholders Frown at Nigeria’s Position on eReadiness Report

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by Chike Onwuegbuchi

Information and communications technology stakeholders have frowned at the recent position of the Nigeria on eReadiness status where the country is placed 119 out of 139 countries.

eReadiness refers to a country’s capacity and state of preparedness to participate in the electronic world.

The state of maturity is commonly measured by the country’s information and communications technology (ICT) infrastructure and the ability of its government and citizens to utilize the positive impacts of ICT for sustainable development.

Chris Uwaje, director general, Delta State Innovation Hub, who disclosed the country’s position said: “In the e-readiness report just released early this week Nigeria is sitting at 119.”

He said; “eReadiness status is about the aggregate measure of how countries are faring using ICT or within the ICT landscape, it embodied economic, educational and social index, measured along the lines of sustainable development goals. Each country has an index that they need to pass, it just like exam. But the aggregate sum of our domain platform today is really unacceptable. It keeps us into that realm of super consumption country in ICT but less in innovative and creativity and that is wrong.”

He explained that the more we consume the more we cannot create employment. “The more we consume, the more we are funding capital flight, the more we consume the more our educational sector will be malnourished in terms of knowledge, and will not be attractive, that is why more Nigerians are now in Ghanaian universities and in Republic of Benin universities.

“For the country to move up it is about knowledge Olympiad. We need to refine our educational system, government need to invest more on knowledge parks, incubators, and fund incubators. We have to ensure that lectures and those who can replicate knowledge are given added resources and reward system that enables them. Because we need to create a digital army for this country, so that when financial sector, aviation, transport or any other sector is attack can we defend it?”

Amos Emmanuel, chief executive officer, Programos Software, said that Nigeria has a lot to do if she has to move up in the ladder of e-readiness.

“The game of e-readiness has changed; it is no longer like technological transfer from Europe or America the focus is now on innovation base on the environment. Nigeria needs to reformulate its digital policy,” he said.

He blamed the country’s socio-cultural environment as impediment to application of information and communications technology to every sector of the economy.

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E-Business

FG to Harmonize BVN, Others into National Identity Database

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By Fabian Tarpael, Abuja
The Federal Government has announced its decision to stop what it called proliferation and duplication of biometric-based identity systems in the country.

Mrs. Habiba Lawal, acting Secretary to the Government of the Federation, stated this in Abuja while inaugurating a former governor of Osun State, Olagunsoye Oyinlola, alongside eight others as chairman and members, respectively of the Governing Board of the National Identity Management Commission, (NIMC).

Lawal noted that the Federal Government established the NIMC as the primary institution charged with the responsibility of providing and regulating identity management in Nigeria, the issuance of the National Identification Number (NIN) and ID card to all registrable persons as well as the harmonisation and integration of existing identification databases in government agencies and integrating them into the National Identity Database (NIDB).

Represented on the board are the military, Nigeria Immigration Service, Federal Road Safety Corps, Economic and Financial Crimes Commission, other government agencies and the private sector.

Among the first task the ex-governor and his team have been saddled with is the harmonisation of databases of Nigerians believed to have been unnecessarily duplicated.

Data expected to be harmonized included the Subscriber Identification Module (SIM) card registration being handled by the Nigerian Communication Commission (NCC); Bank Verification Number (BVN); Drivers Licence from the Federal Road Safety Commission (FRSC); and voters card number among others.

Lawal said the administration of President Muhammadu Buhari expects the proliferation and duplication of biometric-based identity systems to stop as it was neither cost effective, nor security smart.

“Apart from being unwieldy, the cost of operating multiple discordant databases and infrastructure is unattainable,” Lawal had stated.

She urged the National Identity Management Commission (NIMC) to come up with a more effective and innovative identity management system that was devoid of duplication for the country.

Mrs Lawal also said despite the successes of the commission at data capture of registrable persons in the country, “there was still much more to be done.”

She urged members of the Board who were drawn from both the public and private sectors, to take a cue from the countries that have successfully issued unique identity to its citizens and have utilised such identity to transform their society and economy.

“We need change, positive change in our identity eco-system. The change starts with all of us agreeing to make the sacrifices and commitment required, defining clear policy direction and taking collective actions to achieve our common goal.

“The NIMC must focus its energy on ensuring that the remaining component of the National Identity Management System (NIMS) roll-out alignment and switching over by the Ministries, Departments and Agencies (MDAs) through the harmonization and integration framework is successfully implemented.

“The speed of data collection must have to be improved upon, and this will reduce justifications given by MDAs, as reasons for duplicated biometric options.

“Hopefully, the harmonisation programme, being spearheaded by the Office of the Vice President, will help to achieve this, especially, by the commission ensuring that the MDAs switch or at least, align their existing infrastructure as data collection agents to the NIMC system,” she said.

In an acceptance speech, Oyinlola gave the assurance that the Board members will work assiduously to justify the confidence reposed in them by the government.

“We, therefore, pledge our loyalty to our dear nation and Mr President who has recognised our inherent capabilities and made the appointment, based on trust, competence and the confidence reposed in us.

“We shall live up to expectations, especially given the fact that the burden placed on our shoulders is a very sensitive and significant one that must be carried with every sincerity and patriotism,” he said.

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