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CcHUB Study Reveals How Blue-Collar Nigerians Use Their Phone

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Statistics from the Nigeria Communications Commission (NCC) shows that Nigeria, the most populous black nation, boasts of 142 million active lines and over 167 million phones.

Active mobile internet subscription has grown from 63 million in 2014 to over 81 million in January 2015.

Meanwhile, Ericsson mobility report June 2014 had that these numbers will double by 2019.

Empirical data is vital in providing a baseline on mobile phone usage for digital businesses to make better informed decisions hence CcHUB provides such data through the ‘How I Use My Phone’ research.

The research aims to gather and share data and insights on the patterns of mobile phone usage across different user demographics in Nigeria.

This edition focuses on blue-collar workers, in a bid to learn how they interact with mobile devices.

The Hub believes the information will be useful to researchers and other stakeholders building services and products targeted at the semi-skilled or non-professional (and professional) workforce in Nigeria.

With 6,325 workers having taken the survey from Lagos, Abuja and Aba, this is the largest sample size featured in this series.

Key Insights: Blue Collar Spending Power

More than half of our survey group (54.8%) earns a monthly income between NGN 20,000 – NGN 40,000. 

Highlights from workers in this income bracket are as follows:

-Predominantly in the 25-35 year age bracket (62.8%)

-Nokia (feature) phones dominate for reasons of affordability (45.1%) own Nokia phones,

-More than half (51.4%) use mobile internet with monthly data spend between NGN 1,000 – NGN 2,000

-Nearly two thirds (62.7%) spend between NGN 100 – NGN 500 weekly on phone credit bought in NGN 200 denominations

General Findings From the Research:

-Nokia Phones are STILL the Most Popular: Nokia (41.4%) trumped other phone brands (Tecno 23.6%, Blackberry 12.1%, Samsung 8.2%) as more workers own Nokia phones.

It should be noted that over 65% of Nokia devices owned were feature phones (non-smartphones).

-Buying Decisions Were Influenced By price in a Majority of Cases: 48.6% of workers cited the cost of the phone as the main influencer when purchasing a new phone.

With over 50% of blue collar workers earning NGN 30,000 or less monthly, it is perhaps not surprising that cost of phone is a major factor in choice of device purchased.

-Blue Collar Workers Mostly Make Phone Calls: 61.8% indicated phone calls as the most frequent activity on their phones.

Others indicated browsing (19.3%), texting (9%), chatting (7.1%) & gaming (2.8%).

-Facebook is the Most Popular App: Of the 56.6% who subscribe for internet, Facebook (25.5%) is used the most.

Whatsapp was really close with 25%.

Others include: Blackberry messenger (13.6%) and Opera-mini (11.7%).

The long-term goal for this project is to contribute to a better understanding of mobile phone end-users in Nigeria to enable decision making that is guided by empirical data.

Previous ‘How I Use My Phone’ editions have focused on market traders, working professionals, and university students in Nigeria.

With more editions planned for release in 2015, CcHUB aims to identify patterns including similarities and disparities of mobile phone usage across different user demographics.

Co-Creation Hub is Nigeria’s first open living lab and pre-incubation space designed as a multi-functional, multi-purpose space where work to catalyze creative social tech ventures take place.

The HUB serves as a place for technologists, social entrepreneurs, government, tech companies, impact investors and hackers in and around Lagos to co-create new solutions to Nigeria’s social problems

 

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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