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DigitalPR-Wire Supports BEEC Digital PR Communications Congress & Exhibition‎

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Business Education Examinations Council (BEEC), globally recognized leader in human resource development & learning, has received DigitalPR-Wire support, a standard on-demand online PR and social media communication platform in Africa, for a three-day Digital Public Relations Congress for practitioners in the Communications space.

The training taking place in Lagos from 5th-8th June, 2017 at the Gallery Hall, University of Lagos, Nigeria, has also been endorsed by the International Public Relations Association (IPRA) and the African Public Relations Association (APRA).

‎Professor Umar Danbatta, e‎xecutive vice chairman, Nigerian, Communication Commission (NCC), has been invited to be the Special Guest of Honour and to open the Digital Communications Congress, Telecom and ICT Exhibition, under the theme: “Maximizing the Power of Digital Communication and On-Line Public Relations in a Changing World”.

 Mr. Mike Okereke, ‎president of the Council, said that Digital Communication is increasingly the driving force that is propelling the efficient management of the Public and Private sectors.

With emphasizes on telecommunication and ICT, Mr. Okereke said that the sectors, are growing around the globe.

“For example in Nigeria, where the GSM service was rolled out 15years ago, the Nigerian Communications Commission (NCC\’s) statistics shows that connected telephones in Nigeria is now 216 million while active lines in the country is now over 149 million made up of GSM lines and CDMA fixed wireless service. During the period under review, 30,000 career jobs were created and the telecom sector has grown to US$38 Billion”, the BEEC President said, “Digital Communication occupies the centre stage in the effective running of the Public & Private sector. Hence, the need to update skills in digital communication & online Public Relations Strategy”.

He said that the Digital Communication and Telecommunication Exhibition will the highlight of the Congress and will be held at the Hall, Conference Centre, the University of Lagos, Lagos from 5 to 8 June, 2017 and endorsed by the African Public Relations Association and the International Public Relations Association.

The Congress is designed for Telecom Executives and Officials, Directors of Public Relations, Heads of Public Relations, Senior Public Relations Managers, Public Relation officials, Telecommunication Managers, Marketing Managers, Advertising Managers, ICT Managers and Media Managers in the Public and Private sectors.

The Congress, BEEC revealed, is specially designed to give essential knowledge and update participants on current trend in on-line Communication in a changing world; update participants in on-line Marketing Communication Strategy; leverage management best practice in ICT; leverage the optimization of the search engine and enhance skills in email Marketing & Communication Strategy and on-line.

The platform will also inundate practitioners/participants on Public Relations Strategy; Review viral Marketing Communication Strategy; Review types of on-line advertising; Understand the digital metrics; Review regulations and code of practice in Digital Communication; and Public Relations and Marketing Functions.

Specifically, it will highlight the place of Digital communication and on-line Public Relations in today’s business environment.

On the exhibition aspect of the show, Mr. Okereke said, “The exhibition is designed to showcase the advances that have been made in the Telecom Industry and ICT in enhancing Digital Communication. It will promote the products and services offered by the Telecom and ICT companies.

Also speaking, Mr. Celestine Achi, founder of DigitalPR-Wire, described the forthcoming Congress and Exhibition as timely and will offer several opportunities for PR Practitioners to be inundated on the technological evolution in the industry especially in the online space.

“BEEC Communications and Digital PR Congress and Exhibition is the place to be. We are happy about this partnership, because it creates the avenue for PR firms and practitioners to understand the dynamics of the industry and what the future holds.

‘We are ready to unleash our DigitalPR-Wire to make this happen. This is not the time for PR firms to relax because clients are beginning to ask critical questions like how PR impact their Return-On-Investments (RoI). Any Firm not conversant with the techniques will soon run out of ideas,” Mr. Achi said.


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Dexude Secures Funding to Revolutionize Education in Nigeria, Beyond

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Dexude, a leading edtech platform with operations in Nigeria, has announced that it has been awarded the prestigious Business Finland TEMPO funding.

Dexude Secures Funding to Revolutionize Education in Nigeria, Beyond

Charles Emembolu, founder of Dexude,

This significant funding injection marks a pivotal moment in Dexude’s journey towards transforming education through its AI-powered, live-first, expert-led, and community-driven platform.

The Business Finland TEMPO funding is specifically designed to support startups and SMEs aiming for international growth by building their expertise and solutions into international success stories in innovative ways.

Dexude’s commitment to innovation, coupled with its vision to enable a billion learners worldwide, aligns perfectly with the objectives of the TEMPO funding.

Commenting on this milestone achievement, Charles Emembolu, founder of Dexude, remarked, “We are incredibly honored and excited to receive the Business Finland TEMPO funding. This funding is not only a validation of Dexude’s mission to reinvent education but also a testament to the hard work and dedication of our team. With this support, we are poised to accelerate our efforts in democratizing access to quality education and empowering learners across Nigeria and beyond.”

L-r; Kelvin Chikezie, co-founder of Dexude; Kashifu Inuwa Abdullahi, Director-General/CEO of the National Information Technology Development Agency (NITDA); and Charles Emembolu, founder of Dexude

Kelvin Chikezie, co-founder of Dexude, added, “Securing the Business Finland TEMPO funding is a significant milestone for Dexude. It underscores our commitment to leveraging technology and innovation to revolutionize the way people learn and grow. We are grateful to Business Finland for believing in our vision, and we are excited to embark on this next chapter of Dexude’s journey.”

Dexude is on a mission to redefine education by providing learners with access to influential experts and thought leaders, live interactions, and a vibrant community-driven learning experience.

Through its platform, Dexude aims to break down barriers to learning and empower individuals to pursue their passions and unlock their full potential.

 

 

 

 


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SOPHiA GENETICS Announces Syndicate Bio as First Liquid Biopsy Customer in Africa

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SOPHiA GENETICS, a cloud-native software company in the healthcare space and a leader in data-driven medicine, has announced that Nigeria-based Syndicate Bio has signed on to implement MSK-ACCESS® powered with SOPHiA DDM™.

Syndicate Bio is the first lab in Africa to adopt the MSK-ACCESS® assay via the SOPHiA DDM™ Platform, and the first company to make comprehensive genomic profiling and liquid biopsy widely available to patients throughout the entire continent.

The implementation of this new technology will further existing work from SOPHiA GENETICS, Memorial Sloan Kettering Cancer Center (MSK), and Syndicate Bio to advance health equity on a global scale.

There are roughly 1 million new cancer patients each year in Africa and currently, comprehensive genomic profiling and liquid biopsy testing options are not widely available.

This means that patients are forced to forego this testing or travel out of continent for these testing options. Syndicate Bio’s implementation of this new offering will provide cutting-edge liquid biopsy testing to many of these patients and will help progress the company’s goal of advancing genomics and precision medicine in an area of the world that has been historically underserved in these areas.

“Partnering with SOPHiA Genetics to bring MSK-ACCESS® powered with SOPHiA DDM™ to our lab is a monumental step in accelerating the cancer treatment and research landscape across Africa, beginning in Nigeria. Next-generation sequencing technologies in oncology and liquid biopsy, which this collaboration enables, hold the potential for creating a leapfrogging opportunity in the oncology treatment and research landscape in Africa,” said Abasi Ene-Obong, PhD., Founder, Syndicate Bio.

“Through this collaboration, we aim to enable the widespread application of precision medicine in oncology across Africa, and thus contributing to the improvement of patient outcomes across the African continent.

“We believe our scientific expertise, combined with AI-enabled technologies and data-driven solutions enabled by SOPHiA GENETICS, presents a unique opportunity to fundamentally transform the journey of cancer patients through non-invasive cancer analysis, predictive genetic testing, and effective precision medicine.”

Syndicate Bio is driving genomics and precision medicine initiatives across the world’s most diverse regions through large-scale partnerships with governments, industry, and other stakeholders. Through its work, Syndicate Bio is making local impact while accelerating drug discovery and development.

By focusing on Africa, Syndicate Bio is poised to make a significant impact, starting with Nigeria, by introducing its pioneering clinical oncology offerings in an underserved region.

Through this endeavor, Syndicate Bio aims to improve cancer diagnosis and treatment for African patients. This initiative not only facilitates local next-generation sequencing (NGS) testing and liquid biopsy testing but also extends access to clinical trial participation, empowering patients and healthcare providers alike.

MSK-ACCESS® powered with SOPHiA DDM™  is a decentralized version of a highly validated ctDNA test developed by MSK that involves the deep sequencing of 146 key cancer-associated genes, and will augment Syndicate Bio’s tumor profiling capabilities, allowing them to utilize a small blood sample to generate a comprehensive report in an efficient and expedited time frame.

The use of liquid biopsy is less invasive than traditional biopsy, and can help simplify patient monitoring, whilst driving the uptake of precision medicine.

The offering combines the sophisticated analytics, state-of-the-art algorithms, and decentralized, cloud-based offerings of the SOPHiA DDM™ Platform, with the scientific and clinical expertise of MSK in cancer genomics to provide a best-in-class liquid biopsy solution.

“In our mission to democratize data-driven medicine, our decentralized global network and unique set of partnerships enable us to help reach underserved populations, just as those that are served by Syndicate Bio,” said Philippe Menu, MD, PhD., Chief Medical Officer, SOPHiA GENETICS.

“By implementing this solution, Syndicate Bio will make a measurable impact throughout Africa, while also helping to generate an unparalleled and comprehensive dataset and provide invaluable insights and knowledge to shape the future of global healthcare.”

In late 2023, SOPHiA GENETICS and MSK announced they are working in partnership with AstraZeneca to bring the world-class MSK-ACCESS® powered with SOPHiA DDM™ testing solution to countries and regions around the globe, including underserved areas where access to testing remains scarce.


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Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

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Mallam Kashifu Abdullahi, director-general, National Information Technology Development Agency (NITDA), has reaffirmed the importance of collaboration in advancing Nigeria’s digital transformation agenda.

Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

L-R: Mallam Kashifu Abdullahi,  director-general, National Information Technology Development Agency, with Brig. Gen., Abdulrahman Idris, team lead of the Senior Executive Course 46 2024, National Institute for Policy and Strategic Studies, Kuru, Jos during a strategic tour visit to the agency headquarters in Abuja.

Abdullahi disclosed this during a strategic engagement with participants of the 2024 Senior Executive Course 46 from the National Institute for Policy and Strategic Studies (NIPSS), a delegation led by Brigadier General Abdulrahman Idris.

Abdullahi emphasised that no organisation can achieve its goals in isolation, stressing the need for collaborative efforts to harness ideas, experiences and insights for national development. He highlighted the potential of collaboration between NITDA and NIPSS to leverage technology and digital innovation for driving economic growth, creating job opportunities and attracting foreign direct investment (FDI).

“At NITDA, we have re-imagined our social contract with Nigerians, focusing on improving service delivery and fostering the swift growth of the ICT sector,” said Abdullahi. He emphasised the agency’s commitment to serving Nigerians and outlined the strategic direction outlined in NITDA’s Strategic Roadmap and Action Plan (SRAP 2024-2027) 2.0. The SRAP is structured around eight pillars aimed at fostering digital literacy, building a robust technology research ecosystem, strengthening policy implementation, promoting inclusive access to digital infrastructure, enhancing cybersecurity, nurturing innovation and entrepreneurship, forging partnerships and cultivating a vibrant organisational culture.

The brigadier-general provided insights into NIPSS’s role as Nigeria’s foremost policy think-tank, tasked with developing top-class technocrats to drive national development initiatives. He highlighted NIPSS’s contributions to policy formulation and implementation over the years, emphasising the institution’s mandate to address issues of national interest, particularly in the digital economy sector.

The collaboration between NITDA and NIPSS underscores the importance of synergistic efforts in harnessing technology and innovation for national development. By leveraging each other’s expertise and resources, both organisations aim to drive economic growth, foster job creation, and position Nigeria as a leading player in the global digital economy.

Through strategic partnerships and collaborative initiatives, NITDA and NIPSS are poised to chart a path towards sustainable development, leveraging digital innovation as a catalyst for socioeconomic transformation and inclusive growth.

 


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