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Is Content Really King?

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The increase in adoption OTT players have gained and the consequent dilemma it’s wrapping around operators who now have to grapple with the concern of who owns and influences the consumer. This also got me thinking about something else we tend to hear a lot, that term “Content is King,” which has become a catchphrase in telecom parlors.

It, therefore, begs the question of who owns/controls the (mobile) content consumers voraciously consume on a daily basis? Certainly not the operators but rather the likes of Youtube, Instagram, Snapchat for user generated content, to Iroko, Apple, Showmax for your movies and TV shows to mention a few.

After all, operators simply provide the pipe much like a highway with a tollbooth giving one access to a destination. Consumers invariably will cease to care which pipes are feeding the content, and would rather, as they should be only interested in making decisions about which show, news or user generated clips they seek. In almost all markets in Africa there are several alternatives available for consumers to pick from and not just with the major operators but also new 4G entrants that are still small, and independent ISPs, all providing access-ways to content.

Is it therefore better to own and manage access to the pipe or control of the content? I believe that ultimately whoever controls the content will own and influence the consumer to pick whichever pipe they want to use as an access point. AT&T by acquiring Time Warner (if approved) will have control of the content and the pipe thereby giving them a stake in both arenas.

It is already offering access to premium cable channels for free with certain mobile packages to tie in consumers. Other MNO’s are realizing the shifting consumer behavior and are appointing Digital Officers who will primarily be responsible for developing their content ecosystem.

Now why is mobile content relevant for Africa? If you think about it, most individual’s primary source of entertainment in Africa is their mobile device.

Very few have access to flat screen TVs, which is still a luxury by the way, to watch movies and shows.

However pretty much everyone has a mobile phone of some sort that is used for listening to music, news, sports, movies etc. As a result, mobile content is fast becoming the channel of choice for consumers that like to access their shows on-demand and not be subjected to TV schedules.

For instance, my son and his friends consume most of the content they like on smartphones. Their smartphones have eclipsed television as the entertainment tool of choice where they can share clips, movies, music and chat amongst themselves through various apps.

This group hardly ever uses voice; their preferred mode of communication is chat and video calling. They really do not care which network their friend is on it is irrelevant.

For this group it is what content they can consume, access, or share amongst themselves and the service (OTT) that allows them to do it that matters most.

Some operators are beginning to look beyond infrastructure and experiment with digital models, however many are still yet to adapt to the shifting landscape.  Whoever is able to figure it out first and lock in providers and consumers, will leave the rest playing catch-up. Content (in the broader sense), therefore really is king…or is it not?

Tenu Awoonor is an international business executive with experience in both the private and public sectors. He has proven himself to be a telecommunication and turn-around specialist, specifically in mobile and financial services arena. Tenu is currently the Director of Strategy for Airtel Nigeria. On twitter, his handle is @TAwoonor

 

 


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E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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