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Jumia Explains Its Black Friday Concept

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If you didn’t know any better you would think Black Friday was a national worldwide holiday. Such is the level of global excitement and anticipation channelled towards it by enthusiastic shoppers who know that on that faithful day, they have the rare opportunity of grabbing a wide range of top quality products for just a fraction of their standard market price.

According to Jumia Nigeria, “Black Friday has grown to become a worldwide craze with last year providing us with some staggering figures”.

With reference to the United States of America alone recorded 141 million shoppers on Black Friday who spent a whopping $57.4 billion buying their desired products at markdown prices.

That is almost all of Bill Gates money spent up in just 24 hours.

In the UK, individuals spent an average of 15.3 hours shopping online during Black Friday. You begin to wonder how they managed to fit in work, sleep, and eating into the remaining 8.7 hours of their day.

In Canada, shops and malls opened as early as 12am in a bid to cater for and reduce the teeming numbers of customers who had camped outside their stores looking to secure the best deals. News even made the rounds that some people had taken to travelling (by road, water or air) to neighboring countries with the aim of grabbing bargains they knew they could not get in their country. Talk about International Trade!

Last year in Nigeria, the whole nation was left in a state of frenzy with the news that Nigeria would be embarking on its first ever online Black Friday sale.

The sale which was organized by Nigeria’s number one retailer, Jumia.com afforded Nigerians the opportunity to experience deals and discounts that even their online counterparts in the US and elsewhere would be envious of.

According to Jumia, it witnessed an unprecedented amount of web traffic with thousands of unique visitors storming to their website during the course of the day.

“The IT department was left cursing their luck as they had their hands full soliciting for and engaging their back up servers to help accommodate the heavy traffic. This year it would not be farfetched to hear that the number of visitors had quadrupled,” the leading online retailer said in a statement.

Black Friday can best be described as a blessing; some have gone as far as describing it as the Christmas before Christmas.

This year Nigerians have the chance once again to stock up their homes, offices, places of worships, schools and more with much needed merchandises for just a fraction of their initial budget. People who have been saving up for Christmas will realize they have the chance to splurge and still save a lot all thanks to this significant day.

Nigerians who participated in the sale last year went on social media websites like Facebook and Twitter bragging about the bargains they had snagged.

Talk like “I didn’t believe Jumia would really sell such an outstanding phone for such an outrageous price”, “I almost could not believe my eyes when I logged on to Jumia this morning”, and many other testimonies of such littered the cyber world during that period.

Other lesser known online retail stores in Nigeria also jumped on the trend with promised deals that customers later accused of being hoaxes with a few of these websites crashing to the dismay of anticipating shoppers.

Aminat Abdul, one of the Jumia Black Friday 2013 shoppers described her experience by saying ‘It is one of my best shopping experiences ever.

“The prices were unbelievable and for a second I considered calling Jumia to inform them that they seemed to have put up wrong prices then I remembered it was Black Friday; I bought a lot more than I thought I would and still didn’t go over my budget. I was very impressed. Now for me, Black Friday has become the day I look forward to the most all year round’.

Tunde Ogunyomi, a Jumia supplier said, “It was almost too good to be true. On that single day I was able to rake in the type of profit I could only expect to make for the duration of a full month. I even had problems taking account of the amount of stock I supplied on that day. The influx of orders was overwhelming. This year I am very much prepared. For the first time ever I have counted all my chickens before they have hatched *laughs*.

 


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E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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