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#SMWMara: How Mobile Apps, Social Media Are Integrating Africa

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As experts and enthusiasts gather at Social Media Week Lagos 2015 to discuss and analyse trends and projections in the social media space, Mara Online joined in, advancing the discourse with a masterclass focused on how social media and user applications can play a major role in integrating African markets.

Leading the discussions at the SMWMara masterclass tagged: “Integrating Africa with Social Media and User Applications”, Mara Online demonstrated how its user applications – Mara Mentor (a social application that connects young entrepreneurs to industry experts) and Mara Messenger (a uniquely African instant messaging app) – have been able to leverage social media to drive collaboration and information sharing amongst its over one million users across Africa.

Speaking at the sidelines of the 2015 Social Media Week Lagos, Olamide Amosu, Mara Online’s head marketing and communications said that Mara has been able to drive integration in African markets through its first-of-its-kind entrepreneurship community Mara Mentor, which leverages on the ubiquity and proliferation of mobile devices in Africa.

According to her, “Mara has empowered thousands of Africans across the continent by taking advantage of social media to spread discussions on the platform.  This has inspired collaborations between Africans in different locations and mentorship between young entrepreneurs and industry leaders while birthing new businesses and driving user acquisition to Mara Mentor.”

Mara Online, which uses technology to drive innovation and integration on the continent, also challenged participants to create solutions that the world can borrow from, rather than reinvent what has been done in developed countries.

According to Amosu, the impact of its content strategy has seen traffic increase from social media to the Mara Mentor platform, which is a non-profit entrepreneurship focused community that links aspiring entrepreneurs to captains of industries, drawn from different sectors of the economy, who mentor young Africans.

Also speaking at the event were some of the business leaders on its entrepreneurship-focused social application Mara Mentor, including, Pade Durotoye (CEO, Oando Energy Resources), Niyi Yusuf (Country Managing Director, Accenture Nigeria), Mrs Onyeche Tifase (MD/CEO Siemens Limited – Nigeria), Anita Erskine (Founder, Brand Woman Africa), and Oreoluwa Somolu Lesi (Executive Director Women’s Technology Empowerment Centre), who reaffirmed the impact and potential of the mentorship and networking app by emphasising the need for young entrepreneurs to get mentored.

According to the mentors, this unique mobile-friendly strategy is bridging the gap between experts and rookies, thus the impact is reengineering young African entrepreneurs with skills and capacity to create solutions to societal challenges in the 21st century.

Currently, Mara has over one million users on the mobile platforms in Africa and is in partnership with public and private institutions across the continent as it strives to enable, empower and inspire a generation of African entrepreneurs.

 


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E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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E-Business

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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