United Bank Africa (UBA) has launched its first merchant app in Nigeria and the rest of Africa that will connect 100,000 micro merchants to formal economy by early 2017
The merchant-focused app in Africa was introduced with the aim of creating a SMART (secure, mobile, accessible, reliable, transparent) network of 100,000 micro merchants and driving financial inclusion.
The merchant app will include Masterpass QR, a mobile payment solution powered by Mastercard, and is immediately available for download to any feature or smart phone in the country.
Micro, Small and Medium Enterprises (MSMEs) contribute significantly to the economy but remain heavily dependent on cash to run their business; however, consumers are demanding safer and more convenient ways to pay.
Access to mobile technology is presenting an opportunity to meet this demand, and the new UBA Masterpass QR Merchant App is set to change the payment landscape to the benefit of micro merchants across the country.
The announcement follows the Pan African commitment made by UBA and Mastercard in July 2016 to introduce safer and more convenient ways to pay for goods and services in Nigeria and across the continent.
Nigeria has been selected as the first market to go live with the merchant app because of the country’s eagerness to adopt smart tech solutions. Masterpass QR is being introduced across all UBA’s subsidiaries in the rest of Africa.
“As a group, we are committed to driving financial inclusion and empowering businesses across Africa. Our partnership with Mastercard enables us to deploy safe digital solutions for customers, and the UBA Masterpass QR Merchant App is just such a solution,” said Dr. Yinka Adedeji, UBA’s Group Head Consumer and Digital Banking.
Adedeji confirmed that UBA will be working with other Mastercard partners that are experts in their respective fields thereby further supporting the local industry.
Innovectives, an integrated fintech company and Nigeria’s leading Agent Network Manager will support with technical development and value added services component of the roll-out while Grooming Center, the leading Micro Finance Institution in the country will provide the micro merchants access to finance.
He reinforced that the powerful collaboration will be a game changer for micro merchants in Nigeria, and across Africa.
With UBA Masterpass QR Merchant App, business owners are able to receive instant notification of payments in real time, view their current banking statement and get insights about sales trends.
These features will help merchants to plan their businesses better thereby enabling easier access to financial support. It also provides micro merchants the ability to offer value added services such as bill payments or airtime top-ups to their customers, thus enabling the merchants to expand their current business model and develop a SMART network of micro merchants that are moving beyond cash.
“As part of our commitment to empowering MSMEs, the introduction of Masterpass QR through our partner’s mobile merchant app is one of the most significant contributions we have made to Africa,” said Omokehinde Adebanjo, Vice President and Area Business Head for West Africa, Mastercard. “It speaks directly to our global goal of connecting 40 million MSMEs to our payment network by 2020, in support of our global Financial Access 2020 commitment.”
She added that the Mastercard partnership with UBA will focus on developing the acceptance infrastructure in Nigeria and across the continent, which in turn will develop a SMART network of micro merchants. These smaller businesses and consumers will benefit from the introduction of easy-to-access solutions such as Masterpass QR which will drive inclusion and deliver a cashless economy.