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Wema Bank Launches alat.ng, Targets 3m Customers & N200Bn Revenue by 2020

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Vivian Ikwuamaeze
 (L-r):Dele Adeyinka, chief digital officer, ALAT; Yinka Asekun, chairman, Board of Directors, Wema bank Plc; Segun Oloketuji, MD/CEO and Demola Adebise, deputy MD, Wema Bank Plc., at the launch of Wema Bank, ALAT Digital Bank in Lagos on Tuesday.
(L-r):Dele Adeyinka, chief digital officer, ALAT; Yinka Asekun, chairman, Board of Directors, Wema bank Plc; Segun Oloketuji, MD/CEO and Demola Adebise, deputy MD, Wema Bank Plc., at the launch of Wema Bank, ALAT Digital Bank in Lagos on Tuesday.

Wema Bank Plc, has geared up its innovative banking solutions with the launch of ‘ALAT’, the first fully Digital Bank in Nigeria.

This announcement was made by Mr. Segun Oloketuyi, managing director, in a launch event at the Eko Hotel and Suite, Lagos on Tuesday.

Segun Oloketuyi said Wema Bank is happy to power ‘ALAT’ as the first Digital Bank in Nigeria, adding that the bank is committed to satisfying its present and prospective customers by offering them an optimal banking experience through innovative digital technology.

Through the innovative platform, the Bank has set a target of increasing the customer base from present 1.5million to three million customers, and its revenue from present N54.25billion to N200Billion by 2020.

“ALAT is the bank for the future and it redefines the seamless relationship we have with our customers. This is an offering to the young professionals, entrepreneurs and students who are tech savvy and always on the move. It is an opportunity to integrate banking into their lifestyle without hassles, by offering them real value, as they desire,” he said.

ALAT will be accessed via app and web, which is targeting all existing and prospective customers who are tech-savvy and upwardly mobile and it is an app-only, no-physical-contact bank, which will be available to customers from today.

The app available on Google Play Store and iStore, offers customers many benefits that includes a generous interest on their savings account, seamless and fully automated processes, and dedicated 24/7 support channels.

This initiative accentuates Wema Bank as an innovative market leader that listens to its customers and meets their lifestyle and technology needs.

According to Segun Oloketuyi, ALAT is the solution to the present lifestyle of the customer especially the digital natives who are upwardly mobile as banking is no longer just about transactions but also greatly about lifestyle.

“This is why it is essential to enunciate that this is not a digital product or just a mobile app, it is a complete bank. We have placed the bank in the palm of the customer and it is convenient, safe, reliable and personalised. We are indeed proud to be presenting Nigeria’s first fully digital bank to Nigerians and offering our customers ease in their daily lives with financial services that meet their way of life,” he reiterated.

Commenting further, the MD/CEO said that Wema Bank cannot deny the fact that it knows what it has launched into the Nigerian market and the bank is a game changer and it will redefine banking and adapt to the unique needs of today’s mobile economy that desires speed, reliability and convenience.

“It would be of great value to undergraduates, young professionals, young entrepreneurs, and busy executives, enabling them to expand their potentials across the globe.  You can carry out all of your transactions and not step into a bank, and this includes requesting, receiving and activating your debit card.”

The ALAT app redefines the banking experience for customers, helping them to manage their finances better and even offering an incentive on its savings platform. It is simple, convenient and reliable.

Customers can open their account by downloading the app which is available on Google Play Store (for Android users), Apple’s App Store (for Apple Users) and available on the web for Blackberry and Window’s phone users. ALAT offers a simple onboarding process without the hassles of filling forms, huge interest on savings, in-app card services (cardrequest, activation and control) ability to schedule recurring transfers and bill payments as well as seamless profile settings.

All these made possible by an automated Back-office processes including a 24-hour state-of-the-art Contact Centre, automated Know Your Customer (KYC) process, automated card production and delivery as well as automated Settlement and Reconciliation processes.

 

 

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