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Bulk SMS is Unexploited Gold-Mine -Akintayo

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Stephen Akintayo, chief executive officer of Gileadbalm Group, is an inspirational speaker, youth leader, entrepreneur, a digital marketing consultant with account of 10 of multi-nationals in Nigeria.
His company’s product and services span from Information Technology, Telecom, Marketing Consulting, Real Estate, Oil and Gas and Agriculture.
Akintayo also has a Vision of helping in the establishment and growth of 20,000 businesses by the year 2025 with his CEOProtege project.
In this interview with peter ugwu, he listed Bulk Short Message System as a platform yet to be fully exploited in the Nigerian telecom sector.

Gileadbalm’s Areas of Interest
We are focusing majorly on online and Mobile Services because it is not just viable but even develop countries see it as the future.
It is through online that you can start a company and in 6 years you are a Billionaire given facebook as a case study.
Africa is not there yet but soon we will be and that is why a smart entrepreneur will take position now.

Why?
It is easier to build online business than off line business and its cost effective. In the 70’s and 80’s when US economy had several challenges, online related was businesses were such that people like Bill Gate, Micheal Dell, Steve Jobs and other tech giants delved into’ surprisingly, that helped increase the GDP of the United States.
In a country like ours, where unemployment is over 40%, we need people who will build software instead of CV, business plans instead of profiles. I want to influence the establishment and strengthening of 20,000 businesses between now and 2025.

Technpreneurs Motivating Factors
To succeed as a Techprenenur, be ready to celebrate your small beginning. Life is in phases, Men are in sizes, live your size per time.
Like I often say that Techpreneurs are not big boys rather those who have monthly salary that are big boys because ego sells, “eno” sells, salary must be paid.
But as an entrepreneur, you must work hard else your business will not stand five years talk more of 50 years. In simple words, be patient, consistent and determine never to quit.

Potentials of Bulk SMS Sector
Bulk Short Message System (SMS) is an area Gileadbalm has been doing very great. Some people have asked why should a company, for instance, use that medium to reach out to its customers hence there are many channels available today.
Yes, text messaging is over 5billion naira industry that is far more valuable for small entrepreneurs than any other aspect of Telecom industry.
With just N35,000 you can start a bulk SMS business and if you are a skillful marketer you can grow that to multi-million business in less than three years.
It is a gold mine smart individuals should start their techpreneur from bulk SMS but don’t stay there. Any business that brings money on a daily bases is a business you cannot under-estimate.

Bulk SMS and Technological Know-How
Bulk SMS is not that technical. I studied microbiology and earn from online today. The challenge is that some get reseller website with a wrong company that uses Indian gateways that don’t deliver text message sent on their platform on time.
Under 30 seconds when you send message on our platform, it delivers hence we are indispensable. We are not cheap but reliable and the best. That is our goal and that should be the goal of anyone going into this industry.

Adoption Rate
The adoption rate is high. The same way every aspect of digital marketing is being embarrassed, is how bulk SMS thrives, because conventional Media is no longer at the reach of some companies, particularly those looking for measurable and effective platform for marketing. 98% of bulk SMS is open.
That is a massive rate. What is the issue however is getting accurate data to send advert SMS to and that is why we deal with sales of targeted GSM and email data.

Regulation
Some have suggested that bulk SMS should be regulated as NCC regulates the telecom SMS, but I think otherwise.
At least not really, because it is a saturated market and price is not the issue. Bulk SMS is lesser than N4 which is the normal price for sending through your telecom provider.
Still Bulk SMS can be customized, you can send to hundreds of thousands of people at the same time. Regulation should come in the form of enforcing quality service, checkmating fraudsters who use bulk SMS for scam purposes as well as other social devices.

Difference between Bulk SMS & eMail
First of all, note that not all the SMS you receive from MTN or GLO or Airtel is directly from them. We call some short code business, where you partner with the provider to provide services like quotes, sport scores and updates, health tips and people subscribe with N30 or N50.
That is another business under messaging. Targeted Bulk SMS is to send messages to your existing clients or potential clients to buy your products and services. We offer both services.

Increasing Unsolicited eMails and Privacy
There are two types. There are the fraudulent ones from people claiming to be your bank or that you have containers or won a gift etc.
The second type is now the legal ones and its rented email campaign whereby you send email to email ID that you bought from those whom the owner of such ID subscribe. For example, I can start a campaign online as I give certain services and ask people to subscribe and I may choose to sell those emails to a client so that he or she sends campaign of his or her services to such individuals. However, you can always unsubscribe from such mail.
eMail marketing is new to Nigeria but it is proving to be a very effective form of marketing since the advent of smartphone, where people now, instantly, get alert.
The best form however is to build your own list which we help companies build and we train cooperate bodies on this.
The bottom-line is that marketing techniques have change from online and conventional media to digital media and everyone must come on board or be left behind.

 

 


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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Verra Certifies d.light’s Clean Cookstove Projects in Sub-Saharan Africa

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A series of pioneering projects by d.light, the global provider of transformational household products and affordable finance for low-income households, to distribute 600,000 energy-efficient clean cookstoves in Kenya, Nigeria, and Uganda have been officially certified by global verification body Verra.

This certification confirms the d.light projects as trusted, verified sources of high-quality carbon credits in the voluntary carbon markets (VCMs).

The d.light projects aim to simultaneously reduce carbon emissions, tackle indoor air pollution, and reduce deforestation through the sale of highly efficient biomass cookstoves subsidized by the revenues from the sale of carbon credits.

Since their launch in late 2022, the projects have positively impacted more than one million lives and are projected to transform more than three million lives by 2025.

Commenting on the news, Karl Skare, d.light’s Chief Product and Strategy Officer, emphasized the projects’ positive impact, “With these projects, we’re not just addressing environmental concerns but also enhancing quality of life for millions.

“Each project underscores d.light’s commitment to practical, innovative solutions that address both environmental and social challenges, as part of our mission to transform the lives of one billion people by 2030.”

Each year, domestic cooking emissions contribute more than two percent of total global GHG emissions and up to 25 percent of anthropogenic black carbon emissions.

Highly energy-efficient cookstoves solve this problem by reducing biomass use by up to 70 percent compared to traditional cooking methods, cutting emissions of both carbon dioxide and black carbon.

The d.light projects are expected to reduce emissions by up to 12 million tons, contributing to climate change mitigation. These emissions reductions will be registered as carbon credits in the voluntary carbon market.

As well as reducing emissions, clean cookstoves are also a benefit to public health. According to the World Health Organisation, exposure to smoke from cooking fires causes an estimated 3.2 million premature deaths worldwide each year and is still one of the predominant causes of pollution-related illness and death in Africa.

In Uganda, for example, less than one percent of the population has access to clean cooking, household air pollution is the one of the largest risk factors for death and disability.

In addition, switching from traditional three-stone open fires to cleaner, energy-efficient cookstoves significantly reduces deforestation and reduces threats to wildlife and biodiversity caused by habitat loss.

Skare explained, “By subsidizing energy-efficient cookstove costs through carbon financing, d.light makes clean cooking accessible to more households, which in turn leads to healthier living conditions and conserves natural resources as well.

“Our projects in Kenya, Nigeria and Uganda are models of how sustainable investments can yield multiple co-benefits, aligning with global efforts to combat climate change and also promoting socio-economic development.

Skare added, “d.light now has projects certified by both Gold Standard and Verra, the world’s two leading certifiers of carbon credits. Organizations looking for ways to offset their own emissions can be confident that when they purchase carbon credits in d.light’s clean cooking projects in sub-Saharan Africa, they are investing in transformative initiatives that reduce harmful emissions, improve people’s health and quality of life, and help conserve the environment as well.”

 


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Remedial Health Unveils New App with Digital POS to power operations for Africa’s Neighbourhood Pharmacies

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Remedial Health, a health tech startup that develops solutions to make Africa’s pharmaceutical value chain more efficient has unveiled an updated version of its customer-facing app, designed to function as an operating system for neighbourhood pharmacies and Proprietary Patent Medicine Vendors (PPMVs) across the continent.

The new app comes with a digital POS terminal to support payment collection, virtual business accounts to receive payments, an in-built barcode scanner feature for recording product sales and store-switch functionality to enable the seamless management of multiple stores, as well as inventory management solutions for restocking and easily identifying short-dated products.

The app also offers comprehensive financial reporting to manage profit and loss, and data analytics to inform decision making.

Despite accounting for 85 per cent of retail medicines sold in Africa’s pharmaceutical industry (projected to reach $70 billion market size by 2030), the absence of bespoke digital tools to manage their unique sales and inventory management needs means neighbourhood pharmacies and Proprietary patent Medicine Vendors (PPMVs) are unable to run their operations as effectively and profitably as possible.

At the same time, the reliance on paper-based inventory and sales management processes means manufacturers have limited empirical insights into customer behaviour to inform their decisions on production and distribution.

The new Remedial Health app has been designed specifically for healthcare businesses in Africa, with tailored features that have been designed to support effective decision making to drive business growth and profitability.

Starting in Nigeria, healthcare businesses can access vetted medicines, and manage their sales and inventory on one easy-to-use platform, freeing up time and capacity to effectively serve their customers and communities.

The app also enables Remedial Health to provide consolidated, real-time data on market behaviour to manufacturers for increased profitability and better decision-making across the value chain.

According to Samuel Okwuada, CEO, and co-founder of Remedial Health, “Neighbourhood pharmacies and PPMVs represent the frontline of healthcare delivery in Africa but they have historically been left to their own devices to figure out how to be efficient and profitable.

“Our mission is to empower these essential service providers with the tools they need to manage day-to-day operations and seamlessly run their practices effectively. We spent a lot of time interacting with our customers in the process of delivering this product and the feedback has been great.

“We are excited by the opportunity to get the app into the hands of pharmacies and PPMVs across the country to support their ongoing success, as well as the health and wellbeing of the nation”.

In 2023, Remedial Health sold more than 300 million individual packs of medicines to 7,500 hospitals, neighbourhood pharmacies and PPMVs across all 36 states of Nigeria.

Its customers also improved their profits by 30 per cent on average, with access to more than 8,000 vetted products at the same, or better than, open-air medicine market prices.

They can also access same-day delivery and leverage inventory financing to minimise cash-flow friction for routine orders and maximise sales opportunities.


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