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Lamudi Mobile App Redefines Real Estate Sector- Ejimofo

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Obi Ejimofo, MD Lamudi Nigeria before joining Africa Internet Holding has worked in global strategic product and technology roles for Philips Electronics and Thomson Reuters before focusing on business development and market entry strategies in Sub-Saharan Africa as an independent consultant.
He started his career in start-up ventures with Open Interactive – the Interactive TV venture that is now Sky Interactive, BSkyB.
Obi spoke to Peter Ugwu about the Lamudi App and how IT is adding value to Nigeria’s real estate sector.

Lamudi’s Real Estate Market Philosophy
What Lamudi provides is an online market place for sellers to put up their (real estate) property and woo buyers or clients. The value proposition comes in two phases.
‘From the sellers’ perspective, they will be able to make their property available to as many buyers as possible. For instance we have 15,000 people who visit our site every week.
Lamudi has a large base of subscribers; so if your property meets their needs, they will contact you. From the buyers’ point of view, it is a similar scenario.
They come online and view property available and based on their interests on location, features and designs, they will be exposed to various sellers and agents.
This will automatically give them options. The whole process provides the prospective buyer with convenience and choice.

Lamudi’s Intentions with its Mobile App
We want to help the real estate market become, somewhat more efficient. There will always be landlords, agents and buyers.
What we are doing is to make it possible for both agents and buyers to have more access to information. At the end of the day, when they are ready to carry out a property transaction, they will have to meet in person.
 I wouldn’t advise anyone to purchase property based just on what they see on the internet. It is not practiced that way in the UK, the US, here in Nigeria or anywhere.
Buyers should always gain physical access to the property before buying. The platform, basically, offers the best opportunity for people to be informed on what they are looking for in real estate.
We do not engage in any transactions, we are just providing the channel for both parties to meet.

Checkmating Property Fraud
We understand that trust is very essential in the real estate market. So people are looking up to us based on what they see on the site to make informed decisions.
As of today, we have categorized our agents based on the level of personal relationship we have with them. For our “Trusted Sellers”, we can personally attest to their integrity and sincerity in the market.
We are also working with quite a number of professional real estate associations today to establish new categories for their members.
So, the contact we have with the professional body is leveraged when their members join our portal. If an issue around professional misconduct arises, we can work hand-in-hand with the association to resolve the matter. Of course, we cannot regulate the market, but we can help it become more effective.
Lamudi is there as an integrator in the system; bringing many stakeholders together.

Market Response to the Lamudi Portal
First of all, Lamudi only went live 10 months ago. Since then, the platform has grown to over 18,000 listed properties.
 Secondly, in terms of visitors, Lamudi has gone from just under 4,000 people coming online to the platform looking for property to over 15,000 people in just the last 4 months.
 Thirdly, within the same four months, our visitor mix has gone from about 30%visiting the platform from outside the country, to about 25%.
The reason the number is going down is because local patronage is increasing significantly. We are also seeing 15% of visitors go on to pick up the phone or email our agents. For a property platform that is a huge conversion rate.

Seamless Property Search
I will be biased in assessing the site. One thing is that we have done a good job. It is very well designed and easy to navigate.
 Asides from the property listings, we have created a blog or journal section packed with insights, news, and knowledge on the essentials of the home purchasing, interior design, old Nigerian architecture, mortgages and other features.

View on Government Intervention
I am a believer in private enterprise. The government did not necessarily give us the internet; it came as a result of the privatization of the telecom industry.
 While there are challenges, there are also an estimated 56 million Nigerians going online in a year, with about 48 million of them going online to either seek information or to transact business; and those are the 48 million we are interested in. An estimated 20 million Nigerians are accessing the internet via smartphones which led to us unveiling the Lamudi App for the Android today and we will soon launch for the iOS as well.
So there are inhibiting factors, but the demand is high already. Nigeria, in terms of growth and adoption, it is the sixth fastest growing market in the world.
So, Nigerians have not allowed the challenges to deter them from progressing in their internet usage.
So, we do not need to wait for things to be perfect; I know Nigerians are not waiting; they are using the rare opportunity at their disposal to make things happen.
With the statistics out there, we are already using the internet. Any improvements will be fantastic. If the government can completely increase broadband bandwidth, that will take the market to the next level.
Need For Cyber Security
The internet is nothing less than a reflection of happenings in the real world. If there are fraudsters in the real world, definitely, they will replicate their activities on the internet.
The challenge in the real world is finding out who is a fraudster. Its easier to do so on the internet, for instance, FaceBook where we have over nine million Nigerians using the platform, when people use comments and posts to raise the alarm about a particular user, it spreads like wildfire.
That on its own helps to identify fraudulent practitioners. Unless that user changes his profile name, he will find it difficult to continue to fool or defraud people.
Internet users are also beginning to appreciate the need to be cautious while online. Through due diligence and other authentication and verification methods, sanity is being restored online.
Before people go ahead to conduct businesses with you, they go through your LinkedIn and Facebook profiles, your twitter handle, and other channels.
They contact people who are your friends or followers; that alone is a way of conducting due diligence. The great thing about the internet is the ability to conduct research and due diligence. In law, there is something called caveat emptor (let the buyer beware); it is up to every person conducting a transaction to make sure who you are dealing with is the proper contact. The online shops can tighten their end, but that does not rule out the roles users have to play.

Lamudi App and e-Payment
A lot of things are yet to happen in the Nigerian e-payment ecosystem. From Lamudi’s point of view, we are simply enabling the two concerned parties to strike a deal.
If you look at the Nigeria’s e-payment space there are close to 40 different players.
The market is yet to shape up to give the industry, a supposedly, dominant player, so that everybody can use the platform. But with competition, the market will sort itself out.


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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Verra Certifies d.light’s Clean Cookstove Projects in Sub-Saharan Africa

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A series of pioneering projects by d.light, the global provider of transformational household products and affordable finance for low-income households, to distribute 600,000 energy-efficient clean cookstoves in Kenya, Nigeria, and Uganda have been officially certified by global verification body Verra.

This certification confirms the d.light projects as trusted, verified sources of high-quality carbon credits in the voluntary carbon markets (VCMs).

The d.light projects aim to simultaneously reduce carbon emissions, tackle indoor air pollution, and reduce deforestation through the sale of highly efficient biomass cookstoves subsidized by the revenues from the sale of carbon credits.

Since their launch in late 2022, the projects have positively impacted more than one million lives and are projected to transform more than three million lives by 2025.

Commenting on the news, Karl Skare, d.light’s Chief Product and Strategy Officer, emphasized the projects’ positive impact, “With these projects, we’re not just addressing environmental concerns but also enhancing quality of life for millions.

“Each project underscores d.light’s commitment to practical, innovative solutions that address both environmental and social challenges, as part of our mission to transform the lives of one billion people by 2030.”

Each year, domestic cooking emissions contribute more than two percent of total global GHG emissions and up to 25 percent of anthropogenic black carbon emissions.

Highly energy-efficient cookstoves solve this problem by reducing biomass use by up to 70 percent compared to traditional cooking methods, cutting emissions of both carbon dioxide and black carbon.

The d.light projects are expected to reduce emissions by up to 12 million tons, contributing to climate change mitigation. These emissions reductions will be registered as carbon credits in the voluntary carbon market.

As well as reducing emissions, clean cookstoves are also a benefit to public health. According to the World Health Organisation, exposure to smoke from cooking fires causes an estimated 3.2 million premature deaths worldwide each year and is still one of the predominant causes of pollution-related illness and death in Africa.

In Uganda, for example, less than one percent of the population has access to clean cooking, household air pollution is the one of the largest risk factors for death and disability.

In addition, switching from traditional three-stone open fires to cleaner, energy-efficient cookstoves significantly reduces deforestation and reduces threats to wildlife and biodiversity caused by habitat loss.

Skare explained, “By subsidizing energy-efficient cookstove costs through carbon financing, d.light makes clean cooking accessible to more households, which in turn leads to healthier living conditions and conserves natural resources as well.

“Our projects in Kenya, Nigeria and Uganda are models of how sustainable investments can yield multiple co-benefits, aligning with global efforts to combat climate change and also promoting socio-economic development.

Skare added, “d.light now has projects certified by both Gold Standard and Verra, the world’s two leading certifiers of carbon credits. Organizations looking for ways to offset their own emissions can be confident that when they purchase carbon credits in d.light’s clean cooking projects in sub-Saharan Africa, they are investing in transformative initiatives that reduce harmful emissions, improve people’s health and quality of life, and help conserve the environment as well.”

 


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Remedial Health Unveils New App with Digital POS to power operations for Africa’s Neighbourhood Pharmacies

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Remedial Health, a health tech startup that develops solutions to make Africa’s pharmaceutical value chain more efficient has unveiled an updated version of its customer-facing app, designed to function as an operating system for neighbourhood pharmacies and Proprietary Patent Medicine Vendors (PPMVs) across the continent.

The new app comes with a digital POS terminal to support payment collection, virtual business accounts to receive payments, an in-built barcode scanner feature for recording product sales and store-switch functionality to enable the seamless management of multiple stores, as well as inventory management solutions for restocking and easily identifying short-dated products.

The app also offers comprehensive financial reporting to manage profit and loss, and data analytics to inform decision making.

Despite accounting for 85 per cent of retail medicines sold in Africa’s pharmaceutical industry (projected to reach $70 billion market size by 2030), the absence of bespoke digital tools to manage their unique sales and inventory management needs means neighbourhood pharmacies and Proprietary patent Medicine Vendors (PPMVs) are unable to run their operations as effectively and profitably as possible.

At the same time, the reliance on paper-based inventory and sales management processes means manufacturers have limited empirical insights into customer behaviour to inform their decisions on production and distribution.

The new Remedial Health app has been designed specifically for healthcare businesses in Africa, with tailored features that have been designed to support effective decision making to drive business growth and profitability.

Starting in Nigeria, healthcare businesses can access vetted medicines, and manage their sales and inventory on one easy-to-use platform, freeing up time and capacity to effectively serve their customers and communities.

The app also enables Remedial Health to provide consolidated, real-time data on market behaviour to manufacturers for increased profitability and better decision-making across the value chain.

According to Samuel Okwuada, CEO, and co-founder of Remedial Health, “Neighbourhood pharmacies and PPMVs represent the frontline of healthcare delivery in Africa but they have historically been left to their own devices to figure out how to be efficient and profitable.

“Our mission is to empower these essential service providers with the tools they need to manage day-to-day operations and seamlessly run their practices effectively. We spent a lot of time interacting with our customers in the process of delivering this product and the feedback has been great.

“We are excited by the opportunity to get the app into the hands of pharmacies and PPMVs across the country to support their ongoing success, as well as the health and wellbeing of the nation”.

In 2023, Remedial Health sold more than 300 million individual packs of medicines to 7,500 hospitals, neighbourhood pharmacies and PPMVs across all 36 states of Nigeria.

Its customers also improved their profits by 30 per cent on average, with access to more than 8,000 vetted products at the same, or better than, open-air medicine market prices.

They can also access same-day delivery and leverage inventory financing to minimise cash-flow friction for routine orders and maximise sales opportunities.


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