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Two-Way Radio offers Better Communication-Amuchienwa

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Rita Amuchienwa is the senior territory manager, (English) West Africa for Motorola Solutions.
Before Joining Motorola, Rita, A graduate of University of Calabar had worked with Hewlett-Packard (HP), Lenovo, Technology Distributions Ltd, among other multinationals.
In all, she has 11 years of professional channel sales and devlopment experience in the IT Industry in Africa; having managed All English African Countries in various Sales positions.
Notably, Rita as a specialist in IT distribution and networking has great team spirit, aggressive sales managerial prowess, and professionally disciplined.
She has garnered many awards. She spoke to peter ugwu on Motorola Solutions’ Mission in Nigeria and the peculiarities of two-way (communication) radio.

Motorola Solutions
Motorola Solutions comprised of the government, public safety and enterprise mobility solutions divisions of the former Motorola, Incorporated. For more than 80 years, Motorola has helped the world be its best in technological developments.
Till today Motorola is known for introducing one of the first commercially successful car radios that delivered vital news right to user no matter your location.
Apart from that, Motorola developed the equipment that transmitted the first words from the moon, to leading a public safety revolution with the world’s first-ever handheld laser scanner.
So it is notable for its penchant interest, and historically for exploding possibility across the planet, innovating smarter, more flexible and more insightful ideas.
So when it discovered that two-way radio has become too significant in the present society the solutions were rolled out.

New Role at Motorola Solutions
Motorola as we know is a decent company and best seen for a particular product which is the two-way communication radio.
Motorola is very sophisticated in that area. And we are very strong, because I can assure you, in the whole world we are the number one on that solution.
It is very exciting being with them; I am really happy because it is a kind of new challenge and scenario. The people are amazing. The products are also sellable.

Motorola’s Mission in Nigerian Market
Our mission in Nigeria and other West African countries is to provide that solution we feel is lacking in the way of communication in Nigeria.
Today, we know that Global System for Mobile Communications originally Groupe Spécial Mobile (GSM) is not to be trusted, because of the network fluctuations been witnessed, especially in Nigeria.
I am certain that the two-way radio is a solution to that network problem. For me, the few months I have been with Motorola and witnessed the efficacies of the digital radio, I believe it is the best way to go.
The solution has come to stay and equally will last long in providing the means and best way to communicate to our people. 

Interest in Two-Way Radio
First of all our people (Nigerians) in different sector are aware about the need for this solution. We are also strategizing on using the media to drum on that.
We are also looking at best marketing for the solution to get to the appropriate people, or those willing to have it.
We are also expanding from Nigeria to Ghana, Gambia, Sierra Leone and other countries. Even before I joined Motorola I had known them as hand-held or Mobil phone manufacturing company, but when I discovered about aspect of the business I was interested on that, because it is actually their strongest point.

The Impact on Securing the Environment
The sectors that need it most include the government parastatals, security agencies talking about the army, the police, the Federal Road Safety Commission (FRSC), LASTMA, National Emergency Management Agency (NEMA), airport security outfits, the oil and gas, the maritime sector, and any establishment that needs uninterrupted communication channels to ensure speedy passage of information, essentially to enhance productivity, curb losses and safe human lives.
In the face of Nigeria’s security challenges, the two-way radio will creditably add value to what the security agencies are doing.
Therefore, it will impact positively on the environment hence lives will be saved and some calamities averted.
They (the agencies) have been using two-way radio and we hope to ensure they use Motorola, but there are some outside there in the market that are below standards.
We are reaching them through our partners. We also have a website where they could ascertain the credited or certified partners and the product ranges. So, through the partners and links they can reach out to us.

Measuring Market Size
Nigerian market is very dynamic and cannot be predicted, most times. You may be projecting a small gain but at the end of the day a big deal may come in that will shoot up your earning.
The percentages might just increase. Having said that, it may depend on how versatile and committed the partners are.
As a company we believe in giving people the opportunity to open the market for themselves by themselves.
They will reap the gains, of course. We can only attend to a customer that comes directly to us or direct them to partners, depending on the market projections and behaviours.
Nigeria is one of our biggest markets, even in infrastructure, IT Nigeria is quite big. We to leverage on that, put in more efforts and work, harmoniously, with our partners and be ready to grab “anything” that comes to us no matter the size. We are willing to help our partners and customers to grow in any area we can offer them help.

Stemming Fake Gadgets
In fact, it is very rare these days to see a product that does not have fake. But that goes to show there are still originals.
Every company has its strategies. We are also looking at strategies to stop these products, but Motorola is Motorola and the users know how to spot the difference.
We are not relenting on that, hoping to minimize it, because when the market is saturated with the original, definitely the fakes will hide their faces. Also, every product has its pros and cons.

Health Implication of Two-Way Radio Usage
As far as Motorola is concerned there is no medical record that shows the two-way radio has health implications. We are certain that is the best communication equipment.
Sometimes the radiations on the cell phones give one pain on the ear, but in the two-way radio it is very clear.
Similarly, Motorola is not leaving any stone unturned on its research and development (R&D). We are also giving to improve on our products.
It is one of the best gadgets to go with. In the next to five to ten years we should be looking at 50 to 100% increase in revenue of the company from the Nigerian market.  It is very lucrative and dynamic.

Advantages of Two-Way Radio
 Basically, you are opportune to have one-to-many communication platform at the same time, which is not possible with the cell-phone.
With just I dial you can connect fifty to one hundred people simultaneously. The other advantage is that when you press the button you can talk and control security situation.
In other words, it offers you the opportunity to have security situation in your fingers. We are also proud due to the durability of our products.
It is much more than a cell-phone, eliminating the constant recharge or subscription. But for the radio when you purchase it and pay subscription for the year, you continue to use it.

Added Value on Digitisation
It is like the tape recorder that journalist use. You have to buy cassettes and carry them around. Now you can play DVD or CD on your computer, the same way we have gone digital.
This is the trend and we are not been left out. It takes more time to implement it on the radio market than it is in the regular (consumer) market.
It takes more time, because of the huge investment. We launched it many years ago, but we are making inroad to Nigeria.
We are sure it is the trend and the people are willing to adopt it. To be honest, this is the biggest radio market for us. We have been in Africa since 50s’.  


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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.NG Domain is Nigeria’s Pride Online – Akinsanya

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The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA).

Akintola Owolabi, Professor of Cost and Management Accounting at Lagos Business School (front – third from left; Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA) (Front – fourth from right), flanked by members of EBOD and Management Team of NiRA during a training programme at LBS.

The .ng domain extension is unique to Nigeria, and it can give businesses a strong local identity.

This can help establish trust with customers, which is especially important for businesses that rely on local customers.

Mr. Akinsanya made the comments at NiRA Executive Board of Directors (EBOD) and Management Training held at the Lagos Business School (LBS).

The NiRA Executive Board and Management Training at LBS spanned a series of intensive interactive sessions designed to address critical challenges and opportunities in the digital domain.

The training program emphasized the importance of strategic vision, ethical decision-making, and resilience in the face of digital disruptions.

Participants gained insights into global best practices in digital governance, risk management, and leveraging digital technologies for business growth and societal impact.

Mr. Akinsanya, highlighted the significance of the collaboration with LBS, stating, “The NiRA EBOD/Management Training at LBS underscores our commitment to fostering a robust digital ecosystem in Nigeria. It equips leaders with the expertise to address complex digital challenges especially in accounting and financial management while harnessing the immense opportunities of the digital age.”

The program featured distinguished speakers, industry practitioners, and faculty members from LBS, providing a holistic learning experience enriched with real-world case studies and practical insights.

Participants commended the program for its relevance, depth of content, and interactive learning approach, noting its immediate applicability to their roles and responsibilities.

The NiRA EBOD Training at LBS represents a milestone in advancing digital leadership and governance in Nigeria.

“By equipping leaders with cutting-edge knowledge and strategic insights, the program contributes to building a resilient and innovative digital ecosystem that drives sustainable growth and societal development, especially from NiRA perspective. We must fashion out ways of increasing .NG domain name adoption which is our national pride in the digital space”.

Speaking further on why Nigerians and businesses should adopt the .NG domain name, the NiRA president said, “.NG domain name gives your brand special recognition both on and offline.

“Using a .ng domain name can help your business stand out in the Nigerian and global market. It is a great way to differentiate your brand from competitors and establish a unique identity. A .ng domain name is easier to remember, which can make it more likely that customers will return to your website in the future”, he said.

“It instantly communicates to internet users that your business is located in Nigeria. This can be especially helpful if you operate in a niche or industry where location is important to customers”, the NiRA boss added.

He added that Google and other search engines prioritize local content in search results, hence using a .ng domain name can help improve your website’s search engine ranking for local searches.


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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