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Ecobank Mobile App Name Official Bank Service Platform of Okpekpe Road Race



Pamodzi Sports Marketing, organiser of the acclaimed Okpekpe International Road Race, has named Ecobank Mobile App as the official Banking Service platform for the 2018 edition of the race slated for Saturday May 12 in Okpekpe, Edo State.


Mike Itemuagbor, Chief Executive Officer of Pamodzi Sports Marketing and Chief Promoter of the Okpekpe International Road Race said the Ecobank Mobile App is most suited for the Okpekpe 10km Road Race being an app that has been adopted across Africa.



Mr. Itemuagbor observed that the Ecobank App would adequately cater for the over 5000 local and international professional athletes expected at the competition, in addition to the large number of sports enthusiasts and government officials from across the continent.



According to him, “The Okpekpe Road Race is a global competition.



“It is therefore natural we look for a bank with a service platform that has international appeal. This informed our choice of Ecobank Mobile App.



“We have a long partnership with Ecobank based on the bank’s African appeal which best suits our dream to become one of the most sought after long distance races in the world.



“Our athletes come from all over Africa and they have testified that Ecobank products best suit them, enabling them access their funds at any point in time, especially during the competition as they do not need to carry cash or source foreign exchange.



In his comment, Charles Kie, Managing Director, Ecobank Nigeria said the Ecobank Mobile App is a game changer for African banking by using digital technology to combat many of the financial inclusion barriers faced by those on the continent.


He said Ecobank’s strategic mission is built around using mobile banking to deliver innovative, efficient and cost-effective services to every African.



“Our app not only removes the barriers that have financially excluded so many Africans but offers next generation functionality to help them send money, make withdrawals or pay for goods and services.


“Customers can use the app on their mobile to instantly open Ecobank Xpress Account, which doesn’t have any account fees, paperwork or minimum balance requirements, or to send and receive money across 33 African countries,” he said.



The Ecobank Mobile App which was launched in 2016 currently has over 4 million users registered and has consummated over one billion dollars’ transaction value.



The international 10km road race is organised by Pamodzi Sports Marketing, a leader in sports marketing, sponsorship, hospitality and Rights Acquisition business in Nigeria in conjunction with the Athletics Federation of Nigeria (AFN) and the Edo State Government.



The competition has set the pace for other road races in Nigeria and West Africa.


It is the first road race in West Africa to be designated by the IAAF as one of the leading road races around the world since the classification was introduced in 2008.


For three years since 2015, the race was organised under the prestigious IAAF Road Race Bronze Label and now it is the first road race to be granted a silver label status in West Africa.



The 2018 edition of the Race which holds on May 12th is the 6th edition.


It will have over 5,000 runners participating and has also received endorsements from local and international athletes as well as governments.

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Betway Kicks Off Premier 5-A-side Football League in Nigeria



Betway, a leading international online and mobile sports betting operator, has announced the formation of Nigeria’s first amateur 5-a-side football league, tagged ‘the Betway 5s League’.

The league will kick off in September, 2018 in the commercial capital of Nigeria, Lagos.

Betway has been an active force in Nigeria improving community relations, grassroots football, fitness, and the love of the game, as well as being the official kit sponsor of Premier League club West Ham United, a statement on Wednesday said.

Mr Lere Awokoya, Country Manager, Betway Nigeria, said “The Betway 5s League is organized primarily to further encourage the growing culture of 5-a-side football in Nigeria by creating a competitive annual league.”

“It should be a very competitive nine weeks of football and we expect a lot of talent to be display.”

The league, which will be made up of 24 registered teams, will be played in four locations across Lagos.

These locations include two venues on Lagos Island (Lekki), and two venues on the Lagos Mainland (Ikeja and Surulere).

Matches will be held on Saturdays at each location over a 5-week regular season.

After the season has been completed, a playoff involving the league’s four top teams from across the two zones will decide the league’s champions.

The winning team will claim One Million Naira in prize money, while the second and third placed teams will also receive cash prizes.

It is hoped that the Betway 5s league will foster comradeship and inter-community relationships, as players and fans from all over Lagos get the opportunity to interact with one another, sharing moments and memories.

Additionally, the league will also offer an avenue for recreation and physical exercise, which will in turn improve the fitness and general wellbeing of all who participate.

Fans of the league will be able to watch game highlights, view team standings and see player stats on the official website at which will be updated weekly.

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Verve hosts fitness enthusiasts to Verve Life 2.0



Verve International, have announced that it will host fitness, wellness and healthy living enthusiasts to the 2nd edition of its fitness and lifestyle event in Lagos at the Landmark Centre, on Saturday 16th June 2018, by 7:30AM.

This edition follows the highly successful maiden edition held on September 30 last year, and its tagged “TheVerveLife 2.0 – #ZeroExcuses”

According to the Group Chief Product & Marketing Officer for Interswitch, Cherry Eromosele “Verve, our card and digital payments brand has always been a customer-focused brand, and consistently, we endeavor to go all out to support our customers to achieve their objectives as much as we can from convenience to reliability, to entertainment, healthy living et al, supporting them where we can to tap into their inner verve and achieve dreams and aspirations.

“We tap into passion points we have identified which make our consumers tick, and specifically, The Verve life is about fitness, fun, healthy food and living, which is why we have carefully designed the event experience to leverage the passion of Nigerians for fitness, bringing together enthusiasts to work out together, network and experience all the elements of healthy living!”

Participants will be treated to a delightful and engaging sessions involving fitness challenges as well as master classes on Boxing, Strength and Conditioning, Dance, Yoga, Zumba, Martial Arts and Nutrition and much more.

Access to the highly anticipated fitness event is free, however registration is required, on the purpose-built web/mobile platform created for the event.

Verve is a pan-African payment scheme that provide EMV cards, cardless products and solutions to financial institutions, individuals, private organizations and government institutions across Africa.

Verve cards are accepted in 185 countries including 22 African countries, China, United Kingdom, United States and UAE.

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Star Lager, Treats Football Fans With Music In Support Of The Super Eagles



Following the successful Star Fan Park activations in Calabar, Jos and Uyo, official beer of the Nigerian Super Eagles, Star Lager beer on Monday 28th April 2018, extended the deluxe live football and music experience to Port Harcourt as the Super Eagles clashed with the Leopards of Democratic Republic of Congo in an international friendly match.


Football fans in Port-Harcourt were treated to premium entertainment experience in the hours leading up to the match with in-bar activations by Star Lager beer in the Rivers State capital, where fans were given exclusive invites to the special screening of the match.


Turntable specialist and artiste DJ Neptune, had hundreds of music and football fans singing along to songs off his latest album ‘The Greatness’ as they cheered on the Super Eagles on the night.


Star Lager’s upscale viewing centres equipped with impressive giant screens also provided fans with ice cold Star Lager beer and delicious canapes.


In addition to the refreshments, football fans also had access to a variety of Star themed games as well as raffle draws and giveaways to end the night.


One of the lucky winners, Victor Sose, expressing his delight, said, “I am super happy to have won this prize on this night celebrating the Super Eagles.


“It is an honour to be part of this Star Fan Park experience and I hope there will be more to come.”


Highlighting the brand’s commitment to Nigerian football fans and the Super Eagles, Abayomi Abidakun, Senior Brand Manager, Star Lager Beer, Nigerian Breweries Plc,  stated that, “Star Lager beer is committed to providing the best football and entertainment offering to the fans, as we continue our united support for the Super Eagles.


“Our goal since we started the Star Fan Parks is to continually upgrade the execution from city to city, and we can promise fans in Nigerian a much bigger and better experience when the games eventually begin in Russia in June.”


Star Lager, an iconic national premium product, brewed by Nigerian Breweries Plc, a Heineken Company, will also be hosting a series of exclusive events in honour of the Super Eagles before their departure to Russia.


This special event, the multi-city Star Fan Parks and all other Super Eagles related activities being organised by the Star Lager brand all come on the heels of its landmark deal with the Nigerian Football Federation (NFF) which was signed earlier in the year.


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