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Ecobank Mobile App Name Official Bank Service Platform of Okpekpe Road Race



Pamodzi Sports Marketing, organiser of the acclaimed Okpekpe International Road Race, has named Ecobank Mobile App as the official Banking Service platform for the 2018 edition of the race slated for Saturday May 12 in Okpekpe, Edo State.


Mike Itemuagbor, Chief Executive Officer of Pamodzi Sports Marketing and Chief Promoter of the Okpekpe International Road Race said the Ecobank Mobile App is most suited for the Okpekpe 10km Road Race being an app that has been adopted across Africa.



Mr. Itemuagbor observed that the Ecobank App would adequately cater for the over 5000 local and international professional athletes expected at the competition, in addition to the large number of sports enthusiasts and government officials from across the continent.



According to him, “The Okpekpe Road Race is a global competition.



“It is therefore natural we look for a bank with a service platform that has international appeal. This informed our choice of Ecobank Mobile App.



“We have a long partnership with Ecobank based on the bank’s African appeal which best suits our dream to become one of the most sought after long distance races in the world.



“Our athletes come from all over Africa and they have testified that Ecobank products best suit them, enabling them access their funds at any point in time, especially during the competition as they do not need to carry cash or source foreign exchange.



In his comment, Charles Kie, Managing Director, Ecobank Nigeria said the Ecobank Mobile App is a game changer for African banking by using digital technology to combat many of the financial inclusion barriers faced by those on the continent.


He said Ecobank’s strategic mission is built around using mobile banking to deliver innovative, efficient and cost-effective services to every African.



“Our app not only removes the barriers that have financially excluded so many Africans but offers next generation functionality to help them send money, make withdrawals or pay for goods and services.


“Customers can use the app on their mobile to instantly open Ecobank Xpress Account, which doesn’t have any account fees, paperwork or minimum balance requirements, or to send and receive money across 33 African countries,” he said.



The Ecobank Mobile App which was launched in 2016 currently has over 4 million users registered and has consummated over one billion dollars’ transaction value.



The international 10km road race is organised by Pamodzi Sports Marketing, a leader in sports marketing, sponsorship, hospitality and Rights Acquisition business in Nigeria in conjunction with the Athletics Federation of Nigeria (AFN) and the Edo State Government.



The competition has set the pace for other road races in Nigeria and West Africa.


It is the first road race in West Africa to be designated by the IAAF as one of the leading road races around the world since the classification was introduced in 2008.


For three years since 2015, the race was organised under the prestigious IAAF Road Race Bronze Label and now it is the first road race to be granted a silver label status in West Africa.



The 2018 edition of the Race which holds on May 12th is the 6th edition.


It will have over 5,000 runners participating and has also received endorsements from local and international athletes as well as governments.

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Verve hosts fitness enthusiasts to Verve Life 2.0



Verve International, have announced that it will host fitness, wellness and healthy living enthusiasts to the 2nd edition of its fitness and lifestyle event in Lagos at the Landmark Centre, on Saturday 16th June 2018, by 7:30AM.

This edition follows the highly successful maiden edition held on September 30 last year, and its tagged “TheVerveLife 2.0 – #ZeroExcuses”

According to the Group Chief Product & Marketing Officer for Interswitch, Cherry Eromosele “Verve, our card and digital payments brand has always been a customer-focused brand, and consistently, we endeavor to go all out to support our customers to achieve their objectives as much as we can from convenience to reliability, to entertainment, healthy living et al, supporting them where we can to tap into their inner verve and achieve dreams and aspirations.

“We tap into passion points we have identified which make our consumers tick, and specifically, The Verve life is about fitness, fun, healthy food and living, which is why we have carefully designed the event experience to leverage the passion of Nigerians for fitness, bringing together enthusiasts to work out together, network and experience all the elements of healthy living!”

Participants will be treated to a delightful and engaging sessions involving fitness challenges as well as master classes on Boxing, Strength and Conditioning, Dance, Yoga, Zumba, Martial Arts and Nutrition and much more.

Access to the highly anticipated fitness event is free, however registration is required, on the purpose-built web/mobile platform created for the event.

Verve is a pan-African payment scheme that provide EMV cards, cardless products and solutions to financial institutions, individuals, private organizations and government institutions across Africa.

Verve cards are accepted in 185 countries including 22 African countries, China, United Kingdom, United States and UAE.

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Star Lager, Treats Football Fans With Music In Support Of The Super Eagles



Following the successful Star Fan Park activations in Calabar, Jos and Uyo, official beer of the Nigerian Super Eagles, Star Lager beer on Monday 28th April 2018, extended the deluxe live football and music experience to Port Harcourt as the Super Eagles clashed with the Leopards of Democratic Republic of Congo in an international friendly match.


Football fans in Port-Harcourt were treated to premium entertainment experience in the hours leading up to the match with in-bar activations by Star Lager beer in the Rivers State capital, where fans were given exclusive invites to the special screening of the match.


Turntable specialist and artiste DJ Neptune, had hundreds of music and football fans singing along to songs off his latest album ‘The Greatness’ as they cheered on the Super Eagles on the night.


Star Lager’s upscale viewing centres equipped with impressive giant screens also provided fans with ice cold Star Lager beer and delicious canapes.


In addition to the refreshments, football fans also had access to a variety of Star themed games as well as raffle draws and giveaways to end the night.


One of the lucky winners, Victor Sose, expressing his delight, said, “I am super happy to have won this prize on this night celebrating the Super Eagles.


“It is an honour to be part of this Star Fan Park experience and I hope there will be more to come.”


Highlighting the brand’s commitment to Nigerian football fans and the Super Eagles, Abayomi Abidakun, Senior Brand Manager, Star Lager Beer, Nigerian Breweries Plc,  stated that, “Star Lager beer is committed to providing the best football and entertainment offering to the fans, as we continue our united support for the Super Eagles.


“Our goal since we started the Star Fan Parks is to continually upgrade the execution from city to city, and we can promise fans in Nigerian a much bigger and better experience when the games eventually begin in Russia in June.”


Star Lager, an iconic national premium product, brewed by Nigerian Breweries Plc, a Heineken Company, will also be hosting a series of exclusive events in honour of the Super Eagles before their departure to Russia.


This special event, the multi-city Star Fan Parks and all other Super Eagles related activities being organised by the Star Lager brand all come on the heels of its landmark deal with the Nigerian Football Federation (NFF) which was signed earlier in the year.


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Crespo, Siasia, Others Join Lagos Fans at Heineken’s UEFA Champions League Final Viewing Experience



Following successful live viewings of UEFA Champions League matches by fans in Lagos, Abuja and Port Harcourt, international premium lager beer, Heineken on Saturday, May 26th, 2018, welcomed football fans into the Ocean View Ground, of Eko Hotel and Suites, in Lagos, for the historic final match between Real Madrid and Liverpool.



This grand finale of the premium football viewing events was indeed a special one with the presence of Argentine football legend, Hernan Crespo, who joined hundreds of Nigerian fans to witness a truly memorable night of drama and action.


Crespo, who arrived the country on Thursday, 24th of May, 2018, had spent time soaking in the city of Lagos by visiting leading art, culture, lifestyle, and educational centre, Terra Kulture, to view  stunning artworks on display.



He had also paid surprise visits to four lucky football fans in their offices in various parts of Lagos, delivering to the delighted fans exclusive front row invites to the UCL Final live match viewing experience put together by Heineken.



The 2017/2018 UCL final was all set to be a momentous occasion, with the Zinedine Zidane led Real Madrid team vying for an unprecedented 13th overall and third consecutive title win, while the Jorgen Klopp coached Liverpool side was hoping to win a sixth title on the night in Kiev, in their first final since 2007.



The match which was 0-0 at half time, produced a total of 4 goals in the second half, with the Spaniards scoring the first in the 50th minute courtesy of Karim Benzema.



Although Liverpool quickly equalized through Sadio Mane in the 54th minute, Madrid’s super substitute, Gareth Bale, who came in in the 62nd minute scored two wonder goals to put the game beyond the English side, effectively handing Real Madrid a 13th UCL title, and the 4th win in the past 5 seasons.



The trio of sports broadcaster, Moses Praiz, Hernan Crespo and ex Super Eagles player and coach, Samson Siasia, provided expert analysis and made predictions during half time.



While guests enjoyed playing various fun activities like table soccer, video games and so on, additional entertainment was provided by DJ Neptune, with hype man, Shody, further galvanizing the excited crowd during the post-match after-party to create a carnival-like atmosphere which matched the mood of both the Real Madrid players jubilating on the pitch faraway in Kiev and thousands of their fans celebrating along with them in Lagos.

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