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ESKIMI Spots Great Opportunities for Financial Institutions

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ESKIMI, Nigeria’s leading mobile destination together with various financial institutions have created great campaigns that involved user aquisition, banking account opening and mobile money launch strategies.

Working closely with its clients the company has developed unique mechanisms at ESKIMI that create an effective synergy between financial institutions and mobile internet.

Mobile is personal
ESKIMI is a social network for people who want to meet other people.

According to the company, “We have over 13M users worldwide and our user base in Nigeria reaches 7M+ of registered users! It’s a social networking site and our users trust us with their personal information. This lets us run specifically targeted campaigns and meet your business goals in no time!”

Below is the Case Studies ESKIMI for Financial Institutions
1. FINANCIAL INSTITUTIONS CASE STUDIES 2013 08
2. ESKIMI It’s a 2nd largest mobile destination in Nigeria overtaking Google and Yahoo, according to Opera Report (most popular browser in Nigeria) 13+M members worldwide 7+M members in Nigeria 90% of Nigerians use mobile and not web to access social networks. ESKIMI members spend more than 1 hour on site per day and generate 6MB of traffic per user per month! 0.8+M members in Ghana 0.8+M members in Kenya
3. MEDIA IN AFRICA IS MOBILE! 90% 81% of ESKIMI users are mobile and spend more than 7 hours per month using the product of Facebook users are mobile and spend more than 6.5 hours per month using the product
4. FINANCIAL INSTITUTIONS CASE STUDIES We run effective campaigns that are both engaging and result-oriented.
5. DATA COLLECTION Personal data is important in effective direct communication with your perspective clients. We run data collection campaigns and deliver user leads straight to your CRM system! LEADS COLLECTION CAMPAIGN FOR NIGERIAN BANK GOAL: collect users’ Full names, Phone numbers, E-mails and additional information: which bank do they use and have accounts with. SOLUTION: we ran a highly targeted leads collection campaign, based on users’ cities and age groups. RESULTS: we have delivered weekly data packages for our client, containing users’ personal information. LEADS COLLECTED: 40 000 leads in just 8 weeks!
6. ACCOUNT OPENING Let your users open banking accounts straight from their mobile phones! We can make it easy, fun and rewarding! CHALLENGE: Drive new users to open banking accounts and collect their personal information. SOLUTION: Using CPM advertising and incentivized offers, we have created an account opening form straight at ESKIMI. Users could receive ESKIMI coins and airtime for filling-in the form with the required information for account opening. RESULTS: 80% registration rate and 8% actual accounts opening rate!
7. MOBILE MONEY ROLL-OUT We have came up with an idea on how to successfully roll-out your mobile money services
8. MOBILE MONEY We do not just simply promote your app, we acquire actual users! By educating, raising awareness and implementing social tools we have lowered drop-off rate as much as possible! APP PROMOTION STRATEGY USER ACQUISITION STRATEGY 1000 Users acquired through Eskimi mobile money platform (all 1000 provide contact information) 1000 Retention notifications (PIN change, app download, etc.) 800 Receive educational information (How to, general info) 300 Shares mobile money to their friends 100 Invites family and friends through special apps 350 Downloads the app (already being registered) 1000 App is promoted App optimization and compatibility issues 200 App is downloaded App is discovered in phone 50 App is launched 10 Users register to the service (only 1% user contact details) 3 Usage: PIN change, funds, general education VS.
9. MODEL EXPLAINED Our customer acquisition model includes collecting customer data and educating them with further notifications. USER ACQUISITION FURTHER NOTIFICATIONS APP DOWNLOAD APP USAGE User aquired using CPA (cost per aquisition) model and automatically joins a fan club for further education. User receives notifications on ESKIMI (or e-mail; SMS) Notifications use incentives inviting them to learn, download or share with friends! NEW VIRAL USERS New users sign up for mobile money because their friends have recommended! By getting reminders, and additional education, user downloads the app. User actually uses the app because: 1) He is already educated; 2) His friends have recommended using it.
10. RESULTS Using CPA (cost per acquisition) model instead of APP (app promotion) can save you about 80% of campaign budget! This does not calculate any potential reach or usage! APP WAY CPA WAY $4.76 per registration $0.90 per registration > ESKIMI can acquire up to 100 000 unique registrations per month! + a solid fan base on ESKIMI for further communication!


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E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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E-Business

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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E-Business

Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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