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Etisalat, Simon Page Business School Partner on Digital Marketing Conference

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In support of the development for digital marketing in Nigeria, fastest growing and innovative telecoms company, Etisalat Nigeria partnered with Simon Page Business School, on a two-day conference for digital marketers with a view to equip business developers, brand managers, marketing managers, product executives, sales executives and individuals within the communications sphere with digital marketing skills to enable them fast track communication interventions on the digital platform.

The conference with the theme “Africa: A Blank Digital Canvass” which held at the Civic Centre, Lagos between from 10 -11 May, 2012, also discussed issues, challenges and opportunities on the digital marketing platforms.

Commenting on the conference, Mr. Enitan Denloye, Director, Brands & Communications, Etisalat Nigeria, said that The Digital Marketing Conference provided a good opportunity for thought leadership in the industry while also providing information to stakeholders about the current developments in the digital marketing world. “It provides education for digital marketing professionals on how best to use online platforms as a viable tool for positioning their brands and related services to their customers and also engaging them in conversations that will help improve their experiences with the brand” he emphasised.

He said, Africa is on the verge of making huge success in digital marketing due to the number of people using online platforms daily, while explaining further that the rise in the number of people visiting the web is not due to the increased number of people who now own laptops but as a result of the increased use of mobile phones which can access the internet, quicker and more frequently.

Denloye said, as a mobile service provider, Etisalat uses the platform to get people thinking of the best ways to communicate their brands; “as an innovative company, we’re helping individuals and businesses think of unconventional ways of doing business. Digital marketing enables us sell to our customers and also engage them in conversations directly through which we receive first hand feedback” he said.

Also in his remark at the event,  Chief Executive Officer, Simon Page Business School, Princewill Omorogiuwa said various statistical analysis have shown that internet penetration in Africa has enormously increased and is bound to increase further.

According to him, Digital Marketing is becoming a powerful marketing tool hence, the conference to develop more thinkers in the digital market sphere who will harness the power and potentials of digital marketing technologies to bring it to good use in Africa and especially Nigeria.

He commended Etisalat Nigeria on partnering with the school to make West Africa’s first digital marketing conference a reality, noting that digital marketing is on the fast rise and becoming a potent way through which organisations can reposition their brands, and connect with their customers. “It is also a way through which businesses can spread their good news quickly and engage people talking about their brands so as to get new customers’ he said.

Speakers at the event included Jeremy Spiller, Trainer and Consultant, Econsultancy, UK, Idorenyen Enanag, MD, Nigeria, Samsung West Africa and Christer Holloman, Head, Digital Product Development, The Times and The Sunday Times, UK and author of the Social Media MBA.

Etisalat is carving a niche for itself as a thought leader in the development of the digital sphere in Nigeria. It had sponsored the Mobile Marketing Summit and the Mobile Web West Africa conference in March and April respectively.

 

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NCC Says Consumer Protection, Satisfaction are Her Priorities

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Consumer protection and satisfaction are the major priorities of Nigerian Communications Commission (NCC), Prof. Umar Danbatta, executive vice chairman of the commission, has said.

 

Danbatta, said this when the President of Kaduna Chamber of Commerce, Industry, Mines and Agriculture (KADCCIMA) led other officials of the chamber on a visit to the commission in Abuja on Monday.

 

Represented by Alhaji Ismail Adedigba, NCC deputy director, Consumer Affairs, Danbatta said “the commission places emphasis on consumer rights.

 

“NCC places more emphasis on issues of consumers as a section of the telecom act 2000 is dedicated to consumer protection.

 

“Because of that, we have series of programmes by which we make sure that consumers are protected.

 

“NCC’s priority is to ensure that consumers get value for their money and feel satisfied with services rendered to them.”

 

The NCC boss said that the organisation disseminate information to educate customers so as to protect them

from being cheated by service providers.

 

According to him, trade fair is one of the avenues through which NCC educates consumers.

 

He added that “this year is not going to be an exception because we have KADCCIMA’s invitation to participate in this year’s trade fair in Kaduna.

 

“We have actually processed the required fees that will enable us to participate at the fair and we plan to go the extra mile to make sure that we organise NCC Special Day and the whole essence of that is to express our support for the activities of the chambers.”

 

Danbatta said that with respect to the request by the chamber on sponsorship of quiz competitions for secondary schools, there was a circular which prohibit the commission from sponsoring such events “but by way of collaboration, we will see how we can help.”

 

Earlier, Muheeba Dankaka, President of KADCCIMA, said that the group was in NCC to seek partnership over the forthcoming Kaduna International Trade Fair.

 

Dankaka said that the fair, with the theme “Consolidating Interface Between Industry and Agriculture for Nigeria’s Sustainable

Development”, is scheduled for March 29-April 7, 2019.

 

She said that the theme was chosen complement government efforts toward revamping the country’s economy and to drive investment in agriculture and manufacturing.

 

She added that during the 10-day fair, there would be some flagship events and appealed to NCC to sponsor quiz competitions for senior secondary students in the 19 Northern States.

 

Dankaka congratulated the NCC boss and the management for “effectively steering the affairs of the commission.”

 

Mr Ishaya Idi, a Council Member of KADCCIMA, said that the 2019 trade fair was special because it was the 40th anniversary.

 

Idi explained that KADCCIMA was the first chamber of commerce to stage an international trade fair in Nigeria.

 

He added that “we are happy that we have attained 40 years, so we will celebrate it in a big way with more exhibitors participating.

 

“The chamber will use the opportunity of the fair to honour its founding members and beneficiaries.”

 

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Stakeholders Reiterate Need For Development of Local Content in the Financial Sector

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L-R: Representative of DG, NITDA, Dr Dan Ibrahim Azumi, DG, National Office for Technology Acquisition and Promotion (NOTAP), Prof. Gloria Elemo, Director General, Federal Institute of Industrial Research (FIIRO) and Udukheli Izebuno, Business Director, Government, CWG PLC at the ongoing stakeholder’s roundtable on the use of Nigerian software in the financial sector holding in Lagos

Stakeholders in the Information and Communications Technology (ICT) have reiterated the need for the use of Nigerian software in the financial sector.

 

They made this call at the ongoing stakeholder’s roundtable on the use of Nigerian software in the financial sector, with the theme:”Adoption and Development of Local Content Technology as Growth Driver for the Nigerian Economy”, holding in Lagos.

 

Dr Dan Ibrahim Azumi, DG, National Office for Technology Acquisition and Promotion (NOTAP) While speaking at the event said that their objective is to promote awareness for the development and utilization of local Technology Solutions in various sectors of the Nigerian economy.

 

According to him, “our objectives are to promote awareness for the development and utilization of local Technology Solutions in various sectors of the Nigerian economy, to discuss the challenges confronting the local Technology Solution Providers, identify specific areas where NOTAP and NITDA can intervene to create an enabling environment to enhance local vendorship.

 

“And also to identify companies with high demand for software Solutions developed in Nigeria, provide a platform for linking local software suppliers to end-users as an avenue to create  and generate employment , income  and wealth  in Nigeria.”

 

He decried the huge sums of money being remitted out of the country without the foreign ICT owners assisting local partners to develop its knowledge base, capacity and intelligence as required by the terms of the agreement entered into.

 

He urged Nigerians not to be under any illusion that foreign firms are here for the development of our country, stressing that we need to be strategic to leverage on the available foreign technologies to ensure inclusive and sustainable growth of our country.

 

Speaking earlier, Dr Ogbonnaya Onu, Minister of Science and Technology, said that the Federal Government of Nigeria is emphasising on local participation in the execution of government contracts so as improve local content in national socio-economic development.

 

Dr Onu, who was represented by Prof. Gloria Elemo, Director General, Federal Institute of Industrial Research (FIIRO) said that the Economic Recovery and Growth Plan (ERGP) of the Federal Government of Nigeria led by President Muhammad Buhari is an developmental initiative focused on restoring growth, investing in people and building a globally competitive economy.

 

He noted that  Executive Order No. 5 was signed by Mr President on February 2, 2018 with focused on the development of local content in Science, Engineering and Technology (SET).

 

According to him, “Mr President directed all MDAs of government to engage indigenous professionals in the planning, design and execution of national security projects with the intention to maximising the in-country capacity and capability in all contracts and transactions with SET components, utilizing Nigeria human and material resources in the planning and execution of Nigerian projects.

 

“The Order directed that all procurement entities of the FGN shall give preference to Nigerian companies in the award of contracts for major projects in SET and where local expertise is not available, Nigerian company shall enter into consortium with relevant foreign firms.

 

Director-General of NITDA, Dr Isa Pantami, who was represented by Dr Chris Okeke said the country saved N13 billion from 2018 up till now due to the ban of foreign techs and the use of local contents. The amount is up from the N5 billion previously recorded.

 

He said the policy was boosting ICT, the economy, the gross domestic product and helping diversity in revenue generation. He also said about 95 per cent of government websites are now hosted locally.

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Forfeiture Claim on Airtel Shares False- Subsidiary of Ecobank Group

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O&O Networks Limited, Special purpose vehicle owned by the Ecobank Group has said that contrary to certain media reports, there is no forfeiture order of the Federal High Court of Nigeria in its proceedings that is directed against Ecobank Transnational Incorporate (ETI) or Ecobank Nigeria Limited.

 

O&O Networks Limited is defending long-standing proceedings in the Federal High Court relating to its ownership of shares in Airtel Networks Limited that were once owned by it.

 

The company previously owned by Oceanic Bank, formed part of Ecobank Transnational Incorporated’s (ETI) in 2011 after the acquisition of Oceanic Bank. Legal proceedings were first initiated against O&O Networks Ltd in December 2006 by Broad Communications Ltd (“plaintiff”), in the Federal High Court of Nigeria.

 

A statement released by O&O Networks, pointed out that there is no forfeiture order of the Federal High Court of Nigeria in these proceedings that is directed against ETI or Ecobank Nigeria Limited.

 

According to the statement, there have been no material legal developments in the plaintiff’s substantive claim for monetary compensation since 2017, though a trial date on the substantive merits was recently fixed for May 28, 2019.

 

The statement reads: “Contrary to certain press reports, there is no forfeiture order of the Federal High Court of Nigeria in these proceedings that is directed against ETI or Ecobank Nigeria Limited, and neither ETI nor Ecobank Nigeria Limited has made or is required by law to make any payment to the Federal High Court of Nigeria in relation to this long-standing litigation. There have been no material legal developments in the plaintiff’s substantive claim for monetary compensation since 2017.

 

“In 2006, the plaintiff’s claim was grounded on an alleged right of first refusal over shares in Airtel Networks Limited that O&O Networks owned. The plaintiff claimed ownership of the Airtel shares based on its right of first refusal. In 2017, the plaintiff amended its claim to seek monetary compensation of USD equivalent of Naira 10 billion (approximately US$28 million) in place of its claim of ownership of the Airtel share.

 

” Since the matter was filed in 2006, it has not proceeded to trial on the substantive merits of the claim to date though a trial date on the substantive merits was recently fixed for May 28, 2019.

 

“In August 2018, O & O Networks sold its shares in Airtel Networks Limited for Naira 22.5 billion (approximately US$62.5 million) with the permission of the Federal High Court on 7 June 2018 and subsequently in September 2018, the plaintiff filed an interlocutory application requesting the Federal High Court of Nigeria to grant an order directing O&O Networks to place Naira 22.5 billion (approximately US$62 million) – the entire proceeds of the sale of the Airtel shares and an amount which is significantly in excess of the plaintiff’s total monetary claim – into an escrow account in the name of the Chief Registrar of the court, pending the final determination of the substantive claim. The Federal High Court of Nigeria granted the plaintiff’s interlocutory application on 7 March, 2019.

 

“O&O Networks has filed a notice of appeal and an application for stay of execution to this ruling. O&O Network’s appeal to the interlocutory order is currently pending, and it intends to prosecute the appeal vigorously.

 

“O & O Networks Limited believes the substantive claim of the plaintiff is without merit and will continue to vigorously defend all proceedings – interlocutory and substantive – in relation to the plaintiff’s long-standing claim.”

 

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