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GSM Operators Commit to Expand Financial Inclusion to 90 million Nigerians

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The four GSM operators have agreed to clearly articulate their commitment to deepening financial inclusion and providing Nigerians with access to a range of affordable financial services.

They also call for level playing field for mobile network operators to be allowed to participate fully in the Mobile Money Industry

Following the issuance of Nigeria’s first mobile money licences in 2009, the journey towards financial inclusion has been slow. Current financial exclusion levels stand at over 40%. There is a significant gap to be covered in order to meet Nigeria’s target of 20% financial exclusion by 2020.

In Nigeria, telco’s are excluded from accessing mobile money licences directly under current guidelines, while in most sub-saharan African markets where mobile money is successful, Telco’s are given a level playing field.

The meeting was facilitated by Yinka David-West, Academic Director and Senior Fellow at Lagos Business School who commented; ” Far beyond financial inclusion rates in Nigeria, we also have to examine how people currently considered to have access to financial services stack up when evaluated against the criteria for true financial inclusion, i.e. access to a full suite of quality financial services, provided at affordable prices, in a convenient manner.

“When evaluated against this definition, it is clear that as a country, we have to work, not just to drastically increase the number of financially included persons, but also to increase the quality of inclusion and access we give, especially if we hope to positively impact the economy and the quality of the lives of Nigerians in any meaningful way.”

The telecommunications industry recognises that with an issue as critical as financial inclusion, it is important to focus on sustainable solutions.

This requires inclusivity and collaboration of varied solutions providers in order to achieve real results. The telecommunications industry has the capabilities, technology, infrastructure, distribution network and subscriber base that can quickly be leveraged to provide these solutions.

According to the Nigerian Communications Commission (NCC), the industry has a reach of 86% of the country, with 162.3 million customers (the single largest customer base of any industry in Nigeria).

The industry players have a combined presence in 773 local government areas across the country further emphasising their ability to reach especially hard to reach areas of the country in a bid to deepen access to financial services.

They also have 1,000,000 unique agents already in place selling airtime across the country, creating a strong distribution network that can quickly be converted to established mobile money agent networks.

Our Commitments as an Industry:

As the largest investors in telecoms in Nigeria, we have come together to deliver a concrete commitment to Nigeria – a promise to materially improve financial inclusion rates and to deliver access to financial services to 90 million customers over the next 30 months:

– By the 6th month, we commit to bringing access to financial services to 15million customers, serviced by 100,000 agents.

– By the 12th month, we commit to bringing access to financial services to 35 million Nigerians serviced by 250,000 agents.

– By the 24th month, we commit to bringing access to financial services to 70 million Nigerians, serviced by 600,000 agents.

– By the 30th month deadline we have given ourselves, we commit to bringing access to financial services to 90 million customers, also serviced by 600,000 agents.

– We also commit to deepening financial literacy across the country through a financial inclusion secretariat within the Association of Licensed Telecommunications Operators of Nigeria (ALTON).

Gbenga Adebayo, Chairman of ALTON was quoted as saying; “According to Mckinsey, as a direct result of increasing financial inclusion rates, Nigeria could realise as much as a 12.4% boost in GDP, the creation of 3 million new jobs, $2 billion reduction in government leakages and $57 billion in new credit for small and medium scale enterprises over a four-year period.

The Telco’s proposed intervention will not only give customers access to a variety of affordable financial products and services, but also deliver 1,000,000 direct jobs in addition to the other benefits identified by the McKinsey report. Opening up the Digital Financial Services sector can be the basis for transformative change in the structure and sustainability of growth in the Nigerian economy.

We acknowledge the concrete commitments the industry has made towards delivering access to financial services today as well as their commitment to financial literacy which while vital, cannot happen in isolation of the Telco’s. This integrated approach, if allowed to, will deliver long term solutions and tangible impact.”


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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