Connect with us

E-Business

How eCommerce is Driving Selling to People Who Aren’t Online

Published

on

By Adeniyi Ogunfowoke,

With the rate or speed at which the internet or World Wide Web is revolutionising the world and Africa, you would think everyone is already online. This is not the case especially in Africa and many emerging economies. A report by Internet World Stats says that Africa remains the least connected continent. Africa’s broadband household penetration accounted for 36.1% as at June 2018, far behind the worldwide average of 55.1% (North America – 95.0%; Europe – 85.2%, Middle East – 64.5% and Asia 49.0%).

This reveals that quite a handful of people in Africa notwithstanding whether they are inhabiting urban or rural areas are still offline. Despite these figures, it does not disregard the fact that internet usage is growing especially in sub-Saharan Africa.

This rapid internet growth can be observed in the ballooning of eCommerce in countries like Nigeria, Kenya and South Africa ably pioneered by Jumia. Many now order or book items, food and hotels online. This is definitely for those who are online.

The question now is what happens to those who are offline? Don’t they purchase groceries, household items and use hotels? Yes, they do. They will probably visit brick and mortar stores to buy these items and use these services which is obviously very inconveniencing.

Expectedly, since they are offline, they are not supposed to enjoy the benefits of eCommerce. This is also wrong because being offline does not mean you won’t relish these services from Jumia and others. If they are ignored or neglected because they are offline, the truth is eCommerce sites will be losing out on people who have the purchasing power but whose undoing is that they are offline, which is in most situations no fault of theirs.

What is being done to sell to people who are offline?

What??? An eCommerce platform selling to Africans who are offline? It is impossible. Well, as Jumia continues to innovate to satisfy and meet customer demands, it has over the years sold to customers who are offline across its different markets in Africa.

Jumia has set up customer adoption centres (boutique-style booths) with laptops and tablets, where prospective shoppers can navigate its online marketplaces, guided by company representatives. Those who are offline can easily walk into these customer adoption centres to place and process their orders. The booths are situated in strategic locations.

JForce, a similar program, already in place, has salespeople going door to door with Wi-Fi-connected tablets. The top JForce performers can become regional and neighbourhood “captains,” which lets their clients place orders and receive customer service and delivery directly from them. It allows agents to become entrepreneurs effectively operating their own online retail business right from home.

With these painstaking efforts, Jumia has been able to extend the convenience of eCommerce to many offline folks.

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

Continue Reading
Advertisement
Comments

E-Business

Swift2pay Launches Online Payment, Commends Konga

Published

on

 

Swift2pay, Nigeria’s fastest bill payment service, has fully commenced business online, providing seamless services to consumers and suppliers.

 

Swift2pay is a strong and rugged platform designed to make payments easy including airtime recharge, data, Internet, utilities and fund transfers.

 

Speaking to a group of journalists at a media launch for the online commerce of the product, Mr. Chinedu Amadi, operations director of the Dukan Group revealed that Swift2pay is an easy to use payment gateway and card to ensure only your wallet feature is exposed to online transactions.

 

Swift2pay, Mr. Amadi said, is an innovation that enables Nigerians to move around with a smart wallet that has an additional feature of the ATM card. Literally, the product enlarges the coast for the cashless society.

 

Consumers can tap into the boom by registering on the web app to complete their transactions.

 

He promised that the Swift2pay App would soon be on-boarded into Google Play Store and the Apple Store to enable consumers to fund their wallet through a transfer.

 

Nigerians can truly save time – cut off the waiting game at the bank, at the electricity office where sometimes the queue stretches on to 100 meters, or even the drive around in search of recharge cards.

 

The cumulative effect is increased productivity on both the individual, corporate and national levels.

 

Swift2pay was initially launched as a payment platform embedded in the CarXie e hailing Cab App in July 2018.

 

A good number of banks and financial institutions have bought into and are doing business successfully with Swift2pay.

 

The Dukan Group is a beehive of digitally innovative apps including Vino Facility for estate management, Vino Biz for start-ups, Vino Medicals, Vino Academy, Vino Tech Solutions, etc

 

The DuKan Group Operations director seized the opportunity to acknowledge and commend the contributions of Konga to the current culture of enterprise, confidence and trust in the online market.

 

Amadi listed some of the novel inputs as including the omni-channel model adopted by Konga that will ultimately grow the online market while diminishing the traditional through the availability of lower priced smart phones; the re-introduction of the payment on delivery mode; and the imparting of knowledge, skills and competencies through massive deployment of technology, interaction of hundreds of staff from diverse backgrounds, international and local partners, and a fertile pedigree of hard work and integrity.

Continue Reading

E-Business

Concerns as Cyber Security Vendors Implement Irrelevant Solutions

Published

on

Cyber security experts have expressed worries over the implementation of none impactful cyber security solutions to organisations which has resulted in increased loss of money and data by organisations, Nigeria CommunicationsWeek has learnt.

 

Engr. Ike Nnamani, president, Demadiur Systems, publishers of Nigeria Cyber Security report hinted Nigeria CommunicationsWeek part of its company’s 2018 report which identified none impactful implementation of cyber security training and solution for the rising cases of cyber-attacks as contained in the report that is yet to be unveiled to the public.

 

“From what we saw in our last year’s report, volume of cyber crime is still in the increase in spite of awareness. More so, we witnessed cyber security solutions vendors selling solutions that are not impactful to fortifying organisations’ cyber defences, which results in the problems remaining,” he said.

 

William Makatiani, managing director, Serianu, described the situation as acquisition of overly mature or advanced tools with limited internal skills to operate these technologies/solutions.

 

“Majority of organisations in Africa are at a low Cyber security maturity stage meaning that there are a number of gaps (people, process and technology) that exist within these organisations that might hinder them from fully consuming more mature products. For instance, adoption of Artificial Intelligence tools without a proper baseline of existing data sources and structures will hinder an organisation from getting proper intelligence from a tool.

 

“Adoption of next-generation SIEMs and Threat hunting tools without proper network architecture and baselining in place will result in more false positives than true positive alerts. Adoption of latest ERP system without having a well-trained staff to manage it can result in more fraudulent activities. And adoption of Agency banking without proper Know Your Customer controls and transaction limits can result in more losses to a bank,” he said.

 

Addressing this challenge, Makatiani urges organisations to abandon the Copy-paste mentality and proactively analyze their unique challenges and design or acquire solutions that fix their unique needs.

 

“It starts with understanding our security gaps and how much visibility we have as an organisation. This will involve; practical and Focused Risk Profiling and breach scenario analysis: Understanding what risks the organisation is exposed to from a people, process and technology perspective.

 

“More so, maturity assessment that involves looking closely at the controls implemented, architecture and data sources within the organisation and determining the gaps that exist.

 

“Visibility and exposure quantification is where an organisation clearly quantifies the extent to which it has secured its assets. And training and enhancing internal capabilities – focus on training internal resources to be able to address cyber security issues.

 

“It’s only after this analysis that an organisation can make informed choices on the type of security investments they need,” he added.

 

 

 

 

 

Continue Reading

E-Business

Sign Digital Rights Bill Now, Paradigm Initiative Tells Buhari

Published

on

President Muhammadu Buhari

Paradigm Initiative, an advocacy group, is currently mobilising Nigerians to mount pressure on President Muhammadu Buhari to, as a matter of urgency, sign the Digital Rights and Freedom Bill into law without further delay.

 

The advocacy group is running an online campaign where it is collating signatures of Nigerians that would be sent to the president, which would best explain the people’s will and desire to have the bill signed into law.

 

The group vowed that the campaign would continue next Monday, and run daily until the bill is signed by the president.

 

They called on more Nigerians to participate in the online campaign that they said was already gaining momentum.

 

Giving reasons for the need to sign the Bill into law, the Chief Executive Officer of Paradigm Initiative, Mr. Gbenga Sesan, said: “After almost three years of legislative process, the Digital Rights and Freedom Bill was transmitted to President Muhammadu Buhari on February 5 for presidential assent, and since then the president was yet to assert the bill.

 

“We are calling on the president to sign the bill into law, to protect human rights online and help energise digital innovation,” he said.

 

The Digital Rights Bill provides for the protection of human rights online, protect internet users from infringement of their fundamental freedoms and guarantee the application of human rights for digital platform users.

 

The bill seeks to guarantee human rights within the context of emerging innovative technologies, security concerns, increasing citizen participation in governance and democratic processes.

 

The Digital Rights Bill is an assemblage of conventional rights aimed at making online spaces rights-inclusive and is an attempt at balancing the friction between security and human rights in the digital age.

 

The bill also addresses the subject of hate speech in a way that ensures safeguards for both the accused and alleged victim and ensures that free speech does not suffer in the process.

 

The bill when passed into law, is expected to attract Foreign Direct Investment (FDI) from global technology companies, aside strengthen the Nigeria technology industry by ensuring there is a positive regulatory environment.

 

It provides a regulatory environment for lawful surveillance and interception thereby helping law enforcement to carry out their duty leveraging technology.

 

Technology experts also stated that the bill would strengthen users’ trust. The experts who lauded the bill and the initiative of the group, said the legislation was a step in the right direction because of the value it would bring to the digital economy and the rights of people of Nigeria.

 

Meanwhile, the Paradigm Initiative has commended the gesture by the Liberian President, George Weah, to sign into law, a Bill to decriminalise libel in Liberia through an Act to amend the Liberian Codes Revised Penal Law of 1978.

 

The advocacy group called on President Buhari to draw the spirit of true democracy from the the Liberian President.

 

The act named Kamara Abdullah Kamara (KAK) Act of Press Freedom is a major milestone within the human rights framework in Liberia. The proposed Act was earlier submitted to Liberia’s 53rd Legislature by the administration of former President Ellen Johnson-Sirleaf. President Weah, however, proposed to the 54th Legislature that the name of the Act be changed to honour the late Abdullah Kamara, the former President of the Liberian Press Union.

Continue Reading

Trending

Copyright © 2017 Communication Week Media Limited.