E-Business
How eCommerce is Driving Selling to People Who Aren’t Online

With the rate or speed at which the internet or World Wide Web is revolutionising the world and Africa, you would think everyone is already online. This is not the case especially in Africa and many emerging economies. A report by Internet World Stats says that Africa remains the least connected continent. Africa’s broadband household penetration accounted for 36.1% as at June 2018, far behind the worldwide average of 55.1% (North America – 95.0%; Europe – 85.2%, Middle East – 64.5% and Asia 49.0%).
This reveals that quite a handful of people in Africa notwithstanding whether they are inhabiting urban or rural areas are still offline. Despite these figures, it does not disregard the fact that internet usage is growing especially in sub-Saharan Africa.
This rapid internet growth can be observed in the ballooning of eCommerce in countries like Nigeria, Kenya and South Africa ably pioneered by Jumia. Many now order or book items, food and hotels online. This is definitely for those who are online.
The question now is what happens to those who are offline? Don’t they purchase groceries, household items and use hotels? Yes, they do. They will probably visit brick and mortar stores to buy these items and use these services which is obviously very inconveniencing.
Expectedly, since they are offline, they are not supposed to enjoy the benefits of eCommerce. This is also wrong because being offline does not mean you won’t relish these services from Jumia and others. If they are ignored or neglected because they are offline, the truth is eCommerce sites will be losing out on people who have the purchasing power but whose undoing is that they are offline, which is in most situations no fault of theirs.
What is being done to sell to people who are offline?
What??? An eCommerce platform selling to Africans who are offline? It is impossible. Well, as Jumia continues to innovate to satisfy and meet customer demands, it has over the years sold to customers who are offline across its different markets in Africa.
Jumia has set up customer adoption centres (boutique-style booths) with laptops and tablets, where prospective shoppers can navigate its online marketplaces, guided by company representatives. Those who are offline can easily walk into these customer adoption centres to place and process their orders. The booths are situated in strategic locations.
JForce, a similar program, already in place, has salespeople going door to door with Wi-Fi-connected tablets. The top JForce performers can become regional and neighbourhood “captains,” which lets their clients place orders and receive customer service and delivery directly from them. It allows agents to become entrepreneurs effectively operating their own online retail business right from home.
With these painstaking efforts, Jumia has been able to extend the convenience of eCommerce to many offline folks.
E-Business
NIMC Warns Nigerians of Fake NIN Website

National Identity Management Commission (NIMC) has issued a public warning that it is not associated with NINcard.com.
According to the commission, the website has been circulating online to offer services for Nigerians seeking National Identification Number (NIN) services.
NIMC, in a post on its official X account on Wednesday, said, “NINcard.com is not in anyway affiliated to NIMC. Stay vigilant!”
The warning was accompanied by screenshots of fake payment receipts and OTP request pages from the website, both of which were boldly stamped “FAKE” by NIMC to alert the public.
E-Business
NITDA, API Partner Against Harmful Online Content

National Information Technology Development Agency (NITDA), in partnership with the Advocacy for Policy and Innovation (API), has convened a one-day workshop in Abuja to advance dialogue on the draft Online Harm Protection (OHP) Bill to confront harmful online content.
The bill, a rights-based, locally rooted, and multi-stakeholder initiative, is aimed at addressing the challenges of the digital age.
The event, which held yesterday, brought together government officials, civil society, academics, digital platforms, and legal experts to shape a policy framework designed to combat online ills such as cyberbullying, disinformation, hate speech, digital exploitation, and gender-based violence, while safeguarding democratic freedoms and digital inclusion.
In his keynote remarks, Kashifu Inuwa, director general, NITDA urged a paradigm shift in the way society engages with digital technologies.
“For almost two decades, we have viewed digital technology through a consumer lens. But these technologies are not just products and services. They are transforming how we live, work, and interact. They shape our politics, our society, and our democracy,” he said.
Warning against unaccountable digital power in the hands of private corporations, the DG likened the digital journey to the tale of Alice in Wonderland, where initial fascination with innovation has given way to deeper concerns about privacy, autonomy, and manipulation by big tech platforms.
“We thought we were using Google, but now we realise Google is using us. Social media, once a tool of expression, has become a tool of surveillance and influence,” Inuwa noted.
He, therefore, emphasised the urgency of developing a democratic and accountable framework. He explained that following the 2021 Twitter ban, NITDA facilitated dialogue between the government and platform operators, leading to a Code of Practice that stressed Nigeria’s sovereignty and legal standards.
According to him, the same process birthed the multi-stakeholder steering committee and the OHP White Paper in December 2024, laying the foundation for the current legislative push.
Earlier in her opening remarks, Victoria Manya, co-founder, API, observed the moral and civic necessity of the bill.
Her words: “The internet did not break society, it merely revealed its unfiltered version. Every day, Nigerians are exposed to harassment, disinformation, exploitation, and even algorithmic violence. The OHP Bill is not a war on the Internet. It is a peace offering to its users, a social contract for a digital future that is safe, inclusive, and democratic.
“We cannot answer the question of algorithmic power with unchecked state control. We must answer it with shared, rights-based governance. This bill must not be written for the people, but with them.”
E-Business
How AI Alert by Airtel is Transforming Mobile Security in Africa

These days, people rely heavily on their mobile phones for talking, texting, banking, social media, and storing important personal information. Because of this, scammers and spammers often target phone users.
Mobile fraud, like fake SMS messages and scams, is becoming more common and putting millions at risk of losing money or having their private details stolen.
Airtel’s new AI-powered Spam Alert Service offers a smart and timely way to fight back, marking a major step forward in protecting mobile users in Africa.
A brief look at mobile fraud and spam
Mobile fraud and spam are problems around the world, but they hit harder in places where mobile phone use is growing fast, and safety measures haven’t caught up.
A 2024 report from GSMA Mobile Economy shows that more than 20% of mobile users globally have experienced some kind of mobile fraud, with spam texts being one of the most common.
In Nigeria, the Nigerian Communications Commission (NCC) has noted a sharp rise in scam messages and fake calls, leading to yearly losses in the hundreds of millions of dollars.
These spam texts often include fake links, harmful ads, or tricks to steal personal details. Many people get caught without knowing, which can lead to stolen bank money, identity theft, or damaged devices.
Older spam blockers only work on certain phones or apps, leaving many people, especially those using basic phones, without protection.
Why Airtel’s AI Spam Alert Service stands out
Airtel, a top telecom company in Africa, has launched a new and free service called the AI Spam Alert Service. It’s the first of its kind in Africa and aims to protect mobile users from spam text messages as they come in.
What makes this service different is that it doesn’t read or check the actual message content. Instead, it uses advanced artificial intelligence to quickly study the sender’s behaviour using over 250 signs or patterns, all within a fraction of a second.
Some of those parameters, according to Airtel, includes:
- How frequently the sender changes SIM cards.
- The volume and frequency of messages sent by the message initiator to different recipients.
- The geographical spread of the recipient numbers, whether messages are targeted locally or dispersed nationwide.
- Whether the sender receives replies or only sends messages.
- A cross-reference of numbers previously reported for spam activity.
The AI completes this analysis in just 2 milliseconds, faster than the blink of an eye, allowing real-time alerts to subscribers as suspected spam messages arrive.
How Airtel’s Spam Alert Service improves mobile safety and trust
Airtel’s new AI-powered spam alert system is set to make a big difference in mobile security across Nigeria and the rest of Africa. Instead of depending on users to block spam themselves, the service works directly through the network to stop suspicious messages before they reach people’s phones.
This kind of technology helps users feel safer and more confident using mobile networks—especially as more people rely on their phones for banking and other money-related services.
A 2025 report by McKinsey Digital shows that many Africans worry about mobile security when using digital financial tools. By reducing the risk of spam and fraud, Airtel is not only protecting its users but also helping to build a safer digital space where more people can take part in the growing mobile economy.
According to Airtel, within two months of its launch, the spam alert service system has identified 9,667,008 messages as potential spam.
Why this is a game changer
By building a service that is first-of-its-kind in Africa, Airtel is leading the way in offering spam alerts, powered by AI directly on its network, for over 150 million subscribers across the continent.
In addition, the service is quick, spotting suspicious sender activity in just milliseconds without reading users’ messages.
Finally, the service is free and requires no app downloads or extra setup. Airtel says the turns on automatically, making it easy for everyone to stay protected, even those using basic phones.
By sending signals to users before problems happen, Airtel boosts trust and encourages more people to safely use mobile money and other digital services.
Scammers are always finding new ways to trick consumers through the ubiquitous mobile phones, so increased demand for security improvements is, understandably, shifting to telecom companies.
Airtel’s AI Spam Alert Service is a strong and timely move toward better, smarter protection for users. As more people start using the service, it should help cut down fraud, keep personal information safe, and make mobile use more enjoyable.
As African economies continue to grow more digital, users of telecom services will need more secure and reliable ways to communicate, and Airtel is leading the way towards that safe future.
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