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How iSON Fosters Outsourcing Culture in Africa



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Enterprises in Africa are constantly looking at digitization strategies to drive operational excellence, improve customer satisfaction and expand operations to play a greater part in the global economy.

To achieve this, most of these companies have embraced outsourcing of some of their services. Consequently, in the last few years, outsourcing has become a common trend in information technology and other industries across Africa.

The emerging Africa outsourcing stories filled with endless opportunities cannot be told without iSON BPO as a flag bearer in the journey to birth Africa’s dreams.

Today, iSON Group has pioneered the reverse trend in current BPO services by taking “Knowledge to Work”, rather than the economically draining norm of taking work to known knowledge bases, as obtains in other climes. By marrying the best practices of India’s BPO industry with the available resource pool in Africa, iSON Group is charting a whole new pathway in developing Africa’s business ecosystem.

As a truly multi-cultural organisation, iSON’s unique approach to service delivery in IT and BPO combines building and managing call and data centre infrastructure, as well as global manpower outsourcing and call centre operations.

It helps clients with experience-centric solutions that empower them in enhancing business efficiencies, streamlining operations and reducing cost. It offers enterprise customers systems integration, managed services, BPO and strategic outsourcing solutions using end-to-end Information Technology (IT) services to numerous clients around the globe.

iSON caters to several industry verticals such as Telecoms, BFSI, Utilities, Government, Oil and Gas with a growing portfolio in several niches such as Property & Real Estates. An integral part of iSON’s growth is its work ideology; on-shoring as opposed to the more popular but less advantageous offshoring practice.

On-shoring as practiced by iSON, is employing and upskilling local capacity to handle the work which is available within the specific country of operation.

iSON Group’s strong presence in Africa dots the landscapes of big economies like Nigeria, South Africa, Morocco and Kenya.

For iSON, Information Technology is a platform to bring in the latest technology to clients in Africa through its “Partner Enablement” Program.

The big blue chip IT companies like AVAYA, Oracle, Huawei, Cisco, IBM, Dell are benefitting through iSON Technologies skillsets in 25 countries in the region. iSON as a system integrator has enabled these companies to offer their world- class products to clients in the region.  

Some of its marquee clients on the IT side are: MTN, Etisalat, Airtel, GT Bank, AXA Mansard, Kenya Tourism Board, Ministry of Kenya, Crown Beverages, Uganda, Standard Chartered Bank Kenya, Tanzania & Botswana.

Ramesh Awtaney, the founder and chairman of iSON Group, is executing his own vision of ‘Digital Africa’ inspired by the Indian government’s digital drive. With over 28 years of experience in global technology, market development and business process outsourcing (BPO), he is working on moving Africa up the value chain towards Knowledge Process Outsourcing (KPO), which is more cerebral and offers a better price.

According to Ramesh, “Unlike most BPO and Tech services companies which take work and jobs to IP, ISON has pioneered reversing the trend by taking IP to the work without compromising on world-class quality.

As part of our core strategy, we have invested in developing local systems and empowering local talent to foster a better future for the African continent. We do not outsource local work outside of Africa”, he said.

Ramesh further stated that Third Party Outsourcing Industry is getting established in Africa and iSON has emerged as Market Leader. The region has started catching the attention of the leading outsourcing countries like USA and Europe.

“We have been able to get some assignments from some of the largest US companies which are being executed from African countries.  iSON as an On-shoring partner in Africa, for Africa is not only dominating the market but redefining business processes and how they are offered and also improving the market, defining its niche, while offering the best of superior services to the end- customers.”

As such, 99.5% of the iSON workforce comprises nationals in all African footprints, affording the twin benefits of long term employment generation and capacity development. This unique work practice not only accounts for iSON Group’s phenomenal growth since inception in 2011, to become a pace-setter in IT and ITes services but also an evolving driver  of employment generation across Africa and beyond.

Ramesh believes that Africa can replicate India’s growth story in IT/ITeS in just 10 years.

According to him, “We saw this opportunity early and have been investing in new centres across Sub-Saharan Africa over the past seven years, which have helped catalyse the ecosystems for growth in these countries”.

In less than 8 years of operation, Ramesh’s led iSON Group has rapidly grown to become Africa’s leading IT and ITeS organization. The company which is present in 25 African countries, operating with over 10,000 employees all over the continent.

The company has been on an expansion spree and has invested over 20 million dollars in Africa in the last seven years and plans to invest an additional 20 million dollars to set up four new centres across Africa which will create additional 4,000 jobs.

On the future outsourcing business in Africa, Ramesh said he is optimistic of its growth. “It is not a business trend, it is more of something that is fast becoming a staple in ensuring that organizations conduct their business in the best way possible. More of our clients have come to the realization that outsourcing is really the best way to go in terms of building capacity in their business,” he said.

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TD Africa Inks Distribution Agreement with Vertiv



Technology Distributions Ltd, Sub-Saharan Africa’s biggest Information and Communications Technology (ICT) distributors and Vertiv, an American multinational corporation on yesterday announced their partnership to distribute Vertiv solutions in Nigeria.


Speaking at the official launch of the partnership, Wojtek Piorko, Director,Sales Middle East and Africa, Vertiv, Said that, the reason they choose Technology Distributions (TD) is because they are very experienced in IT channel distribution.


He explained that they in Vertiv intend to work with TD not only in Nigeria but in other countries in Africa.


He said, “Today’s event is to work with our local partners to grow their business, especially in channel business.


“We need very experienced partners that have wide audience and many resellers to sale to, and that’s why we have chosen Technology Distributions, they are our IT channel distributor and we work with them not only in Nigeria but in other countries of the region.


“Technology Distributions have wide reach of the market, we have great product but we also understand each other very well, we communicate where necessary, he said.


He noted that, Vertiv Products have been in Nigeria for the past 20 years delivering top quality products to its customers.


“We’ve been in Nigerian market for the past 20 years, is not like we are completely new, although Vertiv brand name is new to the market but all critical product lines that we offer you are products that were already in the market delivered by Emerson Electric, but now Vertiv brand is with completely new opening, new team, new structure that is dedicated to this specific market.



Stanley Okpalaeke, Group Executive Director, Technology Distributions (TD) said that TD’s major strategy in this partnership is to build deeper relationship with its partners, to seek how they at TD will help grow their businesses, adding that, if they are able to grow their partner businesses, their business will grow also.


“Our major strategy is our partners; we want to build deeper relationship with our partners.


“We are seeking how TD will help you grow your businesses because if you grow, we will grow too,” he said.


He explained that their partner ecosystem cut across all Africa, adding that they also have major hubs in Dubai and UK.


He added that, they have at every point in time N12 billion worth of stocks to cater for their customers’ needs.


“At every point in time we have N12 billion worth of stocks, the reason is because we do not want to disappoint our partners,” he stated.


Speaking earlier, Mrs. Chioma Chimere; Managing Director, Operations, Technology Distributions, said that Vertiv have come to help Nigerians solve the challenges we face with power with their range of high end UPS solutions.


She noted that, even the power we have now is not clean and that is why Vertiv is here to give us maximum protection.


TD is the first manufacturer-accredited local distributor for the sub-region, TD, with the support of the OEMs, successfully confronted the myriad challenges posed by the hitherto unstructured market.


Among the first measures they embarked on was the formulation of a clear policy on the channel of distribution that led to the adoption of the prevailing four-tier market structure comprising Manufacturer (OEM), Distributor, Reseller and End-User.

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Publiseer, Nigerian Digital Publishing Startup Reports Profitability



Publiseer, Nigerian digital publisher has reported a profit for its first quarter in 2018, adding over 200 new releases in the past 30 days.


The company posts a first-quarter profit of $10,877.58, comfortably ahead of its expectations. Following the profits, Publiseer has launched its ‘Premium Distribution Service’ that will distribute books and songs for an upfront fee, allowing its authors and musical artists to keep 100% of their earnings.


Nevertheless, old and new clients can still use its ‘Freemium Distribution Service’ that gives Publiseer a 25% commission on sales.


It’s taken just 8 months for Publiseer to become a money-maker. The digital publishing company reported its first profitable quarter today, driven by a 20% rise in submissions and a faster reputation growth overseas.


Publiseer has thrived since its launch in August 2017, and traction has grown drastically. Since its international popularity is growing exponentially, the company is making moves to expand its services outside of Nigeria.


In response to this, Publiseer has distributed the works of Canadian Youtuber Heidi Shai, American Jazz musician Ragtime Joe, and Missouri producer ANB Beats.


In Africa, Publiseer has distributed the books of  Cameroonian writer Juan Gutied and Zimbabwean author Godfrey Masanga.


As of writing, Publiseer has distributed 92 books and 374 tracks by 73 authors and 154 artists, having received over 1,000 submissions since August 2017.


Chidi Nwaogu, Publiseer’s CEO said: “Starting Publiseer, we weren’t focused on profitability as an early-stage company, rather, we were focused on customer satisfaction and retention. But at the beginning of the first quarter of this year, submissions doubled and thus our releases too. It’s good building something that meets a growing need, and which eventually makes lots of money.”


Publiseer is a digital publishing platform for unsigned and independent writers and musicians with low-income or from low-income families.


However, the platform is open to well-established authors and musicians looking for new avenues to distribute and monetize their creative works on the World Wide Web.


Publiseer has distributed the works of A-list Nigerian artists like CDQ, Klever Jay, Erigga, and DJ Jozenga of RayPower FM.


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FG to Partner Cuba on Science & Technology



The Minister of Science and Technology, Dr. Ogbonnaya Onu, said on Thursday the Federal Government would be partnering with the Republic of Cuba on science and technology.

Onu said he would visit Cuba with his team to ensure Nigeria benefits from its relationship with the Caribbean nation.

The minister stated these when the Cuban Ambassador to Nigeria, Carlos Sosa visited him in Abuja.

He said Nigeria can no longer depend on foreign commodities but would begin to use its resources for the production of what it needs.

His words: “Nigeria appreciates the Republic of Cuba for its contributions particularly in the health care system. We believe that the relationship between Nigeria and Cuba will continue to grow.

“Cuba has used its vast technology in developing vaccines that helps in the prevention of diseases and Nigeria looks forward to partnering with Cuba on the development of our science and technology sector.

“I and my team will soon visit Cuba to make sure we strengthen our relationship with Cuba. Nigeria can no longer depend on just imported commodities but will use its resources for local production.”

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