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Key Dimensions that Will Drive Nigeria Online Marketplace Space in 2016- Masha

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Lola Masha, the country manager OLX Nigeria
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Lola Masha is the country manager, OLX Nigeria, the leading online classifieds player in the country. Masha joined OLX Nigeria in February 2014 with the goal of building a world-class, trusted and secured online classifieds business that stands out from its competition.
She holds PhD. in Engineering from the University of California, Berkeley. Masha is an outstanding individual with expertise in business development, entrepreneurship, operational transformation, strategy and product development, across numerous industries including technology and consulting. 
‎She has significant international experience and has worked with brands like Google and McKinsey Consulting. In this interview with Peter Ugwu, she swiftly reviews e-commerce space in Nigeria in 2015 while discussing OLX’s ambition for growth in the market in the new year.‎

Assessment of the Online Marketplace in Nigeria in 2015‎
It has been an exciting and rollercoaster year. If I compare our successes to the challenges, I think it has been very successful. We started the year with a team of ten (10), but today, both the contract and fulltime staff we are close to 175 people.
So, we have grown tremendously in terms of staff strength. We also look at traffic to the website, we have grown to over 65% from January till date.
We have continued to get positive responses from the users on OLX platform. Because of this, we have made improvement in terms of awareness among the Nigerian online community.

Increased Partnerships‎
Our partnership over the year were fantastic. One thing we believe in at OLX is that we can’t do it alone. We have a culture of collaborations, partnerships and learnings.
So, we actually, actively, seek other organisations to work with; grow the brand and be able to contribute towards the industry’s growth here in Nigeria.
We have been very pleased with the results from our various partners and tend to do more in 2016 and moving forward.

Nigeria Online Marketplace Market Maturity‎
The Nigerian online market place has definitely improved, but still quite young. If I look at the percent of Nigerians currently using online classified, irrespective of platform, I think the percentage is still low and needs to improve.
As an industry, we still have a lot of work ahead of us, but we should be able to celebrate how far we have gone in educating the Nigerian users on how to trade safely and successfully on OLX.

Competition‎
Absolutely, competition has pushed us to be innovative to stay ahead of the game. When OLX started three years ago in Nigeria, the platform wasn’t the first (in the country), and we know how hard we had to work to get to the number one position; if possible to overtake the current players.
So, constantly, we are on our toes, innovative and definitely not relaxing in anyway. We are confident that with the team, ideas and products we have we are positioned to meet the demands of our users and succeed in Nigeria.

Winning and Maintaining Users’ Confidence‎
It has been very positive, been the response rate from OLX users. If I think about the reactions we have been getting this year versus last year, frankly, it has been 360 degrees turn around.
We have to do that again by focusing on trust and safety. We are doing everything possible to keep the site safe for the Nigerian people, prioritizing those elements that are peculiar to us.

OLX’s View About The market‎
We are positioned for success. We are long term investors, not for quick wins. We are here to play, stay and win.‎

E-Commerce Platforms and Cybersecurity‎
During the year, OLX in collaboration with MOMO and other stakeholders’ oraganised a session where issues on e-commerce space in Nigeria and the cyber related security issues were extensively discussed.
Part of the event was to showcase some of the technology and human elements we have deployed to protect our users on the website, including physical verifications. We have close to 160 people in field in Lagos, who physically verify items.
That has worked very successfully. We have changed the OLX platform; it looks very different now. During the process of changing the platform, we integrated some security apparatuses that allow us to dictate fraud related postings.

Corporate Social Responsibility‎
We engaged in some CSR programmes during the year and they are now not a sort of one-off thing. CSR is a continuous activity for us.
We engaged in OLX-Gives-Back campaign to support the School for the Blind and other charitable organisations.
This December, we supported a campaign called ‘Fit Yaba’ and the idea was to race consciousness around health and reducing illnesses. We supported the organization in collaboration with the Co-Creation (CC-Hub) and others.

Predictions for 2016‎
We expect to have our best year ever in the country in 2016. Every year has been interesting and exciting, and we have learnt a lot, but believe 2016 is our year of new growths, developments, and more successes.
On general perspective, there are three different dimensions to consider. First, change of perception around trust and safety of the classified e-commerce model. Secondly, there will be more players in the field, which will help to educate users, so that an average Nigerian will be educated on how to trade safely. We also expect growth to happen in a very big way. Once users are aware on how to simply use OLX, we expect the adoption to increase.
We have seen this trend in verity of technology platforms. When the mobile phone was introduced in Nigeria, it was from a very small base.
The Phones, SIM cards were very expensive, but currently, we have about 155 million mobile subscribers. That is phenomenal growth and due to the power of perception.
Once Nigerians understand how technology works, see the real value and how it impacts their lives, Nigerians are fast adapters. We expect the same with online classified ad as well. We have seen this happen with the messaging platforms like WhatsApp and Facebook. The rate at which they have grown and successful in Nigeria, again, speaks to the fact that once a products creates value, Nigerians will definitely come on board.
I must say that 2015 has been a great and fantastic year. We appreciate our numerous users for their continuous support and feedbacks and we look forward to a more exciting year in 2016


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Guinness Nigeria Sustains Growth Momentum in Q4 Amid Market Headwinds

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Guinness Nigeria Plc has announced its unaudited financial results for the twelve months ended 30 June 2025, reporting a remarkable turnaround in performance despite a persistently challenging economic environment and an intensely competitive landscape.

The announcement comes in a landmark year for the company, as Guinness Nigeria celebrates 75 years of operations in Nigeria—a testament to the enduring strength of its brands, its people, and its commitment to brewing excellence.

In the period under review, the company delivered strong topline growth, with revenue rising by 65.8% to ₦496.6 billion, up from ₦299.5 billion in the previous year. Gross profit grew by 62.2% to ₦148.3 billion, while operating profit rose by 86.6% to ₦47.4 billion. Most notably, the company returned to profitability with a net profit after tax of ₦16.2 billion, compared to a ₦54.7 billion loss recorded in FY24.

These results reflect Guinness Nigeria’s focused execution of its strategic priorities, disciplined cost management, and the resilience of its people and portfolio.

Commenting on the performance, Prof. Fabian Ajogwu, SAN, Chairman of the Board, said: “This strong turnaround speaks to the quality of leadership, clarity of vision, and strength of governance at Guinness Nigeria.

“As we mark 75 years of doing business in Nigeria, this performance underscores our long-standing resilience and commitment to value creation. The Board remains confident in the company’s long-term strategy and is committed to sustaining this momentum for our shareholders and stakeholders.”

Girish Sharma, Managing Director/CEO, added: “These results reflect our team’s focus, agility, and deep connection with our consumers. We have set a clear ambition—to be one of the best performing, most trusted, and most respected consumer products companies in Nigeria.

“That ambition is driving us to build a high-performance organisation with an entrepreneurial spirit. While the external environment remains dynamic, we are building on this momentum with confidence and purpose.”

Guinness Nigeria remains committed to delivering long-term, sustainable growth while continuing its legacy of enriching lives and communities across the country.

 


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FintechNGR Rejigs Nigeria Fintech Week with Multi-location Model

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L-r: Mrs. Isioma Udeozo, CEO, Opolo Global Innovations / FAL Partner; Dr. Stanley Jacob, President, FintechNGR; Dr. Jameelah Sharrieff-Ayedun, vice president, FintechNGR and Chair, NFW Committee; Uche Uzoebo, CEO, SANEF; Seun Folorunso, Director, Advocacy & Programs, FintechNGR at the media interaction to herald 2025 Nigeria Fintech Week held in Lagos on Wednesday.
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With the fast-evolving financial technology ecosystem, FintechNGR plans to restructure the model of Nigeria Fintech Week (NFW) coming up between October 7–9, 2025, with a next-level, bold experience and movement uniting over 20,000 multi-industry stakeholders across Africa’s digital landscape.

As part of the restructured model, the event will take place as a multi-location experience, bringing activities to Abuja, Delta, and Enugu, while the main event unfolds at the Landmark Centre in Lagos. This inclusive structure allows for broader access and reflects the national impact of fintech across all geopolitical zones.

Dr. Stanley Jacob, President, Fintech Association of Nigeria, disclosed this at a press conference in Lagos on Wednesday, where the Association officially unveiled the direction for the 8th edition of Nigeria Fintech Week (NFW25), themed “The Fintech Ecosystem Symphony: Orchestrating Nigeria’s Digital Future.” This edition will spotlight how harmonised efforts across government, startups, corporates, and investors can accelerate financial innovation and inclusion across the continent.

According to him, “We’re no longer just an association; we are a movement. NFW25 is where partnerships will be born, sectors will be reimagined, and Nigeria’s digital economy will be orchestrated like a grand symphony.”

Since its inception in 2017, Nigeria Fintech Week has emerged as the continent’s foremost fintech convening – a catalyst for market-shaping conversations, regulatory advancements, and investment deals.

Dr. Jameelah Sharrieff-Ayedun, Vice President and Chair of the Organising Committee, noted that this year’s expansion across multiple cities was designed to enhance accessibility, financial inclusion, and grassroots innovation. “Fintech is no longer for a select few. From the aviation sector to agriculture, from secondary school students to startup founders, this year, everyone has a seat at the table.”

Whether you’re a startup, policymaker, enterprise, student, creative or influencer, developer, or fintech enthusiast, your voice matters in this symphony. As Ms. Uche Uzoebo of SANE puts it, “Even food companies, schools, and churches are now digitizing. NFW25 is where they find solutions and partnerships.”


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Unmasking Nigeria’s Food Safety Crisis: A Dual Pathway to Public Health and Global Competitiveness

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By Diana Tenebe, COO, Foodstuff Store

Nigeria, often heralded as Africa’s economic powerhouse and most populous nation, is grappling with a silent epidemic that exacts a devastating toll on its citizens and stifles its economic potential: a pervasive food safety crisis. This isn’t merely a matter of occasional discomfort; it’s a grim reality where over 200,000 Nigerians perish annually from foodborne illnesses, inflicting an estimated economic burden of US$3.6 billion each year. The current state of food safety is not just a public health nightmare; it’s a significant impediment to the nation’s economic growth and global trade aspirations, demanding immediate, comprehensive attention.

The challenges plaguing Nigeria’s food supply chain, from farm to fork, are multifaceted and deeply entrenched. Across the vast landscape, inadequate practices, weak enforcement mechanisms, and a widespread lack of awareness among both consumers and food handlers contribute to this grave situation. Unhygienic food handling, poor storage conditions, and the pervasive use of contaminated raw materials are disturbingly common, particularly within the vast informal food sector. This sector, a lifeline for many Nigerians, often operates without the most basic amenities, such as running water, adequate refrigeration, or proper waste disposal. The problem is further compounded by insidious issues like food fraud, deliberate adulteration of products, and the indiscriminate misuse of agrichemicals, leading to numerous documented cases of mass poisonings and tragic deaths across the country. A critical and alarming finding is the glaring absence of an organized system for monitoring food safety issues. This systemic failure means that incidents are often misclassified, under-investigated, and consequently, the true scope of the problem remains obscured.

Beyond the immediate public health ramifications, the ramifications of Nigeria’s weak phytosanitary policies and inadequate regulatory oversight ripple into the international arena, costing the nation millions in lost export revenue. The repeated rejection of Nigerian agricultural products by discerning international markets, including the EU, US, and various Asian countries, due to contamination from pesticides, aflatoxins, and pest infestations, severely limits market access and fundamentally undermines the nation’s agricultural competitiveness. The seven-year EU ban on Nigerian bean exports, initiated in 2015 and costing the country millions, stands as a stark and painful reminder of these systemic failures. It underscores the urgent need for a robust and internationally recognized food safety framework if Nigeria is to truly unlock its agricultural potential on the global stage.

Crucial regulatory bodies like the National Agency for Food and Drug Administration and Control (NAFDAC) and the Standards Organisation of Nigeria (SON), along with policies such as the National Policy on Food Safety (NPFS), are in place to ensure food safety in Nigeria. However, their full effectiveness faces ongoing challenges in implementation and enforcement.

These challenges often stem from overlapping responsibilities, insufficient funding, and a need for greater collaboration among the various agencies. Additionally, current legislation lacks comprehensive traceability requirements, which can make it difficult to identify the origin of contamination and assign accountability. Furthermore, certain traditional cultural practices sometimes present a barrier to the widespread adoption of modern, hygienic food handling standards.

Overcoming these formidable hurdles requires a concerted, multi-pronged strategy. For customers, fostering a culture of food safety is imperative. A pivotal step in addressing this crisis lies in empowering consumers through comprehensive public awareness campaigns and readily accessible food safety education. These initiatives must be presented in simple, digestible formats, perhaps through a “food safety culture toolkit” that demystifies complex information. Education should emphasize the critical importance of personal hygiene, safe food handling, proper storage, and effective preparation practices, all aligned with the World Health Organization’s (WHO) internationally recognized “Five Keys to Safer Food.” Also, promoting the widespread adoption of robust risk assessment and management tools, such as Hazard Analysis and Critical Control Points (HACCP) systems, is vital for food businesses of all sizes. This proactive approach can significantly mitigate risks throughout the food production process.

For market competitiveness, elevating standards and enforcement should be the goal. To enhance Nigeria’s global market competitiveness, a strategic focus on strengthening regulatory oversight is paramount. This includes substantial investment in modern testing and quarantine infrastructure, which is essential for meeting stringent international standards. Furthermore, establishing a more coordinated and effective phytosanitary enforcement authority will streamline processes and ensure compliance. By improving these standards, Nigeria can drastically reduce export rejections, enhance its credibility in global trade, and unlock immense opportunities presented by schemes like the UK’s Developing Countries Trading Scheme (DCTS), which offers duty-free access to over 3,000 Nigerian products. Crucially, enacting the comprehensive National Food Safety and Quality Bill is a vital legislative step, along with ensuring greater involvement and capacity building for state and local authorities in food safety enforcement.

By prioritizing food safety, Nigeria stands at a critical juncture where it can not only safeguard the health and well-being of its citizens but also significantly boost its agricultural exports, attract much-needed foreign investment, create sustainable jobs, and ensure overall economic prosperity. This is not merely a regulatory issue; it is a fundamental pillar of national development.


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