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Microsoft, Yahoo Amend Search Deal

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Microsoft and Yahoo  have tweaked their partnership to give Yahoo more wiggle room.

The amended agreement, signed by Microsoft CEO Satya Nadella and Yahoo CEO Marissa Mayer, has two main elements. First up, Yahoo will now be allowed to have more “flexibility to enhance the search experience” across mobile and desktop devices. In addition, the companies have modified their handling of ad sales, with Microsoft now exclusively handling the Bing ads on Yahoo Search and Yahoo continuing to sell ads through its own Gemini ads platform.

“We firmly believe that search is still in its infancy — and this partnership marks the next chapter in our exploration of how to make search truly great,” Mayer said in a statement Thursday.

The update to the search deal comes six years into a 10-year pact between the companies. In 2009, the companies’ then-CEOs — Microsoft’s Steve Ballmer and Yahoo’s Carol Bartz — signed a deal that would see Micorosoft’s Bing platform power Yahoo search. In return, Yahoo would be the exclusive sales force for ads and would receive a significant sum each year to be the brains behind Yahoo search.

At the time, both companies said that the deal represented a “significant opportunity” and some analysts suggested it was an attempt on Microsoft’s part to get closer to Google on search usage and drive more revenue through online advertising.

As of March, Microsoft’s Bing owned 8.1 percent of the worldwide search market, just topping Yahoo’s 7.7 percent share, according to data from research firm NetMarketShare. Google, the companies’ chief competitor, owned 62.3 percent of the market.

Yahoo could, however, see its share grow in the coming years. In November, one of the world’s most popular browsers — Mozilla’s Firefox — tossed aside Google Search as its default browser, tapping Yahoo for the position instead. In February, StatCounter, another company that measures search market share, said that Yahoo saw an uptick in searches following the Firefox deal.

Under the terms of the original deal, Yahoo would get 88 percent of the search revenue generated by its sites during the first five years.

Though it was unclear at the time how significant that would be to Yahoo, a regulatory filing in 2013 showed that 31 percent of the company’s revenue in just one quarter in 2013 was generated through its Microsoft partnership. Microsoft has been less forthcoming with its revelations on revenue generated through the deal.

The new deal between the companies comes at a crucial time for both firms. Mayer, who came to Yahoo from search giant Google, is in the process of transforming the company into one that’s friendlier to mobile devices and more capable of generating revenue off those products.

Mayer is also keenly aware of Yahoo’s slumping position in the online world, which has driven her to make dozens of major acquisitions over the years.

Nadella, meanwhile, has refocused Microsoft on services and mobile, and becoming platform-agnostic with its many platforms, including Office.

Under Nadella’s leadership, Microsoft has attempted to make clear that it no longer views itself as a software company, but rather a cloud services and mobile firm that provides software.

The company demonstrated that when it announced that it would offer Windows 10, its upcoming operating system, for free.

Microsoft has historically sold new Windows versions for hundreds of dollars to drive revenue and profits. Nadella sees his company’s future in other areas.

Few details on the new Yahoo-Microsoft agreement were released. In a statement on her company’s blog Thursday, Mayer would only say that the deal “opens up significant opportunities in our partnership, enabling both partners to improve the search experience, create value for advertisers, and establish ongoing stability for partners.”

That said, Yahoo did note that the original structure of the companies’ deal, including how Microsoft would handle search and the revenue-sharing agreement between the companies — “remains unchanged with today’s updates.”

That ingredient — that the revenue-sharing hasn’t changed — could be an important piece of the puzzle for Yahoo. In a statement to CNET on Thursday, research firm eMarketer said that Yahoo is having some trouble holding its ground in the worldwide search advertising space. The company’s share of the global search ad revenue market will reach 2.3 percent in 2015, down from its 2.5 percent share in 2014 and 2.9 percent in 2013. Microsoft, meanwhile, is expected to maintain its search ad share at 4.2 percent this year, matching last year’s figure and up from 3.7 percent in 2013. The companies will therefore combine to own 6.5 percent of the $81.6 billion search ad market, according to eMarketer.


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E-Business

Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

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Mallam Kashifu Abdullahi, director-general, National Information Technology Development Agency (NITDA), has reaffirmed the importance of collaboration in advancing Nigeria’s digital transformation agenda.

Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

L-R: Mallam Kashifu Abdullahi,  director-general, National Information Technology Development Agency, with Brig. Gen., Abdulrahman Idris, team lead of the Senior Executive Course 46 2024, National Institute for Policy and Strategic Studies, Kuru, Jos during a strategic tour visit to the agency headquarters in Abuja.

Abdullahi disclosed this during a strategic engagement with participants of the 2024 Senior Executive Course 46 from the National Institute for Policy and Strategic Studies (NIPSS), a delegation led by Brigadier General Abdulrahman Idris.

Abdullahi emphasised that no organisation can achieve its goals in isolation, stressing the need for collaborative efforts to harness ideas, experiences and insights for national development. He highlighted the potential of collaboration between NITDA and NIPSS to leverage technology and digital innovation for driving economic growth, creating job opportunities and attracting foreign direct investment (FDI).

“At NITDA, we have re-imagined our social contract with Nigerians, focusing on improving service delivery and fostering the swift growth of the ICT sector,” said Abdullahi. He emphasised the agency’s commitment to serving Nigerians and outlined the strategic direction outlined in NITDA’s Strategic Roadmap and Action Plan (SRAP 2024-2027) 2.0. The SRAP is structured around eight pillars aimed at fostering digital literacy, building a robust technology research ecosystem, strengthening policy implementation, promoting inclusive access to digital infrastructure, enhancing cybersecurity, nurturing innovation and entrepreneurship, forging partnerships and cultivating a vibrant organisational culture.

The brigadier-general provided insights into NIPSS’s role as Nigeria’s foremost policy think-tank, tasked with developing top-class technocrats to drive national development initiatives. He highlighted NIPSS’s contributions to policy formulation and implementation over the years, emphasising the institution’s mandate to address issues of national interest, particularly in the digital economy sector.

The collaboration between NITDA and NIPSS underscores the importance of synergistic efforts in harnessing technology and innovation for national development. By leveraging each other’s expertise and resources, both organisations aim to drive economic growth, foster job creation, and position Nigeria as a leading player in the global digital economy.

Through strategic partnerships and collaborative initiatives, NITDA and NIPSS are poised to chart a path towards sustainable development, leveraging digital innovation as a catalyst for socioeconomic transformation and inclusive growth.

 


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IvoryPay, Tether to Drive Crypto Transfers Across Africa

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Ivorypay, a blockchain-based payment and remittance firm, has teamed with Tether, the stablecoin pioneer, to improve crypto-based transactions across Africa.

Tether is the business that developed the stablecoin, USDT, and with this agreement, it will mint and issue USDT straight to IvoryPay.

According to the partners, this agreement would provide more dependable and economical digital transaction choices to businesses and consumers across Africa.

Ivorypay will leverage Tether’s widespread acceptance to provide a buffer against the typically unpredictable nature of crypto-currencies, increasing user confidence in using digital currencies for daily transactions as well as cross-border transfers.

“Partnering with Tether is a strategic move that aligns perfectly with our vision of simplifying and securing crypto transactions across Africa,” said Oluwatobi Ajayi, CEO, IvoryPay.

He added: “It gives us easy access to the liquidity we need to cater to more businesses and individuals across the continent and to do that cheaper and faster than anybody else, which we believe will significantly enhance user trust and increase adoption rates across our platforms.”

“This strategic partnership between Ivorypay and Tether represents a transformative step for digital transactions across Africa,” said Aly Madhavji, managing partner of Blockchain Founders Fund.

“By incorporating USDT into their payment systems, IvoryPay aims to increase financial inclusion and streamline cross-border remittances, establishing a new standard for stability and efficiency in the region’s financial services We are thrilled to assist Ivorypay as they endeavour to create new opportunities for businesses and consumers across Africa.”


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CAC Revokes NIPOST Subsidiaries’ Certificates

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The Corporate Affairs Commission (CAC) has revoked the certificates of incorporation of NIPOST Properties and Development Company and NIPOST Transport and Logistics Services Limited.

This revocation followed the discovery of an illegal transfer of N10 billion in restructuring funds released by the Federal Ministry of Finance to the agency’s subsidiaries.

The CAC, in a statement on Monday, said, “The General Public is hereby informed that the Commission, sequel to its powers contained in Section 41 (7) of the Companies and Allied Matters Act No. 3 of 2020, revoked the Certificates of incorporation of the below-mentioned companies because the same was improperly procured. These companies are:

“1. NIPOST Transport and Logistics Services Company Ltd RC 1673881 and 2. NIPOST Properties & Development Company Ltd RC 1673971.

“By virtue of these revocations, the Companies are deemed to be dissolved and their Assets and Liabilities transferred to the Nigeria Postal Services established under the Nigerian Postal Services Act Cap N127 LFN 2004.”

It was gathered that CAC records confirm that as of November 8, 2023, some top officials of BPE control significant shares in the subsidiaries.

Responding to these discoveries, the Senate passed a resolution on December 30, 2023, for a probe into the matter.

The resolution declared the NIPOST subsidiaries in question “irregular and illegal” and recommended their immediate winding-up and deregistration.

The Senate resolution goes beyond immediate action; it demanded a thorough investigation into the N10 billion voted by the Ministry of Finance for NIPOST’s restructuring and recapitalisation.

Should evidence of “injudicious utilisation” surface, the Senate said the committee responsible must recover the full amount.

In its resolution of December 30, 2023, the Red Chamber said it uncovered an alleged illegal transfer of Federal Government shares in two NIPOST subsidiaries to private individuals.

The discovered infractions sparked outrage, prompting the lawmakers to call for immediate action.

Some individuals in key positions within the Bureau of Public Enterprises (BPE) and NIPOST were listed as shareholders of the two NIPOST subsidiaries.

 


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