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Minister Inaugurates Mass Comm., Broadcasting Buildings at BUK

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l-r:  Prof. Muhammad Yahuza Vice Chancellor, Bayero University, Kano (BUK); Alhaji Lai Mohammed, Minister of Information and Culture; and Prof. Jibril Aminu, former minister of Petroleum, while commissioning the Faculty of Mass Communication building at BUK in Kano.

Alhaji Lai Mohammed, minister of Information and Culture, has commended the authorities of the Bayero University, Kano (BUK) for elevating the institution’s Mass Communication Department to a Faculty.

The Minister made the commendation in Kano on Wednesday while inaugurating some projects at the new site of the university.

“They (BUK) have elevated Mass Communication to a level of a Faculty but they did not just do so by pronouncement. They have done so by providing the necessary infrastructure that will make it possible,” he said.

Alhaji Mohammed observed that the elevation showed the importance attached to Mass Communication and its impact on the daily lives of the people by the university.

“I think what is clear now is that the BUK is actually committed and they want to be the foremost in Nigeria and even in Africa in the area of Mass Communication,” he said.

The Minister said the projects that were inaugurated demonstrated the commitment and the readiness of the BUK to raise the crop of professionals who will understand the dynamics of Mass Communication.

“We have seen the various studios, we have seen the Performing Theatre, we have seen the Academic Offices, we have seen the provision for the Post Graduate Students. So what BUK is actually telling us is that Mass Communication is too big to be a department and they are blazing the trail in making it a Faculty,” the Minister said.

The projects inaugurated by the Minister are the complex of the Faculty of Mass Communication, which has 50 offices, and the Broadcasting Complex, which houses the audio-visual studios, a computer laboratory and other facilities.

Alhaji Mohammed also accompanied Prof. Jibril Aminu, former minister of Petroleum, to commission the 150-seat Performing Arts Theatre also at the new site of the university.

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Reps Mull New Broadcast Law

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House of Representatives on Thursday sought the enactment of a new broadcast law for the country to incorporate digital broadcasting.

 

Principally, the House wants the new law to clearly define the “roles and responsibilities of the Federal, State, Local Governments and the private sector.”

 

Innovations expected include legalising Digital Access Fee and Conditional Access Fee.

 

The recommendations were contained in the report of an ad hoc committee of the House, which investigated the “Process of Digital Switch Over in Nigeria.”

 

The House considered and approved the recommendations at its session presided over by Mr. Yussuff Lasun, deputy speaker, in Abuja.

 

The report was laid by Mr. Sunday Katung, committee chairman..

 

The report also sought the amendment of the National Broadcasting Commission Act to strengthen its regulatory duties and “develop a standard regulatory documentation for digital broadcasting, as contained in the White Paper report.”

 

The House added, “The NBC and the Ministry of Information should develop the proposed National Media Content Policy for Digital TV era, covering a media content Master Plan.”

 

On the manufacturing of Set Top Box for the operation of the switch over era, the House asked the Standard Organisation of Nigeria (SON) to monitor compliance with standards, “to avoid a situation where the country is turned into a dumping ground for sub-standard and obsolete equipment.”

 

It also recommended the withdrawal of the licences awarded to manufacturers to produce the boxes if they fail to establish plants in the country.

 

The House noted that the idea of establishing plants in the country was to generate employment opportunities for its army of unemployed youths.

 

The House called for a thorough supervision of the ongoing implementation of the DSO in phases and directed that “at least 80 per cent of an assigned state” should be covered before moving to another state.

 

It also directed that “analogue broadcasting should not be switched off until 95 per cent DSO coverage is achieved in the country.”

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Somkele In A New DStv Explora Commercial

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By peter oluka

MultiChoice Nigeria has unveiled a brand new campaign for itsdecoder, the DStv Explora 2 which features its latest brand ambassador, AMVCA 2017 Trailblazer award winner, Somkele Iyamah-Idhalama.

The 60 second video highlights the featuresof the all new sleeker decoder model, which Somkele animatedly discloses through different scenes; revealing that with the instant replay, pause and record features, the Explora gives her more flexibility and the ultimate home entertainment control.

With other features such as the BoxOffice and Catch Up Plus, customerscan conveniently rent and watch latest blockbuster movies on their Explora decoders. Theycan get instant access and double the number of amazing lineup of the latest and greatest shows and movies once their Explora is connected to the internet.

Martin Mabutho, the general manager, Marketing and Sales, MultiChoice said: ‘’The DStv Explora gives customers more control over their viewing experience. We believe in delivering value to our customers by shaping the business to respond to our customers’ needs. The new decoder is poised tochange viewing experience with more options and features with a click of a button’’.

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Kwesé TV, TV One Sign 3-Year Exclusive Broadcast Deal

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Kwese TV Africa’s Dynamic satellite TV network, has signed an exclusive broadcast deal which will see the addition of TV One content to its programming.

With a brand promise to represent the best of African American culture and entertainment, past, present and future, TV One content soon will be available to Kwesé TV viewers across the continent.

The addition of TV One programming adds a broad range of real-life and entertainment-focused original programming, classic series and movies.

Econet Media President and CEO, Joseph Hundah, comments on the deal: “We are always looking for fresh, rich and entertaining content to add to our line-up, thus the addition of TV One to our bouquet is great feat,

“The network’s compelling and distinctive programming will help broaden and strengthen the diversity of our international content offering. We are confident TV One’s high-quality and well-rounded content will captivate viewers across the continent.”

The three year partnership will see in excess of 25 of TV One’s most popular titles and series, including When Love Kills: The Falicia Blakely Story, Love Under New Management: The Mikki Howard Story, The Black List and sitcoms Born Again Virgin and  Love That Girl.

Michelle Rice, TV One’s Interim General Manager and EVP, said “We thank Kwesé for its partnership and commitment to offering their consumers an opportunity to experience the best in African American culture and entertainment,”

 “We are delighted thatKwesé TV viewers will now have access to TV One’s robust slate of informative and entertaining original programming created with the urban audience in mind.”

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