E-Business
mSurvey Hosts DEMO Day in Nigeria
mSurvey, the mobile-first consumer feedback platform which allows business to obtain feedback directly from their customers in real-time, has officially launched in Nigeria. Safaricom backed mSurvey is leveraging the growing reach of mobile phones, by changing how data is collected from a time-consuming process to a real-time mobile conversation.
To officiate the move into Nigeria, mSurvey held a DEMO day for journalists in Lagos where they had the opportunity to see how the company uses technology to connect with consumers via mobile messaging to obtain real-time consumer feedback.
Journalists also had the opportunity to discover how mSurvey’s platform is promoting customer experience and driving business growth across Africa.
Using cloud computing connected directly to mobile network operators, mSurvey’s platform enables a two-way dialogue on any topic, with a selected audience, allowing businesses to gather insights from real people, in real-time.
In less than five minutes, any business, organisation or entrepreneur can start a conversation with select people or diverse populations using mSurvey’s feedback platform and analytics engine.
Dr. Kenfield Griffith, mSurvey CEO and co-Founder says: “West Africa is an extremely important market for us to expand into, and we are excited to be bringing mSurvey products, as well as the Net Promoter Score to Nigeria.
From initial conversations with businesses from corporate to SME-size here, it is clear that there is a growing trend in the country to add value to the bottom line, through improved and more granular understanding of customers, powered by tech and mobile.”
mSurvey is the first to implement Net Promoter Score [NPS], the internationally recognised benchmarking practice used to gauge the loyalty of a brand’s customer relationships and their overall perception of a brand, in Africa.
One Kenyan company who implemented NPS has recorded a revenue turn around of 800%.
Java House, a leading Kenyan consumer brand, has also implemented NPS and recorded strong results, with the CEO, Ken Kuguru confirmed for the Nigeria mSurvey NPS Masterclass.
Introduced in 2003, NPS has been adopted by more than two-thirds of Fortune 1000 companies, including Apple, Sony, Amazon, British Airways and Tesla, and is a tool used to drive business growth by measuring the loyalty that exists between a provider and consumer.
It is based on responses to how likely a consumer would recommend a company, product or service on a 0 to 10 scale.Following from its success in Kenya, mSurvey will be hosting the second Customer Loyalty NPS Masterclass in Lagos on March 20th and March 21st, 2018.
Targeted at Heads of Customer Service, Heads of Research, Chief Marketing Officers and Business Analysts, the mSurvey NPS Masterclass will cover in detail, the science and practical application of NPS.
E-Business
NITDA, NIMC Partner for Seamless Data Exchange Capabilities
National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.
NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,
During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.
This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.
To ensure a smooth implementation, a 12-man committee was set up.
This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.
E-Business
Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes
Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.
Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.
The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.
Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,
“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.
According to him, the unified data pool will empower intelligence gathering and targeted operations.
He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.
“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’
Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.
“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’
Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.
“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.
“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).
“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.
Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.
According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.
Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.
Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.
E-Business
Konga launches Infinix Brand Week with Incredible Deals
Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.
Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.
Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.
“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”
To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.
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