Broadcasting
NBC, ITS Renew Hope of Digitization of Broadcast Industry
The long awaited digital switch-over (DSO) in Nigeria has become a reality as stakeholders are putting finishing touches for its take-off in Kwara. In March, the National Broadcasting Commission (NBC), had listed six states, one from each geo-political zone of the country, for DSO.
The states are Kaduna in North-West, Kwara in North-Central, Gombe in North-East, Enugu in South-East, Osun in South-West and Delta in South-South.
Nigeria transited from analogue to digital television viewing on April 30, 2016 in Jos, Plateau State capital after the Federal Government launched the pilot phase of the digital transmission project.
Alhaji Lai Mohammed, minister of Information and Culture, also recently attributed the success of the DSO to the collective effort of stakeholders namely, Digiteam Nigeria, Broadcast Signal Distributors, Set-Top-Box manufacturers, channel owners, partners such as CCNL and In-view Technologies and Call Centre Operators.
Mr. Musbau Rotimi Salami, general manager of Integrated Television Services (ITS), one of the signal distribution companies for Nigeria’s DSO implementation and handlers of the Ilorin switch-over project, speaking with Sunday Vanguard at the NTA Ilorin Transmission Station, Ganmo, during the visit of the National Assembly ad-hoc committee on DSO, called for the review of the current business model arrangement put in place by the NBC to allow for more favourable operating and cost maximisation.
ITS, which came into being as a result of the report from Presidential Action Committee Report on Digital Migration in Nigeria, has done the needful by taking on the infrastructure of the FRCN, NTA, etc to ensure digital distribution to Nigerians. Salami explained that the organisation had been ready since May 22, 2017, when they began to expect the NBC contractor to install the equipment on their platform.
His words,’’ We of the ITS have been ready since May 22, 2017, but the way the platform is designed by NBC is such that they provide the equipment, the conditional access program, the EPG. They have a contractor who does this and we have informed them since, to come and integrate those systems on our platform. So, we are ready, but the NBC needs to be ready too’’.
The ITS GM explained further that the assignment of his firm is to build a transmission platform that, “will receive and transmit signals both from national, regional and local here in Ilorin”.
He went on: “We have been able to receive signals on the DCS platform, those signals belong to the NBC”.
“Right now, there are about 22 of them, but they need to program signals specifically for Ilorin, they need to create programs specifially for Ilorin, they had to complete national signals and local insertions.
“For now, we are concentrating on those infrastructures of NTA that we used for signal broadcast.
But unfortunately, what we can only inherit from this transition is the mast and the transmitter hose. NTA’s transmitters are obsolete, they are analogue and they are not even supported by the equipment manufacturers anymore, so they are not useful in the new process.
“So, the only benefit we have here now is the mast, the transmission hose. Like Ilorin, their antenna is obsolete, their antenna is VHF, while we are operating on UHF; so virtually, the only thing we have gained here is the mast”.
He also said that for the process to be completed, the NBC needs to make the EPG system available, saying that it’s the signals that would be used to activate the decoder for the receivers at home.
Above all, Salami stressed the need for the NBC to make the set of boxes available and affordable for residents.
The ITS boss, who said the review of the existing business model is imperative to allow for equitable benefits for operators and stakeholders, noted that the business model has been a bone of contention for so long, especially for signal distributors.
“Already the Minister of Information and Culture has called for a review of it. We are eagerly awaiting the review as this will discourage the current situation where those who operate at the fringes and contribute minimally from reaping so much at the detriment of the major stakeholders”, he said.
Salami also assured the visiting NASS members that the Ilorin project met the requirements for the launch and commissioning but only waiting for the team from NBC to put its technical inputs.
Speaking on the significance of the National Assembly members visit, he asked it afforded the ITS the opportunity to explain its side of the story, adding that everything done at the Ilorin center had been to standard of global broadcasting equipment installation.
The ITS boss dismissed the claim that the equipment used at the Ilorin centre was obsolete.
He said such claim was misplaced and amounted to a lack of understanding of the technology behind the equipment used. He used the opportunity to appeal to Nigerians on the need to put the nation first in every aspect of business relationship.
“We must ensure that national interests come first above personal and parochial interests. Integrated Television Services is conscious of the history behind it and will work to protect the interest of the Nigerian television consumers and the entire broadcasting industry in Nigeria.”
On the quality of the DSO, he said: “When fully operational, the ITS will have on its platform over 30 channels on its Free TV bouquet, thus delivering unbeatable state of the art quality television experience and pocket friendly plan to the people of Kwara State”.
The members of the National Assembly, after the inspection of the equipment and interaction with stakeholders, told journalists that the digitalisation of broadcast industry was a done deal.
According to the leader of the six-man team, Hon Chris Emeka Azubogu, Deputy Chairman, House Committee on Appropriation,” we have seen the level of readiness and asked critical questions and they provided answers.
“We are sure from what they have said that they are ready, we have seen that the equipment are there, they are well and ready to hit the ground running.”
Fifteen years ago, something truly special dropped onto the music scene: Flavour N’abania’s second album, Uplifted. This was a first showcase of his talent. With powerful vocals, masterful highlife production, and a deep connection to his cultural roots, Uplifted solidified Flavour’s reputation as a gifted artist.
At the time of its release, Uplifted smashed through borders and cultural divides, all thanks to Flavour’s deep commitment to celebrating his Nigerian roots, especially his Igbo heritage. This powerful connection to his culture has made him a major force, not just in Nigeria, particularly in the East, but also among the Igbo community dotted around the world.
The sheer success of Flavour’s cultural expression is highlighted by Spotify data from Uplifted and his other tracks. Even though his songs are deeply rooted in his culture and often sung in Igbo, they’re getting massive plays all over the globe.
Uplifted itself has stayed a big deal on streaming platforms, with its standout tracks racking up some serious numbers. Among the most-streamed hits from the Uplifted album are Ashawo Remix, Adamma, and Oyi (I dey Catch Cold). These tracks, along with other timeless fan favourites like Time To Party, Nwa Baby (Ashawo Remix), and Game Changer (Dike) have all contributed significantly to Flavour’s overall streaming success, proving their lasting appeal. Reflecting on the album’s anniversary during an exclusive chat with Spotify, Flavour revealed that for him, “Adamma” truly captured the essence of Flavour from the Uplifted album era.”
From the heart of Nigeria to global playlists: Flavour’s universal pull
Flavour’s music really does have a universal pull. His songs have popped up in over 2 million user-made playlists, which shows just how much people are connecting with and sharing his tunes. And get this: in the last three years, from 2022 to 2024, Flavour’s music has seen a growth in streams, a total stream increase of 134% globally, and a 573% increase across Sub-Saharan Africa.
While 51% of his total audience is in Nigeria, his influence stretches far and wide with the USA, UK, Canada, South Africa, and France all among his top listening countries. That’s a truly global footprint, reaching across Africa, Europe, and America.
Leading Flavour’s listenership in Nigeria is a strong showing from Lagos, accounting for 38% of his Nigerian audience. The Federal Capital Territory (FCT) and Rivers State also follow closely, making up 22% and 16% respectively, together claiming 76% of his Nigerian audience. He also enjoys love in the east as two Eastern Nigerian cities, Enugu and Onitsha, break into his global top 10. Big international cities like Greater London, Johannesburg, and New York City feature prominently too. This wide geographical spread shows how his music crosses all sorts of borders.
Who’s listening? A look at Flavour’s fanbase
Flavour’s audience is diverse with Gen Zs (18-24 year olds) as his biggest fans globally and across Sub-Saharan Africa. This strong youth appeal is vital for his long-term success. While his music celebrates women, men form the majority of his listeners globally (57%) and in Sub-Saharan Africa (63%).
The lasting success of Uplifted highlights how digital streaming has completely changed the music industry. Platforms like Spotify have given artists like Flavour ways to connect with fans everywhere. These days, streaming data gives us a clear, numbers-based look at an artist’s reach, showing that Flavour’s cultural stories, delivered in fluent Igbo, truly resonate far beyond Nigeria’s borders.
Flavour’s strong link to his Igbo roots, seen in his music, has driven his global success, acting as a cultural bridge for Nigerian traditions. The ongoing popularity of Uplifted and his other songs on streaming platforms proves that genuine cultural expression, mixed with great artistry, ensures lasting success today. As Uplifted hits 15 years, it showcases the power of culture worldwide.
By Lukman Otunuga, Senior Market Analyst, FXTM
This will be a week defined by high-impact events and corporate earnings from the largest companies in the world.
Nigeria’s central bank is expected to hold interest rates on Tuesday.
This decision is likely based on still stubbornly high inflation despite price pressures easing in recent months. Inflation slowed to 22.2% year-on-year in June, its third consecutive decline. A CBN rate cut could be on the cards in H2, but this will be on the back of persistently falling price pressures.
Looking at the NGX All Share Index, it has gained almost 10% month-to-date – pushing 2025 gains to nearly 30%. This means the NGX is currently outperforming the S&P500 and Nasdaq100 who have gained roughly 7% and 11% this year respectively. The Naira spot has held its ground against the USD this year after depreciating almost 70% in 2024.
Outside of Nigeria, earnings season is in full swing with US banks reporting strong results last week. Now the spotlight shines on big tech with Alphabet and Tesla reporting on Wednesday.
Alphabet shares gained 14% in Q2 amid strong AI product demand and growth in the cloud business. However, bulls may need a fresh catalyst to push Alphabet’s year-to-date gains out of the red. Tesla is down almost 20% year-to-date and could extend losses if its latest quarterly results are below market expectations
On the data front, key releases from Europe, the United Kingdom, Japan, and the United States may influence global sentiment.
But the main event for FX markets could be the European Central Bank decision on Thursday. No changes are expected to interest rates, but any clues offered on future moves could spark fresh volatility. Traders are currently pricing in a less than 50% probability that the ECB cuts rates by September
Speaking of FX, the dollar has weakened across the board with the DXY tumbling toward 97.70. This weakness could be based on mounting pressure from Trump to cut US rates and caution ahead of the tariff deadline on August 1st.
Note: Nigeria faces a 14% reciprocal tariff on its goods imported into the U.S, effective from August 1st.
MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.
The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.
Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
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