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NCC Sets New KPI for QoS, Says Telecoms Contributes 15trn to Economy

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The Nigerian Communications Communications (NCC), on Tuesday said telecoms sector contributed about N15 trillion to the Nigerian economy since the liberalisation of the industry sixteen years ago.

Prof. Umar Danbatta, executive vice chairman (EVC) stated this in Lagos at a media parley with ICT journalists.

He said the industry according to the latest report from the National Bureau of Statistics (NBS), contributed nine per cent to the country’s Gross Domestic Product (GDP) in quarter one of 2017.

Danbatta explained that the sector’s contribution to the country’s GDP increased from eight per cent in Q4 of 2016 to nine per cent in the New Year.

He noted that since his assumption of office as the EVC about 18 months ago, the industry has been adding between N1.43 Trillion and N1.45 Trillion to the economy quarterly.

Danbatta maintained that the NCC wasn’t satisfied with the quality of service offered by the Mobile Network Operators (MNOs).

He said however, there was a major improvement in the first quarter which he attributed to the sector’s contribution to the GDP.

However, the commission is considering a review of the Key Performance Indicators (KPIs) set for the MNO on the need to improve quality of service on their networks.

He said continued drop in service quality has really created a huge gap between consumers and the MNOs, “reason for some drop in subscriptions.”

On the dropped in teledensity and revenue, the NCC EVC said migration from 3G to 4G/LTE could be responsible as subscribers rather use WhatsApp to communicate and even make free calls.

He said, “Consumers are moving away from high tariff services to a more cheaper and free services.”

On the Quality of (network) Service (QoS) offered by Mobile Network Operators (MNOs) had not been impressive but the Commission is hopeful for of improvements as indicated in the first quarter 2017 reports.

According to him, continuing drop in service quality has really created a huge gap between consumers and the MNOs.

He argued that poor quality of service was a reason for drops in mobile subscriptions.

“The commission will review the Key Performance Indicators (KPIs) set for the operators to meet, with a resolve that any of the MNOs that failed to meet up will be adequately sanctioned,” Danbatta said.

Speaking on the continuous drop in telephone subscriptions in the country, the NCC chief disclosed that the commission discovered some subscribers were migrating from Third Generation (3G) to 4G/Long Term Evolution (LTE) networks.

“So they would rather use WhatsApp to communicate and even make free calls. Consumers are moving away from high tariff services to cheaper and free services,” he added.

Mr Sunday Dare, executive commissioner, Stakeholders Management of the commission, said that the commission had already read the riot act to service providers on poor services.

Dare said that this year’s first quarter KPI result was under review.

He said that there was no deadline on improving QoS on the part of the operators but that sanctions were on the cards.

“NCC is not in the habit of giving deadlines but when we get to giving deadlines, then know that we had sounded it long enough for the operators to improve,” Dare said.

Prof. Umar Danbatta, executive vice chairman (EVC)(middle) speaking during Media parley with ICT journalists while other top officers at the Commission watch.

 

 


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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