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Etisalat Unveils ‘Easy Cliq’ Package

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Etisalat Nigeria, has unveiled “Easy Cliq”, its exciting new package designed specifically for young people. The new package includes innovative and exciting features like Unlimited SMS, Free Midnight Calls, Bonus on Incoming calls, Facebook update service by SMS, Free MMS, Free data downloads, One Cliq-One Tune, Cliq Ring Back Tune and Talk’n’Share.
These features and freebies are bound to excite young people and help them shine in their various cliques and communities of interest. The Easy Cliq package comes as a pack of four individual SIM cards which are bundled together and numbered sequentially to give members of a clique or group easy identification for each other when they use it. 
Steven Evans, chief executive officer, Etisalat Nigeria, explained that Easy Cliq is tailored specifically to meet the needs and desires of the average Nigerian youth who values his friends, desires to constantly stay in touch with them and also desires to be on top of happenings in his funky world. “This product is further demonstration of our unflinching commitment to the needs of the Nigerian youth and their demand for innovative yet cost saving products and services. We have loaded Easy Cliq with these features and services that are sure to excite subscribers in the youth segment”, Evans said.
Wael Ammar, chief marketing officer, Etisalat, said that Easy Cliq offers Nigerian youths an opportunity to express themselves in many exciting ways. “Easy Cliq is loaded with features like Unlimited SMS, Free Midnight Calls, Bonus on Incoming calls, Facebook update service by SMS, Free MMS, Free data downloads, One Cliq-One Tune, Cliq Ring Back Tune and Talk’n’Share”.
“With Unlimited SMS from Etisalat, the subscriber gets a bonus SMS for every billed SMS. This means that each time a subscriber sends a text or SMS, they get free SMS that they can send to any of their friends on easy cliq. Young people on our network can also make Free Midnight Calls everyday between 12.30am and 4.30am as long as they have recharged with a minimum of N100 within the week,” Ammar said.
According to Ammar, with easy cliq, subscribers are automatically rewarded with free airtime for calls received from other networks as well as from Etisalat lines that are not on Easy Cliq under the package tagged Bonus on Incoming Calls feature. Subscribers will get 1 minute of free airtime for every 5 minutes of call received from outside the community. Any bonus minutes can then be used to call members of the Easy Cliq community.
“Also, consumers can take advantage of the 10 free MMS they stand to gain every month as long as they have used with a minimum of N500 during the month. The one cliq, one tune feature allows the easy cliq subscriber to check and confirm if their friend’s number is on Easy Cliq,” Wael explained extensively. Another innovative feature of Easy Cliq is that the receiver of a call can agree to share the cost of the call initiated to them with Talk ‘n’ Share. In this case, both the caller and the receiver split the call costs 50/50.”
The package allows subscribers the opportunity to update their status on Facebook simply by sending an SMS to a short code. They can write messages on their walls and contribute to blog sites all by sending SMS from their mobile phones. Subscribers can also upload pictures and videos directly from their phone to their Facebook profile via MMS. Easy Cliq subscribers can entertain their callers with the Cliq Ring Back Tune service, where the caller is entertained with different snazzy tunes when an Easy Cliq number is dialed.
For existing subscribers with interest in the Easy Cliq package, the company announced that it is possible to migrate from their current easy starter package by dialing *244*1#. First migration within the first 60 days of the launch of this product is free.”
With the launch of Easy Cliq, Etisalat now has two riveting products in the Nigerian market. The Easy Starter package, launched in October 2008, boasts of unique features such as Homezone, Receiver Pays, Missed Call Notification, Recharge others and SIM Toolkit.

 

 


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Mutual Benefits Decries Low Insurance Penetration, Seeks Policy Changes

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Mutual Benefits Assurance Plc has decried the low insurance penetration in the country, calling for policy changes to increase insurance uptake by Nigerians.

Mr. Femi Asenuga, Managing Director/Chief Executive Officer of Mutual Benefits, who made the call at a workshop for insurance journalists, advocated for media support in ensuring policy changes, shaping public understanding of insurance and deepening insurance penetration in Nigeria.

While emphasizing the important role of the media in educating the insuring public on how insurance contributes to economic resilience, he said the ability of insurance journalists to communicate the complexities of insurance in a relatable and impactful way is vital in building public trust and confidence in the industry as well as encouraging more people to embrace insurance.

Asenuga said: “We are far from where we are supposed to be as a country. Nigeria with a population of over 200 million and as the giant of Africa should not only be in theory. As the press, you have a major role to play in changing the narrative of insurance penetration in the country.

The change is not only expected at the consumer level but also at policy making because that is where everything starts from.”

In her presentation “The Role of Insurance in National Development,” Head, Technical Department, Mutual Benefits Assurance Plc., Mrs. Titilayo Akinsiku, highlighted some of the roles insurance plays in national development.

They include, according to her, Risk Mitigation and Financial Stability; Business Continuity and Resilience; Social Welfare and Inclusivity; Risk Management and Sustainable Development as well as Investment and Capital Formation.

 


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Thabo Mbeki Tells African leaders to Emulate Relationship Between Nigerian and South African Musicians

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Thabo Mbeki, former President of South Africa has advised current African presidents to emulate the impressive relationship between Nigeria and South African musicians.

 Thabo Mbeki, former S/A President

Mbeki said the African artists have managed to forge a formidable relationship and strong collaborative strategies which has seen them popularise both countries’ entertainment sectors and create wealth for the industry’s participants but the political leaders in Africa are locked in baseless egocentrism and territorialism which prevents generation of wealth amongst African countries.

Mbeki said before now that Africa used to be feared due to a strong pan-Africanism consciousness among leaders and deliberate policy formulations directed towards giving it a force of power.

He, however, regretted that today’s leaders lack such political will, are more Eurocentric and lack clear direction on how Africa should remain a liberated continent.

“Political will to manage diversity is central to the survival of all of the African states because there’s no African state which is not characterized by the diversity of its population now,” Mbeki said at his Thabo Mbeki Foundation premises, Johannesburg while hosting the third cohort of the MTN-MIP Fellows

“And so if you want to keep a continent or a country together, there’s got to be a conscious political decision. There is one outstanding example in this regard – Tanzania.

“When Tanzania was known as Tanganyika, there were two very important decisions under Julius Nyerere to keep the whole country together. One of them was to have one central language.

“Nyerere decided that everybody must speak Swahili and abandon tribal or regional languages. So, everybody speaks Swahili. The second decision was the abolition of the institution of chieftaincy ship. So there’s no chief of this tribe or that tribe.

“These were conscious decisions taken by the political leadership. They wanted to build one nation out of the Tanganyikans, and it’s worked.

“So, because the people of Tanzania have gotten used to being one, even some few years back when some political people, in Tanzania, started resurrecting this matter about tribal identity in order to advance their own political futures, the consciousness one united Tanzania, was strong enough to defeat them.

“So, that’s why I’m saying it’s a political decision here. South Africa is very fortunate in that respect, because you know, the diamond mines, which were first discovered in the 19th century, attracted people from Southern Africa, from as far as Angola among others to South Africa.

“Then a bit later, gold mining came and domestically, there was a lot of movement of people, and social economic development.

“Recall that at the formation of the African National Congress in 1912, one of its principal slogans was to bury the demon of tribalism.

“So since the beginning of the 20th century, you’ve had a political organization whose task was to make sure that all of this algorithm come together so that you see you got to a point before liberation here, if you said in 1960 to the African community here, wherever you are in the country, you say, who’s your national leader? They would say Alberto.

“So, what has happened on the continent is a regression from the kind of pan-Africanist commitment that we had with other earlier leaders on the continent, and the weakening of that resolve has negative consequences like the frosty relationship between South Africa and Nigeria.

“Another is the poor Visa regulation which has made it very difficult for cross border trade.

“And now addressing the challenge is to address the larger political problems. The point is always being made about the relationship between the artists, Nigerian, South African artists, and what they are able to do,” he added.


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World Bank says 40% Nigerian MSMEs are Owned by Women

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A report by the World Bank has established that 40 per cent of Micro, Small and Medium Enterprises (MSMEs) in Nigeria are owned by women, with most of the businesses growing at a remarkable rate.

In the World Bank latest report released on Wednesday, the global bank, through its Nigeria Women Entrepreneurs Finance Initiative (We-Fi), partnership with the Development Bank of Nigeria (DBN) and two commercial banks in Nigeria – Access Bank and Sterling Bank, established development of innovative credit solutions that expanded access to finance for women entrepreneurs.

The report summarizes key lessons, which include initial diagnostic; an assessment of demand for business loans; analysis of SMEs who applied to and/or received Access Bank cash flow loans, and administrative data from Access Bank’s cashflow loan programme.

“Our objective is to provide insights into the successes and challenges of disbursing loans to women-led SMEs (WSMEs) in Nigeria.

This research is being conducted in partnership with the World Bank’s Africa Gender Innovation Lab (GIL), which is also carrying out an impact evaluation that will capture how cashflow-based lending impacts male- vs female-led firms’ access to credit and business performance,” the report added.


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