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PR Practitioners Advocate for Independent Measurement & Evaluation Body

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September of every year has been set aside as the measurement and evaluation month by the International Association of for the Measurement and Evaluation of Communications (AMEC).

To mark this year’s edition of the iconic month, foremost communications firm in Nigeria, CMC Connect Burson-Marsteller in collaboration with AMEC, and a brand intelligence and research company, Ornico Group organised a one-day breakfast workshop which held at CMC Connect’s head office in Lagos on 28th September, 2016.

The workshop themed ‘Can You Measure Up?’ brought together a host of experienced communications and public relations practitioners from different organisations.

In his keynote address at the event, Mr. Niyi Yusuf, Country Managing Director, Accenture Nigeria, spoke on the importance of measurement to communications, saying that setting specific return of investment (ROI) model will help PR practitioners define measurement and evaluation.

He went further to emphasis the role of technology as a disruptor, which provides an opportunity to reach a wider in conducting research or survey. He charged PR consultants to prove the value of PR to clients using quality measurement metrics.

The key facilitator of the event, based his presentation on the Barcelona Principles 2.0. He extensively delved into the 7 core areas of the Barcelona Principles.

Going further, he reemphasised the important of ROI in communications while stating that the Advertising Value Equivalent (AVE) method being used by practitioners is wrong. The highlight of his presentation during the workshop was his live demo of the AMEC Interactive Framework, an online tool which is designed help communications professionals measure the impact of their campaigns from goals to impact using a variety of metrics. He reassured participants of the safety of their data on the online interactive tool.

Mr. Emeka Oparah, Airtel’s director of Corporate Communications & CSR, in his remark reiterated the importance of measuring communications activities and how it positively affects the organisation’s bottom-line as this is a way to position the communications department as a value adding unit to the organisation.

He also went further to advocate for the establishment of an independent measuring body for communications practitioners. He said this will help ensure objectivity in the quality of the measurement and evaluation.

In his closing remarks, Mr. Yomi Badejo-Okusanya, managing director, CMC Connect Burson-Marsteller, thanked the participant who were present at the workshop and charged them to ensure that the highlights from the workshop are put into practice.

He said this will help reinforce the value which the communications department is adding to the organisation.

According to him, the aspect of measurement has remained a knotty issue in the field of communications for a long time.

The adoption of the measurement principles endorsed by the global measurement body AMEC will go a long way in helping practitioners prove the value of their activities to the bottom-line of their respective organisations.

 

 


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Students Loans’ Beneficiaries to Start Repayment 2 Years after Graduation-  NELFUND:

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Nigerian Education Loan Fund (NELFUND) has said that students in tertiary institutions and approved vocational centres would start repayment of the loan two years after graduation.

Students Loans’ Beneficiaries to Start Repayment 2 Years after Graduation-  NELFUND:

However, NELFUND management specifically stated that the repayment of the loan would commence if the students secured a job or went into business.

Mr. Akintunde Sawyerr, managing director, NELFUND, said the Act specify a moratorium of two years after graduation for the students to begin repayment of the loan.

Sawyerr said if the students start work, his employer would be expected to remit 10 percent into NELFUND dedicated account.

He added: “The loan does not have a specified repayment tenure. It makes it easy for students to apply for the loan. NELFUND would pay according to the documents provided by the institutions. We cannot put tenure on the loan; some will die, drop out, ‘Japa’ or refuse to pay. While those who went into business would pay into same account.

“It is a revolving a loan. We will not put students under pressure to get the loan and we are not going to state a tenure because it is not a commercial loan.’’

According to him, the loan is meant for students in public universities, polytechnics, colleges of education and vocational institutes, who apply via NELFUND portal and are expected to present their JAMB admission letter, NIN and BVN.

He explained that non-students would not have access to the loan and that NELFUND has put the necessary machinery in place to ensure that beneficiaries can be reached when the need arises.

His words: “We are using technology to run the new system. The process of application is online through our dedicated portal and we are limiting human contact as much as possible. Once you have a Bank Verification Number (BVN) and National Identification Number (NIN), which are parts of the requirements, we will have access to your data and all your accounts. This will also help us to know if you are qualified or not,” Sawyerr stated.

The MD disclosed that students already in institution are eligible to apply for the loan at any level of their study and must be at the beginning of each academic session.

He noted that such students would have to provide their admission and matriculation details in addition to BVN and NIN.

Sawyerr added that about 1.2 million Nigerian students in tertiary institutions and government-recognized vocational centres would be among the first batch of beneficiaries and that the figure would increase as time goes on.

The NELFUND boss disclosed that the scheme would be funded from one per cent of the total annual revenue by the Federal Inland Revenue Service (FIRS), which would amount to N194 billion if the agency meets its projection.

Sawyerr observed that the loan would be paid in two segments, the first, being the school fees, which would be paid directly to the institutions while stipend would be paid into students’ account for their day-to-day upkeep.

He added that the amount individual students would access varies because of the course of study, school fees and geographical location of the institutions.

“You don’t start paying back the loan until two years after your National Youth Service Corps (NYSC) scheme and you have secured a job or business. A beneficiary can defer repayment if he has not secured a job, but if after due diligence, he/she defaulted, then the student becomes a criminal and we will work with government agency that can help us get the money back, for example, EFCC, ICPC,” Sawyerr stated.


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GPA Raises Alarm, Says Malaria Vaccine Can Cause Meningitis

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Global Prolife Alliance (GPA), global health organization, has told the National Assembly that the intended malaria vaccine currently proposed by Bill Gates, American billionaire, for Nigeria can trigger meningitis in the populace.

GPA Raises Alarm, Says Malaria Vaccine Can Cause Meningitis

Dr. Philip Njemanze, chairman of GPA, gave the warning in a statement released to newsmen in Owerri, the Imo state capital.

Njemanze, known for being pro-health in the Catholic church, charged the national assembly not to be in a hurry to succumb to the pressure of the bill currently before the house.

He said the vaccine may trigger the deaths of millions of Nigerian children prone to cerebral meningitis, especially in the northern part of the country.

Part of the letter read “Among the side effects is a tenfold increase in cerebral meningitis. Nigeria is endemic for cerebral meningitis. A tenfold increase could cause the deaths of millions of children, especially in northern Nigeria.

“Please intervene and call for a public hearing, for an open public discussion on the pros and cons with expert opinions from both sides. This will help the Nigerian people to be better informed about granting or withholding consent for the vaccination.

“Your intervention could save millions of lives, especially in northern Nigeria, where meningitis is most endemic, particularly at this time of serious insecurity,” Njemanze warned.

 

 


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NERC Cedes Regulatory Oversight of Enugu Electricity Market to State Government Agency

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The Nigerian Electricity Regulatory Commission (NERC) has ceded the regulatory oversight of the Enugu electricity market to the Enugu Electricity Regulatory Commission (EERC), which is owned by the state government with effect from May 1, 2024.

This is the first-ever transfer of regulatory powers from the NERC to a state government electricity regulator.

“On completion of the Transfers under subsections (2) and (3), whichever occurs later in time, the Commission shall have no further regulatory responsibility whatsoever for electricity market activities carried on entirely within the State to which regulatory responsibility has been transferred and for which the Additional Successor Company has been incorporated and conferred with assets, liabilities, employees, rights and obligations,” NERC said in a statement signed by Sanusi Garba and Dafe Akpeneye.


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