Connect with us

News

Sesema Grooms Young Graduates On PR & Digital Communications

Published

on

Kindly share this post

Sesema PR, an integrated marketing communications firm, has held the maiden edition of its Corporate Communications Interactive Forum (CCIF).

The one-day interactive session brought together undergraduates and graduates who have an interest in the Corporate Communications sector, to give them a practical introduction into the field.

Participants also had opportunity to network with industry professionals and gain vital career insights.

Speaking at the Forum, Tampiri Irimagha-Akemu, managing director of Sesema PR; noted that the CCIF program was birthed due to the gap we noticed in hiring quality PR graduates and professionals. “As an organization, we are actively involved in the growth and development of the Nigerian youth.

“We identified a lag and as an agency passionate about mentorship we are committed to making a lasting mark. This is why we have organized this program today, to improve the quality of manpower and give young people a chance at self-development”

As a creative agency, we are committed to innovation; the CCIF is another first for Sesema PR. We will continue to seek ways of impacting the society positively”. Mrs Irimagha-Akemu concluded.

She also shared experiences with the participants and gave clear insights, using real PR case studies throughout the forum.

Damilola Sobajo and Olutayo Irantiola, the Sesema In-house team, – facilitated the sessions on the key skills needed to succeed in the PR sector. Other topics covered by them include; Ethics in public relations and writing press releases.

“A good PR campaign must have a clear objective; in building a brand, honesty is extremely important. Public Relations is used to validate a brand not to promote false advertising. No matter how good a brand is, they still need PR to build proper relationships with their audience”.

The participants expressed appreciation for the opportunity to attend the program; they noted that opportunities like the CCIF are rare in the industry and they would be glad to attend future sessions.

On his part, Tomiwa Aladekomo—of the Ventra Media Group gave a practical lesson on digital marketing and branding.   He noted that “Proper communication skills is essential to succeeding in the marketing industry and It is important to be passionate about what you do/or want to do for a living.

He further advised the participants to define their identity, their audiences and the content they want to pass across before engaging in any digital campaign.

“It’s important as a brand to narrow your area of focus, find your niche. Do not wait for a job to do what you want to do; start doing it on your own” Mr. Aladekomo Added.

Duvie Great, one of the participants at the forum, said that, “I am happy to be selected for this forum. Being here has changed my perspective of the PR industry, I learnt that Public relations is the lifeblood of many companies and there is no one-size-fits it all approach to handling PR issues”.

The Corporate Communications Interactive Forum (CCIF) will be held every quarter. This initiative is another way Sesema public relations reinforces its commitment to investing in Nigerian youths and grooming creative minds.

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

News

NELFUND Says UTME, NIN, BVN Mandatory for Student Loans

Published

on

Kindly share this post

Nigerian Education Loan Fund (NELFUND) has said that Nigerian students will need to present their Unified Tertiary Matriculation Examination registration number (UTME); National Identification Number (NIN); and Bank Verification Number (BVN) to access student loans.

NELFUND Says UTME, NIN, BVN Mandatory for Student Loans

Mr Akintunde Sawyerr, managing director of NELFUND, assured that the body would ensure that those he called ‘ghost students’ would not have access to the soon-to-be-launched scheme.

The MD noted that NELFUND has put processes in place to ensure that all applicants and beneficiaries are traceable to prevent the loan from turning into a sort of national cake.

“We are using technology to run the system. The process of application is online and we are limiting human contact as much as possible. Once you have a Bank Verification Number, BVN and National Identification Number, NIN, which are parts of the requirements, we will have access to your data and all your accounts. This will also help us to know if you are qualified or not,” he explained.

He explained further that those who are already in school can apply for the loan at any level of their study, but must be at the beginning of each session. They would also have to provide their admission and matriculation details in addition to BVN and NIN.

According to the NELFUND boss, about 1.2 million Nigerian students in tertiary institutions and government-recognized skill acquisition centres would be among the first batch of beneficiaries. The number may increase as time goes on.

The programme, he noted, will be funded with one per cent of the total annual collectable revenue by the Federal Inland Revenue Service (FIRS), which will amount to N194 billion if the agency meets its projection.

He explained that the loan would be paid in two segments. The first, he said, is the chargeable school fees which would be paid directly to the institutions while stipend would be paid into individual student’s account for day-to-day upkeep.

Mr. Sawyerr stated that the amount individual applicants will access will vary because of the course of study, school fees payable and geographical location of the institutions among others.

On the method of payback, he said, “You don’t start paying back the loan until two years after your National Youth Service Corps, NYSC Scheme and that is, if you have secured a job or business. A beneficiary can defer repayment if he has not secured a job, but if after due diligence, he defaulted, then he becomes a criminal and we will work with every agency that can help us get the money back, for example, EFCC, ICPC etc.”

 


Kindly share this post
Continue Reading

News

Sun International Finalizes $14.4M Exit from Nigeria, Sells Interests to RFC

Published

on

Kindly share this post

Sun International Limited, run by Anthony Leeming, South African entrepreneur, has agreed to sell its Nigerian interests to Rutam Finance Company Limited (RFC) for roughly $14.4 million.

Sun International Finalizes $14.4M Exit from Nigeria, Sells Interests to RFC

The move is part of Sun International’s strategy to consolidate operations and focus on key markets. Sun International joined the Nigerian market in 2009, but has struggled in recent years due to a challenging operating climate.

This divestiture is consistent with the company’s strategic objectives and represents a shift in portfolio management.

Sun International, will sell a 43.3 percent ownership investment in Tourist Company of Nigeria PLC (TCN), which manages Lagos’ Federal Palace Hotel, to RFC for $1.875 million.

In addition, the group would pay off its whole $12.675 million credit to RFC, effectively exiting the Nigerian market. The corporation also intends to sell its remaining 6% ownership in TCN in due course.

The transaction, subject to customary closing conditions including as regulatory approvals, is estimated to create a cash inflow of about $14.41 million for Sun International.

These funds will be utilized to reduce debt.

Following the completion of the acquisition, TCN will no longer be included in Sun International’s financial statements.

This will reduce group debt by about $41.82 million, excluding IFRS 16 lease liabilities.

The closing is scheduled for no later than May 28, 2024, provided that all usual closing conditions are met. The Nigerian Competition Authority, the Securities and Exchange Commission, and the Nigerian Stock Exchange have all provided key clearances.

Sun International, founded in 1968 by the late Sol Kerzner, has grown into a renowned gaming and resort company under Leeming’s leadership.

In fiscal 2023, the company’s revenue increased by 7% to $646.14 million, while headline earnings increased by 86 percent to $55.35 million.

This demonstrates Sun International’s resiliency and strategic direction. Sun International’s pullout from Nigeria demonstrates the company’s dedication to streamlining its portfolio and pursuing growth possibilities in key areas.

With a rich history and a focus on the future, this transaction demonstrates the company’s commitment to create wealth for shareholders and stakeholders while also strengthening its position in the gaming and hospitality industries.

 

 


Kindly share this post
Continue Reading

News

Sam Darwish, US-Nigerian Businessman Suffers $6m Loss as IHS Shares Plunge

Published

on

Kindly share this post

Sam Darwish, a US-Nigerian telecom entrepreneur, has experienced a huge financial setback in his holding in IHS Holdings following a recent drop in the shares of the top telecom infrastructure company on the New York Stock Exchange (NYSE).

Sam Darwish, US-Nigerian Businessman Suffers $6m Loss as IHS Shares Plunge

Sam Darwish

According to data, Sam Darwish’s investment in IHS Holdings has lost $6 million in market value during the last 13 days. This drop reflects increasing selling pressure among NYSE investors.

From March 12 to 30, Darwish’s investment in IHS Holdings increased from $35.17 million to $49.27 million, resulting in a $14 million gain.

Darwish founded IHS Holdings in 2001, and it has since grown to become the largest telecom infrastructure business in Africa, Europe, Latin America, and the Middle East.

It is renowned for its huge tower count and is the world’s third-largest independent international tower firm.

In the last 13 days, IHS Holdings shares on the NYSE have dropped by 11.72 percent, from $3.67 on April 3 to $3.24 at the time of writing.

As a result, the company’s market capitalization has dropped below $1.1 billion, causing significant losses for stockholders.

As chairman and CEO of IHS Holdings, Sam Darwish holds a critical position in African telecom.

With a strong 4.17 percent ownership holding, equivalent to 13,958,158 ordinary shares, he is a key participant in the global telecom infrastructure business.

The recent double-digit loss in IHS Holdings shares has resulted in a $6 million decrease in the market value of Darwish’s shareholding in the top telecom infrastructure company. His shareholding has decreased from $51.23 million on April 3 to $45.22 million.

Despite this defeat, Darwish remains an important figure in the worldwide telecom business.

IHS Holdings’ extensive tower network and smart acquisitions have secured its position as a major participant in the global telecom infrastructure sector.

 


Kindly share this post
Continue Reading

Trending