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Sheyi Shay Unveiled as Face of Gionee in Nigeria

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(R-l): Somoye Habeeb, marketing director, Gionee Nigeria; Deborah Oluwaseyi Joshua (a.k.a Sheyi Shay), new Gionee Ambassador; Chukwuka Austin, managing director, Gionee Nigeria and Chinese representative, during the unveiling of the Brand Ambassador in Lagos.
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Gionee in a strategy move to reach out to teeming consumers in Nigeria, has unveiled Deborah Oluwaseyi Joshua (a.k.a Sheyi Shay), the iconic Nigerian singer, writer, performer and R&B Artist with a superb blend of lyrics, as the new brand ambassador.

The choice of the iconic artist according to the Gionee, is to make products of Gionee appealing to Nigerians and create a stunning brand reputation locally.

The new brand ambassador is expected to lead the brand’s promotional activities, become a spokesperson for the brand, and help reach the targets many Nigerians, who are music lovers and fans of Sheyi Shey.

Speaking on the choice of the brand ambassador for Gionee in Nigeria, Somoye Habeeb, marketing director, Gionee Nigeria, expressed confidence that Sheyi Shey has all it takes to Gionee brand to the apex, where it belongs.

He said the choice of Sheyi is justified in all ramifications considering the criteria and yardstick provided by the company, adding that the iconic singer stood out amidst other contenders.

“We needed an ambassador to localize the brand. To tell it around the world that Gionee is in Nigeria to stay. Gionee is one of the top five mobile phone brands in the world. We had a list to pick from but we wanted somebody that will sell the value we stand for, he said.

“We needed a popular artist, beautiful, energetic, of good age and a socially responsible person. We looked at the demography of this artist and that of our target customers. We also considered the psychographic factors. And Sheyi Shay combines all these and that was why she won the chance to be the face of Gionee brand,” Chukwuka Austin, managing director, Gionee Nigeria added.

Speaking at the event, Deborah Oluwaseyi Joshua, the new face of Gionee said, the brand matches the uniqueness of her style of music and her personality; adding that she will do everything within her power to make the brand a household name in Nigeria.

“I got to where I am today by hard work and I’m very grateful for the position I’m in today. For me, Gionee represents freshness, strength, agility and the future. So when I was approached to take up this role, I had to oblige because this is everything I built my brand up to be.

“My brand of music is organic and I appeal to a wide segment of the market ranging from age 12-50. I intend on pushing with all my might to make Gionee the number one phone here in Nigeria. I look forward to a great and productive relationship with Gionee,” she said

Sheyi Shay
She has several musical hits in her kitty, her single ‘Irawo’ released in 2013 is still enjoying waves and it is no surprise the singer chose the name ‘Irawo’, meaning ‘Star’ in Nigerian native language Yoruba because she’s a star. Known for her stage energy and power, she has performed in some of the finest A-list events in Nigeria and across Africa, including The Big Brother Africa show and the MTV Mama 2015 Awards in Durban, where she performed with Grammy-award winning international artist, Neyo. She was also nominated for Best Female and Best Music Video at the MTV Mama 2015 Awards.

She has been selected because of her success over the years in the music industry and far being an inspiration to millions of Nigerians, she will work towards the attainment of the interest and attention of the customers.

Her duty is to make the products, services, and other offering of Gionee more appealing, so as to draw the customer’s preferences towards the brand, representing the organization at the time of celebration events, trade displays, exhibitions, and other promotional events. Her primary function is to be spokespersons for Gionee.

She will appear in regional and local media like magazines, periodicals, public shows, television shows, etc., and advertise the products of the Gionee.

Gionee
Gionee Communication Equipment Co. Ltd. was founded in September 2002 by Liu Rong. It is a high-tech enterprise that focuses on R&D, production and sale of cellular mobile devices. In 2005, Gionee obtained the GSM and CDMA mobile phone production license.

R&D Centres are set up in Shenzhen, Shanghai and Hangzhou among several other places. In 2006, the first phase of the project had a total investment of more than 1 billion RMB, covering an area of 500 acres at the Gionee Industrial Park. The production capacity currently stands at 40 million units per year.

Once the entire industrial park is completed and put into production, production capacity will reach 80 million units per year, making Gionee Industrial Park the largest mobile phone production site in China.

In addition, Gionee has 41 provincial general sales agents and 40 provincial service centres with over 500 franchised outlets. In 2007, we received the honorary title of “Guangdong Province Famous Trademark”. In 2011, Gionee achieved an overall market share of 7.2% and GSM market share of 11.2%. These accolades put Gionee in the third place in the overall cellular market, and in the first place in terms of the domestic market.

Since 2011, Gionee has grown rapidly, expanding its presence in countries including India, Nigeria, Vietnam, Taiwan, Myanmar, Thailand and Philippines. Gionee products are currently on sale in India, Bangladesh, Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Russia, Middle East and Africa, with exports reaching 1 million phones per month for the overseas markets.

Gionee believes that products should be as unique as the people who use them. We define ourselves as a global provider of mobile and internet technology that is user-friendly, stylish, and wallet-friendly. In other words, we strive to help consumers make their lives better.

 

 


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NIA Questions Legality of Reps’ Financial Probe

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The Nigerian Insurers Association has urged the House Committee on Capital Market and Institutions to respect the constitutional separation of powers as it carries out a probe on over 20 insurance firms.

In a statement on Tuesday night, the Director General/Chief Executive Officer of NIA, Mrs Bola Odukale, said the decision of NIA and the affected firms to approach the court was to seek clarity on the constitutional limits of the House Committee’s probe.

It would be recalled that the House of Representatives on Monday is investigating no fewer than 25 insurance companies operating in the country for various financial infractions spanning financial reporting, claims settlement, premium remittance, and issuance of policies.

The Chairman, House Sub-Committee on Capital Market and Institutions, Kwamoti Laori, during a meeting with the management of the insurance companies at the National Assembly Complex in Abuja, said the meeting was convened following the receipt of a petition on infractions by the insurance companies.

In the statement, Odukale said, “The Association wishes to state unequivocally that all actions taken by the NIA and the affected member companies in response to the Committee’s invitations and pronouncements were based entirely on legal advice by its Solicitors. It was on the firm instruction of legal counsel that recourse was made to the courts.

“The objective of approaching the Court is to seek judicial guidance on the legality, propriety, and constitutional limits of the Committee’s intervention in order to safeguard institutional integrity, uphold regulatory independence, and ensure that legislative oversight remains within the bounds of law.

“The Court action seeks to determine whether the current posture of the Committee reflects an exercise of legislative judgment, which, by constitutional design, is the exclusive province of statutory regulators, such as the National Insurance Commission, Securities and Exchange Commission, Nigerian Exchange, Financial Reporting Council, Nigeria Data Protection Commission, and the National Information Technology Development Agency.

“This raises serious questions about legislative overreach and an erosion of the doctrine of separation of powers, a cornerstone of Nigeria’s constitutional democracy.”

Odukale maintained that the NIA was committed to lawful and constructive engagement with all arms of government, provided that such engagement respects the autonomy of statutory regulators and the boundaries established by the Constitution.

“The NIA will continue to provide its full support to all member companies while upholding the principles of legal compliance and sector-wide integrity,” Odukale concluded.

17 of the companies that went to court were represented by their lawyer, Mr Abimbola Kayode, at the meeting with the committee.


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Horn of Africa Leaders Seek Enhanced Digital Integration for Increased Regional Growth

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Finance ministers and development partners from the Horn of Africa have called for enhanced digital integration to boost trade, drive economic growth and promote regional stability during the 25th Ministerial Meeting of the Horn of Africa Initiative (HoAI).

Held in Nairobi, on July 14, the meeting was co-chaired by the African Development Bank’s Vice President for Regional Development, Integration and Business Delivery, Nnenna Nwabufo and Somalia’s Minister of Finance, Bihi Iman Egeh. Discussions underscored the critical role of digital integration in reducing trade barriers, boosting government service delivery and creating employment — particularly for the region’s youth.

“Digital technologies are shaping today’s economy and tomorrow’s industries. By embedding these technologies into our programs, we can not only improve inclusion but also leapfrog outdated development models,” said Nwabufo.

She called for digital integration a “central enabler” in each of the Horn of Africa Initiative’s pillars – trade, infrastructure, resilience, and human capital,

Learning through experience

Drawing from global and regional success stories, speakers highlighted the transformative potential of technology-led development. The ministers pointed to the Philippines as a strong example, where ICT has generated millions of jobs in business process outsourcing. Similarly, Kenya’s fintech innovation—especially the success of M-PESA—was cited as a model for scaling digital financial services across the region.

Participants urged governments to proactively foster digital ecosystems by capitalizing on the demographic dividend, identifying infrastructure upgrades, tighter regulatory reforms, and digital skills trainings as priorities to enable broader participation in the digital economy.

Minister Egeh reiterated the need for more coordinated regional efforts to create the enabling environment required for accelerated digital integration and expansion. He referenced the HoAI Digital Policy Matrix, adopted in 2023 which provides a blueprint on how to address key obstacles to achieving effective digital integration across the region.

Barack Makokha, Kenya’s Cabinet Secretary for National Treasury, underscored the importance of regionally-aligned public private partnerships and advocated for blended financing to reduce investment risk and expand digital access in underserved areas.

World Bank Vice President for Eastern and Southern Africa, Ndiame Diop, called for a comprehensive multi-pronged approach, combining cross-border coordination, large-scale financing, robust policy support, and digital infrastructure investments. He pointed out that such measures could transform digital integration into, “a powerful engine of economic transformation” for the Horn of Africa—ensuring no one is left behind in the digital era.

The meeting concluded with a shared recognition that sustained political will and the determination to implement a multifaceted approach are essential to unlocking the region’s economic potential and driving long-term growth.

The event also welcomed observers from the East African Community, Agence française de développement, and Shelter Afrique, reflecting strong regional and international backing for the HoAI in the development community.


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CSCS Inaugurates Custodian Portal to Enhance Digital Access, Operational Efficiency

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Central Securities Clearing System Plc (CSCS), Nigeria’s capital market infrastructure provider, has launched its Custodian Portal, a user-centric digital solution designed to optimise custodian operations through intuitive, secure and efficient features.

Haruna Jalo-Waziri, Chief Executive Officer (CEO), CSCS, announced this in a statement on Monday.

The CSCS is a Public Limited Company with a diversified shareholder base, which serves as the Central Securities Depository for the Nigerian Capital Market.

It serves as the Central Depository for Equities, Commercial Papers, Corporate Bonds, Sub-National Bonds, certain Sovereign Bonds like the FGN Sukuk and the FGN Savings Bond, Equity-traded Funds, Real Estate Investment Trusts, Mutual funds and Commodities.

Jalo-Waziri said that the custodian portal offered a streamlined experience for market participants with powerful tools that facilitate comprehensive portfolio and trade management, document tracking, share transfer operations, client symbol search, and real-time access to vital data.

He explained that the portal, designed to operate through a flexible subscription-based model, empowered users to manage their records effortlessly and securely through convenient payment channels such as GTPay and Paystack.

According to him, “Digital transformation remains at the core of our strategy to enhance the efficiency, transparency and accessibility of Nigeria’s capital market services.

“The custodian portal is a significant leap in that direction, offering custodians a centralised platform to manage critical processes in real-time.

“We are excited about the value this innovation brings to our stakeholders, and we will continue to evolve the platform in line with users’ needs and industry trends.”

The CEO also explained that the portal was designed with user experience in mind with feature tools like portfolio viewing and downloads in PDF or Excel format.

He further said that it also featured tracking of stock movements across date ranges, inbox messaging and request tracking, as well as robust user management capabilities including role assignment and status tracking.

Similarly, the Divisional Head, Business Technology and Digital Innovation, CSCS Plc, Tobe Nnadozie, said that the portal aligned with CSCS’s drive to automate the market.

“In addition to the normal features, the platform is a part of an omnichannel platform for custodians, and includes API services.

“It also connects to the market-wide workflow, which CSCS has built to ensure secured communication and approvals across all major stakeholders in the market.

“The platform is well secured with best-of-breed cybersecurity solutions and our SOC,” he said.

The Custodian Portal reinforces CSCS’s commitment to leveraging technology to streamline back-office functions and support a more agile, data-driven capital market ecosystem.

All custodians in the Nigerian capital market have now been successfully on-boarded on the Custodian Portal, marking a significant milestone in CSCS’s ongoing drive to enhance collaboration, standardise operational processes, and promote digital adoption across the market.


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