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Smile Communications Stimulates Free WiFi in Metrotaxi

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*Some of the metrotaxis connected with WiFi by Smile Communications
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Smile Communications Nigeria Limited, the 4G/LTE broadband provider, renowned for superfast and reliable Internet service, has scored another first in the industry activating free WiFi in over 200 Metrotaxis in Lagos. 

The feat is consequent upon the consummation of the partnership between Smile Communications and popular auto service firm Metro-taxi

At the official announcement of the partnership, Mrs. Alero Ladipo, ‎chief marketing officer, Smile Communications Nigeria Limited, described the feat as a ‘partnership’ designed to redefine life style among Metro-taxi passengers.

She said that the partnership was in line with Smile’s philosophy as the broadband provider of choice in Nigeria and will enable the teeming customers of Metrotaxi to fully benefit from the Internet world.

“Smile Communications Nigeria Limited”, she reiterated,” is uniquely famous for its transformative objective of using the best and most innovative technologies to provide its customers with high quality, easy to use and affordable communication services”.

Ladipo affirmed that “a lot of people think about The Internet from utility point of view. We are reinforcing the view that people should remain connected to the internet while on the go. The internet is about a more productive lifestyle. In spite of the strata of the society you belong, you should live a connected life. That is what Smile is advocating”.

According to her, “people are connected in different ways. Initially, in Nigeria, it was about making voice calls on your phone, but now people are connected via internet data making calls through Whatsapp, BBM etc. So, the partnership will intertwine the way we live our daily lives; riding in cars, cabs, buses, everyday. Before you know it, buses will have data and every street would become ‘smart’ ones, always connected. This is just a first step to what will happen in future”.

On why the telecom company chose MetroTaxi among competition, the Smile CMO said “Apart from Smile Communications being the ultimate 4G/LTE Company in Nigeria, we are creatively adding value to our customers’ lifestyle. The purpose of partnering with MetroTaxi is to improve on the conducive environment Metro taxi provides. Metro taxi maintains a standard and that is why we have partnered with them. They have maintained the integrity they promised from onset, which is in line with our principle”.

The benefits of the partnership, surmised Ladipo, are all encompassing for “It is also good for the drivers as well, because they have an opportunity to use the Google Map to locate their routes instead of stopping and asking people. At the same time, that passenger, whether or not he is a Smile Communications customer, has received additional value”.

Mrs. Priscilla Ibe, chief executive officer of Metrotaxi, said the company is thrilled by Smile’s magnanimity, adding that such partnership will even lift the company’s business profile.

She described Smile as a forward looking company that is true to the transformative objective that informed its establishment.

On its part Metro Taxi Limited, a subsidiary of The Philly & Mools Group, has set out to be an innovative customer oriented company, with the sole aim of providing unparalleled transportation service for both individual and corporate bodies.

Ibe said, “We are happy about this partnership. One of the basic needs of a Lagosian is to have a reliable, safe and comfortable ride. We thought of putting WiFi in the cabs so that while on the go the passenger can be connected-browsing, chatting, receiving and replying to business emails, among other bundles of opportunities this partnership will offer our passengers. We hope this is just the beginning with our 250 taxies already connected.

On fears that the free WiFi might lead to fare increase, Ibe allayed such fears. “Our fares remain the same. We are not considering increase or an upward review of the fares. Our collective desire is to offer our riders comfort and connectivity.

“This is going to improve our service because locating routes will become easier for the drivers. I look forward to getting passengers’ feedback. They will really enjoy it. Everybody wants access to the internet for Instagram, Facebook, Twitter, sharing, uploading and downloading.

“Our cars are Bluetooth enabled. So, when the drivers are on the road, they connect the Bluetooth and give commands to the car with the DVD panel that shows the maps. We have already trained them on the safety side too. We also have a back-office system to help us monitor, through GPS, what the drivers are doing. In addition, we have fleet officers on the road monitoring the drivers and that also curtails misbehaviours.

Also speaking on the occasion, Mr. Tobe Okigbo, chief corporate services officer for Smile Communications Nigeria Limited, said the gesture was in furtherance of the company’s resolve to enable the Internet of Things (IoT) capable of increasing individuals, corporations and the nation’s economic base.

Okigbo said, “The truth is this: the way the world is going now like the phenomenal Digital Dividend, it is about how the internet, incrementally, helps you to achieve more. Can you imagine how much manpower that is lost in traffic gridlocks in Lagos? People should work even while they are in traffic. They should continue to be productive. In number terms, assuming people spend three hours/day in traffic. Let’s quantify it at $300/hour in lost productivity. If they are able to remain productive, the $300 adds to their income.

“So, it has multiplier effect. Think about it, if they don’t lose it, then, they earn more money. If they earn more, government earns more tax (revenue) and provides more services. All this because they have been empowered via Smile Communications free WiFi in MetroTaxi. The impact of the internet on our way of life has become ubiquitous. When you are talking about Internet of Things (IoT), for instance, MetroTaxis will in future talk to each other. There are instances where equipment, without human intervention, based on algorithms, talk to each other and things get done in more efficient ways”.

He highlighted that the partnership will even lead to a whole lot of innovations in future.


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ARCON to Crackdown on AI-Generated Fake Ads

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Advertising Regulatory Council of Nigeria (ARCON) has issued a stern warning to marketers, content creators, and social media influencers amid an alarming rise in fraudulent, AI-generated advertisements circulating across digital platforms.

ARCON to Crackdown on AI-Generated Fake Ads

Dr. Olalekan Fadolapo, director-general, ARCON, during a press briefing at its Lagos headquarters, decried the “porous” state of Nigeria’s online ad ecosystem and pledged to prosecute offenders to the fullest extent of the law.

Dr. Fadolapo opened the media parley by highlighting how easily unscrupulous operators deploy artificial intelligence tools to produce convincing—but entirely fabricated—advertisements.

“Our social media space has become so porous that people now freely post fake adverts, some of which claim outrageous and bogus benefits,” he remarked.

According to the Director-General, these deceptive campaigns often promise “miraculous cures” or “guaranteed returns” without any credible data or verifiable sources to back them.

Among the most alarming examples cited was an herbal remedy advertisement alleging to cure over 200 ailments—ranging from HIV to cancer—through a single “miracle” concoction.

“Imagine an advert claiming that a single herbal drug could cure HIV, cancer, and more than 200 other diseases,” Dr. Fadolapo said.

ARCON’s DG emphasized that such misleading advertisements not only jeopardize public health—by luring vulnerable individuals into purchasing untested or harmful products—but also undermine consumer confidence in legitimate businesses operating within advertising guidelines.

Dr. Fadolapo pointed to the regulatory vacuum that allows bad actors to exploit the anonymity of social media.

Unlike traditional broadcast or print media—where advertisements must pass through editorial or legal vetting—online platforms can be manipulated with minimal oversight.

Creating an ad using AI-powered design and voice generators, he warned, takes only minutes, making it difficult for regulators to identify the original perpetrators.

“The CBEX case is a painful reminder of what can happen when digital platforms are left unchecked,” Dr. Fadolapo said, explaining that the scheme purportedly defrauded unsuspecting Nigerians of nearly $2 trillion through slick, unregulated social media promotions.

He described how the CBEX promoters used AI-generated video testimonials, falsified financial statements, and cloned websites to entice victims with promises of triple-digit returns on cryptocurrency trades.


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Microsoft Sacks 300 Staff as Job Cut Hits 6,300

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Microsoft has laid off over 300 employees as part of a fresh round of job cuts.

Microsoft Sacks 300 Staff as Job Cut Hits 6,300

The latest layoffs, disclosed through a notice filed in Washington state, affected several hundred positions across various departments.

However, the tech company did not specify which units were impacted, the publication said.

Citing a notice, the report said a spokesperson for Microsoft described the move as a “recalibration” in response to shifting business priorities and a fast-changing tech landscape.

“We continue to implement organisational changes necessary to best position the company for success in a dynamic marketplace,” the spokesperson said.


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FG, UNICEF Partner to Train 20m Youths on Digital Skills

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Vice President Kashim Shettima on Tuesday, said the Federal Government has renewed its strategic partnership with the United Nations International Children’s Emergency Fund (UNICEF) to train and empower 20 million young Nigerians with digital skills by 2030.

This is just as the Vice President has accepted to chair the board of Generation Unlimited Nigeria (GenU 9JA), a public-private-youth partnership platform constituted to help young Nigerians between the ages of 10 and 24 transition from learning to earning through digital connectivity.

Shettima, while speaking during a meeting with Mohammed Fall, the United Nations Resident and Humanitarian Coordinator; Rownak Khan, UNICEF Deputy Representative and Celine Lafoucriere, Chief of the UNICEF Lagos Field Office, at the President Villa, Abuja, warned that Nigeria’s rapidly growing population, currently estimated at over 230 million with an average age of 17, presents both a challenge and an opportunity.

Shettima described his invitation to serve as Chair of the Generation Unlimited (GenU 9JA), as a great honour, adding that ” This platform provides a vista of opportunities for our young people. Beyond rhetoric, if we want to survive and thrive, we must empower our youth through digital means. That’s the only way forward,” the Vice President said.

The GenU 9JA initiative aligns with the Federal Government’s Renewed Hope Agenda, which prioritises inclusive development, digital innovation, and youth empowerment as tools for national transformation.

Shettima stressed that Nigeria is not seeking handouts but sustainable, equitable partnerships. “We are not looking for charity. We want a mutually beneficial relationship—one based on respect and shared interests. This is why I’m very passionate about the digital initiative. Beyond leadership in our enlightened self-interest, if we want to live in this part of the world, we have to involve them, we have to empower them,” he said.

He described the initiative as a beautiful programme that would enable the Nigerian youths trade their skills in the global market, saying “from earning to learning is a beautiful initiative and more than any other platform, the digital space gives us the easiest window to get the youth engaged effortlessly.

“They can trade their skills in the global market. I know of a lot of young Nigerians who are working for global firms from the comfort of their homes,” he added.

Fall had in his remarks earlier, praised Nigeria’s leadership under President Bola Tinubu, noting that the GenU platform is central to addressing youth unemployment, educational inequality, and digital exclusion.

“Under the Renewed Hope Agenda, youth-focused initiatives—skills, digital access, and employment—are critical. And GenU is helping to drive those priorities,” Fall said.

Also, Khan, in his remarks, revealed that the GenU 9JA is one of UNICEF’s most successful global youth empowerment programmes, with Nigeria showcased as a model.

“We’ve seen incredible results from Nigeria. Few countries globally have recorded the level of youth impact that GenU 9JA has achieved,” she said.

According to Khan, the programme is built on three pillars: digital connectivity, pathways from learning to earning, and youth engagement and empowerment—all designed to prepare Nigerian youth for today’s job market.

On her part, Celine Lafoucriere, noted that since its launch in 2022, GenU 9JA has impacted over 10 million young people, with 1,500 job linkages already secured.

“To reach our target of 20 million youth by 2030, we must now strengthen coordination among partners and align even more closely with national policy,” Lafoucriere said.

 


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