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Sponsorship As a Potent Force in The Journey of Life

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In this piece, Chuks Oluigbo reviews Omo-Ojo Ernest Ivie’s The Potent Force of Sponsorship.

In choosing the title of his book, ‘The Potent Force of Sponsorship’, Omo-Ojo Ernest Ivie consciously uses the word ‘potent’ to demonstrate the power, efficacy, potency of the force of sponsorship, which, according to him, is “the very principle that rules the world”.

And the author demonstrates, in six chapters and 86 pages, that “the world runs on sponsorship” – it is there in the businesses/corporate world, entertainment industry, churches or religious organisations, politics, sports, etc. But there are also 15 preliminary pages that include endorsements, dedication and introduction.

The book, a bold attempt to change mindsets, answers the critical questions – Who is a sponsor? Why do we need a sponsor? Can you reach your zenith without a sponsor? Do we confuse a mentor with a sponsor? Does the world run on sponsorship? Is it scriptural and spiritual?

Going through, one cannot miss the nuggets that dominate the entire book, nuggets that essentially speak to the critical place of sponsorship in every phase of human life and career. But beyond these nuggets, the author calls readers to be strategic in positioning themselves to be identified by potential sponsors as, according to him, “Life without a sponsor cannot reach its zenith.”

‘The Potent Force of Sponsorship’ opens with an introduction, where the author emphasises that while having a mentor is good, a sponsor is actually more critical than a mentor. Indeed, he says, sponsorship is “the most useful of the success chains” as “all the coaching and mentoring” would be useless “if you do not have a platform to showcase all you have learnt”.“A mentor is good,” he argues, “but having a good mentor without a sponsor is time and energy wasted.”

The opening chapter, titled “Who is a Sponsor?”, traces the word ‘sponsor’ from its Latin origins and offers various definitions from different sources. Some qualities of a sponsor highlighted in this chapter include that a sponsor announces your arrival to the stage; makes room for you; sponsors are very impatient and very strategic; they are visionary – they see opportunities well ahead; they usually have big egos; they could charge a fee; they could demand rewards; and they do not operate based on emotions.

“Sponsorship does not happen by accident. It is deliberate, thought over, planned and executed. It takes a lot for someone to agree to undertake a sponsorship; it demands responsibility from both partners. Most times the person sponsoring must find value before embarking on the mission.

It does not come cheap, it is expensive and as such you have to earn it, there are no emotions about it, which is why it is not a philanthropic movement,” the author says.

He goes ahead in Chapter Two to clearly distinguish between sponsors and mentors, two distinct roles, he says, people often tend to confuse. While “a mentor is someone inside or outside your organisation who can give advice, feedback and encouragement”, the author defines a sponsor as “someone within or outside your organisation who has positional and political influence to help you move your career or life forward. Sponsors provide leads to advancement and growth”.

Using Biblical examples, the author in the third chapter attempts to show that the world runs and has always run on sponsorship; that even God himself understands this concept and used it.

To illustrate this point, he cites the examples of Jesus and John the Baptist, David and Jonathan,Moses and Pharaoh’s daughter, Naaman and the Jewish maid (2 Kings 5:1-26), Rebecca and Jacob (Gen. 27:5-30), Joseph and the Cupbearer (Gen. 41), Ruth and Naomi (Ruth Chapter 2), Saul, the first king of Israel (1 Samuel 9: 6-20), Jesus at the feeding of the 5,000 (John 6: 1-10), among others.

Arguing that John was the sponsor of Jesus, the author buttresses his argument by pointing out that John announced Jesus’ arrival on stage when he said, “Behold the Lamb of God which taketh away the sins of the world”, and made room for Jesus when he said, “He will increase and I will decrease”.

The author says, “You can never tell where your next breakthrough would come from as the next person to you may just be the sponsor you have been waiting for; so do not despise small beginnings.”

He adds, “We all need leveraging, don’t despise the power of leveraging, it’s the difference why two people who set out on the same journey same day to the same destination arrive differently.”

In Chapter Four, the author, using contemporary examples, demonstrates that the sponsorship principle is a reality of our time which you ignore or hate at your own peril.

“This principle today defines the essence of politics, government, business, religion, entertainment, sports, etc. It is the single game changer or decider of who gets what, why, where and how. If you hate or fail to recognise and operate in this principle, your chances of succeeding and reaching your zenith are greatly diminished,” he says.

He cites the late Archbishop Benson Idahosa as an example of a sponsor in Pentecostal Christianity, Don King in world boxing, Asiwaju Bola Tinubu in Nigerian politics, while he also uses immediate past United States President Barack Obama to show a great beneficiary of the sponsorship principle.

“You must strive to get to a position where your sponsor will believe so much in you and would have no alternative to you, which speaks volume about loyalty and trust. This principle is not ‘ojoro’ (deceit), this is how the world operates and your feelings cannot change it. Instead of being frustrated by it, key into this principle,” he admonishes.

In the fifth chapter, the author highlights some qualities one needs to develop in order to attract a sponsor. These include develop your skills (both hard and soft skills); humility to learn; patience; perseverance; loyalty, and trust.

“The path to sponsorship discovery,” he says, “involves a series of steps. Essentially, you must believe in this immutable principle of human existence as it governs the affairs of men. You must realise that life’s success is not only a determinant of the most skilled, most talented and most hardworking, but time and chance happen to men. It takes a lot of effort and focus to tap into this principle.”

In this sixth and final chapter, the author sums up the discussion using some personal examples to show how the sponsorship principle has worked in his life and calls his readers to action.

“My entire life has been about sponsorship; if it worked for me it can for you. Don’t go on this journey of life without a sponsor; the pains and headaches are too much to bear and it is certainly not worth it. Sponsors shorten time, distance, space and generally give you a leveraging advantage,” he says.

For the author, the sponsorship principle is something experiential. And like the author, if we also look very closely at our lives, we may see that the principle the author has espoused in the book is what many of us probably have experienced all along.

At every phase in our lives or career, we have had someone speak on our behalf, recommend us for an assignment, a job or a position.

The only difference is that we may not have given a name to it. And while we may have been thinking sponsorship is accidental, the author says it is not and calls us to be strategic as we go about positioning ourselves to be identified by potential sponsors.

Essentially, what the author has done in ‘The Potent Force of Sponsorship’ is that he has gathered our collective experience, using his personal experience and those of a few others, and given it a potent voice, an expression. It reminds one of what Alexander Pope says in his definition of poetry – or what he calls “true wit”: “What oft was thought but ne’er so well expressed”.


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PalmPay Bolsters Lagos Agriculture Initiative with Effortless Payment Solutions

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PalmPay, a leading fintech platform, has partnered with the Lagos State Government to bolster its agricultural initiative, offering robust payment solutions to empower residents and businesses alike with the necessary financial tools for success through the Food Discount Market initiative tagged – Ounje Eko.

Ounje Eko, meaning – Lagos Food, is a food intervention program by Governor Babajide Sanwo-Olu of Lagos State, aimed at providing succour to residents. This initiative is taking place across five (5) divisions of the State.

The Ounje Eko markets were opened at 27 locations in Ikeja; six in Lagos Island; nine in Ikorodu; five in Epe; and 10 in Badagry divisions. The food items – rice, beans, garri, bread, eggs, tomatoes, and pepper, among others – were sold at a 25% discount to residents.

Commenting on the initiative, Enakeno Umuteme, the Head of Marketing Communications, PalmPay, noted, “The Ounje Eko is indeed a laudable initiative especially as the country’s inflation rate stands at 30% according to the National Bureau of Statistics (NBS).

“PalmPay is privileged to have participated in the Ounje Eko Initiative and offered its support as one of the Independent Payment Solution providers to have partnered with Lagos State Government as payment platforms providing POS terminals as a means of payment.”

Mr Umuteme added, “At PalmPay, we are always committed to empowering individuals and businesses with the tools they need to thrive, and we believe that having supported this intervention, we were able to make a meaningful impact in our community.”

With PalmPay’s expertise in delivering secure and efficient digital payment solutions, coupled with its involvement in the discounted market initiative, both vendors and consumers can anticipate a seamless and user-friendly experience.


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6 Ways Agritech can Revolutionise Grocery Aisles

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By Diana Tenebe, Chief Operating Officer, FoodStuff Store

Forget grocery drudgery. Imagine vibrant shelves overflowing with fresh produce, thanks to a digital revolution on the farm. Agritech tackles food waste, not directly on store shelves, but throughout the food journey.

Globally, food waste is a staggering 1.6 billion tons, with a significant portion lost in supply chains. In Nigeria alone, 14 million tons are wasted annually. Here are 6 ways Agritech can offer a solution.

Precision Farming: Gone are the days of guesswork. Sensors and data analysis nowadays provide real-time insights, allowing farmers to optimise resource use and boost yields. Imagine perfectly nurtured fruits and vegetables! Additionally, agritech can analyse consumer demand and weather patterns to optimise harvests, reducing surplus that spoils before reaching stores.

Fresher, Faster Deliveries: The farm-to-store journey can be improved on so it is no longer slow and wasteful. Advancements in logistics, storage, and distribution ensure food arrives fresher and faster. Cold chain improvements and optimised routes mean fruits and vegetables retain nutrients and flavour all the way to the grocery aisle. Agritech can also play a role here by using sensors to monitor storage conditions and track shipments, minimising spoilage during transport.

Beyond Efficiency: Agritech isn’t just about optimising existing food systems. It can also be used in driving innovation. From plant-based alternatives to lab-grown meat, agritech across the world is pushing the boundaries of what we consider “food,” offering consumers a wider variety of healthy and sustainable choices.

Connecting the Dots: Traditionally, a complex web of middlemen stands between farms and supermarkets. This lengthens the supply chain, impacting both freshness and price. Agritech platforms disrupt this model by establishing a direct link between producers and retailers. Imagine farmers uploading their harvest information, including type, quantity, and quality, directly onto an Agritech platform. Supermarkets can then browse these offerings and place orders efficiently. This streamlined process eliminates unnecessary intermediaries, reducing costs and expediting delivery.

Extending Shelf Life: Research focuses on developing technologies like special packaging or coatings to slow down spoilage and extend the shelf life of perishables. These coatings might act as a second skin, regulating moisture loss and respiration rates, or even contain natural antimicrobials to fight off spoilage-causing bacteria. This not only reduces food waste but also keeps our grocery aisles stocked with fresher produce for longer.

Reducing Waste, Fighting Hunger: Agritech can connect supermarkets with organisations that collect surplus food nearing expiry. This food can be redistributed to communities or food banks, reducing waste and hunger.

Agritech’s digital revolution is transforming food production, impacting what ends up on our shelves, paving the way for a future with less waste and more abundance.


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Binance Alleges Request of $150m Bribe by Some Nigerian Officials

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Tigran Gambaryan, a compliance officer for Binance Holdings Ltd, giant cryptocurrency exchange, has alleged that the company was given 48 hours to make a payment of roughly $150 million in crypto to make its problems in Nigeria go away.

Binance Alleges Request of $150m Bribe by Some Nigerian Officials

Richard Teng,, CEO, Binance Holdings Ltd

Also Richard Teng, chief executive officer of the company, in a recent blog post, confirmed that alleged extortion attempt the company faced in Nigeria.

Teng highlighted the demand for a significant payment to alleviate issues in the country amidst its crackdown on crypto and the devaluation of the naira.

“We were asked for a large payment in Nigeria to make problems there ‘go away’,” Teng stated, underscoring the challenges encountered by the world’s largest cryptocurrency exchange.

He also reiterated Binance’s plea for the release of an employee detained in Nigeria.

But Gambaryan, a compliance officer for Binance said that on a trip to Nigeria in January,,he  received an unsettling message:

The company had 48 hours to make a payment of roughly $150 million in crypto.

Mr. Gambaryan, a former U.S. law enforcement agent, understood the message as a request for a bribe from someone in the Nigerian government, according to five people familiar with the matter and messages reviewed by The New York Times.

He and a group of his Binance colleagues had just met with Nigerian legislators, who accused the company of tax violations and threatened to arrest its employees.

The Binance officials fled Nigeria in a panic. Later that month, Mr. Gambaryan wrote a three-page report describing the payment request and gave it to Binance’s lawyers, two people familiar with the report said.

He also alerted contacts in the Nigerian government, the people said, and recounted the incident to them.

The episode was the backdrop for a second trip to Nigeria that Mr. Gambaryan took in February.

On his return, he and a colleague, Nadeem Anjarwalla, were arrested by the Nigerian authorities, setting off a crisis at Binance.

Mr. Gambaryan has been held in Kuje prison in Nigeria’s capital, Abuja, for the last four weeks, after he was transferred there from a government compound on April 8.

His case is the latest legal headache for Binance, which agreed to a $4.3 billion fine last year to settle charges by the U.S. government that it allowed criminal activity to flourish on its platform. In April, the company’s founder, Changpeng Zhao, was sentenced to four months in prison for his role in those violations.

The Nigerian authorities have charged both Binance and Mr. Gambaryan with tax evasion and money laundering. Binance has denied that Mr. Gambaryan had any “decision-making power” in the company.

“The message from the Nigerian government is clear,” Binance’s chief executive, Richard Teng, wrote in a blog post on Tuesday. “We must detain an innocent, mid-level employee and a former U.S. federal agent, and place him in a dangerous prison in order to control Binance.”

Zakari Mijinyawa, a spokesman for Nigeria’s national security adviser, said in a text that the Nigerian government would make its case “on the strength of the facts and evidence, in accordance with due process.”

“We are confident that Nigeria has a good case,” Mr. Mijinyawa said. “Binance equally will have every opportunity under the rule of law to make its case and see justice delivered.”

In the blog post, Mr. Teng laid out the history of Binance’s engagement with Nigeria, which has become a hot spot for the crypto industry. It has the second-highest rate of crypto adoption in the world behind India, according to Chainalysis, a data firm.

In 2023, Nigerian financial regulators issued a statement directing Binance to stop soliciting investors in Nigeria. Binance halted its advertising in the country and offered to meet with government officials, Mr. Teng said.

But tensions continued to escalate. Over recent months, Nigerian officials have argued that trading on Binance contributed to the collapse of the country’s currency, the naira. And in December, a committee of the Nigerian House of Representatives asked that Binance representatives appear for a hearing.

On Jan. 8, Mr. Gambaryan and a group of Binance employees met with those lawmakers. Soon the meeting turned contentious:

The lawmakers read aloud a list of accusations against Binance, including tax violations.

They also threatened to pursue an arrest warrant for Mr. Teng, the blog post said.

As the Binance employees left the meeting, Mr. Teng wrote, they were approached by “unknown persons” who suggested that they make a payment to settle the allegations. Later, a local lawyer representing Binance spoke with someone purporting to be an agent of the House committee, Mr. Teng wrote.

The purported agent demanded “a significant payment in cryptocurrency to be paid in secret within 48 hours to make these issues go away,” Mr. Teng wrote. The amount was roughly $150 million, four people familiar with the matter said.

“Our team grew increasingly concerned about their safety in Nigeria and immediately departed,” Mr. Teng wrote in his post. “We, of course, declined the payment demand via our counsel, not viewing it to be a legitimate settlement offer.”

After he left Nigeria in January, Mr. Gambaryan discussed the incident with colleagues and circulated his report describing the payment request, two people familiar with the matter said.

Later that month, Mr. Gambaryan began setting up meetings with Nigerian security and financial crimes enforcement officials. At the time, he noted that senior leaders at the financial crimes office were eager to discuss what had happened during the Jan. 8 meeting, a person familiar with the conversations said.

In a text message last month, Dele Oyewale, a spokesman for Economic and Financial Crimes Commission, declined to comment on the payment solicitation.

He did not respond to a request for comment on Monday by New York Times.

In his post on Tuesday, Mr. Teng wrote that Binance had received assurances that Mr. Gambaryan would be safe if he returned to Nigeria.

A company adviser with deep local connections recommended that Binance officials meet with the Nigerian national security adviser’s office, Mr. Teng wrote.

Mr. Gambaryan and Mr. Anjarwalla arrived for that meeting on Feb. 26.

After a couple of hours of discussion, Mr. Teng wrote, a Nigerian financial crimes official took Mr. Gambaryan aside and told him that “everything was progressing well.”

Then different Nigerian officials entered the room, demanding that Binance provide granular information about its users in Nigeria — a request the company was unwilling to meet.

Mr. Gambaryan’s and Mr. Anjarwalla’s passports were confiscated, and the two men were held for three weeks in a secure compound.

On March 22, their lawyers received word that criminal charges were coming.

Mr. Anjarwalla escaped the next day. He left Nigeria and has not spoken publicly since.

Mr. Gambaryan was alone in the compound. Shortly after he arrived, financial crimes officials in Nigeria had sent a note to the U.S. Embassy in Abuja, according to a copy of the message viewed by The Times.

“It is important to emphasize that Mr. Tigran is currently having a discussion with our team and the intent of his stay is purely for the purpose of constructive dialogue,” the letter said. “We assure you that the individual is participating willingly.”

Mr. Gambaryan was soon transferred to Kuje, a notorious facility where the Islamic State staged a prison break in 2022.

A trial was scheduled to begin last Thursday, but the court postponed it until May 17.

 


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