News
Sponsorship As a Potent Force in The Journey of Life
In this piece, Chuks Oluigbo reviews Omo-Ojo Ernest Ivie’s The Potent Force of Sponsorship.
In choosing the title of his book, ‘The Potent Force of Sponsorship’, Omo-Ojo Ernest Ivie consciously uses the word ‘potent’ to demonstrate the power, efficacy, potency of the force of sponsorship, which, according to him, is “the very principle that rules the world”.
And the author demonstrates, in six chapters and 86 pages, that “the world runs on sponsorship” – it is there in the businesses/corporate world, entertainment industry, churches or religious organisations, politics, sports, etc. But there are also 15 preliminary pages that include endorsements, dedication and introduction.
The book, a bold attempt to change mindsets, answers the critical questions – Who is a sponsor? Why do we need a sponsor? Can you reach your zenith without a sponsor? Do we confuse a mentor with a sponsor? Does the world run on sponsorship? Is it scriptural and spiritual?
Going through, one cannot miss the nuggets that dominate the entire book, nuggets that essentially speak to the critical place of sponsorship in every phase of human life and career. But beyond these nuggets, the author calls readers to be strategic in positioning themselves to be identified by potential sponsors as, according to him, “Life without a sponsor cannot reach its zenith.”
‘The Potent Force of Sponsorship’ opens with an introduction, where the author emphasises that while having a mentor is good, a sponsor is actually more critical than a mentor. Indeed, he says, sponsorship is “the most useful of the success chains” as “all the coaching and mentoring” would be useless “if you do not have a platform to showcase all you have learnt”.“A mentor is good,” he argues, “but having a good mentor without a sponsor is time and energy wasted.”
The opening chapter, titled “Who is a Sponsor?”, traces the word ‘sponsor’ from its Latin origins and offers various definitions from different sources. Some qualities of a sponsor highlighted in this chapter include that a sponsor announces your arrival to the stage; makes room for you; sponsors are very impatient and very strategic; they are visionary – they see opportunities well ahead; they usually have big egos; they could charge a fee; they could demand rewards; and they do not operate based on emotions.
“Sponsorship does not happen by accident. It is deliberate, thought over, planned and executed. It takes a lot for someone to agree to undertake a sponsorship; it demands responsibility from both partners. Most times the person sponsoring must find value before embarking on the mission.
It does not come cheap, it is expensive and as such you have to earn it, there are no emotions about it, which is why it is not a philanthropic movement,” the author says.
He goes ahead in Chapter Two to clearly distinguish between sponsors and mentors, two distinct roles, he says, people often tend to confuse. While “a mentor is someone inside or outside your organisation who can give advice, feedback and encouragement”, the author defines a sponsor as “someone within or outside your organisation who has positional and political influence to help you move your career or life forward. Sponsors provide leads to advancement and growth”.
Using Biblical examples, the author in the third chapter attempts to show that the world runs and has always run on sponsorship; that even God himself understands this concept and used it.
To illustrate this point, he cites the examples of Jesus and John the Baptist, David and Jonathan,Moses and Pharaoh’s daughter, Naaman and the Jewish maid (2 Kings 5:1-26), Rebecca and Jacob (Gen. 27:5-30), Joseph and the Cupbearer (Gen. 41), Ruth and Naomi (Ruth Chapter 2), Saul, the first king of Israel (1 Samuel 9: 6-20), Jesus at the feeding of the 5,000 (John 6: 1-10), among others.
Arguing that John was the sponsor of Jesus, the author buttresses his argument by pointing out that John announced Jesus’ arrival on stage when he said, “Behold the Lamb of God which taketh away the sins of the world”, and made room for Jesus when he said, “He will increase and I will decrease”.
The author says, “You can never tell where your next breakthrough would come from as the next person to you may just be the sponsor you have been waiting for; so do not despise small beginnings.”
He adds, “We all need leveraging, don’t despise the power of leveraging, it’s the difference why two people who set out on the same journey same day to the same destination arrive differently.”
In Chapter Four, the author, using contemporary examples, demonstrates that the sponsorship principle is a reality of our time which you ignore or hate at your own peril.
“This principle today defines the essence of politics, government, business, religion, entertainment, sports, etc. It is the single game changer or decider of who gets what, why, where and how. If you hate or fail to recognise and operate in this principle, your chances of succeeding and reaching your zenith are greatly diminished,” he says.
He cites the late Archbishop Benson Idahosa as an example of a sponsor in Pentecostal Christianity, Don King in world boxing, Asiwaju Bola Tinubu in Nigerian politics, while he also uses immediate past United States President Barack Obama to show a great beneficiary of the sponsorship principle.
“You must strive to get to a position where your sponsor will believe so much in you and would have no alternative to you, which speaks volume about loyalty and trust. This principle is not ‘ojoro’ (deceit), this is how the world operates and your feelings cannot change it. Instead of being frustrated by it, key into this principle,” he admonishes.
In the fifth chapter, the author highlights some qualities one needs to develop in order to attract a sponsor. These include develop your skills (both hard and soft skills); humility to learn; patience; perseverance; loyalty, and trust.
“The path to sponsorship discovery,” he says, “involves a series of steps. Essentially, you must believe in this immutable principle of human existence as it governs the affairs of men. You must realise that life’s success is not only a determinant of the most skilled, most talented and most hardworking, but time and chance happen to men. It takes a lot of effort and focus to tap into this principle.”
In this sixth and final chapter, the author sums up the discussion using some personal examples to show how the sponsorship principle has worked in his life and calls his readers to action.
“My entire life has been about sponsorship; if it worked for me it can for you. Don’t go on this journey of life without a sponsor; the pains and headaches are too much to bear and it is certainly not worth it. Sponsors shorten time, distance, space and generally give you a leveraging advantage,” he says.
For the author, the sponsorship principle is something experiential. And like the author, if we also look very closely at our lives, we may see that the principle the author has espoused in the book is what many of us probably have experienced all along.
At every phase in our lives or career, we have had someone speak on our behalf, recommend us for an assignment, a job or a position.
The only difference is that we may not have given a name to it. And while we may have been thinking sponsorship is accidental, the author says it is not and calls us to be strategic as we go about positioning ourselves to be identified by potential sponsors.
Essentially, what the author has done in ‘The Potent Force of Sponsorship’ is that he has gathered our collective experience, using his personal experience and those of a few others, and given it a potent voice, an expression. It reminds one of what Alexander Pope says in his definition of poetry – or what he calls “true wit”: “What oft was thought but ne’er so well expressed”.
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Corporate Accountability and Public Participation Africa (CAPPA) has condemned the loss of over N200 billion annually due to gaps in the implementation of the sugar-sweetened beverages (SSB) tax.
Mr. Akinbode Oluwafemi, executive director, CAPPA, who spoke on Tuesday during a media roundtable on the SSB tax, remarked that the funds could directly support Nigeria’s goal of increased healthcare financing, including the Basic Healthcare Provision Fund, the National Health Insurance Authority, and school feeding programmes — helping to build a healthier and more equitable society.
Stressing the need to discourage excessive consumption of SSBs, reduce public addiction to sugary drinks, and stem the rising tide of non-communicable diseases (NCDs) among Nigerians, he called on President Bola Ahmed Tinubu to fulfil his campaign promises of implementing consumption taxes to deter behaviour that undermines individual and community health.
Oluwafemi urged the authorities to increase the SSB tax from ₦10 per litre to at least ₦130 per litre to reduce consumption and encourage manufacturers to reformulate their products.
He noted that the President has a clear opportunity to strengthen the SSB tax and ensure its transparent implementation as part of his duty to protect the health and future of all Nigerians.
Oluwafemi insisted that Nigeria is in the midst of a public health crisis, a ticking time bomb driven by the excessive consumption of unhealthy diets, particularly SSBs.
He said, “These sugar-sweetened beverages, popularly known as soft drinks and their likes, are killing us slowly, turning our streets into graveyards and our hospitals into crowded waiting rooms. According to scientific and medical evidence, they are directly fueling the explosive rise in non-communicable diseases (NCDs), including the slump and die trend we are currently witnessing across various parts of the country.
“Not too long ago, conditions like diabetes, hypertension, stroke, heart diseases, and obesity were all rare and described as afflictions of big men and women. Today, they are snatching our fathers, crippling our mothers, sending young people to early graves, and draining the life savings of entire families. According to the World Health Organisation (WHO), NCDs now account for 1 in 3 deaths in Nigeria.
“They are no longer the diseases of the rich or the elderly; they are aggressively decimating our workforce, destabilising our families, and undermining national productivity.
“Families are forced to sell land, liquidate lifelong savings, and descend into absolute poverty in desperate bids to save loved ones. Mothers who should be growing small businesses or mentoring children are instead chained to hospital wards as unpaid, invisible caregivers.”
He contended that a more robust SSB tax would reduce the consumption of sugar-laden drinks, lower the incidence of preventable illnesses, and improve national health outcomes, while also offering a practical way to expand Nigeria’s fiscal space without increasing broad-based taxes.
He emphasised the need to mandate transparent front-of-pack labelling on all food and beverage products, enabling Nigerians to know what they consume. This, he added, would require annual public reporting by the Federal Inland Revenue Service, the Nigeria Customs Service, and the Ministries of Finance and Health to ensure accountability.
Born and raised in a world of fast-evolving technology, Gen Z is the most Internet-savvy generation yet, known for their digital fluency and trendsetting influence. From their earliest years, they have been shaping and redefining the digital landscape, leaving footprints online long before they fully grasp its risks.
But as they navigate a world of hyperconnectivity, social media and online shopping, cyberthreats are evolving just as rapidly.
With its new game “Case 404”, Kaspersky sheds light on how cybercriminals are turning Gen Z’s online habits into attack vectors — and offers practical tips to turn awareness into digital resilience.
- Oversharing and digital footprint increase
For Gen Z, sharing life moments online is second nature. Social media platforms like Instagram, TikTok and Snapchat are filled with geotagged selfies, daily updates and personal stories. However, this constant sharing creates an extensive digital footprint that cybercriminals can exploit for identity theft or social engineering attacks.
Oversharing can inadvertently reveal sensitive details, from home addresses in the background of photos to routines that make users predictable. Even seemingly harmless content, like a photo of their partner or pet, can provide clues for password recovery questions.
- Fear of Missing Out
The Fear of Missing Out (FOMO) refers to the anxiety or unease that arises from a fear of being left out or not being part of the latest updates or connections if they don’t follow what other people are doing on social media. FOMO is a powerful driver for Gen Z, fueled by social media updates about product launches, concerts and events.
Seeing peers attend events, acquire new products or achieve milestones can lead to feelings of inadequacy or exclusion. Whether it’s a new iPhone drop, Taylor Swift’s Eras Tour or a major sporting event, FOMO can push users to click on unverified links promising early access or exclusive deals.
Cybercriminals exploit this urgency by creating clickbait phishing schemes, leading users to malicious sites that steal login credentials or distribute malware. Fake event tickets, pre-order scams and “leaked” insider information are just some of the tactics used to manipulate this fear.
- Nostalgia of Y2K fashion and early 2000s culture
For Gen Z, who were born around or after this era, Y2K fashion represents a blend of nostalgia for a simpler, pre-digital time and a desire to reinvent those styles with a modern twist. Platforms like TikTok and Instagram have amplified Y2K’s resurgence, with influencers recreating vintage looks and sharing thrifted finds. Hashtags like #Y2Kfashion and #Y2Kaesthetic have garnered billions of views.
Gen Z’s fascination with early 2000s culture, from Y2K aesthetics to childhood games, has revived interest in retro titles like The Sims 2, Barbie Fashion Designer and Bratz Rock Angelz.
While these games evoke nostalgia, searching for unofficial downloads often leads users to malware-infested sites. Cybercriminals target this niche interest by embedding malicious software into counterfeit game files. What seems like a trip down memory lane could result in compromised devices or stolen data.
- Fast Fashion
Gen Z loves expressive clothes, wants to stand out rather than fit in and has an ever-changing style — what was in a month ago might already be out. Their trend-chasing habits are supported by fast-fashion retailers supplying accessible ways to switch it up. For instance, Chinese fast-fashion giant Shein, loved by Gen Z, adds 6,000 new products to its website per day.
For Gen Z, fast fashion is more than just a shopping preference — it’s a lifestyle. Fast-fashion brands like Shein, ASOS and Fashion Nova deliver affordability and instant gratification, making them staples for this generation. However, the allure of these brands comes with a dark side.
Fake shopping websites, hoax promocodes and phishing ads capitalise on their popularity, using convincing imitations to lure users into entering their sensitive details. The higher the engagement in online shopping, the higher the risk of encountering fake websites and phishing scams designed to steal personal and financial information.
- iDisorder
Gen Z face a phenomenon called iDisorder, a condition where the brain’s ability to process information changes because of overexposure to technology. This obsession with technology can result in psychological, physical and social disorders, including depression and anxiety.
This is proven by public research: one in three 18- to 24-year-olds now report symptoms indicating they have experienced such mental health problems.
That is why they are extensively turning to digital tools like teletherapy platforms and mental health trackers to alleviate stress.
However, these platforms store highly sensitive personal information, including emotional states, therapy notes and user routines. If breached, this data could be exploited for blackmailing or phishing.
“Trends may evolve rapidly, but the underlying cyberthreats remain constant. Whether it’s leveraging Gen Z’s love for online shopping, capitalising on the urgency created by FOMO or targeting the growing use of mental health apps, attackers are quick to turn popular behaviours into opportunities for phishing, scams and data breaches,” comments Anna Larkina, privacy expert at Kaspersky.
“Start by taking control: verify links and websites before engaging, use strong, unique passwords and enable two-factor authentication for an extra layer of security. Be mindful of what you share online — and most importantly, remember that staying informed is your best defense. Cybersecurity isn’t just about responding to threats; it’s about empowering yourself to navigate the digital world confidently and safely.”
Nigerian Postal Service (NIPOST) has vowed to clamp down on courier companies found to be aiding the trafficking of drugs and other illicit items through the country’s logistics network.
In a statement issued on by Franklin Alao, director of Corporate Communications, NIPOST expressed outrage over a recent report in some newspapers with the headline: “Nigerian courier services easily transporting hard drugs since Tinubu became president – NIPOST.”
The agency described the headline as false, misleading, and damaging to national security efforts. According to NIPOST, the article falsely attributes the claim to the postal regulator, thereby creating the impression that the agency had endorsed or confirmed such allegations.
“This is categorically FALSE,” the statement said. “At no point has NIPOST made such a statement or associated these activities with the administration of President Bola Ahmed Tinubu.”
NIPOST maintained that while it respects the role of the media in promoting accountability and transparency, the publication in question was reckless and sensational.
It warned that inaccurate reporting on sensitive national issues like drug trafficking not only misinforms the public but also undermines the collaborative work being done to sanitise the courier and logistics sector.
Restating its position, the agency said it strongly condemns the use of courier services for criminal purposes, including drug trafficking.
It reaffirmed its zero-tolerance policy toward the misuse of Nigeria’s postal infrastructure and said it remained committed to regulating the sector with integrity, transparency, and accountability.
NIPOST noted that it had embarked on a range of interventions aimed at improving surveillance and enforcement across the logistics industry.
It stated that all courier operators are currently undergoing a revalidation process and that Know-Your-Customer protocols and compliance audits are being enforced to tighten controls and prevent abuse of the system.
The postal regulator said it is also working closely with the National Drug Law Enforcement Agency, the Nigeria Police Force, the Nigerian Customs Service, and other relevant security institutions to investigate and deter the use of logistics channels for the transportation of narcotics and other contraband items.
In addition, NIPOST said it had intensified engagement with courier operators, transport unions, and logistics associations to promote sector-wide vigilance and encourage the reporting of suspicious packages.
It also revealed that a new Digital Postcode and Parcel Identification System is being deployed nationwide to enhance traceability, eliminate anonymity, and improve parcel screening from the point of dispatch to final delivery.
“The Nigerian Postal Service is fully committed to restoring the integrity of Nigeria’s courier and logistics industry,” the statement said. “Any operator found to be involved in criminal activity will face immediate regulatory sanctions, including license suspension or revocation, and be reported to appropriate authorities for prosecution.”
The agency urged members of the public to use only licensed courier companies and to report any suspicious activity either to NIPOST or relevant security agencies.
It also called on journalists and civil society groups to approach issues in the sector with accuracy, caution, and a shared sense of responsibility.
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