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Nigeria Gears Up for GITEX as NITDA Inaugurates LOC

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In a bid to expand Nigeria’s portfolio of technology opportunities, ensure the country’s effective participation at this year’s GITEX and to also expose her startups, the National Information Technology Development Agency (NITDA) has inaugurated the Gitex 2018 Local Organizing Committee (LOC).

According to a statement by Hadiza Umar, Head, Corporate Affairs & External Relations Unit, NITDA, the event is billed to hold from October 14 – 18, 2018 at the Dubai World Trade Centre (DWTC) Dubai, United Arab Emirates.

The Gulf Information Technology Exhibition (GITEX) is the premier technology event in the Middle East, Asia and Africa.

The event annually hosts over 184, 000 trade visitors and delegates from more than 140 countries, and over 4000 world class exhibitors from about 97 countries. GITEX Technology Week is a five-day event,” to become one of the most globe’s biggest technology gathering for governments and top decision makers.

Dr Isa Ali Ibrahim Pantami, Director-General/CEO, NITDA, while inaugurating the GITEX LOC as well as the LOC for eNigeria, said  “We remain firm and committed to promoting technology deployment and building our local IT industry to world standard through participation in global events that further exposes the players to trends in the industry.”

Dr Pantami urged the GITEX LOC to explore rather than exploit opportunities at improving Nigeria’s participation at such global events.

He said “to explore requires that we keep thinking of how better a thing can be no matter the level of success already achieved.

“To exploit is to be contented with our achievement and not to desire to improve or to be dynamic to keep raising the bar.

“I urge you all to explore new ideas and new ways at which we can improve our continuous participation at GITEX, an international event and eNigeria, our own national event that is already having an international clout.”

The GITEX LOC which draws members from both public and private sectors has since gone to work with sub-committees for Startups, Pavilion Management, Media and Sector Profiling, and the GITEX LOC Secretariat.

Members were enlisted from the Nigerian Investment Promotion Commission, Bank of Industry, NIGCOMSAT Limited and Nigerian Export Promotion Council.

Others are from the Nigeria Computer Society and Pinnacle International Consulting LLC, the DWTC Sole Representative for GITEX in Nigeria and West Africa.

NITDA also revealed that they will be sponsoring some carefully selected Nigerian startups to exhibit and participate in the Global Startup Movement and Expo in GITEX.

To also enable more startups to participate in the GITEX Startup Sponsorship, the agency has extended the application to now close on September 2, 2018 as against the former date of August 25, 2018.

 

Some of Nigerian startups are expected to compete in the GITEX Future Stars (GFS) competition which further exposes the winners to a large pool of global venture capitalists, mentors and angel investors.

Dr Agu Collins Agu, Director, Corporate Planning and Strategy, NITDA, who is also the GITEX LOC chairman said “We plan to engage the international community and leverage on continuous exposure of our country’s investment potential in the IT sector.

“We need every member of the LOC to come up with strategic ideas on how the country can best leverage on this international exposure in line with how the director general has tasked us all.”

During the official inauguration, the GITEX LOC members were put through a PowerPoint presentation by Pinnacle’s Mr Olusegun Oruame on the value proposition of GITEX and how the event is impacting on countries and businesses in the last 38 years.

Dr Vincent Olatunji, Director, eGovernment Development and Regulation, NITDA and alternate chairman of the GITEX LOC said “NITDA is seeking to expose our young and talented startups to investors, global IT buyers and tech acquisition specialists keen to know more about the country and willing to explore partnerships and business opportunities,”

The LOC is expected to firm up invitations to those who will make the official list of Nigeria’s Official Delegation as well as manage the select exhibitors inside the Nigerian Country Pavilion.

Nigeria will be joining about 97 other countries to promote and explore technology opportunities; especially as the country seeks to improve the value of its non-oil sectors to her GDP.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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