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Nigeria to Earn N3.63B From Domestic Tourism By End of 2018, Hospitality Report Says

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L-R: Christian Iwarah, Corporate Communications Manager - Air Peace; Muda Yusuf, DG, LCCI; Ikechi Uko, Founder & Publisher - Akwaaba Travel Market; Omolara Adagunodo, MD - Jumia Travel Nigeria; Chris Odor, GM - Westwood Hotel; Olukayode Kolawole, Head of PR - Jumia Nigeria at the launch of the 3rd edition of the Nigeria Hospitality Report in Lagos.

Nigerian domestic tourism sector is expected to contribute N3.63 billion to the country’s GDP by the end of 2018.

 

This was contained in a 2018 Nigeria hospitality report released on Tuesday by Jumia Travel.

 

 

According to the report number of international arrivals in the country and employments generated by the sector are expected to grow by 1.5% and 3.4% respectively by end of year, that is 1.8 million international arrivals and 3.4 million jobs.

 

Omolara Adagunodo, managing director, Jumia Travel Nigeria, stated this while overviewing the content of the 2018 Nigeria hospitality report at a press conference in Lagos.

 

The report also provided insight on the two main components of domestic travel: leisure and business travel, and both grew at 2.7% and 2.8%, that is 1.98 billion and 1.92 billion contributions respectively to domestic earnings in 2017.

 

Ikechi Uko, Founder Akwaaba Travel Market and Tourism expert, commended Jumia Travel effort in compiling the report, said “the data and figures featured in the report can massively expand the footprint of the Nigeria travel industry and take it to the next level.”

 

While announcing that Nigeria will soon subscribe to the Tourism Satellite Account (TSA), which is the internationally recognized standard statistical framework for the economic measurement of tourism, Uko urged stakeholders within the sector to support and rely on the data in reports such as Jumia Travel’s.

 

 

Uko also decried the challenges plaguing the sector, as identified in the report, such as insufficient flights.

 

He said: “the number of flight pairs in Nigeria is very low. Lagos and Abuja are already saturated because almost all airlines want to fly there.

 

“As such, we need more flights to cut across the country because the travel industry cannot grow without a functional air transport network.”

 

 

The Nigeria Hospitality Report from the stables of Jumia Travel is fast becoming a primary source of data for the experts and stakeholders in the travel industry as it offers a profound and holistic insight into the industry that accounted for 1.9% of total GDP as a direct contribution, and 5.1% as a total contribution to GDP.

 

 

In monetary terms, the sector contributed approximately N2.3 billion to the GDP as a direct contribution, and N6.2 billion as a total contribution to the GDP.

 

 

 

 

 

 

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Black Friday: Asian Mobile Brands Remain Top Searched Smartphones on eCommerce Site

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Jumia, Nigeria’s number one online shopping destination has revealed that lower price point Asian smartphones remained the most searched items by Nigerians across desktop and on the Jumia mobile App one week after the launch of its Black Friday campaign.

Mrs Juliet Anammah, Chief Executive Officer, Jumia Nigeria, explained that the lower price point smartphones continue to drive demand and purchase.

“We are not surprised by these trends because, in the last 3 years, we have observed an interesting trajectory of our mobile phones category.

“In 2014, the average price of smartphones was US$216. It dropped to US$117 in 2016, and dipped further to US$100 in 2017,” Anammah stated.

Earlier in 2018, Jumia had predicted in a mobile report that by the end of the year, the average price of smartphones will dip a bit further considering the fact that there are new smartphone brands entering the market.

“Asian mobile brands continue to build on their Africa-specific strategy by introducing lower price points’ smartphones adapted to the profiles of African users,” she added.

It would be recalled that Olubayo Adekanmbi, Chief Transformation Officer, MTN Nigeria, predicted at the launch of the Jumia mobile report earlier in the year that the preponderance of low-cost smartphones and the drive towards aspirational self-enhancement, coupled with exciting mobile operator-led propositions will continue to drive smartphone penetration, with many first-timers finding a compelling reason to pick up low-priced smartphones or second-hand smartphones.

She added that on the mobile App, some of the most searched smartphone brands in chronological order includes Infinix hot 6, Tecno, iPhone, Gionee, and Samsung, while on desktop, in chronological order included: iPhone, iPhone 6, Gionee, iPhone X, Itel, Tecno, Infinix, iPhone 7, Infinix Note 4, and Samsung.

Other most searched items across desktop and the Jumia mobile App included refrigerators, washing machines, human hair, shoes, bags, sewing machines, Indomie, generators, PS4, blenders, gas cookers, wristwatches, rice, and rechargeable phones.

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Arik Air Launches New Mobile App

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Arik Air has announced the launch of a new Mobile App.

A statement from the management said the new app is “Free to download on Google Play Store and IOS App Store,” adding that the App presents “consumers with an intuitive, easy-to-use interface.”

The statement read, “The new mobile App makes booking, boarding, accessing products and services by Arik Air easy and convenient.

“Personalized to the customer, the app gives passengers instant access to the information they need, when they need it all the time.

“This user-friendly service allows the booking of tickets up to three hours before flight departure, and can accommodate any last minute travel plans.

“The features of the mobile app include: Book and pay for a flight; Manage your booking; Online check in; Access to frequent flyer program; Flight status and many other useful features.”

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TRT World Now Live on Turkish Airlines

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TRT World channel is now active on Turkish Airlines, delivering live television programming for passenger consumption.

Turkish Airlines now extends live TRT World broadcast across its wide-body aircrafts for its passengers to enjoy programming from Turkey’s first English broadcaster.

Commenting on the initiative Turkish Airlines Chairman of the Board and the Executive Committee, M. İlker Aycı said; “As the national flagship airline of Turkey, where the East and West meet, we offer Turkish hospitality to our guests on board. Today we are proud to offer TRT World’s objective perspective and alternative approach to news making to 122 countries we fly.”

İbrahim Eren, Director General and Chairman of TRT, said; “It is important to stay informed and up-to-date on world events. Passengers tune in to different outlets for news and it is vital to have variety in your sources to have a more well-rounded view of current events.

We are grateful to Turkish Airlines for delivering our content in-flight and making this challenge a lot easier during flight. Being accessible also onboard is a major achievement to fulfill our promise to offer our service everywhere, whatever platform our audience prefer to receive it.”

TRT World, international news platform launched in 2015 and headquartered in Istanbul, offers an alternative viewpoint on global and domestic events, challenging perceived narratives and providing a much needed new perspective on news.

Turkish Airlines’ in-flight entertainment system allows passengers to watch eight channels on board, including TRT World, that broadcast live over satellite.

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