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Nigerian Breweries Unveil Tiger Beer in the Market

Nigerian Breweries On Friday rolled out Tiger Beer into Nigerian market, after 86 years of its existence in a Malayan territory now known as Singapore.
Tiger Beer, World’s No. 1 International Premium Asian Beer, is now a product of Nigeria’s leading brewer, Nigerian Breweries Plc.
The global beer is strikingly bold, refreshingly smooth, and unexpected in every way.
The launch campaign tagged #Uncage – the courage to challenge convention – showcased the courageous, bold and go-getting side of Nigerians, encouraging consumers across all divides to ‘uncage’ the courage and the tiger within them in pursuit of their dreams and passions.
As part of the lead-up to the launch, a number of celebrated Nigerians took to social media to talk about their fear which symbolically represents other crippling true life stories of fear, limitations and doubt.
These stories served as catalyst for their fans and many others to talk about their own fears too and start a conversation around breaking boundaries.
The celebs then received ‘The Tiger’ Invite. As this is an opportunity to challenge their fear of heights, the celebs accepted the challenge and invited ten die-hard fans who also kit up to join them in conquering their individual fears by climbing the Tiger Wall, an 70 ft wall at the Muri Okunola park in Victoria Island Lagos on the launch day.
Abimbola Craig, an actress and movie producer and one of the celebs, said “Fears and doubts are real. They are inhibiting, and unless you uncage yourself and break free from the hold, you may never g o with your passion and truly live your dreams.
“The feeling after climbing the Tiger Wall is really liberating and has reinforced my resolve to never hold back in reaching out to my aspirations,”
The attendees at the launch also experienced ‘The Tiger Den’ – a jungle-like experience simulating an encounter with a ferocious tiger complemented with thrilling music, sound effects and scenery.
There the invitees tested their courage and enjoyed a ‘real’ Tiger experience.
Franco Maria Maggi, Marketing Director, Nigerian Breweries, said, “The Tiger Wall and Den are symbolic of the many fears, mental and physical boundaries we have to surmount daily in our pursuits.
“It’s not simply about heights. Tiger Beer is a beer for the bold, the courageous and the daring, encouraging them to ‘uncage’ bravery in pursuit of passion.
“Tiger Beer is a rallying point for those who are unknown, those with the potential to change the world; an unseen generation with a tiger inside.
“They are the ones we say are uncaged”.
Tiger Beer was born in 1932 on the streets of Singapore. A world acclaimed lager beer, is made with only the finest ingredients through a precise brewing process and uses only the finest quality ingredients.
The result is the intensely refreshing, full-bodied taste of one of the world’s leading contemporary beer brands that has won over 40 international awards and accolades including Gold at the prestigious world beer cup, gold medal at the Commonwealth Bottled Beer Competition, and the BIIA’s World’s Best Lager Beer award among others.
Tiger Beer, today, is arguably the world’s fastest growing premium brand, growing by 24% (2016) year on year, and still continues to grow rapidly and is currently marketed in over 60 countries, including UK, US, Singapore, China, Vietnam, Australia and now in Nigeria.
Tiger’s #uncage tag line suggests living on the edge. Uncaging your life from the bordered or clichéd life you have been living. Breaking free from the norm.
With the launch in Nigeria, Tiger is throwing down the gauntlet and inviting Nigerians to Uncage with a roar.
Tokunbo Adodo. Portfolio Manager – International Premium, said “Tiger Beer identifies with the bold Nigerian, whose passion brings him a sense of purpose.
“It is for the man of courage, and will be anchored around creativity, and inspiring real stories of people living their potential, and making their mark,
“Tiger believes everyone has a Tiger inside, which is why we uncage the courageous creative spirit of the young generation to help realize their true potential.
“It is only when you uncage your tiger, can we uncage the world. Tiger Beer’s courageous spirit appeals to the trend-conscious consumer, and we know the new 45cl Tiger Lager Beer format is right up their alley,” He concluded.
And the beer has found love with beer lovers with its debut SKU already.
Kolade Oguntoke, a Tiger Lager Beer new convert speaking at the launch event said, “I love the crisp refreshing light brew and unique taste of the beer.
“I also particularly enjoy that feeling of belonging to the ‘Uncage’ tribe which of course identifies with the struggles of people like me who are breaking boundaries and going against the odds to forge a path for ourselves.”
Tiger Beer is World’s No. 1 International Premium Asian Beer, available in more than 60 markets across the globe.
Launched in 1932, Tiger Beer is a beer internationally renowned for taste and quality. With the launch of Tiger in Nigeria, beer lovers are definitely for a great time.
Tiger Beer is already available for sale at retail stores nationwide.
News
IHS Nigeria Reaffirms Commitment to raising Nigeria’s Next Tech Giants from the Ilorin Innovation Hub

Telecommunications infrastructure provider, IHS Nigeria, has reiterated its commitment to transforming the Ilorin Innovation Hub into a leading destination for talent and technology development across North-Central Nigeria. The company envisions the Hub as a launchpad for future unicorns and a magnet for young innovators from Kwara State and the surrounding regions.
Speaking during a virtual town hall session organized by the Ilorin Innovation Hub with the theme “From Ilorin to the World: Building a Globally Recognized Technology Hub,”, Mr. Kazeem Oladepo, Senior Vice President & Chief Operating Officer of IHS Nigeria, emphasized the importance of collaboration, mentorship, and community engagement in nurturing the next generation of entrepreneurs.
“We see the Ilorin Innovation Hub as a platform to attract top talent—not just from Ilorin, but from across the region’s tertiary institutions and tech ecosystem,” Oladepo said. “This is an opportunity to build globally impactful companies by harnessing local brilliance with global insight.”
Mr. Temi Kolawole, Managing Director/CEO of the Ilorin Innovation Hub, described the town hall as a homecoming for top minds with roots in Kwara State.
“This is a convergence of visionaries—people who’ve built, scaled, and invested in world-class companies—now giving back to shape a collective future,” Kolawole said. “Our partnership with IHS Nigeria exemplifies what’s possible when public sector ambition meets private sector expertise.”
Responding to a participant’s question on how individuals could contribute towards the growth of the hub, Mr. Oladepo encouraged industry experts present to engage directly with the Hub’s program managers – future Africa and Cc-Hub, provide mentorship, and help in aligning the training modules with local and global market realities.
“IHS is already investing financial, technical, and intellectual resources into the Hub. But to truly thrive, we need champions within the ecosystem—mentors who’ve built real businesses—to guide young people as they develop transformative ideas,” he noted.
Highlighting long-term sustainability, Oladepo called for the inclusion of successful professionals and entrepreneurs in the Hub’s activities to ensure relevance and adaptability.
“Let’s bring in those who’ve succeeded in fields like e-commerce, logistics, Healthtech, and Data Mining. Their insights can help refine the Hub’s programs and ensure participants extract real value,” he added.
Other speakers at the session included Ms. Anu Adasolum, Founder & CEO of Sabi, and Mr. Chris Folayan, Founder of Founder Centered. The virtual townhall was well attended with participants including tech enthusiasts, founders, startups drawn from both within and outside Nigeria.
News
Airtel Nigeria Promotes World Environment Day with Nationwide Sustainability Activities

Telecommunications provider, Airtel Nigeria has reaffirmed its commitment to environmental sustainability with a nationwide campaign to combat plastic pollution in commemoration of World Environment Day 2025.
Themed “Ending Plastic Pollution”, this year’s events demonstrated the corporate mission of Airtel to champion environmental stewardship.
Tagged #UnPlasticAfrica, the company’s campaign began on June 3, mobilizing employees across six operating regions for a week of education, advocacy, and cleanup activities aimed at promoting sustainable living, in alignment with global efforts to reduce plastic pollution.
The activities kicked off with a Sustainability Seminar, led by Dr Hassan A. Sanuth, Director of Sanitation Services at the Lagos State Ministry of the Environment and Water Resources, and focused on the role of the individual in reducing plastic waste while promoting practical recycling habits.
Following this educational session, all Airtel Nigeria employees took the “Eco Pledge” to commit to reusable containers.
In his remarks at the seminar, Chief Executive Officer of Airtel Nigeria, Dinesh Balsingh, reaffirmed Airtel`s dedication to sustainability.
“As we invest in Nigeria’s digital future, we are equally committed to protecting the environment that sustains us. From AI-powered services that reduce paper use to partnerships that connect rural areas without environmental disruption, we are embedding sustainability into every layer of our operations,” he said.
Speaking at the workshop, Dr. Sanuth emphasized the urgency of addressing the plastic pollution crisis, particularly in urban centers like Lagos.
“Plastic waste is choking our drains, polluting our water bodies, and threatening public health. Every little action counts, from individuals making conscious choices to organizations taking bold steps and together, our collective efforts can make a significant impact in ending plastic pollution,” he noted.
He also highlighted the dangers of plastic waste, noting that microplastics have been traced in food, water, and even human blood and called for stronger policies and corporate accountability.
The highlight of the week was a market clean-up and sensitization drive held by Airtel employees in Abuja, Oyo, Benin, Enugu, and Kano. Airtel staff volunteers, in collaboration with local partners, led plastic collection efforts, conducted environmental hygiene training, and distributed over 3,000 branded reusable bags and parasols to market vendors and shoppers.
The World Environment Day campaign, nicknamed Earth Fest 2025, is part of Airtel Nigeria’s broader CSR Strategy, which continues to integrate environmental stewardship into its organizational practices.
News
NOTAP Boss Laments Loss of IPR by Nigerian Researchers

Dr. Obiageli Amadiobi, director general, National Office for Technology Acquisition and Promotion (NOTAP), has expressed displeasure over the level of Intellectual Property Right (IPR) losses by Nigerian researchers due to insufficient knowledge of the benefits of IPR protection.
Speaking at a one-day Coordinator’s Forum organized by the Office in Uyo for the South-South geopolitical zone of the country, the Director General, represented by Mrs. Caroline Anie-Osuagwu, director of Technology Acquisition and Research Coordination (TARC) department, said that prior to the establishment of the Intellectual Property and Technology Transfer Offices (IPTTOs) in Nigerian knowledge establishments, Nigerian researchers had no deep knowledge of the importance of IP protection, hence losing their IP rights.
In a statement signed by Raymond Onyenezi Ogbu for the head, Public Relations and Protocol Unit of NOTAP, the DG advised researchers to always file for a patent each time they anticipate a breakthrough and avoid publishing before patenting, as any research work published in a paper is already in the public domain and can no longer be patented.
“IP rights are rights granted to a researcher or inventor by the government to have a monopoly over the financial exploitation of their inventions for a period of time to recoup the expenditure on their research undertaking”. the DG said.
She challenged patent owners to license or commercialize their inventions, adding that patents that cannot metamorphose into tangible products and services are not worth keeping, as they are liabilities to the owners.
The DG said that researchers with patented inventions can license their invention for royalty purposes or sell them outrightly to venture capitalists if they cannot commercialize.
“Over the years, the nation has depended on the consumption of products from foreign research, while Nigeria is blessed with skilled human resources but only needs to be strategic in their research understanding”.
“The aim of organizing the IPTTO coordinator’s forum was to interact with the coordinators, know their challenges and achievements, and encourage the centers that are not very progressive to strengthen their centers.” She added.
The DG stressed that while a number of centers are performing well, some are struggling to find their fit, occasioned by bureaucratic bottlenecks.
She expressed confidence in the ability of the research communities engaging in demand-driven and market-driven research to fast-track development adding that technology development is a product of research work, and knowledge institutions are duty-bound to engage in critical research to advance the IPR ecosystem in Nigeria.
Participants from the South-South Zone took turns to commend NOTAP for the impactful program and requested the Office to assist them with links to venture capitalists for the commercialization of their research results.
All the IPTTO coordinators presented their scorecards and were advised to get ready for the 2026 IPTTO ranking that would be organized by the Office.
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