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Nigerian Breweries Unveil Tiger Beer in the Market

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Nigerian Breweries On Friday rolled out Tiger Beer into Nigerian market, after 86 years of its existence in a Malayan territory now known as Singapore.

 

Tiger Beer, World’s No. 1 International Premium Asian Beer, is now a product of Nigeria’s leading brewer, Nigerian Breweries Plc.

 

The global beer is strikingly bold, refreshingly smooth, and unexpected in every way.

 

The launch campaign tagged #Uncage – the courage to challenge convention – showcased the courageous, bold and go-getting side of Nigerians, encouraging consumers across all divides to ‘uncage’ the courage and the tiger within them in pursuit of their dreams and passions.

 

As part of the lead-up to the launch, a number of celebrated Nigerians took to social media to talk about their fear which symbolically represents other crippling true life stories of fear, limitations and doubt.

 

These stories served as catalyst for their fans and many others to talk about their own fears too and start a conversation around breaking boundaries.

 

The celebs then received ‘The Tiger’ Invite. As this is an opportunity to challenge their fear of heights, the celebs accepted the challenge and invited ten die-hard fans who also kit up to join them in conquering their individual fears by climbing the Tiger Wall, an 70 ft wall at the Muri Okunola park in Victoria Island Lagos on the launch day.

 

Abimbola Craig, an actress and movie producer and one of the celebs, said “Fears and doubts are real. They are inhibiting, and unless you uncage yourself and break free from the hold, you may never g o with your passion and truly live your dreams.

 

“The feeling after climbing the Tiger Wall is really liberating and has reinforced my resolve to never hold back in reaching out to my aspirations,”

 

The attendees at the launch also experienced ‘The Tiger Den’ – a jungle-like experience simulating an encounter with a ferocious tiger complemented with thrilling music, sound effects and scenery.

 

There the invitees tested their courage and enjoyed a ‘real’ Tiger experience.

 

Franco Maria Maggi, Marketing Director, Nigerian Breweries, said, “The Tiger Wall and Den are symbolic of the many fears, mental and physical boundaries we have to surmount daily in our pursuits.

 

“It’s not simply about heights. Tiger Beer is a beer for the bold, the courageous and the daring, encouraging them to ‘uncage’ bravery in pursuit of passion.

 

“Tiger Beer is a rallying point for those who are unknown, those with the potential to change the world; an unseen generation with a tiger inside.

 

“They are the ones we say are uncaged”.

 

Tiger Beer was born in 1932 on the streets of Singapore. A world acclaimed lager beer, is made with only the finest ingredients through a precise brewing process and uses only the finest quality ingredients.

 

The result is the intensely refreshing, full-bodied taste of one of the world’s leading contemporary beer brands that has won over 40 international awards and accolades including Gold at the prestigious world beer cup, gold medal at the Commonwealth Bottled Beer Competition, and the BIIA’s World’s Best Lager Beer award among others.

 

Tiger Beer, today, is arguably the world’s fastest growing premium brand, growing by 24% (2016) year on year, and still continues to grow rapidly and is currently marketed in over 60 countries, including UK, US, Singapore, China, Vietnam, Australia and now in Nigeria.

 

Tiger’s #uncage tag line suggests living on the edge. Uncaging your life from the bordered or clichéd life you have been living. Breaking free from the norm.

 

With the launch in Nigeria, Tiger is throwing down the gauntlet and inviting Nigerians to Uncage with a roar.

 

Tokunbo Adodo. Portfolio Manager – International Premium, said “Tiger Beer identifies with the bold Nigerian, whose passion brings him a sense of purpose.

 

“It is for the man of courage, and will be anchored around creativity, and inspiring real stories of people living their potential, and making their mark,

 

“Tiger believes everyone has a Tiger inside, which is why we uncage the courageous creative spirit of the young generation to help realize their true potential.

 

“It is only when you uncage your tiger, can we uncage the world. Tiger Beer’s courageous spirit appeals to the trend-conscious consumer, and we know the new 45cl Tiger Lager Beer format is right up their alley,” He concluded.

 

And the beer has found love with beer lovers with its debut SKU already.

 

Kolade Oguntoke, a Tiger Lager Beer new convert speaking at the launch event said, “I love the crisp refreshing light brew and unique taste of the beer.

 

“I also particularly enjoy that feeling of belonging to the ‘Uncage’ tribe which of course identifies with the struggles of people like me who are breaking boundaries and going against the odds to forge a path for ourselves.”

 

Tiger Beer is World’s No. 1 International Premium Asian Beer, available in more than 60 markets across the globe.

 

Launched in 1932, Tiger Beer is a beer internationally renowned for taste and quality. With the launch of Tiger in Nigeria, beer lovers are definitely for a great time.

 

Tiger Beer is already available for sale at retail stores nationwide.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NELFUND Says UTME, NIN, BVN Mandatory for Student Loans

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Nigerian Education Loan Fund (NELFUND) has said that Nigerian students will need to present their Unified Tertiary Matriculation Examination registration number (UTME); National Identification Number (NIN); and Bank Verification Number (BVN) to access student loans.

NELFUND Says UTME, NIN, BVN Mandatory for Student Loans

Mr Akintunde Sawyerr, managing director of NELFUND, assured that the body would ensure that those he called ‘ghost students’ would not have access to the soon-to-be-launched scheme.

The MD noted that NELFUND has put processes in place to ensure that all applicants and beneficiaries are traceable to prevent the loan from turning into a sort of national cake.

“We are using technology to run the system. The process of application is online and we are limiting human contact as much as possible. Once you have a Bank Verification Number, BVN and National Identification Number, NIN, which are parts of the requirements, we will have access to your data and all your accounts. This will also help us to know if you are qualified or not,” he explained.

He explained further that those who are already in school can apply for the loan at any level of their study, but must be at the beginning of each session. They would also have to provide their admission and matriculation details in addition to BVN and NIN.

According to the NELFUND boss, about 1.2 million Nigerian students in tertiary institutions and government-recognized skill acquisition centres would be among the first batch of beneficiaries. The number may increase as time goes on.

The programme, he noted, will be funded with one per cent of the total annual collectable revenue by the Federal Inland Revenue Service (FIRS), which will amount to N194 billion if the agency meets its projection.

He explained that the loan would be paid in two segments. The first, he said, is the chargeable school fees which would be paid directly to the institutions while stipend would be paid into individual student’s account for day-to-day upkeep.

Mr. Sawyerr stated that the amount individual applicants will access will vary because of the course of study, school fees payable and geographical location of the institutions among others.

On the method of payback, he said, “You don’t start paying back the loan until two years after your National Youth Service Corps, NYSC Scheme and that is, if you have secured a job or business. A beneficiary can defer repayment if he has not secured a job, but if after due diligence, he defaulted, then he becomes a criminal and we will work with every agency that can help us get the money back, for example, EFCC, ICPC etc.”

 


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Sun International Finalizes $14.4M Exit from Nigeria, Sells Interests to RFC

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Sun International Limited, run by Anthony Leeming, South African entrepreneur, has agreed to sell its Nigerian interests to Rutam Finance Company Limited (RFC) for roughly $14.4 million.

Sun International Finalizes $14.4M Exit from Nigeria, Sells Interests to RFC

The move is part of Sun International’s strategy to consolidate operations and focus on key markets. Sun International joined the Nigerian market in 2009, but has struggled in recent years due to a challenging operating climate.

This divestiture is consistent with the company’s strategic objectives and represents a shift in portfolio management.

Sun International, will sell a 43.3 percent ownership investment in Tourist Company of Nigeria PLC (TCN), which manages Lagos’ Federal Palace Hotel, to RFC for $1.875 million.

In addition, the group would pay off its whole $12.675 million credit to RFC, effectively exiting the Nigerian market. The corporation also intends to sell its remaining 6% ownership in TCN in due course.

The transaction, subject to customary closing conditions including as regulatory approvals, is estimated to create a cash inflow of about $14.41 million for Sun International.

These funds will be utilized to reduce debt.

Following the completion of the acquisition, TCN will no longer be included in Sun International’s financial statements.

This will reduce group debt by about $41.82 million, excluding IFRS 16 lease liabilities.

The closing is scheduled for no later than May 28, 2024, provided that all usual closing conditions are met. The Nigerian Competition Authority, the Securities and Exchange Commission, and the Nigerian Stock Exchange have all provided key clearances.

Sun International, founded in 1968 by the late Sol Kerzner, has grown into a renowned gaming and resort company under Leeming’s leadership.

In fiscal 2023, the company’s revenue increased by 7% to $646.14 million, while headline earnings increased by 86 percent to $55.35 million.

This demonstrates Sun International’s resiliency and strategic direction. Sun International’s pullout from Nigeria demonstrates the company’s dedication to streamlining its portfolio and pursuing growth possibilities in key areas.

With a rich history and a focus on the future, this transaction demonstrates the company’s commitment to create wealth for shareholders and stakeholders while also strengthening its position in the gaming and hospitality industries.

 

 


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Sam Darwish, US-Nigerian Businessman Suffers $6m Loss as IHS Shares Plunge

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Sam Darwish, a US-Nigerian telecom entrepreneur, has experienced a huge financial setback in his holding in IHS Holdings following a recent drop in the shares of the top telecom infrastructure company on the New York Stock Exchange (NYSE).

Sam Darwish, US-Nigerian Businessman Suffers $6m Loss as IHS Shares Plunge

Sam Darwish

According to data, Sam Darwish’s investment in IHS Holdings has lost $6 million in market value during the last 13 days. This drop reflects increasing selling pressure among NYSE investors.

From March 12 to 30, Darwish’s investment in IHS Holdings increased from $35.17 million to $49.27 million, resulting in a $14 million gain.

Darwish founded IHS Holdings in 2001, and it has since grown to become the largest telecom infrastructure business in Africa, Europe, Latin America, and the Middle East.

It is renowned for its huge tower count and is the world’s third-largest independent international tower firm.

In the last 13 days, IHS Holdings shares on the NYSE have dropped by 11.72 percent, from $3.67 on April 3 to $3.24 at the time of writing.

As a result, the company’s market capitalization has dropped below $1.1 billion, causing significant losses for stockholders.

As chairman and CEO of IHS Holdings, Sam Darwish holds a critical position in African telecom.

With a strong 4.17 percent ownership holding, equivalent to 13,958,158 ordinary shares, he is a key participant in the global telecom infrastructure business.

The recent double-digit loss in IHS Holdings shares has resulted in a $6 million decrease in the market value of Darwish’s shareholding in the top telecom infrastructure company. His shareholding has decreased from $51.23 million on April 3 to $45.22 million.

Despite this defeat, Darwish remains an important figure in the worldwide telecom business.

IHS Holdings’ extensive tower network and smart acquisitions have secured its position as a major participant in the global telecom infrastructure sector.

 


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